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Unplugged Alpha Review (2022): Is Richard Cooper Legit?

By: Hope
By: Hope
The Unplugged Alpha Review


This Unplugged Alpha review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Unplugged Alpha

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Unplugged Alpha is teaching you to do.
I have absolutely no relationship with Unplugged Alpha, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Most men today enter society with a flawed belief system, which they utilize to make bad judgments in their personal and romantic relationships.

As a result of socialization, men have been conditioned to be “good guys.” So, they have learned that being very modest and consistently kind well enough to draw in and keep their ideal woman. Men are instructed to put women’s needs before their own interests, ambitions, and goals because traditional masculinity is bad for them.

This has resulted in an entire generation of men forming very unhealthy attachments to women.

The playbook for women and life has changed, but most men missed the memo.

Do you want to succeed and advance in all aspects of your life?

If so, then this “The Unplugged Alpha” book explains:

  • Maximizing your appearance, money, social status, and game is significant.
  • Why it’s critical to elicit genuine, burning desire from a woman who wants to date you.
  • The top 20 red flags are that you must vet women for a long-term relationship.
  • How to be one of the top 20% of online daters women swipe right for.
  • Why do smart men avoid marriage? And a lot more.

The Unplugged Alpha exposes the comforting lies you’ve been told your entire life for what they are—empowering you to become a genuinely authentic Alpha who pursues excellence and lives a successful, passion-filled life.

Alright, so Unplugged Alpha doesn’t exactly fit into a nice category.

At the end of the day, personal development course is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment with an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard-pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of The Unplugged Alpha.

Who Is Richard Cooper?

Who Is Richard Cooper

Richard Cooper’s life story begins when he is about 38 years old. He was born in Ontario, Canada.

At the time, he was going through a difficult divorce.

His life did not improve following his divorce.

Competitors once nearly destroyed Richard’s firm dealing in credit card debt.

Also, he had a horrible relationship with a single mom.

It can be difficult to keep an optimistic view when your life has been so full of hardship.

This caused him to exhibit signs of post-traumatic stress disorder (PTSD).

He was plagued by nightmares, couldn’t concentrate, and could not visit many places that might bring back memories of his ex.

“The Red Pill” was Richard’s choice, like Neo’s in The Matrix, after some time.

Richard Cooper began to see how people really think.

Entrepreneurs in Cars is the name of his YouTube channel, which he started because he enjoys both business and automobiles.

It’s all in the name.

He began to offer online dating advice as time went on.

The coaching business Richard has built today has helped countless other men navigate through similar financial, sexual, and self-care challenges he once faced.

More than 13 million people have watched his videos since he started his YouTube channel in 2014.

What Is Entrepreneurs In Cars?

Richard Cooper, an entrepreneur, father, self-care advocate, and purveyor of the cold hard truth, brings you Entrepreneurs in Cars.

Richard started a YouTube channel in 2014 to combine his passions for entrepreneurship and cars.

The original concept of interviewing entrepreneurs on their success rides and sharing their stories about the hardships and difficulties that led them to success.

Richards’ channel has become a runaway underground hit with 13+ million views and 100,000+ subscribers a few years later and after taking the red pill by helping men understand the truth about money, self-care, and intersexual dynamics.

About The Unplugged Alpha

About The Unplugged Alpha

Richard Cooper, an entrepreneur, a father, a proponent of self-care, and a purveyor of brutal reality, offers you the cold hard truth on The Unplugged Alpha.

Richard started a YouTube channel in 2014 that combined his enthusiasm for business with his love of cars; the project was known as “entrepreneurs in cars” and rapidly became well-liked.

Interviewing business owners on their success journeys and hearing about their struggles initially gained popularity. The program later became a channel about “doing the work” and rising to the top of the corporate ladder.

Richard’s YouTube channel has amassed over 60 million views since he decided to take the proverbial “red pill” a few years ago. He has helped millions of men understand the truth about money, self-care, and what drives desire between men and women.

What You’ll Learn And To Be Truly Authentic AlphaThe Following Is Richard Cooper’s Motivation For Writing This Book…

According to Richard, men have been taught to be the “nice guy” who is always humble and kind.

That they must prioritize women over their own interests and goals in life.

Richard discusses the following points in this book to help you unplug from that “beta” mindset and conditioning.

  • The significance of maximizing your appearance, personal finance, social status, and game
  • Why is it critical to elicit a genuine burning desire from a woman?
  • There are 20 red flags that every woman should be checked for.
  • How to be included in the Top 20% of Men Selected by Women on Online Dating Platforms
  • Why wise men avoid marriage and other topics

Without further ado, let’s get started on this review.

The Unplugged Alpha Review

The Unplugged Alpha is a gold mine of practical knowledge on many levels. Much of the information is simple to grasp but tough to apply. (Let’s face it: nothing worthwhile is ever simple.)

Many people may find this book useful in avoiding potential mistakes in life. Let’s say the knowledge from this book helped you avoid making just one poor choice. In such a scenario, the book would have been 100 times its cost or more.

In my perspective, one of the most important benefits of reading this book (especially for younger guys) is to use the information presented to live your best life. This book provides aspiring men with the benefit of someone else’s experience and wisdom.

A Few Other Important Takeaways From This Book:

  1. The concept of “genuine desire.”
    1. Red Flags Chapter
    2. Several good examples of reminding the reader to be vigilant and observe if someone’s actions match their words
    3. Manage the F&*k$ you give chapter
    4. the concept of becoming your own mental point of origin
    5. nearly every chapter potentially contains a nugget of wisdom that could significantly improve your life.

You may already be aware of some nuggets of wisdom, while others you will see and comprehend for the first time.

Overall, the many key takeaways will not help you UNLESS you put them into action and incorporate the concepts in the book into your belief system. There is no magic pill, and reading is meaningless unless you act.

Final Thoughts

final thoughts

Last but not least, let’s say you watched all of the author’s YouTube videos. The Unplugged Alpha is a great introduction to this situation (Entrepreneurs in Cars). There is a ton of useful, in-depth information on his YouTube channel, even though I haven’t seen all the videos.

The book is straightforward and honest. If properly implemented, the book has the potential to change the course of your life.

This was a book that I thoroughly enjoyed reading.

Rich is highly knowledgeable, and he backs up his claims with experience and statistics.

The numbers are unmistakable.

There are a plethora of other essential topics that Richard touches on throughout the book that is well worth reading.

For example, the rest of the red flags he mentions are essential reading for any man.

This book is jam-packed with high-value content.

If you decide to buy it, make sure to read it slowly and thoroughly so that everything sinks in.

Are There Alternatives To The Unplugged Alpha?

Other Business Model To Choose From

Yes, there are plenty of other business models to choose from if you want to pursue making money online. Here are just a few:

Is Richard Cooper A Scam?

Is It A Scam

Time for the $1,000,000 question: is Richard Cooper actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

What I’m saying is: after buying, someone will in fact send you a login to a website where you can actually view their material. No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Richard Cooper’s Unplugged Alpha actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is kinda cool.

What Is My #1 Recommendation For Making Money Online In 2022?

My Top Recommendation For Making Money Online

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like The Unplugged Alpha.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying The Unplugged Alpha itself is a piece of trash, I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with a personal development course, you would need to find a good course to help you achieve your goals. And I can guarantee you, that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with Unplugged Alpha is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like personal development and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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