What Is Social Media Marketing?
In short, Social Media Marketing is promoting brands on Social Media platforms…
Whether you’re selling products and services for them, or simply raising awareness and building a following for them.
But with social media being such a varied space…
With hundreds of groups of subcultures scattered across different platforms around the world…
You can apply Social Media Marketing to virtually any industry, niche, or platform…
And earn a great living by helping brands sell more of… well… whatever they’re already selling!
In fact, the phrase “Social Media Marketing” can mean almost anything to do with paid services on those platforms.
From Facebook ads to Reddit threads…
Promoting influencers to Funny memes…
Youtube videos to LinkedIn videos…
ALL OF THEM come under the Social Media Marketing banner.
So the big question here isn’t really “What is Social Media Marketing”…
The question is really “How do you want to use Social Media Marketing to get paid?”
Because you can turn your Social Media knowledge to almost any purpose.
Here’s the real kicker though…
Because the online economy is thriving…
And people spend so many hours per day on social media…
The opportunities to make money are almost endless.
That means we stop talking about “if you can make money with Social Media Marketing”…
And we start thinking about the best way to do it.
You’ve immediately jumped 3 steps forward in the process, because the opportunity is clear and obvious.
That’s great news for anyone looking to make a living online…
Because the question “will it work for me?” is already answered for you!
There’s already millions of people making a living from Social Media Marketing…
With specialist agencies popping up all over the place and providing valuable services to brands and businesses.
Plus, with billions of dollars pouring into the industry every year…
Creating an amazing opportunity for hard-working action-takers like you to take advantage.
So, now you know there’s no shortage of ways to make money from Social Media Marketing…
Let’s dive into why you’d want to start a Social Media Marketing agency.
Benefits of Social Media Marketing
Let’s get to the point…
Why would you want to start a Social Media Marketing agency?
The simple answer?
It’s a business you can run from anywhere with a wifi connection…
It has high-income potential…
And given how fast social media advertising is growing, the demand for these services is higher than ever.
Suddenly, where you once had to sit in an office cubicle for 8-10 hours per day…
You can now work from a sun-lounger in Bali…
A roof terrace in Greece…
A cute little coffee shop in Paris…
The beach in Mexico…
Or just your kitchen table in your pajamas!
Just imagine for a second you can not only earn your full time salary now…
But you can do that with no commute…
Without having a boss breathing down your neck…
While setting your own schedule (so you never miss another of your kids’ ball games, or say no to a trip out of town to see family)…
And working only with people you actually like!
(Oh… And the salary bit?…
That’s not true either, because with Social Media Marketing you can earn way more.)
You can see why starting a Social Media Marketing agency is pretty attractive, right?!
Hell, I can!
But, aside from all those lifestyle benefits, there’s another big reason why people find their way into Social Media Marketing.
You know I said Social Media Marketing can be applied to virtually any industry in the world, in dozens and dozens of different forms?
Well, that means it gives you the opportunity to create a legitimate, well-paying business working in a niche you LOVE…
Ever heard the phrase “Do what you love and you’ll never work a day in your life”?
Well, Social Media marketing gives you plenty of options like that.
Maybe you love Golf?
Or cooking?
Or parenting?
Or sewing? Or windows?
Or stone skimming?
Or model boats?
Or DIY?
Or making candles?
Or painting?
This list is endless…
But whatever it is that lights you up, there’s a way to make it pay with Social Media Marketing.
That’s why, for me, Social Media Marketing is one of the best ways to make money online in 2024.
Why Social Media Marketing Is Vital For Businesses in 2025 (& Why That’s Good For You)
“Selling marketing”…
…That’s to say, the process of demonstrating to a business owner why and how marketing will help their business…
Is unlike any other selling process.
You’re effectively charging the business owners money to make them more money, see?
So that means you’re selling your Social Media Marketing agencies’ services based on R.O.I…
That means “Return on Investment.”
Say a business is paying an agency $2,000 per month, and that agency is delivering them extra profit worth $5,000, $1,000, or even $20,000+…
It’s a no-brainer for that business owner to keep paying month after month…
Because they’re paying to get more money back, see?
Just imagine…
If every time you gave me $1, I gave you a $5 bill in return, you’d throw every dollar you could find at me right?
In a way, you’re dealing with the same scenario here…
So as long as you keep delivering results that are worth more than you’re charging, most business owners will happily keep paying you.
With more people spending more time than ever before on social media, your opportunities to generate business owners money with Social Media Marketing are greater than ever…
That means your opportunities to sign clients, demonstrate the value you bring, and make money are at an all time high!
Plus, the more businesses you can help? The easier it is to convince other businesses to pay you for your help too.
This is the recipe for growing your agency!
The Basics of Social Media Marketing
So now you know what Social Media Marketing is…
Let’s take a look at the most effective ways to monetize this strategy…
And what is – in my view – the best way to get started.
So, while Social Media Marketing covers every type of advertising you can think of on social media…
We’re going to take a look at some of the most popular, in-demand, and profitable services that agency owners can sell and deliver for clients in 2024.
Facebook Ads
Facebook is HUGE in the Social Media Marketing space, with billions of daily users…
Making it the perfect place to advertise everything from local cheese shops to knitting guides…
Make money online courses to window cleaners.
Most business owners are already familiar with the size and reach that Facebook advertising can deliver, so if you can present yourself as the expert, Facebook ads are an easy sell for any business owner looking to grow.
Reels
Before you think I’ve gone crazy… reels are HUGE right now!!!
There are content creators, influencers, and brands who will pay BIG MONEY for short video scripts that capture attention…
And if you can build a track record of going viral…
Adding followers and value to a brand’s social media presence?
Heck, you found yourself a ticket to the top, because some brands will pay as much as 5-figures per month to capture eyeballs on Social Media!
Social Media Management
As more and more businesses wake up to the importance of having a strong presence online to amplify their brand and reputation, it’s created the need for a whole new job role…
Social Media Managers.
Businesses need content created for them to post, they need the channels managed, posts and comments engaged with, and they need a strategy behind their posts…
All this adds up to hiring a Social Media Management agency.
If you enjoy spending time on social media and you’ve got an eye for what people like (and comment on!), then this could be your agency’s perfect start!
TikTok Shop
Ok, so maybe this isn’t what you’d automatically think of when we talk about Social Media Marketing…
But Tiktok shop is blowing up right now…
And there are some smart folks making bank because of it!
You can basically set up a video stream that captures attention (a lot of folks are playing video games, or filming themselves using “novelty products”) and insert an affiliate link in the description.
When these live feed so viral, they can pull in tens of thousands of dollars per day!
Now – full disclosure – most of these folks are using an affiliate marketing approach to monetize this platform…
And like I’ve said in other blogs, there are much better ways to make money online than affiliate marketing.
Other Social Media Marketing Services
When I said Social Media Marketing gives you a lot of options, I really meant it!
I’ve listed out some of the most popular options for beginners above…
But the truth is your Social Media Marketing Marketing agency can focus on almost anything you can think of…
So long as it leverages attention from social media to help business owners make more money!
You can be a go-between for influencers and brands…
You can specialize in getting experts more followers, or organizing collaborations between brands…
You can help authors sell more books…
You can run ads for eCommerce stores that bring in more sales…
The list goes on and on and on.
Your Social Media Marketing agency can specialize in any service in any niche you choose…
And so long as you can deliver the results you promise, you’ll have a way to make money online!
Advice On Starting A Social Media Marketing Agency
I’m in a very unique position, in that a lot of my friends own and run Marketing agencies…
Including Social Media Marketing agencies.
That gives me a unique insight into what these businesses really look like day to day…
And a peek under the hood at the state of the market right now.
While almost ALL of my agency owning friends have managed to structure their businesses so they are free to work on their own schedules…
The truth is, they still have a lot of responsibility.
They’re often working late, they have teams to manage, and clients to answer to.
So, while they’re all now established and pulling in anywhere from $5k – $35k per month…
They’re also working very hard for that money.
Because Social Media has grown so big in a pretty short space of time, it’s led to a lot of new agency owners entering the space…
And that means competition can be fierce.
My friends say there’s a clear and growing divide between the agencies who can back up their results with proof from past clients…
And the newer agencies who have to resort to cutting their prices and working some sometimes crappy clients just to sign deals.
That’s a pretty sucky spot to be in if you’re just starting out.
Plus, working with clients, they’re still not “free” of a boss…
Even if they run their own businesses, their clients still call the shots and have a say over the business.
None of this is to take away from starting a Social Media Marketing agency…
But to give you a true reflection of what this business really looks like at the business end.
When you compare this business model to one which uses all the same skills but generates a passive income (without needing you to manage a team or answer to demanding clients)…
You can see the differences right away.
How To Start A Social Media Marketing Agency
Pick A Niche
This first step is your most important…
Who’s your agency going to help?
When you’re starting you want to pick ONE MARKET to go after…
This could be a particular business type, like Influencers or Landscaping contractors…
Or you might simply say “local businesses” and help any small business you can.
Whatever you decide, this is gonna be your niche and it’ll set the tone for your agency’s identity going forward.
The key message here is this:
The more specific you are about the businesses you help, the more your message will resonate with them, making it easier for your agency to land social media clients.
Define Your Offer
You’ve picked a market to help…
Now it’s time to decide exactly how you’re going to help them.
Will you run paid ads for them?
Will you focus on one platform, or one ad type?
Offer bolt-on services like Social Media Management, or just ad campaigns?
Maybe you’re going to specialize in connecting influencers with brands who need their help.
Whatever it is, this decision is going to dictate the skills you need to master or hire in order to deliver results for your clients.
Put The Word Out
And I’m not talking about a mob hit!
Once you’ve decided who you’re going to help and how you’re going to help them, it’s time to let the world know!
If you’re starting a Social Media Marketing agency, this should be easy work for you!
Whatever approach you’re taking, you need to engage your market and start demonstrating your expertise…
This is how you’re going to start signing clients and putting cash in the bank!
Network And Build Relationships
Relationships are the lifeblood of ALL agencies, no matter what space you’re in.
Your current clients, your prospects, and other people in your space…
Have conversations, meet, share what you’re doing…
But most of all, make sure people know who you are and what you do!
Networking can help pick up new business and build a reputation in the marketplace.
Most importantly, make sure you document all the results you get for clients to leverage in the future!
Scale!
Scaling and growth aren’t the same thing.
“Growth” is about making more money…
But “scale” is about making more money without you having to invest more time!
You need to think about putting in place systems for scaling while your agency is growing.
You could either add a new service or take into account new markets to tap into…
And you can start creating SOPs and processes for future employees to work from.
Scaling deals with smart growth, so plan your next steps well.
Starting and growing your agency can be hard work in such a saturated marketplace, so make sure you’re mentally prepared for a long journey to the top!
The Risks of Starting A Social Media Marketing Agency
Unlike a lot of business models I look into, starting a Social Media Marketing agency is actually very low risk.
Let’s break it down into a few steps.
You’re going to have to learn new skills.
I mean, this should be obvious but unless you already know how to do what you’re going to ask business owners to pay for (Facebook Ads, Brand Awareness Campaigns, Influencer promos etc), you’re going to have to learn.
Of course, this means you’ll need to pay for a course, or coaching.
But, the skills you’re going to learn have never been in higher demand than they are right now, today.
That means, even if you never get your agency started, you’re going to have a set of skills that are insanely valuable in the online economy in 2025.
This amplifies your earning potential in future, no matter what you decide to do.
The real risks of starting a Social Media Marketing agency for me are managing your clients expectations.
After all, no reasonable business owner is going to pay you $500 – $2,000 per month without expecting results in return.
That means two things:
Firstly, you need to be very careful about the promises you make, so you can be sure you can back them up.
If you guarantee 100 sales per week and only deliver 50, you’ll be issuing refunds (and burning your reputation) faster than you can say “chargeback”.
Second, and this is where I’m going all “woo woo” on you…
When you’re starting out online, you have to protect your confidence.
I’m assuming that because you’re here doing your research, you’re an honest, hard working, “good” person.
Well, folks like us care about what we do, and the people we help.
If you overpromise and can’t deliver, you’ll not only have a black mark on your reputation…
But you’ll come away with a whole lot of doubt in your own abilities too…
Not only your ability to deliver results with your agency…
But your ability to really make this whole “earning a living online” thing work for you.
And for me?
That’s a way bigger problem to deal with than refunding a couple thousand bucks.
Hot Tip For Choosing Who To Learn From (Read This Before You Buy Any Course!)
I’ve reviewed a lot of programs and courses since I started writing this blog…
And I’ve heard from and spoken with thousands of people just like you, who invested in courses, programs, and coaching…
So I like to think I’ve learned a thing or two from those folks’ collective experiences.
The #1 lesson I learned from speaking with all those people?
Support is the most important ingredient in ANY online learning resource.
If you can get 1:1 help, great.
If not, live workshops or group coaching are good too.
But whatever you do, DO NOT BUY ANY PROGRAM until you find out if it INCLUDES personalized support.
There’s two reasons for this…
First, a lot of courses are a badly grouped bunch of videos…
And they’re hard to understand.
So you need extra clarity.
But, here’s where it makes my blood boil:
Even after you’ve paid $5,000 for a course or program to learn this stuff, it’s still not clear…
So what do you do?
You approach the guru for clarity. Fair, right?
Well, here comes the ultimate bait and switch.
You have to pay MORE for access to the support.
A sneaky, dirty, horrible way that immoral gurus use to steal from hardworking folk like you and me…
OOOOHHHHH!!! I hate it!!
That’s why you should ALWAYS ask what support is included with the program you’re paying for…
Because in many cases, the $5,000 course sounds better than the $10,000 coaching program at first…
But you actually end up spending more on the cheaper option, by the time they’ve forced you with multiple extra selling layers!
Here’s my #1 tip for anyone learning skills today…
Only invest in a program which has personalized support baked in.
Why Start A Social Media Marketing Agency?
Before you commit to starting a Social Media Marketing agency, or any other online business, it’s important to pause and ask yourself:
What do you want from your Social Media Marketing Agency?
Of course, everyone wants to get rich quick…
But the truth is, that very rarely happens.
In fact, most of the wealth in our society was built up little by little…
It wasn’t “won” with a hail mary.
So, if we set aside the crazy unrealistic expectations that we’ll become millionaires overnight…
What do you really want from your Social Media Marketing agency, or a different online business?
If you’re anything like me, it’s NOT all about getting super-rich overnight…
The goal is to earn enough money to live comfortably…
Afford some of the finer things, like booking trips or expensive meals without having to worry about the price tag…
And do all this while keeping control of your time…
So you can spend your life how you want, with an income that you can fit around the people and pastimes that really matter to you.
Well, there’s a much better way to achieve all that…
Way better than swapping your day job to be a Social Media Marketing agency founder.
As an agency owner, you’re still taking orders from clients…
And no matter how good you become, you’ll never be the one calling the shots.
That makes running an agency a perfectly viable way to earn a living…
But if you’ve been dreaming of freedom, then you’re going to be in for a rude awakening as an agency owner…
Because even if you are able to earn more than your salary, you’ll still be working 40, 50, 60, 80+ hours per week as a business owner.
But, what if there was a way to leverage the skills you’d use in your Social Media Marketing agency…
And use them to create a passive income where you stay in control?
What’s The Best Way To Make Money Online?
So, I’ve personally tried all of the major online business models:
- I’ve traded crypto & purchased a bunch of fancy “insider stock tip” newsletters
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet bowl putting green on Shopify
- I’ve sold women’s health supplements with affiliate marketing
And I actually did make money with all of them…
So you can trust me when I say:
There is no “perfect” online business model.
What there is, however, is a business that’s perfectly suited to people like me…
People who want to reliably earn $10,000 – $40,000 per month…
Without giving up their freedom…
And while making a real difference in the world.
That means dropshipping plastic junk from China is out.
That’s why, whenever anyone asks me about the business model I’d choose if I was starting out all over again…
I always say the Digital Rental Method is the business I’d pick.
The reasons I recommend the Digital Rental Method are simple:
1 – Time Friendly
If you’ve got a spare hour or two each day, you can make money with the Digital Rental Method.
If you want to drop everything and go all-in, you can do it even faster.
More time obviously means faster results…
But even putting in a few hours per day is enough to see real success.
That means you can start earning pretty soon after starting…
And once the income starts, it’s recurring…
So you can take a month off…
Travel the country…
Pursue a passion project…
Chill on the beach…
Or even charter a boat across the world…
And your online business will keep doing its thing and earning you money, with no attention needed.
The key to this lifestyle though?
Creating an income stream that doesn’t require YOU to be there all day, every day.
Running a Social Media Marketing agency is still very much a hands-on profession..
If you want freedom, maybe starting a business you need to be involved with for 40-60+ hours per week isn’t the answer?
2 – You Stay In Control
Running an agency, you still answer to your clients…
And you have zero control over their businesses, or the decisions they make.
That’s why running an agency is such a stressful way to earn a living.
With the Digital Rental Method, you’re literally creating assets that you control…
And that means you get to run your online business on your own terms.
3 – It’s Basically Copy-Paste (Without Being a Total Rip-Off!)
With the Digital Rental Method, you’re working to a proven formula.
You don’t need super creativity or tons of great ideas to earn money using their program…
You just follow their processes and fill in the blanks to create digital assets that are worth anywhere from $500 – $2,000+ every month!
It almost sounds too good to be true, but it really works.
4 – It’s Easy To Grow
Because most of the Digital Rental Method lets you create passive income, it’s easy to grow your income.
In fact, because you’re creating digital assets from tried-and-tested templates, you can take the assets you already made and duplicate them in just a few clicks…
And after a few tweaks and changes, you’ve got yourself another asset worth $500 – $2,000+ per month!
As a total beginner, you just doubled your income potential in an afternoon.
When you compare doubling your income with the Digital Rental Method to doubling your income as an agency owner, it couldn’t be more different.
You’d need to sign twice as many clients…
Double your rates (and retain your clients)…
Or double your profit on every deal you strike.
Either way, you’re having to do a lot more work, or persuade several business owners to hand over a lot more money…
That’s a whole lot harder than a few clicks & a phone call!
5 – Make Money Helping Real People
This is my favorite part of the Digital Rental Method…
…Better than the profitability, simplicity, and freedom combined!
When you make money in the markets, you’re not really helping anyone but yourself…
And somewhere, there’s always a loser on the other end of that trade.
But with the Digital Rental Method, you’re solving REAL problems that are keeping honest, hard-working business owners awake at night.
Small businesses are the backbone of every major world economy.
There’s over 30 million of them in the USA alone…
And they all need one thing to not only survive, but thrive…
More customers!
The Digital Rental Method shows you how to deliver paying customers to local businesses on autopilot…
In a way that makes perfect sense for those businesses to pay you $500 – $2,000 for your help!
Without customers, those businesses can’t survive.
By providing those customers though?
You’re helping a struggling mother or father put FOOD on the table for their families…
Put their kids through college…
Create more jobs in their local communities to give other folks a fair shot…
And you let those business owners live life a little bit more comfortably.
You can’t tell me that having an impact like this on the world doesn’t get you excited?!
Heck, it gives me goosebumps thinking about it!!
The added bonus?
You don’t have to sacrifice all of your time, or work for pennies to have this impact…
With the Digital Rental Method, you get paid well for your help and your business runs on autopilot!
What Next?
If you’re looking for a way to make a living online…
You’ve got two options here.
You could keep researching for the next few months (or few years)…
Trying to find the magical unicorn business that ticks all your boxes…
While time keeps passing, and the months keep ticking by.
OR…
You can be decisive…
And take positive action to create the reality you’re dreaming of.
Instead of researching around in circles, you can move forward and take a HUGE step towards the online business that’s going to deliver the freedom, wealth, and fulfillment you’ve been searching for…
And your first step should be to check out my #1 recommendation for making money online.
I’ve vetted hundreds of business models, and nothing else comes close to the earning potential, accessibility, and ease of the Digital Rental Method.
If you’re serious about earning online…
Tap here now and watch the Digital Rental Method explainer video.
