Do you need more money coming in from your online store? If you’ve found that the organic reach of your store’s Facebook page isn’t producing the desired results, Facebook Advertising might be the solution.
By narrowing in on your desired customer base, you may have your products included in the Facebook feeds and Messenger applications of people who are likely to be interested in them.
One of the most efficient kinds of digital marketing is Facebook advertising. Businesses from many sectors may reach their target audiences because of the platform’s billions of active users.
This analysis will examine the 16 Sites To Help You Become An Expert At Facebooks Ads so that you can determine whether or not Facebook advertising campaigns are right for you.
Facebook Ads is a course that teaches you how to build your own advertising agency. The core idea here is that they’ll teach you how to run the ads themselves and (hopefully) build a successful business with them.
In my opinion, ad agencies are one of the best business models out there, and to be honest – they will always be needed (more on that later).
While Facebook Ads has its merits, it’s NOT my top recommendation if you’re interested in running your own ad agency.
My top program in the ad agency category is going to be Josh Osborne & Sean Kochel’s Digital Landlords program.
Here’s the thing:
There’s a good and bad way to run an advertising agency.
The bad way involves only knowing how to run ads.
It may seem counterintuitive, but stay with me for a minute.
Probably the least important part of running an ad agency is actually knowing how to run ads on platforms like Facebook and Google.
It’s the things that go on behind the scenes that make a 6-or-7-figure agency.
Any monkey could take some random “template” that some guru gave them and plug it into Facebook or Google – that will not make you a 7 figure earner.
Because after a while, the market gets overwhelmed with the same message, and it stops working.
If you don’t have a system for thinking about how to run ads properly, you won’t be able to pivot.
So what’s the good way to run an ad agency, then?
The things that really separate a 6 or 7-figure agency from one that fails after a few months are:
- Having a proven sales process
- Knowing how to convert users that land on your client’s website
Let me explain why:
#1 – Most ad gurus out there have never run a 7-figure agency, so how could they possibly teach you a sales process that’s going to actually work? If you don’t have this nailed down, nothing else matters, because you won’t have anyone to run ads for!
#2 – Getting clicks on an ad is easy… getting them to actually go on and buy something from you is the hard part. If you don’t know about conversion rate optimization, landing page design, & email/text marketing, your ability to copy-paste some random ad won’t matter.
If you’ve followed me for a while, you’ll know that I recommend this ad agency program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.
The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.
I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.
The people that run it have an actual 7-figure marketing agency, so you know their systems work.
If that sounds interesting to you, check out the Digital Landlord program here
That being said, let’s continue on to the Facebook Ads review.
How To Become A Facebook Ads Expert?
Facebook Ads experts are responsible for creating and managing advertising campaigns on the Facebook Advertising platform. A single business might employ them, or they could be part of a larger digital marketing company.
These are the keys to becoming a Facebook ads manager and, in the future, a Facebook ad expert:
- Learn how to use Facebook ads and become certified.
- Discover how to utilize the Facebook Business Manager.
- Learn how to use Facebook sales funnels.
- Learn how to set up Facebook conversions and events.
- Learn the difference between custom audiences and lookalike target audiences.
- Examine the various ad positions and Facebook Ad kinds.
- Discover how to utilize a graphics design program.
- Learn how to do competitive research.
- Find out how to use the Facebook ads reporting tool.
- Keep up with the latest Facebook Ads news.
What Does A Facebook Ads Expert Do?
Someone specializing in Facebook advertisements has likely spent years learning to maximize the platform’s potential. They might be self-employed or work for a social media agency.
Promoted posts on Facebook may help companies grow and make more money. Ad campaigns demand a lot of work to maintain.
Working with a Facebook Ad specialist is a terrific option for company owners who don’t want to or can’t devote enough time to a Facebook ad campaign.
What Are The 16 Sites To Help You Become An Expert At Facebook Ads?
Now, to facilitate your education, I will provide 16 resources that may help you become a Facebook Ads expert and make your ad one of Facebook’s most successful:
If you want to learn more about Facebook advertising, who better to learn from than Facebook itself? Blueprint, a digital learning platform, offers a variety of classes that are loaded with Facebook information.
Each lesson module is maintained up to date and features particular skills that you may acquire. You may choose a guided learning route depending on your employment function to help you build these abilities or brush up on the information you don’t yet have.
Blueprint’s classes are all free, yet certification is offered for $150 for each module, and passing two modules is necessary. However, unless you want to add it to your résumé, there’s no reason to get certified.
After a wild professional adventure that led him from insurance to the NBA to the American Cancer Society, Loomer is now one of the foremost experts in Facebook advertising. He presently operates his company, where he gives free and “freemium” support to all sorts of Facebook marketers.
He publishes innumerable videos, tips, and techniques on his website and social media sites, where over 100,000 marketers follow him to keep others updated on the newest in Facebook advertising. For example, his Facebook image dimensions post has been shared over 30,000 times.
There is a wealth of information for anyone interested in digital marketing, from email campaigns to social media management to video advertisements to search and beyond. As you would expect, Facebook runs its own blog and podcast, Perpetual Traffic.
Aspiring Facebook Ads specialists may sign up for a regular newsletter, read the blog, listen to the podcast, or enroll in courses to learn more about Facebook, email, and other topics.
Social Media Examiner
If you want to integrate Facebook with the rest of your marketing efforts, Social Media Examiner, another content-generating engine, is a great resource. The site updates with a new blog post daily to keep you abreast of the latest in social media, a guide on measuring social ROI, and more.
Two podcasts accompany the blog, and the site even organizes an annual conference that has grown to become the world’s largest social media marketing convention. The finest and brightest in the world of social media gather here to network and debate trends.
Social Media Explorer
This is a blog, yet it’s written and organized so that you won’t want to stop reading. The company behind this blog, SME Digital, is an early adopter of content marketing strategies. It has been known as a social media expert by consistently meeting the needs of its audience via disseminating useful marketing resources.
The articles themselves are lengthy, in-depth, and educational. Look at this visual Facebook marketing guide, which explains why, how, and when you should visualize your Facebook presence.
Social Pros Podcast
Convince & Convert, another agency well-known for its social media ability, is behind the Social Pros Podcast. Every week, hosts Jay Baer and Adam Brown welcome a guest from the sector to discuss real-world social media marketing examples.
The end product is an engaging podcast that is both entertaining and educational. Listen and decide for yourself, but Social Pros has been a regular in my iTunes feed.
Dominate Web Media
Dominate Web Media has launched a new university-style platform comparable to Digital Marketer Lab and AdEspresso University.
Like the other two, this resource offers users important continuing updates that allow marketers to keep current on best practices and the changing face of advertising. This is frequently far more valuable than a one-time training that would have taught you nothing you couldn’t learn elsewhere online (likely for free).
$1 Day Facebook Strategy
All six courses mentioned above are fantastic resources for learning about Facebook Ads. However, you are merely studying them in theory. The most effective approach to understanding the system is getting right in and building campaigns.
This helps you gain a thorough grasp of how the ad system works via trial and error and allows you to start earning money while you learn. Thankfully, even small test expenditures on Facebook let you learn a lot.
Dennis Yu, Blitzmetrics’ CTO and a go-to expert on all things Facebook Ads, recommends his dollar-a-day Facebook Ads plan. It’s a fantastic method that I’ve used multiple times. It’s also low-cost; therefore, it’s low-risk, but it still provides you with the data you need to start generating better Facebook ad campaigns.
Hootsuite Advanced Social Advertising Certification
The Advanced Social Advertising Certification from Hootsuite helps marketers and advertisers advance their social media advertising skills.
You’ll be able to optimize your social ad campaigns from start to finish by understanding pro strategies and best practices, allowing you to work smarter, improve ad reception (having paid ads), and save time and money while enhancing outcomes.
WordStream’s PPC University Facebook Ads Course
For over 12 years, WordStream has been thought the top leading in online advertising and is the inventor of the Free Facebook Ads Performance Grader, a free account audit and optimization tool used 10,000 times each month.
They present a series of 10-minute articles in their PPCU Facebook advertising course where top PPC influencers and professionals provide ideas, lessons, and methods that have worked for them. You’ll learn about the platform’s peculiarities and benchmark data so you can analyze and improve your performance, including a successful Facebook campaign with a good ad spend.
Kai Bax’s eCommerce Facebook Ads Training
Kai Bax, an eCommerce marketing influencer and CEO of Bax Consulting, a company focusing on expanding eCommerce as a target market and info product businesses, offers free eCommerce Facebook ads training.
In his one-hour YouTube tutorial, Kai explains how his business utilizes Facebook advertising to increase growth and income for its customers. He walks you through everything from basic setup to reporting, providing commentary and advice to help you stay profitable.
Simplilearn’s Social Media Certification Program
Paul Lewis, a Social Media and Digital Selling expert and instructor for colleges and corporate training groups, produced Simplilearn’s free Facebook advertisements course.
Because it’s on an eLearning platform, you can easily see and navigate between classes. It’s broad in terms of social media marketing (totaling 49 hours). However, courses 7-10 are dedicated to Facebook ad campaigns.
Alison’s Facebook Advertising For Beginners Course
Theo McArthur, a skilled online marketer and Amazon merchant brings you this free Alison Facebook advertisements course. It’s supplied through an eLearning site, similar to Simplilearn, so you may travel between individual chapters and complete a course evaluation.
Unless you subscribe to the premium monthly plan, there are eight-second adverts before each session. The course includes general setup instructions, ideas, best practices to follow, and typical blunders to avoid.
Coursenvy’s Facebook Ads Mastery Class
The free Facebook advertisements mastery course from Coursenvy is simply a written course converted into a slideshow with someone reading the information, but it’s not boring.
There is no motion, but each slide has an interesting screenshot with tips overlayed on top. The course delves further into the many sorts of Facebook advertising campaigns, explaining what they are and how to build them up for success.
Andrew Zeng’s Facebook Ads Tutorial
Andrew Ethan Zang is a digital marketer, ecommerce specialist, and internet entrepreneur. This 30-minute YouTube lesson covers the fundamentals of setup, ad creativity, funnel strategy, and campaigns that use conversions and engagement objectives.
Andrew includes time stamps and links to resources in the description for easy navigation. He also goes through the fundamentals of the marketing funnel and how to build popularity and demand.
Facebook Social Media Marketing Professional Certificate (Coursera)
The Coursera Facebook Social Media Marketing Professional Certificate program (formerly Meta Social Media Marketing Professional Certificate) is an excellent Facebook course for beginners who want a certificate to demonstrate their knowledge and abilities.
Are There Alternatives To FB Ads?
Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:
Is Facebook Ads A Scam?
Time for the $1,000,000 question: is Facebook Ads a scam?
No, not technically. They aren’t going to take your money and run off. It’s actually a decent program.
It’s just not my top choice.
The Digital Landlords program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running on Facebook, Google, Youtube, Snapchat, Pinterest, & more.
Outside of the ad training, they teach a whole bunch of skills: their proven sales process, building high-converting landing pages, email & text marketing, and a lot more.
The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other ad agency courses.
What if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?
And what if it only took you a week or two to get that first payment?
And what if you could double or triple that payment over the following month or two?
That’s what you get when you’re a Digital Landlord.
All you really need is a laptop and some internet.
Some of my friends are Digital Landlords that run their 6-figure businesses from:
- Camping trips at national parks
- Beachfront in Hawaii
- On the road in a camper van (with a pet pig!)
They focus on living an enjoyable life first, and focus on income second. All thanks to this program.
They can take weeks or months off, and money keeps rolling in.
Living happily is the top priority.
If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!
What Is My Top Recommendation For Making Money Online In 2022?
I’ve personally tried all of the major online business models:
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet bowl putting green on Shopify
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.
1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.
You don’t have to be constantly working to make money. The income you generate is recurring.
Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.
But it’s only possible to do it when you’ve separated your income from your time.
2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.
3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
4) Great Margins: Being a Digital Landlord, your profit margin is nearly 100%.
Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.
5) You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other programs like Facebook Ads, which might work out.
You could keep researching and researching for the next few months (or few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.