Learning how to buy a blog is an excellent place to start if you want to create a blog or grow your existing business. This article will explain how to decide if acquiring a blog is a good idea for you and how to go about doing it.
But before I get too deep in the weeds…
Alright, so How To Buy A Blog doesn’t exactly fit into a nice category.
At the end of the day, buying a blog is a… unique way to think about making money.
It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment on an unproven business model, I would look elsewhere.
My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.
There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program
But, if you’re hard-pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of How To Buy A Blog.
Find A Niche You Care About
Make sure you’re interested in it or, at the very least knowledgeable about it before buying a blog.
You may find that a career in cooking, hiking, writing, personal finance, marketing, travel, or fitness is ideal for you. You might even give parenting, movies, photography, or online businesses a shot. You’ll be successful as long as you buy a blog in a niche that interests you.
You’ll feel more at ease writing content that appeals to your readers after you start a blog in your area of expertise.
Because the internet is saturated and competitive, you’re more likely to find a blog already dedicated to your topic of interest than not.
Those who want to write about vegan food might look for blogs that provide step-by-step instructions for new vegans or those who want to share their own vegan recipes.
Once you’ve selected a target blog for acquisition, having a solid blog strategy will allow you to broaden the scope of your new site’s readership after the sale has been completed.
Most existing businesses monetize niche blogs through sponsored posts and ad revenue.
Check For Original Content
As a result, you’re just paying attention to a specific topic area. Before buying a blog, you may ensure that all the content is original and free of plagiarism by running a plagiarism check on the site.
To find out if any of your work has been published somewhere before, you can utilize a service like Copyscape.
It’s possible similar content already exists on the internet, so there’s no need to stress over it.
This review (before purchasing a blog) will, however, show you just how saturated the different blog’s niches may be—and why you should focus your acquisition eyes on the same niche blog that has unique content rather than a bunch of reused stuff that won’t serve your goals very well.
Understand How The Business Works Of The Blog You’re Buying
You could be thousands of kilometers from the person selling the blog.
To learn as much as possible about the business, try to get in touch with the present owner, either remotely or in person.
It’s acceptable if you cannot meet the blog seller in person. For example, let’s say you want to purchase a blog from Flippa.com, the top online marketplace for buying and selling blogs. In that case, you can look through the internet forums for that specific listing. Look through these forums or submit your own inquiries.
Acquire a solid understanding of the blog’s requirements. Does a group of people manage the blog? Does the current owner use a content writing service to write blog entries?
Consider any future blogging expenses incurred to keep this blog active.
Ask yourself what it would take to keep the blog running if you had to do it again.
The prior owner’s team may continue to collaborate with you, or you may have to do everything on your own.
Whatever decision you select, make sure you have a long-term strategy and goals to keep your blog running smoothly.
Examine Your Blog’s Traffic Statistics
The most important factor to look for when buying a blog is traffic. Tools like Google Analytics can be used to track a site’s traffic sources and the outcomes of any marketing activities.
The blog should be able to expand under the new owner, who should have traffic development strategies in place.
This includes all advertising costs required to sustain a continuous stream of visitors.
A head start in blogging comes from generating income and traffic. On this list, you’ll find a wide range of businesses. Some feature social profiles with hundreds of thousands of followers; others include courses and coaching packages that you can sell; some are monetized through a premium ad network. Still, others have their own trademark.
For buyers, third-party reports like SEMrush can provide information on the traffic and health of a website. With the help of Flippa’s partnership with SEMRush, website and blog buyers can now take advantage of this helpful service at a significantly reduced cost.
It’s critical to know where a blog’s visitors come from and ensure those visitors’ sources are compatible with your own blogging abilities and interests.
When you buy a blog, it’s essential to ensure that it includes any social media accounts, email subscribers, YouTube videos, or other assets. These assets will be vital in driving traffic to your new blog acquisition in the future.
Analyze Existing Revenue And Potential Growth
Before you buy a blog, you should conduct a thorough revenue check.
If a blog’s financials are available, you can ask the owner about revenue spikes and dips. This is especially useful if the site makes its financials available.
This is where you may look at the blog with a magnifying glass and see how it generates monthly income.
- Is the blog monetized through advertising or affiliate marketing?
- Is it making money using Google AdSense monthly?
- Is organic traffic the only source of traffic? If so, how does that work?
- Is there a seasonal pattern to your revenue?
These questions will help you determine a blog’s profit margins before making a purchase decision.
Integrating Stripe and WooCommerce into a marketplace like Flippa, for example, makes it possible for you to verify a blog’s income. It’s best to dig deeper than just the most recent financial documents to see where the company has gotten its money over the past year or two.
Using content marketing and sales funnels can help you swiftly expand your own sites.
There’s no doubt that you can make serious money from selling online properties, whether you construct and sell your own site or buy an established blog. You can also place some Amazon affiliate links in your blogs.
Begin The Blog Acquisition Process
To acquire a blog, you must first follow these guidelines. Suppose the owner has any supporting assets, such as social media accounts, email subscriber lists, or passwords to transfer. In that case, this is the place to do it from.
Having a professional like a broker on your side when purchasing a blog can help you feel more confident in your website purchases.
In addition to helping you with the valuation of your blog and handling any legalities, they may point out any blind spots.
Flippa’s escrow feature protects both the buyer and seller during the acquisition process by allowing a third party to hold substantial sums of money and any digital assets.
During this time, you need to ensure that everything goes according to plan before taking complete control of your blog.
Are You Planning To Buy Your Own Blog?
Now you can finally exhale a sigh of relief and relax. Your effort to understand how to buy a blog is well-recognized by others. Now it’s time to find your ideal blog acquisition target and work on the enjoyable stuff.
Keep in mind that the most promising way to grow your blog and set yourself apart from the competition is to provide original content. Don’t forget to have some fun while you’re at it!
Don’t forget to check out the active listings on Flippa and follow these recommended practices to ensure that you acquire a sensible blog for the long-term objectives of your own blog and business online.
Are There Alternatives To Buying A Blog?
Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:
Is Buying A Blog Legit?
Time for the $1,000,000 question: is Buying Blogs actually a scam?
I wouldn’t technically call it a scam, though others might.
It’s technically possible to make money with this program, so in that sense, it isn’t a scam.
What I’m saying is: after buying, someone will in fact send you a login to a website where you can actually view their material. No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.
But the second, more important question is: is Buying Blogs actually worth the investment?
My honest answer is that for most people out there, probably not.
There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?
I’d rather have a program with thousands of successful students & plenty of room for others to join.
If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.
My current top choice is becoming a Digital Landlord, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.
I’ve got friends in there that are posting deals from the middle of the woods in a camper van with their pet pig… which is kinda cool.
What Is My Top Recommendation For Making Money Online In 2023?
Alright, time for me to get real with my lovely readers for a moment:
I’ve personally tried all of the major online business models:
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet bowl putting green on Shopify
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like How To Buy A Blog.
They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.
I’m not saying How To Buy A Blog itself is a piece of trash, I’m just saying you need to be very, very careful.
This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.
There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.
Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.
I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.
1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.
And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).
That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.
But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.
2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.
Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.
Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”
3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
If you wanted to double your income with blog buying, you would need to buy a blog in the field of your expertise. And I can guarantee you that’s a lot harder than a few clicks & a phone call.
4)You’re Helping REAL People: My biggest gripe with buying a blog is that you’re basically only helping yourself.
But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other off-the-wall business models like blog buying and maybe hit it big one day.
You could keep researching and researching for the next few months (or few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.