Franklin Hatchett Review (2022): Is He A Legit E-Com Guru?

By: Hope
By: Hope
Welcome to my Franklin Hatchett review. My goal is to answer common questions like: how can you work with him, is he a scammer, can he help you make money with the course, & who Franklin Hatchett really is. The end goal is to help you understand if he's a good fit for you personally, and if there are any people or programs out there.
Franklin Hatchett Review


This Franklin Hatchett review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Franklin Hatchett

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Franklin Hatchett is teaching you to do.
I have absolutely no relationship with Franklin Hatchett, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with dropshipping.

All that being said, let’s jump into things.

Internet marketer Franklin Hatchett is the founder of two popular training sites. ECom Elites, an online dropshipping business model, and Affiliate Atlas Blueprint, a program for affiliate marketers looking for ways to earn money online. This assessment will not include his affiliate marketing scheme, Savage Affiliates.

Hatchett also runs a Youtube channel to share his knowledge and experiences with dropshipping and Clickbank products.

He presents a Clickfunnels affiliate marketing tutorial on his channel that shows his viewers how to get the most out of the Clickfunnels program.

Is he the eCommerce Coach that you have been searching for? Keep reading to find out!

Now, I do want to be totally upfront here, so…

Franklin Hatchett course is pretty much your standard dropshipping course.

If you’ve followed my blog for long, you know that I don’t like dropshipping as a business model for a few different reasons.

That being said, it IS possible to make money with it, so I want to give you an honest review of this particular program.

But first, let me clear the air on one important thing:

Dropshipping has never been – and will never be – a passive, recurring business. No matter what the guru might tell you, it requires constant work.

I’m telling you this from my own personal experience running several dropshipping stores on both Shopify AND Clickfunnels.

If you’re looking for a business that you’ll need to be super active in, dropshipping might be for you.

If you want to make money while you sleep and travel the world, dropshipping just isn’t it.

The main reason?

To have real success with dropshipping, you need a bulletproof system for finding the hottest new products before anyone else.

In the best-case scenario, you have a relationship with your supplier, where they give you a heads up on products that are about to pop. These relationships don’t typically come around until you’ve done 6-figures in business with the supplier.

In the worst-case scenario, you’re testing a bunch of products with ads, losing money until you find that one winner.

I’m not saying dropshipping is a bad idea based on that alone… most businesses require you to lose money before you actually make money, so it’s somewhat normal.

But let’s assume you DO, in fact, have the next fidget-spinner craze product, months before anyone else knows about it…

That’s great! But now you’re gonna need to get people to buy it.


  • Tens of thousands of dollars in ads
  • Tons of time spent split testing to find the best landing page variations, best product descriptions, best ad copy, best ad videos, etc.

Again, some people thrive on that and love it. So if you’re looking for that level of constant testing and gambling, it might be a good fit.

It’s also worth calling out that Facebook has a track record of banning you FOR LIFE from advertising on their platform for dropshipping.

Think about it: it ruins a user’s experience with Facebook when a product shows up 45 days after they’ve ordered it and is nothing like the product they thought they were buying.

So Facebook would rather ban you from their platform than risk a bad user experience.

Suffice it to say; it’s a lot of stress for not much payback.

As someone that actually ran a dropshipping business, I can tell you from personal experience that your time can be better spent with other business models.

If you’d prefer a business model that generates recurring, semi-passive income, you may be interested in becoming a Digital Landlord.

This means:

  • No sketchy suppliers
  • No razor-thin margins
  • No banned ad accounts
  • No super angry customers
  • No spending $10K testing an ad campaign

It’s something that you could make anywhere from $2,000 – $10,000 with consistently, month after month.

A stream of income that you can build as high (or low) as you feel like building it.

If that sounds interesting, you might want to think about becoming a Digital Landlord.

For the Franklin Hatchett review, let’s keep reading.

Franklin Hatchett YouTube Videos

Franklin Hatchett YouTube Videos

Hatchett began his YouTube channel in 2012 and has already amassed over 17 million views and 351,000 followers.

His YouTube channel focuses mostly on Dropshipping tutorials. In addition, he discusses internet marketing and his entrepreneurial endeavors.

The following comment sums up Franklin Hatchett’s internet fame and the purpose of his YouTube channel:

I’m an Internet Marketer, Affiliate Marketer, I make my living working from home. I help others do the same and achieve financial success.

Right now this is how I’m earning my living: Facebook advertising, Clickbank products and search engine optimization, Dropshipping, Promoting other random affiliate products like Luxury Holidays, Amazon Affiliates

Overview Of Franklin Hatchett Courses, Website

Franklin Hatchett Courses

Hatchett’s blog, Online Dime, touches on many of the same subjects as his YouTube channel.

Hatchett’s overview of Online Dimes may be found here.

I help people create kick ass online businesses that take their life to the next level! From lead generation, affiliate marketing to creating Shopify stores I lead their business to success! When I was working a 9-5 operating machinery I was told I was crazy for wanting to work online. Today I run multiple online businesses.

Hatchett, according to the blog, also offers these courses:

ECom Elites Review

ECom Elites Review

Franklin Hatchett’s eCom Elites course aims to assist individuals in beginning their Dropshipping/E-Commerce business. Shopify store setup and product sourcing, organic traffic, and sponsored traffic to construct conversion sales funnels; are all part of the process.

Hatchett describes below how he created eCom Elites training:

When I first created eCom Elites, it was meant to be an informal training center for a small group of friends who wanted to share their lessons. Over time, I’ve developed it into one of the top eCommerce Training Platforms. From humble beginnings to a top-rated training!

Featured as one of the top eCom Experts in the world by Entrepreneur Magazine, my mission continues to be helping others. So when you join, you’ll get your hands on battle-tested, exclusive training that’s helped others get started online.

The following are the modules you’ll find in the “Step-by-Step Online Entrepreneurial Masterclass” to help you set up your eCommerce stores:

  1. Creating Your Store
  2. Sourcing Products
  3. Facebook Traffic
  4. Instagram Traffic
  5. Email Marketing
  6. ChatBot Traffic
  7. Funnel Traffic Foundation
  8. Google Ads Traffic Explosion
  9. Organic Google Traffic
  10. Top Secret (Instructional videos that haven’t been posted online by Hatchett)

Below is the eCom Elites cost:

  • The Standard Version: a one-time fee of $197
  • The Ultimate Version: a one-time fee of $297

 Affiliate Atlas Blueprint

Affiliate Atlas Blueprint

An online eCommerce business course that teaches you how to generate money via affiliate marketing was founded by Franklin Hatchett.

The course consists of ten modules and five bonus modules.

  1. Starting The Foundation
  2. Niche Research Academy
  3. Asset Mastery Blueprint
  4. ClickBank Academy
  5. Traffic Explosion Paid Traffic
  6. Traffic Explosion Free Traffic
  7. Funnel Academy
  8. Email Marketing Academy
  9. Mentoring And Private Group
  10. $10k Student Case Study


  • Two New Strategies
  • 6 Figure Case Study
  • Done For You Funnels
  • Amazon Affiliates Academy
  • SEO Academy

Below is the Affiliate Atlas Blueprint course pricing breakdown:

  • The Standard Version: a one-time fee of $197
  • The Super Version: a one-time fee of $297

You can get your money back within 30 days, as listed on their official website:

If you DO this program and DON’T get the results you were looking for we will gladly give you a full refund. Inside this training, you will get step by step videos showing you how to get started. If you follow along and it doesn’t work out for you just contact us within 30 days of your purchase.

Is Franklin Hatchett A Scam?

Is It A Scam

So, time for the question you’ve been waiting for: is Franklin Hatchett a scam?

No, not technically speaking. They aren’t going to take your money and ride off into the sunset without delivering you access to their course.

It’s 100% possible to make money with this program, but it’s not nearly as simple as Franklin Hatchett wants you to think it is.

There is A LOT of upfront work to do and no guarantee of success.

Don’t get me wrong – I’m all for doing hard work now so that I can collect checks in the future.

But if I’m going to spend three months of my life working super hard & spending thousands of dollars just to break even… it’s just not worth it (in my opinion).

Think about it: what if you worked that same three months with just an hour or two per day, and in return, you could collect a $500-$2,000 check that continues to come in every month?

Even better, what if you could actually get that first check in as little as a week?

And what if you could double or triple it over the next month or two?

That’s what you get when you rent digital properties as a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper-van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

Franklin Hatchett’s Net Worth

No Details About His Net Worth

Despite significant assumptions, no trustworthy source can accurately estimate his wealth.

With the help of his YouTube channel, he often shows off the fruits of his dropshipping labors. In November 2020, Hatchett released a video titled “This Made Me $20,000 online in 24 hours.”

The video description says: “Over the last 24 hours or so, I’ve generated over $20,000 in my business and last Black Friday did over $100k in 24 hours.”

Online Presence And Publicity

Franklin Hatchett Social Media Platforms

Hatchett was featured in an article titled “Top 6 Shopify influencers you should follow in 2019,” published by

Here’s an excerpt:

Franklin Hatchett is the founder of eCom Elites, which he initially created as an informal training center for a small group of friends who wanted to share their online selling lessons and which has grown to be one of the top eCommerce training platforms.

Finally, below is a list of social media accounts where Franklin Hatchett can be found online:

  • YouTube
  • Facebook
  • Instagram
  • Twitter 
  • LinkedIn


Learn More About eCommerce

Franklin Hatchett has a YouTube channel where he posts videos about dropshipping and other internet marketing issues. You can learn more about him there.

Visit his blog to learn more about eCommerce. You may also become a member of the Online Samurais Facebook Group, which is generally devoted to online marketing.

Are There Alternatives For Franklin Hatchett’s Dropshipping Course?

Other Dropshipping Programs
hand drawing three lamp on a gray background

Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model.  Here are just a few:

What Is My Top Recommendation For Making Money In 2022?

Make Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve drop-shipped jade rollers via Clickfunnels
  • I’ve sold fidget spinners through Amazon FBA
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: You don’t actually own anything with dropshipping. You can’t control your product quality or even what the package looks like when it shows up.

Technically you own your Shopify site… but ad platforms could shut you down at a moment’s notice… so you don’t have much control there.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Fulfillment: Alright, so you don’t have any inventory… but that worry has been replaced with the pains of overseas fulfillment.

That means your customer will have to wait 3-4 weeks to receive their order.

Then add in the current global supply chain woes… and you’re looking at 5-6-7 weeks!

Then the customer slaps you with a refund, and all of that time spent testing and spending money on ads was for nothing.

You don’t have to worry about any of that when renting out digital properties.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with dropshipping, you would need to sell twice as much inventory or double your profit margins. And I can guarantee you (from my Shopify dropshipping days), that’s a lot harder than a few clicks & a phone call.

5) Big Margins: With dropshipping, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

These Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

6) You’re Helping REAL People: My biggest gripe with dropshipping is that you usually find some complete garbage product and are tricking people into buying it. It provides no real value to them or the world in general.

It’s cool to make a quick buck in the short term, but it gets really old, really fast in the long term.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with.

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other dropshipping programs like Franklin Hatchett, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or a few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.