Amazon Seller Mastery Review (2022): Is Tanner J Fox Legit?

By: Hope
By: Hope
Amazon Seller Mastery Review


This Amazon Seller Mastery review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Amazon Seller Mastery

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Amazon Seller Mastery is teaching you to do.
I have absolutely no relationship with Amazon Seller Mastery, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with Amazon FBA.

All that being said, let’s jump into things.

With lots of self-made Amazon millionaires out there, it’s tempting to dive into this industry too. Indeed, with proper training and information, anyone can be an Amazon entrepreneur.

Today, I will review Amazon Seller Mastery to decide if it really is the best course for an e-Commerce business out there.

I’ll talk about whether selling on Amazon is the right online business for you.

Amazon Seller Mastery is pretty similar to most other FBA programs. They pitch you on the “dream” of running a profitable e-commerce business that can generate cash while you sleep.

All without having to invest much money upfront into things like inventory & advertising…

Too good to be true?

Not necessarily – Amazon FBA programs have certainly minted a few online millionaires.

It was actually one of the first online business models I made money with.

So as far as making money online goes, there are A LOT worse things you could be doing than Amazon FBA.

That being said, you shouldn’t start a business because “it’s not as bad” as some other type of business – it needs to stand on its own merits.

Choosing between the lesser of two evils always results in, ya know – evil.

So in this Amazon Seller Mastery review, I’m going to break down exactly who FBA is good for and who should avoid it.

There are a few important things you need to keep in mind when considering FBA as a business:

  • Operations
  • Finding winning products
  • Time (the most valuable thing of all)

Again, it’s 100% possible to make legitimate money with FBA, but it is NOT a simple business.

Let’s talk about why:

Operations: The big pitch with FBA is that you don’t really need to do much because Amazon handles all the heavy lifting (shipping, packing, returns, etc.).

That’s cool and all, except that Amazon actually has incredibly strict guidelines that you need to follow to even be able to ship out of their warehouses – something most programs don’t tell you about in their awesome marketing materials.

This process typically takes a solid 4-5 hours alone. So unless you have a very large team, this step is going to take up a lot of your time.

That doesn’t mean FBA is bad – it just means you need to know what you’re getting into. A “passive income business” is not what you’re going to get with Amazon Seller Mastery.

Some courses will teach you how to outsource all of this prep to another company, but that eats into your margins significantly. Amazon is already taking 30-40% just for being part of the FBA program, so you don’t exactly have a lot of wiggle room.

Finding winning products: “Hot” products are typically only popular for a few glorious months, then they fall off. Again, that doesn’t make FBA a bad business – it just means you need to be constantly on the lookout for the next hot thing.

If you have a supplier that you’re on really good terms with, sometimes they’ll drop you hints and tell you what’s about to trend. But this won’t happen until you have a history of making 6-figures with one another.

What this really means is that you need to be innovative and detail-oriented when it comes to staying on top of trends. You want to be the first one to the product, not the last one struggling to turn a profit off of the big dog’s leftovers.

There’s always the option of serving the “evergreen” markets that have always been around, but I say good luck selling meal prep containers against the Tupperwares of the world.

So – you can safely add on another 3-4 hours worth of time each day trying to hunt for hot products.

Time: Despite what any Amazon FBA course seller tries to tell you when it comes to FBA (or any e-commerce business model), you’re looking at about 3 months of serious trial, error, & testing before even making $1 back.

It could easily take 6 months or more before you’re even at break even.

And this all assumes you’re actually getting it right out of the gate, which isn’t impossible with a good program – but it’s not necessarily the norm.

To be honest, it’s not uncommon to operate at a LOSS for the first year of any new business, so I’m not bashing FBA here – I’m just talking facts based on my own personal experience selling on Amazon.

But what if you could build a different (non-FBA) income stream, and start seeing profits within your first few days?

I’m talking about a system that doesn’t have:

  • Inventory
  • Crappy margins
  • A 12-month wait time before you turn a profit
  • A continuous guessing-wheel trying to find “hot products”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

A stream of income that you can build as high (or low) as you feel like building it?

If that sounds interesting, you might want to think about becoming a Digital Landlord.

If you wanna see what Amazon Seller Mastery looks like on the inside, keep reading.

Is Becoming An Amazon Seller Worth It in 2022?

Is It Worth it

When Amazon originally launched its FBA program, merchants jumped at the chance to streamline their shipping process. Since then, Amazon has grown in popularity, resulting in more competition and greater prices. Several people have questioned if Amazon FBA is still worthwhile in 2022.

To figure out whether Amazon FBA is worthwhile for you, you have a few things to consider.

This depends on your business. The advantages of Amazon FBA are your customers will get great service (which might well motivate them to purchase from your business again). You will eliminate several activities within your routine, enabling you to concentrate on your company’s other elements.

The primary problem of Amazon FBA is its price. Moreover, it will not guarantee the best customer care nor eliminate monotonous activities. All things considered, you will still have to monitor your inventory, make sure Amazon usually has enough of any items, and also provide some consumer support.

Amazon FBA is certainly worthwhile in 2022—for several sellers. Before you decide whether it will be a profitable option for your company, you must calculate just how much you are likely to spend. You may also love trying Amazon FBA with just a couple of types of items to find out if it really works for your company. You then can decide whether you would like to commit to the program for the long run.

Do Amazon Sellers Really Make Money?

Digital Landlord Better Than Amazon Seller Mastery

Private label sales via Amazon’s Fulfillment-by-Amazon (FBA) network remain the most efficient method to generate money on Amazon in 2022. Private label is used by about 71% of all Amazon sellers to manage their online company.

Private label is the procedure for producing pre-existing merchandise (preferably with merchandise improvements), placing your logos and branding, and promoting it to customers. Often, it’s described as white labeling or brand creation.

How much do sellers make on Amazon?

Around $625 to $1,875 monthly for all merchandise. More than half (56%) of private label sellers earn $5,000 plus in monthly sales, and almost two-thirds (59%) have earnings margins of more than 16%. Among private label sellers with more than 12 months of selling experience, 31% have earned more than $50,000 in lifetime earnings.

You can certainly make money with Amazon FBA, but if you’re gonna put in the amount of grueling work to become an Amazon Seller (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same Amazon skills but shows you how to monetize them in a much, MUCH more profitable way.

What Is The Best Amazon FBA Course 2022?

What Is The Best Amazon FBA Course 2022

Here are my top six: Amazon Seller Mastery by Tanner J. Fox, Amazing Selling Machine (ASM 11), Zon Ninja Course by Kevin David, Nine University 2.0 by Kale & Taylor, FBA Sales Accelerator by Ryan Rigney, Private Label Masters by Tim Sanders.

How Do You Master A Seller On Amazon?

How Do You Master A Seller On Amazon

Before you start selling your items, you should focus on developing your brand. How can you distinguish yourself from other sellers? Who is your target market?

First, you must determine your niche and the things you want to advertise. Then, evaluate your goods to determine an acceptable price. It would help if you focused on providing high-quality solutions to your clientele.

Setting up your account will be the easy part; attracting prospective customers to your posting is much more complicated. Nevertheless, Amazon does a lot of the job for you, bringing buyers and traffic to your listing.

To achieve success on Amazon, you basically have to learn how to leverage your own personal business benefits. This comprises utilizing Amazon Internal Promotions, Amazon Sponsored Product Ads, and Fulfillment by Amazon.

If you want customers to want you against a sea of competitors, you will have to ensure your reviews are good. If they are not, you will need to acknowledge them head-on.

Amazon Seller Mastery Review

Amazon Seller Mastery Review

Amazon Mastery provides a curriculum that will educate you on how to get started with Amazon FBA. It demonstrates how to identify your niche and what things are popular and profitable for your company.

The program teaches you about tools like ASINpector and Jungle Scout to help you boost your product knowledge.

The program explains daily product sales techniques and provides coaching to direct you towards success.

You will learn the right way to make listings on Amazon, what tools to work with for product research, how to market internationally, and many more.

Amazon Mastery is a full program on Amazon marketing and advertising, so how come so many people don’t have good results with it?

A lot of the critics of this particular program blamed Tanner Fox for their lackluster results.

They accused him of selling info that they could find online for free. This is if you know what you should look for and how you can use it the moment you find it.

Additionally, they accused him of faking his way of life and boosting his numbers. I couldn’t confirm or disprove those claims, and I didn’t consider trying.

If you’re enthusiastic about the program to be just like Tanner J. Fox, I can guess you’ll probably be disappointed. But if you want to understand how to promote products on Amazon, the course will do just that.

Amazon Mastery provides basic info, not results. Successful results are available when the right effort and energy level are consistently applied.

Who Is Tanner J Fox?

Tanner J Fox Creator Of Amazon Seller Mastery

Tanner J Fox, a twenty-something Cal State Fullerton dropout and business owner, has had a less than ideal start in life. He used to deliver pizza, instruct hockey, and perform some personal training before turning his attention to Amazon. Even though many of these activities seemed fun, they fatigued him since he was forced to follow someone else’s schedule and adhere to restrictions.

Financial freedom was his goal, and thus, he chose to think outside of the box. With the worldwide web’s assistance, he stumbled upon Amazon and began his first small business at 20, and the rest is history.

In 2019, he produced an income of more than $1,000,000 with his Amazon account. His big dream was to develop a profession that would also help others flourish in business, hence the many classes connected to his expertise and name.

Knowing his background and just how good his Amazon business is now performing, you are in a position to value the truth that this program is not made by a newbie or even a clueless person looking to generate profits off of innocent people.

What Tanner J Fox Course Entails

Create Your Amazon Account

Before the Amazon Mastery class, many students had no idea how to set up an Amazon seller account, offer things globally, or choose items to bring in earnings.

After the student takes the program and gains the expertise, they may use that info continuously to produce success in several areas.

The online selling industry is highly competitive. You’ve got to develop an excellent track record and a flourishing consumer base.

Rather than concentrating on Tanner’s foreign automobiles, everybody should invest that time marketing their products far more and developing brand new approaches for success. The web changes every minute of each day.

Remaining focused on merchandise trends is the key to success. The course can only show you the fundamentals; your ability will improve with constant execution.

To achieve success within the Amazon marketplace, you have to put in effort and time the same as you would in any career or job.

You’ve got your learning curve, and when you are making your first sales, you do the same until you’ve succeeded.

Learning a brand new business usually takes time, and growing a company takes time, particularly if it’s a thing you have not completed previously.

You discover through experience what it requires to earn money in that industry and what creates success and lacks success.

Amazon Mastery shows you the foundation for understanding selling on Amazon, and it shows you the intrinsic details of selling both internationally and domestically on the internet.

It shows you exactly how to select products and promote those products. It also informs you of many things about the program’s inventor.

How Much Does Amazon Seller Mastery Course Cost?

Enroll For Only 497

Tanner’s curriculum is cost-effective compared to other online Amazon FBA courses. Tanner J Fox’s Amazon Seller Mastery course costs only $497, a fraction of the cost of many other courses. The course offers a 31-day money-back guarantee.

Is Amazon Seller Mastery Scam?

Is It A Scam

Time for the million-dollar question: is Amazon Seller Mastery a scam?

No, it’s not a “scam,” technically speaking. They aren’t going to take your money and run away, leaving you empty-handed.

You can make money with the program, but not nearly as easily as Tanner J Fox wants you to think it is.

As with most FBA businesses, there is A LOT of work that needs to be done up-front, and there is really no guarantee of you being successful.

You’ll need to get very lucky and find an awesome product no one’s heard of and then pump a ton of volume into it while it lasts.

Don’t get me wrong; I’m a big proponent of front-loading work now so that you can make money later and sip out of coconuts on the beach.

But if I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produce $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of being a Digital Landlord).

Unlike Amazon FBA, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What Is My Top Recommendation For Making Money Online In 2022?

Make Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie or have been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.

Here’s why:

1)Time: You can do this if you’ve got a spare hour or two each day. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With Amazon FBA, you don’t technically own the customer base.

Amazon could literally shut you down overnight. They have a history of kicking suppliers off their platform or stopping payouts to affiliates for certain products once they’ve built their own.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Big Margins: With FBA, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with Amazon FBA, you would need to sell twice as much inventory, or double your profit margins. And I can guarantee you (from my fidget-spinner FBA days), that’s a lot harder than a few clicks & a phone call.

5) You’re Helping REAL People: My biggest gripe with FBA is that you’re basically only helping yourself. The world doesn’t need another B.S. gadget to consume.

It’s cool in the short term to make a quick buck, but it gets really old, really fast in the long term.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re not helping Jeff Bezos shoot another rocket into space – you’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other FBA programs like Amazon Seller Mastery, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.