Employee Engagement: Middle Earth Style
Employee Engagement Recap
Employee Engagement is directly correlated to dedication, loyalty, commitment, and investment. Employee Engagement isn’t directly correlated to happiness or satisfaction; rather those are outcomes of successful employee engagement.
It’s a common question: why is employee engagement important?
Employee engagement is important because it influences work culture and ultimately positively or negatively effects the bottom-line. This can be seen in the success of companies like Google. According to the Harvard Business Review blog, Rackspace motivated their employees with a mantra of fanatical customer service, and their efforts resulted in 48% profit growth since 2008. It’s no secret that most Fortune 500 companies can also be found on the best place to work lists.
Circling back to The Fellowship of the Ring, it’s important to remember that engagement goes back to mission. Though the characters enjoyed gaining new friendships and certainly derived some happiness from becoming heroes, it was the importance of their end goal that kept them engaged. Just ask Johnson & Johnson CEO, Alex Gorsky. He says “Love what you do.” The concept of being mission driven goes beyond his personal values and advice, as it is also a vital part of Johnson & Johnson work culture. He frequently refers to the company’s credo that encompasses a “do good, be well” attitude. He says mission is always part of the discussion in company meetings and decision-making.
Stay mission-focused, recruit wisely, practice employee appreciation and utilize engagement guidance as needed in order to meet goals. Every company has the potential to find their own Frodo, Gandlaf, Aragorn, Legalos, and Gimli. And when the right fellowship forms, the whole world can benefit from the results.