Ippei Kanehara Review: Introduction
“Local lead generation” is the business strategy that Ippei Kanehara has adopted to bring in new clients for local companies.
Local lead generation by Ippei Kanehara and Dan Klein, which covers the business model in depth from A to Z, is something I looked at a little more deeply.f
Dan Klein’s former student, Ippei Kanehara, is now somewhat of a guru himself. He helps run the lead generation training and coaching program, and he partnered with Ippei some time ago.
I’ve noticed that trustworthy and easy-to-understand information about this topic has been scarce on the internet. So I decided to write this review.
But before I say anything else…
Ippei Kanehara teaches you an online business model known as “lead generation.” In my personal opinion, this is probably the top business model out there.
While Ippei Kanehara has its merits, it is NOT my top recommendation if you’re interested in Lead Generation.
My top program in the lead generation category is going to be Josh Osborne & Sean Kochel’s Digital Landlords progfleadram.
The thing is: there’s a good way and a bad way to run a lead generation business.
The bad way is using outdated SEO tactics and sketchy “black-hat” Google My Business listings to send phone calls to local businesses.
This leaves you at the mercy of Google’s search algorithm updates, which has a history of ruining lead generation empires in a single day.
I have friends who have gone from $50K/mo in passive income to nearly $0 because their listings got suspended (and they never got them back)!
Every guru out there has “their secret method” to “ensure” Google doesn’t slap you down with a huge penalty. Well, I say good luck fighting a $200 billion-per-year tech giant.
The good way to do lead generation is building assets that YOU own while playing by the rules and giving companies like Google and Facebook what they desire most – relevancy.
In this model, you build high-converting digital assets (like a landing page) and push high-quality customers through them. You then flip these customers to a client willing to take them and charge a fee for making the connection.
You’re kind of like a… lead dealer.
If you’ve followed me for a while, you’ll know that I recommend this lead generation program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.
The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand to $10,000+ per month.
I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.
If that sounds interesting to you, check out the Digital Landlord program here
That being said, let’s continue on to the Ippei Kanehara review.
Who Is Ippei Kanehara?
Ippei (pronounced “E-Pay”) is Japanese from his name. At seven, he left his nation and emigrated to the United States.
He doesn’t stand out at all. At Michigan State University, he obtained an undergraduate degree before working at an auto parts company near his home.
He realized that he didn’t want to be constrained by the 9 to 5 grind. Aside from making money, he wants to control TIME, which is arguably the most valuable commodity in the world today.
To accomplish this, he attempted to use various internet marketing techniques. For example, he experimented with dropshipping via Amazon FBA, Facebook marketing, and more.
However, he did not learn about the lead generation business model until he met his mentor Dan Klein. Since then, this business model has seen more success than any other.
His motivation for offering this lead generation course is that he wants others to experience the same level of financial success. Is that the case?
How Does The Ippei Lead Generation Course Work?
As previously mentioned, Ippei Kanehara’s internet business approach is built on lead generation. This is a really basic idea.
To put it another way, you make money by bringing in new customers for local businesses.
Contrary to some other methods of generating leads, such as learning how to manage Facebook ads and SEO for other companies websites, the “Rank-And-Rent” method of lead generation is covered in this course.
It boils down to you creating a simple website and then “renting” it to small and local businesses in your niche so that they can get a higher ranking on Google.
How Does The “Rank And Rent” Method Work?
The term “digital real estate” is used in internet marketing lingo. Therefore I’ll give a real-world example to illustrate.
Assume you own a piece of land. A small business sees your location as a good fit for its needs and wants to rent it.
That’s all there is to it. When you allow a business to rent your space, the business owner will pay you a “rental fee” based on how long they will be in that location.
The “Rank-And-Rent” method functions similarly, but only in digital form. You create a website, generate leads by ranking high on Google searches, and sell those leads to other small businesses.
According to Ippei Kanehara, this lead generation method is the most profitable. On his website, he even displays his gross earnings.
Of course, for this to work, your website must be accessible to a large number of online users (thus, generating leads.).
Let’s return to the example of the land you own. To make it more appealing to any business owner, the location should be highly visible and accessible to people, particularly passers-by (AKA Traffic).
This means that, in terms of digital marketing, your website should be able to rank high in Google Searches to become more visible. Because this is the method by which you will generate leads.
Search Engine Optimization
This means that Ippei’s lead generation training relies on search engine optimization (SEO). “Local search engine optimization.”
Of course, it is also dependent on the niche in which you wish to establish your website. Your niche determines the keywords for which you’ll need to rank.
Assume your chosen niche is PC repairs in California; you’d want to rank for keywords like “computer repairs California,” “PC repairs California,” etc.
Ippei Kanehara’s lead generation course teaches two concepts that he claims will help you with your SEO. Two of these methods are…
- Intentional Backlink Outreach
- Creating Private Blog Networks
However, you should bear in mind that SEO is a dynamic field. Because Google algorithms are subject to change, one SEO strategy that works for you today may not work for you tomorrow.
And if you don’t quickly adapt to and learn about these changes, your website will almost certainly fall in their rankings.
Furthermore, one of my mentors once said, “SEO Is War.” Remember that you are not the only one competing for the top spot on Google SERP.
As a result, when you think about it, this business model isn’t as simple as “set and forget,” as most mentors claim.
Ippei Kanehara’s Lead Generation Course: Pricing & Inclusions
The fee is not initially indicated on the sales pages of Ippei Kanehara’s lead gen course, as it is with most similar online courses. After you’ve set a time to attend the call, you’ll learn about it.
It also includes the following:
- Global & Local Search Engine Optimization Ranking Strategies
- Regional Events Access
- Call Tracking Software
- Email and Phone Scripts
- Private Facebook Group Access
- Drag & Drop Website Builder
In addition to the cost of this course, you should factor in a few other expenses if you choose to follow this business model. As just an example…
- Website & Domain Hosting
- Email Autoresponders
- Additional Call Trackers
- Cost of a P.O. Box
- Cost For Paid Ads (Optional)
- Keyword Research Software
Is Ippei Kanehara A Scam?
Alright, time for the $1,000,000 question: is Ippei Kanehara actually a scam?
No, it’s not a scam, technically speaking. They aren’t going to take your money and run off, leaving you empty-handed. It’s actually a halfway decent lead generation course.
It’s just not my top choice.
The Digital Landlords program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running.
The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other lead generation courses.
Think about it: what if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?
And what if it only took you a week or two to get that first payment?
And what if you could double or triple that payment over the following month or two?
That’s what you get when you’re a Digital Landlord.
All you really need is a laptop and some internet.
Some of my friends are Digital Landlords that run their 6-figure businesses from:
- Camping trips at national parks
- Beachfront in Hawaii
- On the road in a camper-van (with a pet pig!)
They focus on living an enjoyable life first, and focus on income second. All thanks to this program.
They can take weeks or months off, and money keeps rolling in.
Living happily is the top priority.
If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!
What Is The Business Model For Local Lead Generation?
With the help of local lead generation, small companies may enhance their income via internet marketing. Another term for this business concept is the rank and rent approach.
When you perform traditional SEO for a client, the problem is that once the results are obtained, the client can terminate the contract.
One of the most challenging aspects of traditional search engine optimization is keeping your digital marketing agency clients. It’s more than infuriating when you’ve spent so much time getting them to page one, only for them to abandon you.
This issue is addressed by the local lead generation model. If your client fails to pay you, you may begin sending leads to their competitor.
The problem is that local businesses are terrible at SEO, so their pages are not ranked on Google, and they struggle to find leads and new customers.
The idea is to create a lead generation site, do all search engine optimization, and rank your website on Google’s first page.
When a prospect performs a Google search, such as “bathroom remodels Oklahoma,” your lead generation site will appear. You will collect that person’s contact information via the site’s form, and you will receive that lead.
When your lead generation site is ranked on Google, you can provide local business owners with leads ahead of time to earn their trust before speaking with them. This puts you in command.
When you have good leads, you will contact local business owners and propose a deal. You’ve proven to them that you’re the real deal by providing leads ahead of time, and they’re eager to do business with you.
You will strike a deal with local businesses, and they will pay you a monthly fee for supplying them with leads monthly. Except for the initial contact with the business owner, you can automate this process to generate recurring passive income.
With ten clients and a $750 deal with one, your monthly income will be $7,500.
Clients can pay a monthly fee, a commission, or a fee based on the number of leads you generate.
- A fixed monthly payment is possibly the simplest method. When you provide the leads every month, you earn a recurring fixed fee that you have agreed upon.
- You can agree to earn a commission on every deal that the local business owner closes due to your provided leads. Consider the earning potential of this method if you earn, say, 10% on each sale they close.
- You can charge them a fee for each lead you send them via phone or email. This method is very simple to follow.
How Exactly Does The Rank And Rent Model Work?
Here’s how to set up the rank and rent method step by step.
Step 1: Finding Your Niche
The first step is to choose a market segment and a location with little to no competition. Are you looking for special opportunities? Check out the local business directory.
Between 75,000 and 250,000 people live in the city you’re looking for. Those people make up the sweet spot of the population, where there is plenty of demand but little competition.
Step 2: Build Your Lead Generation Site
Building an SEO-optimized website quickly allows you to gain an advantage over your local competitor’s websites.
Having better content and more inbound links to your website than your competitors is essential to achieving a higher ranking in search engine results.
WordPress and Thrive Theme Builder are the tools of choice for most to create new websites. The next phase is to create a business listing on Google Maps optimized for local search.
Step 3: Prospecting A Local Business Owner
You’ll start receiving leads in the form of phone calls and emails once your site is well-placed in Google’s search results.
You’ll be able to freely distribute those prospects to the local business of your choice. This is how you gain the confidence of the company owner. Local businesses are eager to work with you because they don’t want to lose you.
Step 4: Scaling Up
A steady stream of passive income can be generated when five to ten of these rank and rent websites are running. Scaling up your business is a great idea at this point in your life.
Today, Ippei Kanehara has 80 websites that rank and rent, and he makes money from them every day.
Why Is Local Lead Generation A Great Online Business Model?
The benefits of generating local leads outweigh the drawbacks of generating online leads. One of the major benefits of having a passive income is that you don’t have to spend as much time each day working on your company.
The rank-and-rent method stands out because it is highly scalable, making it possibly the best business model available.
Local businesses benefit greatly from lead generation because it saves them money on expensive advertising such as Google Adwords or Facebook.
For many years to come, local lead generation can provide you with recurring passive income.
How To Start A Local Lead Generation Business?
It’s a question I’m often asked about. What I constantly tell people is to acquire the training they need! Your organic lead creation efforts will fail if your strategy is based only on guesswork.
There are many things to learn about the lead generation model, including building a website, ranking it on Google, and putting it all together.
Ippei Lead Generation Review: Local Lead Gen Model By Dan Klein And Ippei Kanehara
It’s hard to beat Ippei Kanehara’s lead generation course for learning how to use the local lead generation model.
In 2014, Dan launched the program. Now, it’s the most popular method for attracting new customers. Ippei Kanehara and Dan Klein are running the program today.
Does The Ippei Lead Gen Model Work?
If you follow the model’s instructions to the letter, it will work. This is a common query, but it should be approached as a personal commitment rather than a mere curiosity.
If you put your faith in the process, attend the training, and are willing to work hard, you’ll find that the business model works.
This step-by-step video coaching program thoroughly explains the local lead generation model.
Dan Klein and Ippei Kanehara will teach you everything you need to know about local lead generation.
In addition, you’ll have access to their exclusive Facebook group, which has over 7,000 members. There are weekly live training sessions with Dan and Ippei; you can get quick answers to your questions there.
Every step of the local lead generation business model is explained in detail.
Let’s Take A Look At Ippei’s Results
Ippei has several local lead generation sites that generates thousands of dollars in passive income every month.
Among the examples is Ippei’s own lead generation website, which generates organic leads for tree service business owners in his area. Using just this website, Ippei makes thousands of dollars a month. If you had a slew of sites like this, just imagine how much money you could make.
Ippei’s website comes up first in a Google search for “tree service grand rapids,” and it’s easy to see why. Grandrapidstree.com is the website address; click on the link and scroll to the bottom of the page to see the text “Ippei Leads” on the right corner.
What Is Inside Ippei’s Local Lead Gen Training And Coaching Program?
- Step-by-step video training. In terms of local lead generation, there’s a lot to learn. Everything is laid out step-by-step in 30+ hours of video lessons.
- Private Facebook group. Ippei and Dan’s Facebook group has over 7,000 students, making it an invaluable resource for you when you have a question. There are coaches in the group who are former students dedicated to answering all of your questions. They’ve been coaching their students since 2014, so they know everything there is to know about the rank and rent method.
- Two calls per week as part of the coaching program. They have been holding coaching calls twice a week since 2014, which is incredible. This level of commitment is hard to find anywhere else but not impossible…
- Outsourcing services. Ippei and Dan offer ready-made services, so you can outsource the entire process if you prefer.
- Group backlinks. Ippei and Dan have developed a system that allows you to obtain backlinks from their network, making ranking in Google much easier.
- Live events. Ippei and Dan host mastermind events where you can network and form long-lasting relationships with other program participants. There are regional meetups and a large annual event held in Vegas each year.
My Perspectives On Ippei Kanehara’s Business Strategy
I’ll begin by saying this.
In general, generating leads is an effective business strategy.
There is no one-size-fits-all solution to getting your website to the top of Google’s search results.
If you’re competing with other internet marketers for a particular keyword in a local business, keep in mind that they are also competing with you. As a result, expect some competition in this field.
“SEO is war,” as I previously stated, continues to be the case. You’ll be demoted the moment you let your guard down, even for a split second. Also, all of the leads you worked so hard to obtain will dwindle.
In the lead generation industry, it’s not uncommon for people to produce large amounts of content almost daily, JUST to maintain their rankings.
Still, when you compare it to competition in the brick-and-mortar space…competition with lead gen is really like knocking out 3rd graders.
What Is My #1 Recommendation For Making Money Online In 2022?
I’ve personally tried all of the major online business models:
- I have an actual lead generation business
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet bowl putting green on Shopify (pic below)
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.
1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.
You don’t have to be constantly working to make money. The income you generate is recurring.
Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.
But it’s only possible to do it when you’ve separated your income from your time.
2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.
3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
4) Great Margins: Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.
These Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.
5) You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other lead generation programs like Ippei Kanehara, which might work out.
You could keep researching and researching for the next few months (or a few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.