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Best SEO Tools In 2023: Which Ones Are Actually Worth It?

Last Updated: March 19, 2023
By: Hope
By: Hope
Best SEO Tools In 2023


This Best SEO Tools In 2023: Which Ones Are Actually Worth It? review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Best SEO Tools In 2023: Which Ones Are Actually Worth It?

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Best SEO Tools In 2023: Which Ones Are Actually Worth It? is teaching you to do.
I have absolutely no relationship with Best SEO Tools In 2023: Which Ones Are Actually Worth It?, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Search engine optimization (SEO) may be challenging to wrap your head around. To make your life easier, I’ve created a list of the best SEO tools available today. You don’t need to be an expert in all of them; you just need to select the one that works best for your business.

This review will go over Best SEO Tools to see if it really is the best SEO course out there.

You’ll learn whether SEO is the right online tool for you. And at the end, you’ll find answers to some of the most frequently asked questions regarding Best SEO Tools and SEO in general.

Alright, so Best SEO Tools doesn’t exactly fit into a nice category.

At the end of the day, SEO tool is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment on an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard-pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of Best SEO Tools.

What Is SEO?

What Is SEO

SEO, which stands for “Search Engine Optimization,” is the process of increasing website visits through unpaid, editorial, or organic search engine results. Use search engine optimization (SEO) to raise your site’s position in relevant search results. More people will see if your website ranks higher in search results.

Many various tasks, such as these, go into achieving good SEO:

  • Identifying keywords with a high search volume related to a certain topic
  • Creating meaningful, high-quality material that’s both search engine and user-friendly
  • Including relevant backlinks from reputable sources
  • Analyzing and comparing the data

SEO is now a vital part of any company’s marketing strategy.

How Does SEO Work?

Any question typed into a search engine will return relevant results. To do this, it will need to investigate and “grasp” the vast number of existing websites. Each search query is processed using an intricate algorithm to determine the results.

How Long Does SEO Take?

It usually takes 3-6 months to see the fruits of your SEO efforts.

Top 12 SEO Tools

Top 12 SEO Tools

Here are my top recommendations for the best SEO tools to use this year.

1. Ahrefs: SEO Keyword Research Tool

Google Search Console

When it comes to search engine optimization (SEO) tools, Ahrefs is among the best. Compared to other major web crawlers, it ranks second only to Google. When it comes to SEO analysis tools, the Site Audit feature in Ahrefs is unmatched, and SEO experts can’t get enough of it. Using this tool, you can see exactly what has to be changed on your site to increase search engine rankings.

In terms of competitor analysis, you’ll most likely utilize Ahrefs to discover your rival’s backlinks to use them as a starting point for your brand. You may also use this SEO tool and SEO metrics to locate the most linked-to material in your field, verify and repair broken links on your web pages, and obtain a summary of your top-performing pages (so you can see what information is drawing in the visitors).


Ahrefs provides a seven-day trial. Pricing begins at $7, $99/mo for Lite, $179/mo for Standard, $399/mo for Advanced, and $999/mo for Agency.

2. Google Search Console: Top SEO Tool

Google Search Console

Google Search Console is a free tool that any website owner may use to track and analyze their site’s performance in Google’s search engine results pages (SERPs). All you have to do is authenticate your website by adding a code to it or using Google Analytics, and then you can submit your sitemap for indexing. Although you do not need a Search Console account to appear in Google’s search results, you may use this account to manage what is indexed and how your website is shown.

An SEO checker tool can assist you in understanding how Google and its users perceive your website, allowing you to improve for better performance in Google search results. It’s particularly important for new websites since it will enable site owners to submit web pages for indexing by search engines.



3. SEMRush: Marketing SEO Tools


Market research tools for search engine optimization (SEO), such as SEMRush, are widely used. Domain versus Domain comparisons is well-liked by industry professionals because of how easily they make it possible to monitor and track changes to your rankings, see related keywords and identify potential new ranking positions.

One of the most well-liked features of this SEO tool is the domain comparison feature, which provides fast feedback on how your website stacks up against the competition. You’ll be able to reach terms and domains if you’re seeking analytics reports to better understand your website’s search data, traffic, or even competition. The On-Page SEO Checker tool enables you to monitor your search engine rankings and get tips on enhancing the performance of your website.


Pay $119.95/mo for Pro, $229.95/mo for Guru, or $449.95/mo for Business.

4. Moz Pro: SEO Software


The SEO software Moz Pro keeps popping up on lists of the finest SEO tools for experts. Some experts praised Moz for always being up to date, despite Google’s frequent algorithm adjustments, and others commended Moz’s chat platform for providing an informative solution to every query posed. Moz is a full-service powerhouse, whether you need keyword advice or a site scan.

You may get valuable information about how well your website works and how to enhance it. You may also download a free MozBar toolbar to check your website’s stats while visiting any page. If you’re interested in learning more about SEO, you might also consider attending MozCon, their annual conference.


Moz provides a 30-day free trial. Paid plans begin at $99 per month and go up to $599 per month.

5. Ubersuggest: Keyword Tracking Tool


Ubersuggest, created by Neil Patel, is a free keyword research tool that displays the top-ranked SERPs to assist you in choosing keywords and the search intent. With hundreds of ideas from its free keyword generator, you can locate the ideal keywords to employ on your website, from short to long-tail phrases. Ubersuggest’s statistics contain metrics such as keyword volume, competition, CPC, and seasonal patterns.

This tool, useful for both organic SEO and paid PPC, can help you decide if a keyword is worth pursuing and how competitive it is.


Free to use

6. Woorank: SEO Ranking Tool


The popular SEO monitoring tool Woorank offers free and premium plans to help you keep tabs on and report on your marketing data. You may enter your rivals’ names to see the keywords they are targeting so that yours can overlap with theirs.

To optimize for consumers and search engines in the best manner possible, try to learn how keywords perform over time. Most crucial, identify what your website lacks in technology and content. Woorank can assist you with identifying duplicate content, downtime, and security concerns and provide guidance on resolving them.


WooRank has three different programs as well as a 14-day free trial. The monthly cost of the Pro plan is $59.99, the Premium plan is $179.99, and the Enterprise plan is $249.99.

7. Google Trends: SEO Checker Tool

Google Trends

Although it’s been around for a while, Google Trends doesn’t get nearly enough attention. It provides information on a term and tremendous insight into patterns around the issue, which may be essential at any stage of a company’s development.

Search for keywords in any nation to get information such as top searches, growing inquiries, interest over time, and geographical places based on interest. This is the finest SEO tool to utilize if you are confused about whether trends are right for you.



8. Siteliner: SEO Analysis Tool


Siteliner is an SEO-checking application that assists you in locating duplicate content on your website. What exactly is the same content? Content that’s identical to that found on other websites. Google penalizes websites that use it.

You’ll be able to scan your whole website using SEO tools like this one to detect duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of all websites assessed with this tool, allowing you to see where you stand.


Siteliner has two price levels to choose from. The “Siteliner Free” tool is free and enables you to examine up to 250 pages every month. The commercial version, Siteliner Premium, charges one cent per page and can scan up to 25,000 pages every month.

9. Screaming Frog: SEO Tools Online


Ribbit, Ribbit, Ribbit. Experts believe Screaming Frog to be one of the top SEO tools available online. They love how much time they save by having this tool analyze your website quickly to perform site audits. Everyone we talked with felt that Screaming Frog provides insights quicker than other SEO tools on the market.

This tool also alerts you to duplicate material, problems that need to be fixed, improper redirections, and places for link-building development.

Screaming frog is also one of the best free SEO tools.


Screaming Frog is free to use if you wish to crawl up to 500 URLs. Otherwise, you may pay £149 annually to upgrade to the premium version.

10. Serpstat: All-In-One SEO Platform


Serpstat is a growth-hacking software focusing on SEO, PPC, and content marketing objectives. Serpstat is an excellent solution if you seek a low-cost, all-in-one tool for solving SEO duties, analyzing rivals, and managing your staff.

Many professionals are now using the program since it has gathered keyword and competition analysis data for all Google areas across the globe. Furthermore, Serpstat is well-known for its fantastic properties. The most popular is the Missing Keywords tool, which detects the keywords for which your rivals appear in the top-10 search results but you do not.


Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.

11. SpyFu: Free SEO Tools


While SpyFu offers an excellent paid edition, several experts praised its free capabilities. If you’re just getting started, you may progress to the premium features as you succeed. You can quickly determine the ranking difficulties by seeing the number of times it is searched each month.

You may also research your competition to find out which keywords they use, how many organic keywords they have, how many monthly hits they receive, who their paid and organic rivals are, the Google Ads campaigns, etc. You use these as an advantage to incorporate such in your own SEO strategy. It’s one of the most in-depth SEO analysis tools available.


SpyFu has three distinct payment levels, which provide unlimited access to search results. Prices start at $33 per month and go up to $199 per month if invoiced yearly.

12. Answer The Public: Free SEO Tools

Answer The Public

Answer The Public is a free SEO tool that makes it simple to choose subjects to write about for your blog. We’ve used this tool to write articles based on particular keywords to improve our internet ranking. Assume you work in the ‘fitness’ area.

You may use this free SEO tool to develop content centered on keywords such as fitness, yoga, jogging, Crossfit, and exercise, to name a few. It’s excellent for locating highlighted snippet possibilities.

If you employ a freelancer to write content for you, you must download this list and email it to them. And it would only take you five minutes, making it one of the quickest methods to generate SEO subjects for new websites.


Free to use

Are There Alternatives To The Best SEO Tools?

Other Business Models To Choose From

Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Are Best SEO Tools A Scam?

Is It A Scam

Time for the $1,000,000 question: is Best SEO Tools actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

What I’m saying is: after buying, someone will, in fact, send you a login to a website where you can actually view their material. No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Best SEO Tools actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there that are posting deals from the middle of the woods in a camper van with their pet pig… which is kinda cool.

What Is My Top Recommendation For Making Money Online In 2023?

Make Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Best SEO Tools.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying Best SEO Tools itself is a piece of trash, I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with SEO tools, you would need to exert time and effort. And I can guarantee you, that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with SEO tools is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like SEO tools and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.


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