In its most basic form, the Rank and Rent SEO model is a digital marketing approach in which you create a site, optimize it till it appears on search engines, and then rent it out. Local SEO Search engine veterans flock to this method because it’s straightforward, scalable, and, most importantly, profitable.
Don’t worry if you’re unfamiliar with the exact method. You already have the basics to get started if you have some experience rating websites and using the most common tools.
What about the rest? Well, you’ve come to the right place!
This review will go over Rank and Rent to see if it really is the best SEO course out there.
You’ll learn whether SEO is the right online business for you.
And at the end, you’ll find answers to some of the most frequently asked questions regarding Rank and Rent and SEO in general.
But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.
This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!
What Is The Rank And Rent SEO Model?
The Rank and Rent SEO approach is a relatively straightforward notion. Instead of using SEO on someone else’s site, you use it yourself. Repeat this process a few times, and you’ll have multiple different assets ranking for local search phrases around the country in areas where competition is low!
Then all you have to do is rent the site to local business owners who are just interested in the jobs, or “leads,” it offers.
You could create a website for “tree service Pueblo CO” and then rent it out to a local tree service company looking for work. For all sides, it’s a win-win situation. You get a slice of the business while the contractor expands his company!
Small business owners don’t really have the time to focus on constructing a well-optimized site, whether they like to acknowledge it or not. This is why websites like this rank and rent will always be in high demand. So, if you’re familiar with SEO, you’re probably drooling at the prospect of becoming engaged with rank and rent.
Adding a rank and rent option to your digital marketing business would be pretty beneficial. Compared to more expensive options such as a blog, your initial commitment would be negligible. Plus, why limit yourself to just one asset when you could have ten?
What Is A Digital Landlord?
Consider it similar to being a real estate landlord, but with someone who is considerably more enthusiastic about their work. Ha!
But, in all seriousness, a digital landlord is the owner of rank and rent sites that ranks at the top of page one for many local keywords related to the industry. The “digital landlord” then negotiates a reasonable monthly fee with a local business owner who could benefit from the services.
It’s not a problem if the company renting the site decides not to pay the monthly rent after the term. Many other enthusiastic local business owners would be happy to gain an advantage over their competition in a local area.
As you can expect, this puts the website owner in a highly secure position. They control the property, it generates revenue on its own, and there will always be local business owners looking for you to be their next tenant.
The fact that you don’t have to invest thousands of dollars in becoming a digital landlord is perhaps the most excellent aspect. You can buy a domain for $12, add a handful of links, and you’re good to go.
Being a digital landlord is a dream come true. No tension, no expensive parts breaking, no irate renters calling at 3 a.m. to complain about the lack of hot water…
Is Rank And Rent SEO Suitable For A Beginner?
Sure, anyone can create a website. They educate kids in elementary school on how to do this stuff, literally. On the other hand, RANKING a website at the top of the search engines is a different matter. If you want to take out your top competition, you’ll need some SEO understanding.
Most of your potential tenants will want to see that your own website is already on the first page and towards the top of the search results. While beginners can achieve results, a seasoned SEO expert may do it more quickly.
However, as a newbie, you should have no trouble ranking a site provided you choose the correct theme. A marketing strategy with less competition but still demand, with interest is profitable and SEO-friendly.
Furthermore, the cost of developing a website is significantly less than the cost of other SEO options. This is why so many newcomers can become financially successful in such a short period. It doesn’t require a lot of time or money!
How Is Rank And Rent Different From Other Business Models?
Ranking and renting is a novel technique to profit from SEO. I’m aware that there are tons more ways to earn money online through digital marketing strategy.
Let’s look at each option and compare and contrast the pros and cons.
Several SEO experts employ various features of several methods to accomplish success and maximize earnings for their local businesses. That’s why keeping up with the latest industry trends is critical. People in the SEO industry are always looking for ways to make money.
Affiliate marketing is when you promote another person’s goods in exchange for a small commission. The concept is popular since many people first learn how to make money online.
Another reason it’s so popular is that it’s straightforward to get started with. Most businesses have affiliate programs, which are simple to join. However, most companies make receiving these rewards EXTREMELY DIFFICULT…
A Fraction Of The Sale
Affiliate marketing’s not-so-obvious disadvantage is that the quantity of money you earn is relatively modest. The company will keep most of the revenue, leaving you with only a tiny portion.
That’s why, as any REAL affiliate marketer will tell you, you need a variety of affiliate links in a variety of areas to generate money. It comes down to spending thousands of dollars per month on blog postings.
Fortunately, with significantly less traffic and questionable rewards, a Rank and Rent website can make you a lot more money. The best thing is that you get to select your price and when you’ll be paid!
Any digital marketer could make more than decent income with only two of these sites!
AND, because it’s your property, you get 100% of the earnings. Finally, when compared to affiliate marketing, the Rank and Rent business model might provide you with a lot more financial flexibility.
You can undoubtedly earn money with affiliate marketing. Still, if you’re going to put in the effort to become an affiliate marketer (which isn’t simple), you might as well make some serious cash.
Some of the same affiliate marketing skills are taught in the curriculum that helped me grow my online business to $40,000+ per month, but it shows you how to monetize them in a much, much more successful way.
SEO for clients is precisely what it sounds like—performing SEO on a client’s website to improve their rating, which will boost traffic and lead to more conversions. This model is still pretty popular even now.
Because the services are so valuable, client SEO can be a very profitable business. However, if you want to charge top dollar, you’ll need a thorough understanding of SEO as well as a superb reputation.
You have to be familiar with every SEO tactic available and recognize that any mistakes you make will result in a loss of revenue when the client leaves.
Furthermore, client SEO can consume several hours of your time. First, you must deal with the website you inherited from the client when selling SEO services. It would help if you addressed all of the site’s previous faults and, in essence, re-built them almost from scratch. It could take you hours to properly optimize the site you inherit so that search engines will take it seriously.
There’s a lot you’ll have to worry about all the time, from keyword research to local SEO. As a result, you won’t accomplish everything as a one-person show. So get ready to divide the client’s check among all the people you’ll have to hire on! And if you believe it’s easy to please clients, guess again!
At the very least, you’ll be able to set it up precisely the way you want it using a rank and rent website. The only disadvantage is that it may take a little longer to rank because it’s a brand new domain.
The great thing about ranking and renting is that you won’t need to do much upkeep after you’ve got your site to the top of page one. Your profit margins could be as high as 90%!
Last but not least, we’ll look at lead generating. Lead generation is vital because it focuses on growing the number of customers for your client, even though it isn’t purely SEO-related.
Lead generation is similar to client SEO in that it might take a long time. This is because keeping track of everything can take a while. Furthermore, understanding user intent might be challenging and time-consuming. You’ll be able to generate leads out of thin air once you figure it out because you’ll know what they’re looking for!
You generate leads when you can create material like this, whether for a website, a social media ad, or a Google ad.
Isn’t Rank And Rent Lead Generation?
In a nutshell, the answer is yes. You’re constructing and ranking the website solely to generate leads for yourself and the sector you’re targeting. However, the difference between lead generation and rank and rent is that with lead generation, you’re usually simply selling links…whereas, with Rank and Rent, you’re ranking the entire website and selling it to a business.
The primary distinction between lead generation and leads from the Rank and Rent model is that leads from the Rank and Rent model are generated naturally rather than paid. It’s also worth noting that there’s not much else you need to do once you have organic leads flowing in. In contrast to marketing campaigns, which must be monitored 24 hours a day, you can just set it and forget it.
To top it off, all of your site’s backlinks and leads are routed to your client. This could be used in your sales pitch to imply that they’ll acquire jobs as well as SEO.
How To Build A Rank And Rent Website
All of the labor required to rank and rent a website is nicely organized into the following phases.
- Choosing a niche
- Choosing a Domain Name
- Putting together a content management system
- Examining your competition
- Performing keyword research
- Creating content
- Establishing GMB
- Off-site completion SEO
- Providing your website for rent
Don’t worry if this seems really confusing right now. I’ll explain everything in the following sections.
Choosing Your Niche
Choose your niche wisely. Remember, you want to strike a balance where the niche is profitable enough to rent out for a good price but not so competitive that you’ll have to spend a lot of money to rank the site in the first place.
As a result, the idea is to concentrate on local SEO.
Many people discover that it’s preferable to tackle this issue by narrowing down an industry and a city where they wish to concentrate their efforts.
After you’ve decided on a niche and a location, you’ll start thinking about domain names.
Choosing A Domain Name
Consider the domain name you want to use for your rank and carefully rent the website. Google no longer gives as much weight to exact-keywords domain names (such as hillsborolandscaper.com), but it’s still a good idea to attempt to get a couple keywords in the domain.
You’re unlikely to find many single-word domains for landscapers that are still available, but you could have better luck in the niche you choose. If you hit a snag, consider stringing together different keyword words intuitively to come up with an economical combination.
Garden planning, fencing, pathing, sodding, drainage improvements, water features, and rock work are just a few of the services offered by landscapers. Those phrases and any related terms would be excellent candidates for incorporation into a domain name.
Like, for example:
These could be stolen, so be inventive.
The next step is to set up the website when you’ve got a decent deal on a domain name. Fortunately, with an easy-to-use CMS, this process is easier than before. Let’s have a look at how to do it.
Putting Together A Content Management System (CMS)
If you don’t want to spend time maintaining your content and ensuring that it shows properly, a solid CMS is crucial.
When it comes to which CMS is the best, there isn’t much debate: WordPress wins practically every time. Why? Because it’s free and has a large community of fans, who are continually upgrading it with useful plugins and aesthetically pleasing themes (many of these are free, too).
Whatever you want your website to appear or perform like, WP will have a solution for you.
I’d go into more depth on setting up WordPress as your CMS, but there are hundreds of thorough, high-quality tips online, including several videos with superb production standards. You should use them if you’re looking for assistance.
You probably don’t need to hear much more about this if you’re already pretty good at creating websites. Let’s go right into how you should evaluate your competitors to rank and rent your website.
Examine The Competition
Pick a well-known niche in your area that’s not overly competitive when you first start. It’s not impossible to rank a site in a saturated market… However, it will probably take longer than you expect.
One option you have is to choose less popular venues.
Instead of ranking a site for “plumbers Indianapolis IN,” for example, you could rank a site for “plumbers Fishers IN.” When in doubt, target small businesses rather than larger ones.
Take a close look at the competition in your chosen niche before making your decision. Before entering a market, you should be able to decide whether you’ll be able to beat the competition and whether the effort will be worthwhile.
Before you start writing anything, you should start to think about the keywords you’ll be using.
Performing Keyword Research
There are several methods for locating the correct keywords for your niche. Your strategy should be centered on the aim of renting out the website for you. Most of your customers will want to use the site to create leads for their business.
It helps if you choose keywords focused on the last stage of purchasing a service or product. Keywords such as “cost,” “where to find,” “how to finance,” and so on.
I suggest that you create a list of keywords where there is…
- Little competition.
- Low level of difficulty
- Reasonable search volume
- A sufficient number of related clicks
With your keyword list in hand, you can now work on developing the actual content for your website.
Building Your First Site
After you’ve chosen a niche, purchased a domain name, and completed all of your research, it’s time to put it all together. First and foremost, make sure your homepage has decent content; this should be simple if you’ve done your homework.
It would be an excellent idea to include an “about us” page on the website to help it appear more “legit.” Having a single setup will assist you in gaining the trust of a potential consumer.
Now that you’ve mastered some of the fundamentals, it’s time to create content that will truly engage your customers while also ensuring that you hit the mark on the keywords you researched.
After you’ve produced some basic home page content explaining your site’s area of specialty and some “about” and “contact page” text to convey authority and legitimacy to visitors, your main focus will be on generating informative blog entries.
Each article should be heavily informational and geared toward assisting readers in taking the next step, providing their contact information for a lead.
Content that isn’t geared this way can still help you rank, though.
Your website’s content shouldn’t give the impression that it’s commercial. Instead, it should be strictly informative, with links leading users to specific businesses.
Here’s a quick checklist of things you can do when you’re writing your content:
- Concise paragraphs that are to the point.
- No text walls.
- To entice the customer to call, use intense call-outs with anchor text.
- Informal, everyday language.
Whether you write the content yourself or hire someone else to do it, you should attempt to meet as many of the above criteria for high-quality content as possible. This will assist the visitors who help you rank, but it will also help prospective tenants decide whether or not to link their business with yours.
Establishing Google My Business (GMB)
You can get your site listed in the Google Maps pack by registering it on GMB.
Keep in mind that you should not skip this step. Because the map pack appears higher in most local search results, it’s crucial to get listed in this area. This means that Google map listings receive more clicks and, thus, more business.
The GMB dashboard now handles the entire process for you. Just note: your website will almost always be disqualified if Google can’t verify that the phone number or address you provide is associated with your business.
On the GMB help page, you’ll find a comprehensive list of verification options and detailed instructions on how to complete each one. All the necessary procedures are provided whether you want to verify by mail, phone, or email.
You’ll need to log in to the GMB dashboard and request mail verification to complete the process. You’ll receive a postcard with a unique code to access the console.
To get to this point, you’ll gain full use of dashboard features, including a profile where you can add photographs and write a detailed description and the opportunity to accept reviews.
Some businesses don’t offer the last two contact methods (phone or email). In most circumstances, a well-established and conspicuous presence is required to be eligible for them.
Off-site Completion SEO
Good content is only the beginning of ranking. While generating the material, you should be expanding your reach with an aggressive offsite local SEO effort.
But initially, you should concentrate on the three areas of link development listed below.
Citations are mentioned in local business directories. These are simple to qualify for and obtain. They are significant because they display a high level of regional significance.
Begin by creating a profile on major directories such as Whitepages and Yellowpages. Then, broaden your reach to Yahoo! Small Businesses and Bing Business Places. Create a Facebook Business Page and other social media sites to drive visitors there.
Following that, you should begin looking for directories focused on your specific niche. A quick Google search should yield a list of them. Choose the most relevant and high-quality ones, then spread your registrations out over a few months.
Alternatively, you could outsource this step of the process. Either way will work.
Now, use the data you gathered when performing backlink audits on your rivals to begin pursuing some of their top links. You want a diversified profile of backlinks from various sources, but you should focus on high-quality guest post link development in particular.
Guest articles are a great way to show how relevant you are to the rest of your business. When positioned appropriately and covering crucial information, they may benefit your overall authority.
Select reputable sites from your rivals’ backlink profiles and send out requests. Make sure you have appropriate subjects prepared. You may get some good ideas by going back over your data and seeing what kinds of themes succeeded in getting your competitors accepted.
You may need to concentrate on establishing backlinks for weeks, if not months, before noticing any progress, but don’t let that discourage you. Once you’ve reached that healthy profile, you’ll be in a great position to rent out your website.
Providing Your Website For Rent
If you completed all of the initial processes, you now have a website with some good internet clout in its local specialty. It might be appearing in a series of searches and perhaps outranking some local companies for important phrases. That’s exactly where you want to be, and you’ll then be able to sell leads to these companies.
If you’ve never done it before, there are various methods you may use to discover folks who wish to rent your site. Here are some ways to find those buyers…
Cold Calling Companies
Make some phone calls. Make sure you have your data ready since you want to be able to explain the value you provide. Your pitch is that you have a rated site that is actively gathering leads and that you are prepared to funnel those leads to the business in exchange for a monthly fee.
There may be some wrangling involved. For example, the company may like to see some material added or for you to refrain from mentioning things that they do not provide.
Use your best judgment to strike a bargain that you can live with. Don’t be concerned if you underbid the first time. After all, you’re simply renting. If the first client decides to depart after you boost your fees, you can try again with a new client.
Selling Leads To Middleman Brokers
You can deal with both local and national services that buy leads at a lesser cost and then take a cut to sell them to their current customer base. This might be a terrific choice if you have difficulty finding a company eager to buy your leads in the first phase.
They won’t pay you as much as a company, but they won’t demand you to make any adjustments to your website to suit their needs. They just care about the leads and are unconcerned with how you obtained them in the first place.
Using Social Media To Sell Leads
You might be able to find networks in your niche that function as a marketplace, introducing lead producers to a company looking to purchase. They will frequently take a lower percentage of the money than a middleman or no cut if you pay their membership costs.
If you thoroughly investigate all of these choices, you should have no problem finding someone eager to rent your rated site, and once that’s done, you’re done.
Before Committing To The Rank And Rent Model…
Before diving into the Rank and Rent websites business, keep in mind that this VERY LUCRATIVE concept isn’t for everyone.
However, if you decide to enter the industry, you’ll quickly discover that it’s pretty rewarding. It has the best margins out of the numerous SEO options we discussed previously. We’re talking, like, 90% or more!
Not to mention the fact that it isn’t tricky to set up.
Here are some things to think about before jumping into this business headfirst:
Do You Have Decent SEO Knowledge?
I’d be lying if I said you had to be an SEO guru before getting started. However, to establish a profitable business, you must have a basic understanding of SEO.
If these websites are to succeed in drawing customers, they have be set up correctly first. Sure, you don’t have to take a month to create a site, but you also don’t have to rush it. It HAS to rank; the pages at the top of Google aren’t there by luck or chance…
They’re there because they’ve enlisted the help of some of the top SEO minds around!
However, don’t be put off by a little competition! SEO is a reasonably simple skill to learn if you put in a bit of time and effort.
Just be honest with yourself about your ability level before working on your rank and rent site. There’s no reason to put yourself in a position where you’ll be discouraged and likely fail.
Can You Attract Businesses That Need You?
The rank and rent model’s primary purpose is to attract businesses that will pay you in some way for the work you’ve done for them. So there’s no point in entering into an area where you’re not sure you’ll be able to contribute right away.
To ensure that you can attract businesses that require your services, you’ll need to conduct thorough research and identify a market with a large search volume and little competition. You’ll have no problems if you can check those two boxes!
Is Rank And Rent For Me?
At the start of this section, I mentioned that rank and rent might not be for everyone. Some folks are pretty pleased with a 9-5 job. You might not care about making more than six figures.
And if that describes you, you might not want to do this for the rest of your life.
However, if you like the notion of living comfortably while still working on your own schedule and don’t mind devoting some time to learning a new skill set…
Then I don’t see any reason why you wouldn’t want to use the rank and rent model to shoot your shot!
Is Rank And Rent A Scam?
Alright, time for the $1,000,000 question: is the Rank and Rent method actually a scam?
No, it’s not a scam, technically speaking. You’ll be able to have some success from it. It’s actually a halfway decent way to generate leads.
It’s just not my top choice.
The Digital Landlords program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc) so that you can hit the ground running.
The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other lead generation courses.
Think about it: what if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?
And what if it only took you a week or two to get that first payment?
And what if you could double or triple that payment over the following month or two?
That’s what you get when you’re a Digital Landlord.
All you really need is a laptop and some internet.
Some of my friends are Digital Landlords that run their 6-figure businesses from:
- Camping trips at national parks
- Beachfront in Hawaii
- On the road in a camper-van (with a pet pig!)
They focus on living an enjoyable life first, and focus on income second. All thanks to this program.
They can take weeks or months off, and money keeps rolling in.
Living happily is the top priority.
If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!
What Is My Top Recommendation For Making Money Online In 2022?
I’ve personally tried all of the major online business models:
- I have an actual lead generation business
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet-bowl putting green on Shopify (pic below)
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.
1) Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.
You don’t have to be constantly working to make money. The income you generate is recurring.
Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.
But it’s only possible to do it when you’ve separated your income from your time.
2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.
3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
4) Great Margins:
Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.
Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.
5) You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other lead generation programs like Rank and Rent, which might work out.
You could keep researching and researching for the next few months (or few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.