Best Facebook Ads Courses in 2023

Since Facebook is the most popular social media site, you can utilize it as an effective online advertising medium.

Digital marketers may produce significant money because of the internet’s vast user base and sophisticated targeting and monitoring technologies.

However, running a successful Facebook campaign can be difficult, especially for beginners. There are many aspects to running ads on Facebook, and if you don’t plan your campaigns well, you’ll likely see no return on your ad spend.

So many digital marketers opt for a Facebook marketing course to learn the platform.

Now, I do want to be totally up front here, so…

Facebook Marketing is a course that teaches you how to build your own advertising agency. The core idea here is that they’ll teach you how to not only run the ads themselves, but also how to (hopefully) build a successful business with it.

In my opinion, ad agencies are one of the best business models out there, and to be honest – they will always be needed (more on that later).

While Facebook Marketing has its merits, it is NOT my top recommendation if you’re interested in running your own ad agency.

My top program in the ad agency category is going to be Josh Osborne & Sean Kochel’s Digital Rental Method program.

Here’s the thing:

There’s a good way and a bad way to run an advertising agency.

The bad way involves only knowing how to run ads.

It may seem counterintuitive, but stay with me for a minute.

Probably the least important part of running an ad agency is actually knowing how to run ads on platforms like Facebook and Google.

It’s the things that go on behind the scenes that make a 6-or-7-figure agency.

Any monkey could take some random “template” that some guru gave them and plug it into Facebook or Google – that will not make you a 7 figure earner.

Why?

Because after a while, the market gets overwhelmed with the same message, and it stops working.

If you don’t have a system for thinking about how to run ads properly, you won’t be able to pivot.

So what’s the good way to run an ad agency, then?

The things that really separate a 6 or 7-figure agency from one that fails after a few months are:

1. Having a proven sales process
2. Knowing how to convert users that land on your client’s website

Let me explain why:

#1 – Most ad gurus out there have never run a 7-figure agency, so how could they possibly teach you a sales process that’s going to actually work? If you don’t have this nailed down, nothing else matters, because you won’t have anyone to run ads for!

#2 – Getting clicks on an ad is easy… getting them to actually go on and buy something from you is the hard part. If you don’t know about conversion rate optimization, landing page design, & email/text marketing, your ability to copy-paste some random ad won’t matter.

If you’ve followed me for a while, you’ll know that I recommend this ad agency program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.

The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.

I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.

The people that run it have an actual 7-figure marketing agency, so you know their systems work.

If that sounds interesting to you, check out The Digital Rental Method program here

That being said, let’s continue on to the Facebook Marketing review.

Facebook Marketing Course Overview

Learn all you need to know to successfully use Facebook’s Ads Manager with the help of these lessons. You may choose the desired outcome, intended audience, allotted budget, and wanted placement for your advertisements using Ads Manager. Discover the ins and outs of running advertising on social media platforms like Facebook and Instagram. The courses culminate in developing a real-world advertising campaign using Facebook’s Ads Manager, where you’ll gain valuable experience and knowledge in social media marketing.

You will be able to:

• In Facebook Ads Manager, create an ad that aligns with your marketing goals and targets your intended audience.
• In Facebook Ads Manager, you can set a budget, location, and schedule for your ads.

The courses will teach you how to create, manage, and optimize Facebook and Instagram campaigns using Facebook Ads Manager. These people have a working knowledge of the internet and are eager to participate in social media.

Who Should Join In A Facebook Marketing Course?

Most Facebook ads are ineffective because companies aren’t taking full advantage of the platform.

Among those who can greatly benefit from a Facebook marketing course are:

• Entrepreneurs
• Webmasters
• Those seeking a career in digital marketing
• Employees of a digital marketing agency looking to upsell skills
• Bloggers & Influencers

Beyond improving your skills, many Facebook training courses award a certificate upon completion, which has its own set of advantages.

Is A Facebook Ads Courses Certification Worth It?

Get recognized as an expert in Facebook marketing with a certification.

Facebook’s advertising and marketing certification examines candidates’ familiarity with the platform and ability to implement platform guidelines.

This can help you stand out as a digital marketer candidate. Facebook certifications can also help agencies win new clients by demonstrating their employees’ expertise in Facebook advertising.

Facebook frequently changes and adds new features, so keeping up with the platform is essential.

By becoming certified, you ensure that you are up to date on best practices.

10 BEST Facebook Ads Courses

Facebook Ads Complete Course (Reliablesoft Academy)

You’ll learn everything about making money with social media ads on platforms like Facebook and Instagram.

You’ll learn in this course how to reproduce this finding reliably. This training will show you how to build and set up your campaigns so you can begin generating money and sales.

The Facebook Course includes 12 lessons on topics such as:

• How to Make Money With Facebook Ads
• Custom Conversions
• Facebook Pixel Installation
• Custom and Lookalike Audiences
• Facebook Sales Funnels
• Facebook Campaign Structure
• Facebook Acquisition Campaigns
• Facebook Retention Campaigns
• Facebook Retargeting Campaigns
• How to Create a Facebook Campaign
• How to Create Facebook Ads
• How to Create an Ad Set
• Facebook Ads Tips
• Facebook Campaign Monitoring
• Facebook Campaign Optimization
• Campaign Optimization Tips
• Landing Page Optimization Tips
• How to Lower Your Campaign Costs
• Facebook Ads Checklist
• Running Campaigns on Instagram

Videos and text tutorials with screenshots, checklists, and step-by-step instructions are included.

The course is designed for newcomers to Facebook Ads and those who have tried but failed to run profitable campaigns. Running Google ads are not included in these Facebook ads courses.

Joining the course also unlocks nine additional Digital Marketing Full Course Bundle courses. The bundle includes two certifications: SEO and Digital Marketing.

Facebook Blueprint Courses (Facebook)

Facebook Blueprint Courses is a collection of resources for digital marketers published by Facebook.

Independently paced and available to anybody interested. These tutorials are helpful whether you’re just starting with Facebook or want to improve your proficiency by learning more sophisticated purchasing choices or techniques to gauge your results. The Facebook Blueprint Courses provide instruction on a wide variety of subjects, such as:

• Facebook Business Manager
• Campaign Performance with Ads Manager
• How to Begin with Facebook and Partner Measurement Solutions
• Promoting Your Business From Your Facebook Page
• Ad Auction and Delivery
• Ad Policies for Content, Creative, and Targeting
• Creating Facebook Ads
• Reach and Frequency Campaigns
• Brand Best Practices
• Targeting Custom Audiences

This course also offers a variety of certifications to demonstrate your proficiency with Facebook’s products.

Here are the different digital marketing certifications available:

• Facebook Certified Digital Marketing Associate
• Facebook Certified Creative Strategy Professional
• Facebook Certified Marketing Science Professional
• Facebook Certified Media Planning Professional
• Facebook Certified Marketing Developer
• Facebook Certified Media Buying Professional
• Facebook Certified Advanced Marketing Developer
• Facebook Certified Community Manager
• Facebook Certified Advertising API Developer

Each certification requires passing an exam online (monitored by a proctor) or in person. Unlike other digital marketing certifications, you cannot cheat or look through course material while taking the exam.

You must also pay a fee before scheduling and taking an exam.

The exam fees vary by certification, with advanced certifications usually costing more.

For example, the exam fee for the Facebook Certified Digital Marketing Associate is $99, while the Facebook Certified Media Buying Professional is $150.

When you take a test, it is graded on a scale of 300 to 1000. To pass, you need a 700 or higher. If you don’t pass the exam, you’ll have to pay to retake it, so study hard before.

Facebook Marketing Course (HubSpot)

The HubSpot Facebook Marketing Course is an easy-to-follow Facebook training course.

The course has three parts:

• How to Make a Good Facebook Marketing Plan
• How to Design a Winning Facebook Ads Strategy
• How to Grow Your Organic Facebook Reach

Each lesson includes videos of an instructor explaining the material.

The course will cover topics such as:

• How to avoid common Facebook advertising mistakes
• Using Facebook page insights to gauge the success of your content
• Which ads you should create first
• Understanding the Facebook algorithm.
• Utilizing engaging content to get more likes and shares on Facebook

Each lesson concludes with a five-question quiz to test your knowledge of the material.

Create a free HubSpot account to access the course. After creating an account, the course is free.

The Facebook ads course doesn’t provide a certificate, but it’s still useful for beginners learning Facebook marketing basics.

Facebook Social Media Marketing Professional Certificate (Coursera)

If you’re new to social media marketing but want to prove your proficiency with a certificate, consider enrolling in the Coursera Facebook Social Media Marketing Professional Certificate program.

The Professional Certificate curriculum consists of six classes, which are as follows:

• Introduction to Social Media Marketing
• Fundamentals of Social Media Advertising
• Social Media Management
• Advertising with Facebook
• Facebook Social Media Marketing Capstone
• Measure and Optimize Social Media Marketing Campaigns

There are videos, readings, projects, quizzes, and assignments. It’s also self-paced, so you can work at your own pace.

Following the course, you will learn:

• How to make a business page on Facebook and an Instagram account.
• Social media content management with a data-driven approach
• Social media content calendar: How to make one for your social media presence
• How to set a budget, location, and schedule for advertising.
• How to craft compelling visuals for Facebook ads
• The best way to look at dashboards to see how well campaigns have worked is to look at them.

You’ll get a shareable certificate at the end of the course that you can link to on your resume or LinkedIn profile.

The course offers a 7-day free trial. Then it’s $49 per month to keep the course materials.

Because the program is self-paced, the faster you finish the material, the less you pay. Coursera estimates that completing all of the courses will take 7 months if you study 2 hours per week.

If you work 6 hours per week, you can finish the course in just over 2 months for $98.

Facebook Ads & Facebook Marketing Mastery (Udemy)

Coursenvy’s Facebook Ads & Facebook Marketing Mastery course is available on Udemy.

The course is divided into 12 parts:

• Intro to Facebook Marketing
• Facebook Ads
• Facebook Page
• Facebook Pixel and Audiences
• Facebook Engagement
• Types of Facebook Ads
• Facebook Reporting, Insights, and Optimization
• Common Facebook FAQs
• Social Media Marketing
• Business Manager
• Facebook Shops

There are 82 lectures, 12 hours of on-demand video, 38 articles, and 37 downloads resources.

The course will teach you the following

• Facebook marketing skills: How to connect with new audiences
• How to implement advanced tracking strategies
• How to lower your Facebook ad costs
• How to use Business Manager’s advanced features
• How to average $0.01 per engagement

You can complete this Fb ad course at your own pace. Udemy courses frequently update their content to reflect current events, which is why you get lifetime access to the material.

There is a certificate of completion at the end of the course.

The course is $84.99. If you enroll now, you can get the course for $19.99. (or lower). If you are not satisfied with the course, you can return it within 30 days.

Advertising On Facebook (LinkedIn Learning)

The LinkedIn Learning Facebook ads course is a great resource for digital marketers looking to expand their reach to use and learn Facebook Ads.

The course has five parts:

• Facebook Advertising Overview
• How to Create Facebook Ads
• How Facebook Ads Work
• View Your Advertising Data
• Implement Best Practices

There are 23 videos that you can watch on your phone or tablet. The course is self-paced, so you can go at your own pace.

Among the skills you’ll learn are:

• How to set up an advertising account
• How to choose an ad campaign objective
• How to target ads on Facebook
• Refining your audience with behavioral targeting
• Choosing the right images for your advertisements
• How to create advertising reports
• How to improve the effectiveness of your Facebook ads

After completing the course, you will receive a certificate to display on your LinkedIn profile to show off your professional expertise.

The course is available for a one-time fee of $29.99 or a monthly cost of $29.99 or $19.99 if paid annually.

You’ll get a free month before paying if you’re new to LinkedIn Learning.

Facebook Ads Mastery Guide (Skillshare)

Coursenvy also teaches a course with a similar title on Skillshare called Facebook Ads & Marketing Mastery Guide.

Expert Facebook advertiser Justin O’Brien tells you all you need to know to go ahead in Facebook Marketing.

He breaks down his clients’ marketing strategies and how to streamline your posting process to better manage your social media presence.

The course has 48 lessons and 11 hours of video content. Lesson topics include:

• How to build successful Facebook ads
• How to use Facebook ads to make sales funnels
• When should a particular type of marketing campaign be used?
• Advanced custom audiences
• Advanced conversion ads
• How to optimize Facebook Messenger ads

Skillshare Premium is required to access the course. Skillshare Premium is $19 per month or $99 per year. When you first sign up for Skillshare, you get a 7-day free trial.

Subscribers have lifetime access to the course lectures, which are updated monthly.

Facebook Unlocked (Neil Patel)

Facebook Unlocked is a Facebook training course presented by Neil Patel.

Lessons are divided into two modules with these topics:

• Setting up your business with Facebook
• Organic posts
• Content types and strategies
• Growing your brand
• Paid media

Each lesson has a video with Neil guiding you through it. You can also download resources to help you improve your Facebook marketing.

• A taskmaster worksheet detailing all Facebook marketing processes
• A step-by-step guide to increasing organic reach with your posts
• Ad budgeting guide
• An advertising checklist to help you structure your campaigns correctly

No certificate is provided, but it is worth considering if you want to learn more about Facebook marketing.

Also, the downloadable resources (especially the taskmaster worksheet) are great tools that can help you manage your marketing efforts more efficiently.

Facebook Advertising For Beginners By Alison

If you’re a digital marketer and have never used Facebook, Alison’s course Facebook Advertising for Beginners is perfect.

With the knowledge you gain from this FB Ads course, you’ll be able to launch a successful Facebook page and advertising campaign.

• Nine modules comprise the material: Course Introduction
• Getting Ready to Run Facebook Ad Campaigns
• Important Information About Facebook Advertising
• Custom Conversions
• Types of Facebook Ads and setting an ad account
• Landing Page Compliance
• Defining Your Audience
• Course Assessment
• Set up Campaign and Launch the Ad

The lessons are in video format and total around 3 hours of content.

You can set study reminders in the course dashboard to have Alison send you an email.

After reading the material, you must pass the assessment to complete the course.

After completing the course, you can purchase a certificate of completion. A digital certificate (PDF) costs €21. A printed certificate costs €27.

Sign up for an Alison Premium account for €7.99 per month to get a discount on the certificate.

The course is free to take with a free Alison account. If you have a free account, there are ads before each lesson video. Sign up for Alison Premium to get rid of them.

The Complete Facebook Ads Training (Udemy)

Another Udemy Facebook marketing course is Complete Facebook Ads Training.

The course teaches basic Facebook technical knowledge like:

• Why Facebook ads are important
• How to install the Facebook tracking pixel
• The most common causes of Facebook ad campaign failure
• How to make the different types of Facebook ads, and how to do it
• How to Create Custom Audiences Using Your Email List and Website Visitors

The video content is divided into five sections and totals four hours. These include a Facebook Ads Example Swipe file and a Facebook Ads Quick Checklist template.

After completing this FB course, you will be given a certificate of completion. You have lifetime access to the content and can review it whenever you want.

As with other Udemy courses, you can save significantly if you purchase it at the right time. This one costs $79.99.

Alternatives To Facebook Marketing Courses?

Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

• Stocks
• Affiliate Marketing
• Dropshipping
• Real Estate
• Ad Agency

Are Facebook Marketing Courses A Scam?

Time for the $1,000,000 question: is Facebook Marketing a scam?

No, not technically. They aren’t going to take your money and run off. It’s actually a decent program.

It’s just not my top choice.

The Digital Rental Method program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running on Facebook, Google, Youtube, Snapchat, Pinterest, & more.

Outside of the ad training, they teach a whole bunch of skills: their proven sales process, building high-converting landing pages, email & text marketing, and a lot more.

The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other ad agency courses.

What if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?

And what if it only took you a week or two to get that first payment?

And what if you could double or triple that payment over the following month or two?

That’s what you get when you’re a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Rental Method that run their 6-figure businesses from:

• Camping trips at national parks
• Beachfront in Hawaii
• On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program. 

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, using the Digital Rental Method might be for you!

What Is My #1 Recommendation To Make Money Online In 2022?

I’ve personally tried all of the major online business models:

• I’ve sold fidget spinners through Amazon FBA
• I’ve drop-shipped a toilet bowl putting green on Shopify.
• I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, using the Digital Rental Method is for you.

Why?

1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.

You don’t have to be constantly working to make money. The income you generate is recurring.

Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.

But it’s only possible to do it when you’ve separated your income from your time.

2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.

3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

4) Great Margins: using the Digital Rental Method, your profit margin is nearly 100%.

Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

5) You’re Helping REAL People: With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If n provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other programs like Facebook Marketing, which might work out.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.