Cat Howell Academy Review (2023): Best Facebook Ads Guru?

Updated On: November 23, 2023

Welcome to my Cat Howell Academy review. My goal is to answer common questions like: how much it costs, if it's a scam, and if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Cat Howell Academy Review

This Cat Howell Academy review has been throughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Program At A Glance

What I liked
Well-organized program
Great for beginners
You will learn valuable online skills
What I Didn’t Like
The course is expensive
Facebook Ads are expensive
Not the best business model in 2022

Marketing professional Cat Howell is extremely versed with Facebook. Her lessons would benefit people who wish to learn how to build effective Facebook ads that generate revenue or leads. It’s simple and easy to follow.

She has extensive experience, and she has worked with some notable clientele. These include Fuji Film, Coca-Cola, etc.

She decided to create online courses to share her knowledge as an entrepreneur. She’s made them as simple as possible for newcomers.

Maybe you’re wondering how good the Cat Howell Facebook Ads course is. Is it effective? Should you purchase it? In this review, I’ll do my best to answer those questions.

Now, I do want to be totally up front here, so…

Cat Howell is a course that teaches you how to build your own advertising agency. The core idea here is that they’ll teach you how to not only run the ads themselves but also how to (hopefully) build a successful business with it.

In my opinion, ad agencies are one of the best business models out there, and to be honest – they will always be needed (more on that later).

While Cat Howell has its merits, it’s NOT my top recommendation if you’re interested in running your own ad agency.

My top program in the ad agency category is going to be Josh Osborne & Sean Kochel’s Digital Rental Method program.

Here’s the thing:

There’s a good way and a bad way to run an advertising agency.

The bad way involves only knowing how to run ads.

It may seem counterintuitive but stay with me for a minute.

Probably the least important part of running an ad agency is actually knowing how to run ads on platforms like Facebook and Google.

It’s the things that go on behind the scenes that make a 6-or-7-figure agency.

Any monkey could take some random “template” that some guru gave them and plug it into Facebook or Google – that will not make you a 7 figure earner.


Because after a while, the market gets overwhelmed with the same message, and it stops working.

If you don’t have a system for thinking about how to run ads properly, you won’t be able to pivot.

So what’s the good way to run an ad agency, then?

The things that really separate a 6 or 7-figure agency from one that fails after a few months are:

  1. Having a proven sales process
  2. Knowing how to convert users that land on your client’s website

Let me explain why:

#1 – Most ad gurus out there have never run a 7-figure agency, so how could they possibly teach you a sales process that’s going to actually work? If you don’t have this nailed down, nothing else matters because you won’t have anyone to run ads for!

#2 – Getting clicks on an ad is easy… getting them to actually go on and buy something from you is the hard part. If you don’t know about conversion rate optimization, landing page design, & email/text marketing, your ability to copy-paste some random ad won’t matter.

If you’ve followed me for a while, you’ll know that I recommend this ad agency program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.

The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.

I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.

The people that run it have an actual 7-figure marketing agency, so you know their systems work.

If that sounds interesting to you, check out The Digital Rental Method program here

That being said, let’s continue on to the Cat Howell review.

Who Is Cat Howell?

Who Is Cat Howell

Cat Howell’s initial business attempt was a failure, but it exposed her to the world of digital marketing and social media platforms such as Facebook.

She achieved enormous success and became an expert in the field.

She has gained many vital lessons over her difficult journey. She’s gone through a lot.

Another group member is Stan Way, an experienced sales trainer who deals with objections and objection handling.

Lastly, Anna Shilina, a life coach specializing in helping individuals establish teams and cultivate a positive mentality, is the last member of the team.

What Is FB Ads Academy?

What Is FB Ads Academy

Here’s a basic overview of what the academy entails:

  • How to close huge Deals with Facebook Ads Clients
  • How to ensure you’re getting a lot of money from each client
  • Make sure that your customers return
  • How to increase your monthly income to six figures

The following will benefit from this course:

  • Agency owners
  • Facebook freelances
  • Anyone who is struggling with self-doubt concerns
  • Someone who is having difficulty getting results
  • Anyone who wants to start making big money

Your ideal team may grow from zero to nine members with this technique, which is effective.

The method starts with a free strategy call from the group. After that, they will send you the fee for the Facebook Ads Academy.

Right away, it’s evident that the academy has benefited many real people.

For a good reason, many people are shouting and raving about the FB Ads Academy.

This system is making many individuals a lot of money.

Here are a few examples:

  • In barely three months, one person surpassed the 100,000 mark.
  • Another achieved a total profit of $44,000 in three months.
  • One student increased a client’s revenue by $9,000 monthly (that’s one satisfied customer!).

Overall, the FB Ads Academy appears to be a result-driven program, which is great news.

Because of how many individuals the school has helped, it’s hard not to be intrigued.

Using Facebook Ads to make money is not an easy process.

Because there is so much information to go through, finding a sound system may be challenging.

What more is there to ask for if the task is already done?

Allowing the FB Ads Academy to take care of the hard work can relieve a lot of your stress.

Is The Course For You?

Is The Course For You

The training is designed for those who want to use Facebook for paid advertising. Here are some basic facts:

  • It is intended for novices.
  • Her tutorial videos are step-by-step.
  • Nothing has been overlooked.
  • Her community is fantastic.
  • She has A+++ experience.
  • Most students enjoy the course.
  • There are some good testimonials.
  • She did not begin yesterday.
  • Her techniques apply to IG.

The person enrolling in her course usually wants to use Facebook marketing for their business or become a highly compensated consultant. In any case, you’ll enjoy her course.

Personal Thoughts On FB Ads Academy

Personal Thoughts On FB Ads Academy

Let me put it this way: I highly recommend the FB Ads Academy course. This is a wonderful place to begin if you want to learn about Facebook marketing. A few of the modules are:

  • Setting up your ads correctly
  • How to cut your spending expenses
  • Make your own landing pages
  • Constructing copy that converts well
  • Split-testing your advertisements to find what works
  • Using advertisements to re-target prior prospects
  • Knowing when to get rid of a bad ad
  • How to attract Facebook Marketing Customers

The course is more complex than it seems at first glance. Even so, I’m going to make things easy for you. If nothing else, you’re at least aware of the basics of what’s going on.



Cat Howell didn’t clarify how much the FB Ads Academy course would cost. To find out, you’ll probably need to make a phone call.

Are There Alternatives To Cat Howell’s FB Ads Academy?

Other Business Models To Choose From

Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Cat Howell’s FB Ads Academy A Scam?

Is It A Scam

Time for the $1,000,000 question: is Cat Howell a scam?

No, not technically. They aren’t going to take your money and run off. It’s actually a decent program.

It’s just not my top choice.

The Digital Rental Method program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running on Facebook, Google, Youtube, Snapchat, Pinterest, & more.

Outside of the ad training, they teach a whole bunch of skills: their proven sales process, building high-converting landing pages, email & text marketing, and a lot more.

The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other ad agency courses.

What if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?

And what if it only took you a week or two to get that first payment?

And what if you could double or triple that payment over the following month or two?

That’s what you get when you’re a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Rental Method that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, using the Digital Rental Method might be for you!

What Is My Top Recommendation For Making Money Online In 2022?

Make Money Online With Digital Landlord

Read Our In Depth Breakdown Of The Top 5 Ad AgencyOpp Courses For 2024

Did Cat Howell Academy Make The List?

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, using the Digital Rental Method is for you.


1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.

You don’t have to be constantly working to make money. The income you generate is recurring.

Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.

But it’s only possible to do it when you’ve separated your income from your time.

2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.

3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

4) Great Margins: using the Digital Rental Method, your profit margin is nearly 100%.

Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

5) You’re Helping REAL People: With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other programs like Cat Howell, which might work out.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.



I make over $20,000/MO thanks to this platform... check it out below!