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Oberlo Review (2023): Is This Dropshipping App A Scam?

Last Updated: April 3, 2023
By: Hope
By: Hope
Welcome to my Oberlo review. My goal is to answer common questions like: how much it costs, if it's the best tool for growing your dropshipping business, & if you can make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
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This Oberlo review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Oberlo

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Oberlo is teaching you to do.
I have absolutely no relationship with Oberlo, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with dropshipping.

All that being said, let’s jump into things.

Do you want to start a dropshipping business of your own? But you’re not sure how to go about it? You’re in luck because I’ll be reviewing a dropshipping app for Shopify today.

I’ll take a look at the Oberlo app to see if it’s the best dropshipping app available.

I’ll also discuss whether dropshipping is an excellent online business for you.

But, before I go any farther…

Oberlo is pretty much your standard dropshipping course.

If you’ve followed my blog for long, you know that I don’t like dropshipping as a business model for a few different reasons.

That being said, it IS possible to make money with it, so I want to give you an honest review of this particular program.

But first, let me clear the air on one important thing:

Dropshipping has never been – and will never be – a passive, recurring business. No matter what the guru might tell you, it requires constant work.

I’m telling you this from my own personal experience running several dropshipping stores on both Shopify AND Clickfunnels.

If you’re looking for a business that you’ll need to be super active in, dropshipping might be for you.

If you want to make money while you sleep and travel the world, dropshipping just isn’t it.

The main reason?

To have real success with dropshipping, you need a bulletproof system for finding the hottest new products before anyone else.

In the very best case scenario, you have a relationship with your supplier, where they give you a heads up on products that are about to pop. These relationships don’t typically come around until you’ve done 6-figures in business with the supplier.

In the worst case scenario, you’re testing a bunch of products with ads, losing money until you find that one winner.

I’m not saying dropshipping is a bad idea based on that alone… most businesses require you to lose money before you actually make money, so it’s somewhat normal.

But let’s assume you DO in fact have the next fidget-spinner craze product, months before anyone else knows about it…

That’s great! But now you’re gonna need to get people to buy it.


  • Tens of thousands of dollars in ads
  • Tons of time spent split testing to find the best landing page variations, best product descriptions, best ad copy, best ad videos, etc.

Again, some people thrive on that and love it. So if you’re looking for that level of constant testing and gambling, it might be a good fit.

It’s also worth calling out that Facebook has a track record of banning you FOR LIFE from advertising on their platform for dropshipping.

Think about it: it ruins a user’s experience with Facebook when a product shows up 45 days after they’ve ordered it, and is nothing like the product they thought they were buying.

So Facebook would rather ban you from their platform than risk a bad user experience.

Suffice to say, it’s a lot of stress for not-alot of payback.

As someone that actually ran a dropshipping business, I can tell you from personal experience that your time can be better spent with other business models.

If you’d prefer a business model that generates recurring, semi-passive income, you may be interested in becoming a Digital Landlord.

This means:

  • No sketchy suppliers
  • No razor-thin margins
  • No banned ad accounts
  • No super angry customers
  • No spending $10K testing an ad campaign

It’s something that you could make anywhere from $2,000 – $10,000 with consistently, month after month.

A stream of income that you can build as high (or low) as you feel like building it.

If that sounds interesting, you might want to think about becoming a Digital Landlord.

For the Oberlo review, let’s keep reading.

What Is Oberlo?

Oberlo is One Of The Most Popular Dropshipping Apps

A group of friends in 2015 founded Oberlo. It has grown in popularity due to its remarkable features and ease of use. It is one of the most popular dropshipping apps on the Shopify app store, with around 7,000 active Shopify stores and over $36 million in sales to date. Is this a good fit for your e-commerce site? Here’s what I have to say about Oberlo:

With Oberlo, you can quickly import items from AliExpress into your Shopify shop (an eCommerce platform) and have them delivered to your customers in just a few clicks.

Oberlo is dedicated to assisting sellers in achieving success in their online business. Whether you’re just getting started or looking for new ways to build your online business, I’ve got you covered.

It is a platform that works in tandem with AliExpress and Shopify. AliExpress is a large website that offers stuff for meager prices, while Shopify is a platform that allows you to display your products online. With an Oberlo account, you may import many AliExpress products into your current Shopify store.

The Oberlo app connects your online store to AliExpress, making it easier and faster to sell things found on the platform. It’s available in the Shopify App Store or as a Chrome plugin. They also offer a free trial to see if dropshipping on Shopify is right for you!

Before I Go Ahead With Oberlo Reviews, What Is Dropshipping?

Oberlo Dropshipping Model

Dropshipping isn’t a new concept, but it has grown in popularity over the previous five to ten years. It’s a method for an online merchant to provide items on the market without keeping an inventory of these items.

When an online merchant makes a sale, he has the option of delivering the item from his inventory or having it paid directly to the client from another location.

This alternative location could be the item’s manufacturer or a large factory that stocks the goods. Dropshipping is when a shipment is sent from an off-site location without the seller’s immediate involvement.

Oberlo Reviews And Its Features

Two significant features are essential for apps and software: features that help you convert sales and features that make it easier to improve your site and track sales. Oberlo provides you with all of this and more.

Let’s take a look at nine notable aspects of an Oberlo account:

Easily Include Items From AliExpress

Search Products On AliExpress

Oberlo allows you to search AliExpress’s massive product database and add goods with a single click. You can also utilize the ePacket filter to import only those products with the shortest delivery timeframes, giving your site a unique selling point and potentially raising your conversion rate.

Once you’ve loaded the app, you’ll be able to link any AliExpress items you’ve previously sold on your site to your Oberlo account. This is a significant benefit for everyone who wants to increase their productivity and product quality without starting from scratch. If you have issues with your account, password, cookies, or products, their customer service is also willing to assist you.

Product Listing Is Updated Automatically

Updated Product Inventory

Oberlo’s software will automatically update your published product inventory. This means you won’t have to worry about selling anything that has sold out on AliExpress.

There are two significant advantages to using this function. For starters, it can save you a substantial amount of time by eliminating the need to run and import inventory reports.

It can also help you avoid bad reviews and significant headaches if you approve a customer’s transaction only to learn that an item is out of stock later.

Automated Pricing

Set Up Your Price Criteria

It’s critical to keep your margins under control if you want to make a profit. Oberlo makes it simple to update product prices in significant quantities using the pricing criteria you set up to preserve a regular margin or create a special promotion.

Item Customization

Be Different! Customized Your Products

Using Oberlo won’t prevent you from being distinct and unique from the competition’s merchandise. Oberlo allows you to personalize your products by changing the titles and images, making them stand out from the crowd.

You can also change the item descriptions, which are great for SEO keywords.

Replace Product Suppliers As You Like

AliExpress sells the same items from various vendors; however, each has its own delivery schedules and costs. Oberlo allows you to change the source for a product, allowing you to differentiate between buyers who buy from you and those who believe from competitors.

On AliExpress, suppliers have feedback ratings, allowing you to find the best provider for you.

Track Your Sales

Oberlo provides a dashboard that allows you to track what you’ve provided and what you’ve sold, allowing you to “rinse and repeat” or completely change your strategy.

Fulfill & Track Orders Automatically

Track Your Orders

Online customers expect speedy purchase processing and detailed order tracking information; as a result, Oberlo makes it quick and easy to fulfill an order once you’ve received the customer’s transaction payment.

To confirm that you want to deliver the product to the buyer, click “Order Product.” Oberlo will process the order and provide integrated tracking, ensuring that you’re constantly aware of a customer’s order status. Go to the Orders page to check at order tracking.

Please remember that order tracking is only accessible for the Pro and Basic plans, not the Starter.

Multiple User Accounts

Multiple user accounts are only available on the Pro Plan.

As companies grow, so do the duties and tasks of the people behind the scenes, so having many user accounts is a good idea.

EPacket Delivery

Do you want to offer faster shipping? Oberlo makes it possible for you to do just that. ePacket delivery is a collaboration between Hong Kong Post and the United States Postal Service that speeds up the delivery of small parcels, often in just 7 to 10 business days rather than the 30+ days previously seen. ePacket also offers free returns for undeliverable items as well as door-to-door tracking.

Does Oberlo Really Work?

Auto update Inventory

Oberlo’s creators clearly understand the challenges that online retailers confront when creating merchandise for their sites and completing orders.

Many of the main features include one-click or automated processes, which can significantly impact your start increasing the number of products you provide.

The inventory auto-update feature is valuable and crucial, especially when dealing with consumers.

Can You Make Money With A Shopify Store?

Earn Money With Oberlo

You can certainly earn money with a dropshipping business and your Shopify account, but if you’re going to put in the effort to become a drop shipper (which isn’t simple), you might as well make some serious cash.

Some of the same dropshipping techniques are taught in the curriculum that helped me grow my online business to $40,000+ per month, but it shows you how to monetize them in a much, much more successful way.

Are Oberlo Products Good?

My Oberlo reviews will undoubtedly show you how to get the most of the tool. However, if you’re serious about learning everything, there is to know about a dropshipping business using Shopify and Oberlo; opening an account is the simplest way to get started.

Fortunately, the method is straightforward. It only takes a few minutes to set up an Oberlo and Shopify store, and you can complete product sourcing in one day or less.

Is Oberlo Good For Dropshipping On Shopify Store?

After you’ve learned how to use Oberlo, you may focus on various additional strategies to help your eCommerce business succeed. This could include upgrading to Shopify’s Pro plan to access more tools or simply boosting your SEO approach. Whatever you decide to do next, the Oberlo supply marketplace will keep you well-supplied with dropshipping products.

Oberlo Pricing – How Much Does It Cost To Use Oberlo?

Is The Price Worth It

Starter – For $0, you receive a 500-item setup, daily product syncing, 50 monthly orders, price automation, sales reporting, automatic order fulfillment, and a free Oberlo chrome extension. This plan “will suit you for the first few months,” according to the Oberlo website.

Basic – For $29.90 a month, you get a 10,000-item setup, shipping tracking, 500 monthly orders, order fulfillment monitoring, and everything else from the beginner plan.

Pro – For $79.90 per month, you receive a 30,000-item setup, unlimited monthly orders, numerous users, and everything else included in the basic package.

Oberlo’s plans all start with a 30-day free trial, giving you a taste of what to expect if you decide to pay.

Oberlo Review: Is It A Scam?

Oberlo Is Not A Scam But Digital Landlord Is Better

So, time for the question you’ve been waiting for: is Oberlo a scam?

No, not technically speaking. They aren’t going to take your money and ride off into the sunset without delivering you access to their course.

It’s 100% possible to make money with this program, but it’s not nearly as simple as Oberlo wants you to think it’s.

There is A LOT of upfront work to do, and no guarantee of success.

Don’t get me wrong – I’m all for doing hard work now so that I can collect checks in the future.

But if I’m going to spend 3 months of my life working super hard & spending thousands of dollars, just to break even… it’s just not worth it (in my opinion).

Think about it: what if you worked that same 3 months with just an hour or two per day, and in return you could collect a $500-$2,000 check that continues to come in every month?

Even better, what if you could actually get that first check in as little as a week?

And what if you could double or triple it over the next month or two?

That’s what you get when you rent digital properties as a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper-van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

Oberlo Review: Is It Legitimate?

Oberlo is an honest company. When it comes to starting a business, though, you have a lot of possibilities.

Even if you’re dead set on being a dropshipper, there are far better alternatives to Oberlo app.

Keep in mind that I am not compensated to promote the programs I evaluate. The Oberlo app is an excellent one, in my opinion, but you may be leaving a lot of money on the table.

Are There Alternatives To Oberlo?

Other Dropshipping Programs That Might Be Good For You

If you wish to explore this business strategy, there are many dropshipping programs and tools to pick from. Here are a few examples:

  • Sprocket Dropshipping
  • Dropshipping Titans
  • 100K Blueprint
  • Oberlo
  • Biaheza Dropshipping

What Is My #1 Recommendation To Make Money Online In 2023?

My Top Recommendation is Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve drop-shipped a toilet-bowl putting green on Shopify
  • I’ve drop-shipped jade rollers via Clickfunnels
  • I’ve sold fidget spinners through Amazon FBA
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


1)Time: If you’ve got a spare hour-or-two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With dropshipping, you don’t actually own anything. You can’t control your product quality, or even what the package looks like when it shows up.

Technically you own your Shopify site… but ad platforms could shut you down on a moment’s notice… so you don’t really have much control there.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Fulfillment: Alright, so you don’t have any inventory… but that worry has been replaced with the pains of overseas fulfillment.

That means your customer is going to have to wait 3-4 weeks to receive their order.

Then add in the current global supply chain woes… and you’re looking at 5-6-7 weeks!

Then the customer slaps you with a refund, and all of that time spent testing and spending money on ads was for nothing.

You don’t have to worry about any of that when you’re renting out digital properties.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with dropshipping, you would need to sell twice as much inventory, or double your profit margins. And I can guarantee you (from my shopify dropshipping days), that’s a lot harder than a few clicks & a phone call.

5) Big Margins: With dropshipping, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

6) You’re Helping REAL People: My biggest gripe with dropshipping is that you’re usually finding some product that’s complete garbage, and are tricking people into buying it. It provides no real value to them, or to the world in general.

It’s cool in the short term to make a quick buck, but in the long-term, it gets really old, really fast.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with.

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other dropshipping programs like Oberlo, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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