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Proven Amazon Course Review (2023): Is It Truly The Best for FBA?

Last Updated: November 21, 2023

Welcome to my Proven Amazon Course review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Proven Amazon Course Review


This Proven Amazon Course review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Before We Get Into It... Who Am I?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people.

People in this case were local business owners across the US.

Me and My Puppy

For Proven Amazon Course

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

They have no clue what it’s actually like to run the different types of businesses they write about.

I have absolutely no relationship with this program, so you can rest easy knowing I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Table Of Contents

Several Proven Amazon Course reviews have written that it’s the best training course for beginners. And I totally agree.

However, these reviews lack depth and objectivity. So, in my Proven Amazon Course review, I’d like to focus on three key points:

  • How exactly can you, as a beginner, use this Amazon course?
  • Is it the perfect Amazon FBA course for newbies?
  • The truth about their claim of being the only training course on Amazon FBA you’ll ever need

In this Proven Amazon Course review, I’ll give you my honest take on whether or not this program is worth investing in.

Proven Amazon Course is pretty similar to most other FBA programs. They pitch you on the “dream” of running a profitable e-commerce business that can generate cash while you sleep.

All without investing much money upfront into things like inventory & advertising…

Too good to be true?

Not necessarily – Amazon FBA programs have certainly minted a few online millionaires.

It was actually one of the first online business models I made money with.

So as far as making money online goes, there are A LOT worse things you could be doing than Amazon FBA.

That being said, you shouldn’t start a business because “it’s not as bad” as some other type of business – it needs to stand on its own merits.

Choosing between the lesser of two evils always results in, ya know – evil.

So in this Proven Amazon Course review, I’m going to break down exactly who FBA is good for and who should avoid it.

There are a few important things you need to keep in mind when considering FBA as a business:

  • Operations
  • Finding winning products
  • Time (the most valuable thing of all)

Again, it’s 100% possible to make legitimate money with FBA, but it is NOT a simple business.

Let’s talk about why:

Operations: The big pitch with FBA is that you don’t really need to do much because Amazon handles all the heavy lifting (shipping, packing, returns, etc.).

That’s cool and all, except for the fact that Amazon actually has incredibly strict guidelines that you need to follow even to be able to ship out of their warehouses – something most programs don’t tell you about in their awesome marketing materials.

This process typically takes a solid 4-5 hours alone. So unless you have a very large team, this step is going to take up a lot of your time.

That doesn’t mean FBA is bad – it just means you need to know what you’re getting into. A “passive income business” is not what you’re going to get with Proven Amazon Course.

Some courses will teach you how to outsource all of this prep to another company, but that significantly eats your margins. Amazon is already taking 30-40% just for being part of the FBA program, so you don’t exactly have a lot of wiggle room.

Finding winning products: “Hot” products are typically only popular for a few glorious months, and then they fall off. Again, that doesn’t make FBA a bad business – it just means you need to be constantly on the lookout for the next hot thing.

If you have a supplier with whom you’re on really good terms, sometimes they’ll drop you hints and tell you what’s about to trend. But this won’t happen until you have a history of making 6-figures with one another.

This really means that you need to be innovative and detail-oriented when it comes to staying on top of trends. You want to be the first one to the product, not the last one struggling to turn a profit off of the big dog’s leftovers.

There’s always the option of serving the “evergreen” markets that have always been around, but to that, I say good luck selling meal prep containers against the Tupperwares of the world.

So – you can safely add on another 3-4 hours worth of time each day trying to hunt for hot products.

Time: Despite what any Amazon FBA course seller tries to tell you when it comes to FBA (or any e-commerce business model), you’re looking at about 3 months of serious trial, error, & testing before even making $1 back.

It could easily take six months or more before you breakeven.

And this all assumes you’re actually getting it right out of the gate, which isn’t impossible with a good program – but it’s not necessarily the norm.

To be honest, it’s not uncommon to operate at a LOSS for the first year of any new business, so I’m not bashing FBA here – I’m just talking facts based on my own personal experience selling on Amazon.

But what if you could build a different (non-FBA) income stream and start seeing profits within your first few days?

I’m talking about a system that doesn’t have:

  • Inventory
  • Crappy margins
  • A 12-month wait time before you turn a profit
  • A continuous guessing-wheel trying to find “hot products.”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

A stream of income that you can build as high (or low) as you feel like building it?

If that sounds interesting, you might want to think about becoming a Digital Landlord.

If you wanna see what Proven Amazon Course looks like on the inside, keep reading.

About Proven Amazon Course (PAC)

Jim Cockrum Founder of PAC

When it comes to the digital world, Jim Cockrum has a demonstrated record of success. In addition to running a successful Amazon business, he has also developed this course based on his strategies and expertise in the sector.

Jim Cockrum is currently one of the top ten Amazon FBA sellers, and he is still considered one of the most credible internet marketers globally.

Jim will show you how to run a good Amazon FBA business with his 2009 course, PAC, and the best thing is that you will be able to follow in his footsteps.

You should also note that Jim loves to partner with like-minded entrepreneurs. His success is also due to his collaborations with his business partners, Nathan Bailey and Brett Bartlett.

The PAC platform contains many in-depth and well-curated learning opportunities, such as video guides, PDFs, and webinar videos.

There’s also a Facebook community called Proven Amazon Course group and a traditional forum where you can connect with other Amazon FBA sellers.

These online communities allow you to learn where you can get support whenever you encounter any issues.

Proven Amazon Course Price

In terms of “value for money,” the PAC course is one of the most affordable Amazon FBA courses accessible. It’s true!

You can pay in two ways for this course: a one-time fee of $499 or three installments of $183 per month to be paid in three consecutive months. The installment allows a more payment-friendly scheme.

Three monthly installments for $183

Regarding the one-time payment structure, you will be relieved to know that you can use PayPal credit to pay, and you will not be expected to make any payments upfront.

The loan provisions also have a 0% interest rate for the first six months – available only to people living in the United States.

Proven Amazon Course is now just $29 a month, and you can gift anyone who wants to work from home for 6 months of free access!

It really is a steal. What’s more, you can cancel at any time.

When the PAC team updates the course and adds new material, they will be available to you at no extra cost.

What About A Proven Amazon Course Refund? Is That A Thing?

30 Days Refund Policy

It certainly is!

It doesn’t matter if you don’t like what you’re doing in the middle of it. You have 30 days from the date of purchase to request a refund of your full purchase price. You will be refunded as soon as you contact customer service.

It’s a bargain at $29 per month. You just wouldn’t find a better deal anywhere else.

Consider the value of this course and the business opportunities it could potentially open for you.

Features And Benefits Of Proven Amazon Course

Features And Benefits Of Proven Amazon Course

You’d want to make sure that the course you’re paying for is worth your time and money, considering the flourishing Amazon FBA company and its expanding industry.

Check out this course preview to determine whether you think it’s worth your time and money.

Inside Proven Amazon Course

Whats Inside Proven Amazon Course

You can expect to learn all you need to know about Amazon FBA, including how it works, what things to sell, where to get the products, how to sell more, and how to run an online company that makes six or seven figures a year.

You’ll find a library of mini-courses that are easy to understand and follow.

So, if you’re new to Amazon FBA or a veteran in this industry, this course will provide you with all the knowledge and skills you need to succeed.

PAC will teach you the following:

  • Wholesale
  • Retail arbitrage
  • Secondhand
  • Online arbitrage
  • Private labeling

In addition to these lessons, you will learn how Amazon Seller Central functions, the Amazon search engine, scan power, and the tactics you would need to use for your portfolio to get the best-selling items.

PAC course has been designed to accommodate both beginners and veteran Amazon sellers. Generally, the PAC course is non-linear, so you can hop from one section to another if you want to skip topics and find content that interests you.

Proven Amazon Course – Member’s Area

Proven Amazon Course Members Area

Once you’ve become a member, you will find the following categories under the Members area section:

Start Here: This category’s foundational material is covered in detail in training. The course begins with an introduction video from Jim Cockrum, followed by an overview of Amazon Fulfillment by Amazon (FBA).

This course also includes an Amazon Seller Central tour, information on opening an Amazon account, a quick guide in PDF, and material about how you can understand your Amazon customer.

Besides providing you with the basics, you’ll also learn about the Map program and the PAC Facebook group.

Private Label: The Private Label shows you how to find best-selling Amazon brands, and set up and launch your own private label product.

This section of the course is further subdivided into five categories:

  • Proven Private Label 2.0, which includes 10 videos and a 6-module mentorship package like Silent Sales Machine.
  • Proven Growth Mentorship
  • Webinar on the Marriage of PPI and PPL
  • PPL Training webinar
  • Coffee Master Class

Multiple sourcing strategies: Your product procurement strategies will hugely impact your Amazon FBA market’s performance. Needless to say, if you are new to this, you can make a lot of expensive mistakes in online sourcing strategies.

This course has an entire course section covering everything you need to know about single and multiple product sourcing to save you time and money.

You will be able to source the most valuable goods as a result of these tactics.

Here, you get access to everything there is to know about internet and retail arbitrage sourcing. 

The module is divided into mini topics to ensure that you get it right the first time.

The Sections Include:

PAC Monthly Webinar On Advanced Retail And Online Arbitrage

  • The basics of retail arbitrage
  • Amazon BOLO Guide
  • Proven online sourcing strategies
  • Finding the best products and product bundles to sell on Amazon.
  • Advanced retail arbitrage
  • Sourcing, automation, and expansion
  • Proven selling plan and Q4 sourcing
  • eBay to Amazon arbitrage
  • The Proven Q4 plan

Book Sourcing

If you want to sell books on Amazon, the procurement techniques module has you covered via its Book Sourcing Module.

The book sourcing module includes comprehensive guides on the following courses:

  • The Sourcers’ Apprentice Book
  • Craigslist book ad 
  • Tips for cleaning used books for reselling, The Sourcers’

Wholesale Sourcing

When purchasing in bulk or wholesale, you may get step-by-step guidance in the Proven Amazon Course section.

This module, like the others in the course, is divided into various categories, such as:

  • Proven Wholesale Sourcing 2.0
  • Wholesale sourcing
  • Conference for wholesale sourcing
  • Finding real wholesale sources
  • Importing from China (and other countries)
  • Trade shows
  • Additional Sourcing Categories

Jim Cockrum points out that the material above does not include everything you need or may not be tailored to your specific requirements.

More sourcing techniques, tips, and tricks will be covered in this segment.

Among the subjects discussed here are:

  • Promotional company sourcing
  • Sourcing on a budget
  • Buying locally and selling to the rest of the world
  • Sourcing products from Garage Sales (Webinar)
  • Sourcing using a shopper’s checklist
  • Sourcing for toys, games, and cleaning products
  • Tips for sourcing beauty and health products to maximize profits
  • Sourcing products at auctions
  • Sourcing for gift cards
  • Coupon engineering

Proven Performance Inventory

Proven Performance Inventory (PAC) is another subject covered extensively in training. This course will teach you the fundamentals of Amazon keyword research.

Promotional Company Sourcing

If you want to have a business by marketing private-label goods and product bundles, you’ll appreciate that this course includes a recently released module on the topic.

It shows you what you need to know about sourcing for promotional companies and launching exclusive private label products/ bundles in just four weeks.

This training program includes 12 videos that explore various facets of sourcing promotional companies. This program will teach you everything about sourcing, including:

  • Promotional companies
  • Expected benefits and costs of these promotional companies
  • How you can easily navigate a promotional website (A self-service portal is in place.)
  • How you can navigate the limited promotional websites
  • How you can find the best promotional companies
  • How you can communicate effectively with the promotional companies
  • The winning promotional formula
  • 6 ways of generating new ideas
  • WPF roadmap
  • How you can employ a brand
  • How you can develop a material mindset

Trying to break into the promotional company sourcing can be challenging, and chances are you will not succeed the first time.

So, Jim Cockrum’s course tries to simplify situations as much as possible, and it does so by giving you examples.

This training module will provide you with several examples from different perspectives.

Proven Product Partnering

In this module, Jim Cockrum teaches successful business development strategies and advice about reducing and mitigating risks in your eCommerce business.

Essentially, this module shows you how you can find best-selling brands and how you can avoid looking for new inventory.

Interestingly, while this is a comprehensive module in the $499 training program, a few Amazon FBA experts charge their members up to $5,000 for this information.

Among the lessons taught in this course are:

  • How to navigate customs and avoid rip off during freighting
  • How you can sell products without the need to see or touch the products
  • How to decide the best products to get from China

Other Modules

  • Proven Audience Formula
  • International FBA
  • Creative Partnerships
  • Taxes, legal, and Accounting
  • Support
  • Bonus content
  • Next Steps
  • Proven Performance inventory
  • Merch
  • Resources
  • Build your team
  • Archived content
  • Live events

Although the Member’s Area contains all of the material you’ll need to get started in Amazon FBA, it’s not the only section that provides in-depth understanding.

It also includes a bundling course called the Proven Bundling Course.

Proven Bundling Course

The Proven Bundling Course is all about creating the best-selling product packages that your rivals would have difficulty duplicating. This is a good strategy if you want to deal with low-priced retailers.

The Proven Bundling Course consists of 14 videos that address a variety of topics. Among the videos included here are:

  • Course introduction video
  • Examples of Bundles
  • Bundle Images
  • What Makes a good bundle
  • Create listings
  • Replenishing
  • Reviews
  • Bundling basics
  • Bundling guidelines
  • Calculating profitability
  • Product research
  • What to do when you still aren’t selling
  • How to run ads for Amazon products
  • Clarification (eBook)

Your Product Sourcing Masterclass

As I’ve previously mentioned, this course is one of the most comprehensive programs on Amazon FBA

Aside from the course modules listed above, it also offers a masterclass on product sourcing.

David Espino created this masterclass, consisting of three videos totaling about three hours in length. Each video module focuses on a different aspect of the process of product sourcing.

Video 1: This video discusses the following: flea market purchases, antique mall buyout offers, product advertisements, exclusive dropshipping arrangements, event buying, tradeshow buyouts, Excedrin scenarios, marketing for the consignment sales, how to sell cars on eBay Motors, Craigslist arbitrage, and postcard/business cards.

Video 2: Here, you can learn how to use, how to browse creatively, how to locate Wholesale loads, and how to look for “mislisted” goods.

You can also learn about Buy it Now Sniping, Misspellings on eBay, and dropshipping/ wholesale tricks, to name a few.

Video 3: This video discusses product search in greater detail.

No Up-Sells

No Up Sells

Don’t you get annoyed when you’re signing up for a course, and you get other training deals and offers before you can finish the first sign-up?

On the other hand, Proven Amazon Course will not annoy you with these upsell tactics that try to get your hard-earned money.

And although you will have to buy or sign up for additional lessons, webinars, or training after the initial training signup, they are not the kind that sucks up all of your money from your pocket.

How Does Proven Amazon Course Compare To Other Amazon FBA Courses?

Other Amazon FBA Courses

The Proven Amazon Course at $499 is one of the most affordable price tags for Amazon FBA courses out there. Talk about value for money!

Amazing Selling Machine, for example, could be the best course overall, but it’s also the most costly, at a shocking $4,999. Similarly, Marketplace Superheroes is also expensive at $997.

As a result, if you’re looking for a decent Amazon FBA course on a tight budget, the Proven Amazon Course is your best bet compared to other Proven Amazon Course alternatives.

Proven Amazon Course PAC Community

The online forums and the PAC Facebook group are great places to learn more about PAC and the Amazon sale market. In addition to Jim Cockrum, you can hear from other experts on Amazon FBA.

Is Proven Amazon Course A Scam?

Is It A Scam
Scam Computer Keys Showing Swindles And Fraud

Time for the million-dollar question: is Proven Amazon Course a scam?

No, it’s not a “scam,” technically speaking. They aren’t going to take your money and run away, leaving you empty-handed.

You can make money with the program, but not nearly as easily as Jim Cockrum wants you to think it is.

As with most FBA businesses, there is A LOT of work that needs to be done up-front, and there is really no guarantee of you being successful.

You’ll need to get lucky, find an awesome product no one’s heard of, and then pump a ton of volume into it while it lasts.

Don’t get me wrong, I’m a big proponent of front-loading work now so that you can make money later and sip out of coconuts on the beach.

But if I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produce $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of being a Digital Landlord).

Unlike Amazon FBA, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What Is My Top Recommendation For Making Money Online In 2022?

Make Real Money Online On Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.

Here’s Why:

1)Time: You can do this if you’ve got a spare hour or two each day. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With Amazon FBA, you don’t technically own the customer base.

Amazon could literally shut you down overnight. They have a history of kicking suppliers off their platform or stopping payouts to affiliates for certain products once they’ve built their own.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Big Margins: With FBA, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with Amazon FBA, you would need to sell twice as much inventory or double your profit margins. And I can guarantee you (from my fidget-spinner FBA days), that’s a lot harder than a few clicks & a phone call.

5) You’re Helping REAL People: My biggest gripe with FBA is that you’re basically only helping yourself. The world doesn’t need another B.S. gadget to consume.

It’s cool in the short term to make a quick buck, but in the long term, it gets really old, really fast.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

We’re not helping Jeff Bezos shoot another rocket into space – you’re helping a struggling mother or father put food on the table for their families, put their kids through college, or live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other FBA programs like Proven Amazon Course, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.



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