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Avon Review (2022): The Most Legit Beauty MLM Company Ever?

Last Updated: August 8, 2022
By: Hope
By: Hope
Welcome to my Avon review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Avon MLM Review


This Avon review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Avon

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Avon is teaching you to do.
I have absolutely no relationship with Avon, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with MLMs.

All that being said, let’s jump into things.

Are you wondering if being an Avon distributor is the right business venture for you?

If yes, you have come to the right place!

In this review, I’ll look into Avon MLM to help you decide if it’s the ideal MLM course available today.

MLM Companies like Avon are a bit of a mixed bag. They CAN be a legitimate way to make money, but some have a reputation for literally ruining people’s lives – so it’s important to know what you’re getting, since each one is unique.

Like most of my readers, you were probably introduced to this one via a friend or some influencer you trust online.

And it makes sense why so many people recommend them:

Making money outside of a 9-5 can be… life-changing, to say the least.

So in this article, I want to help you explore two things:

  1. If MLMs are actually a worthwhile business to pursue
  2. If Avon is a worthwhile MLM

Before that, I want to clear the air on something.

There are A LOT of people out there who bash all MLMs in any form. However, I’m not one of those people.

Instead, I want to genuinely educate you about them so you can make an informed decision on how to proceed.

If you’re unfamiliar with what MLMs actually do:

They’re businesses in which you pay money to a company for the ability to sell their products.

Sometimes the products are actually kind of decent (I still remember my mom throwing pampered-chef parties when I was younger).

Other times the products are really poorly made and come with a high price tag.

Typically, the only way to really make money is to get people (mostly friends & family) to sign up with you for a recurring subscription.

If the product is 100% legitimate & valuable, it’s entirely possible to get people to sign-up and continue paying you.

If the product is subpar, you’ll usually burn those bridges kinda quickly and end up with $0 coming in each month.

The biggest issue I’ve seen is that this puts significant stress on your personal relationships, as you’re reliant on selling to your “network.”

Think about it: if you KNEW that every time your friend Sally called, she’d be trying to sell you on one of her products… you’d eventually stop answering Sally’s calls.

Now, this doesn’t mean MLMs are outright bad… it means you need to know what type of MLM you’re getting yourself into before you sign up.

Again, some MLMs provide real value to people, but MOST don’t – so in this article, I’m going to explore the case with Avon.

But before that, I want to ask you a question: what if there was a way to build actual recurring, semi-passive income?

Income that:

  • Doesn’t have inventory
  • Doesn’t make you sell to your friends & family
  • Doesn’t force you to recruit people onto your “team”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

An income stream you can build as high (or low) as you feel like building it?

If that sounds interesting, you might consider becoming a Digital Landlord.

If you wanna see what Avon looks like on the inside, keep reading.

What Is Avon?

What Is Avon

Avon is a multibillion-dollar MLM corporation focusing on women’s cosmetics, clothing, and household goods, which make up 74%, 15%, and 11% of product sales.

The network marketing company’s beauty industry includes color cosmetics, fragrances, skincare, and personal care products as essential components.

Some product categories include fashion jewelry, watches, footwear, accessories, and children’s items.

It’s the fourteenth-largest beauty company and the world’s second-largest MLM company (after Amway), with 6.4 million representatives.

Avon Review Quick Facts:

Quick Facts

Founders: David McConnell

Date Founded: 12/31/1885

Type of Entity: Corporation

Categories: Cosmetics Manufacturer, Beauty Consultant


Address: One Liberty Plaza, 165 Broadway, New York, NY 10006

Telephone: (212) 282 -6000

Facebook Page:

BBB Rating: A+

BBB Accreditation: Accredited since 7/7/1949

Avon’s History

History Of Avon

Avon’s founder, David McConnell, initially had no desire to start a cosmetics business.

His previous job was as a traveling book salesman who gave out free perfume samples as a bonus to his sales pitches.

He soon realized that customers were more drawn to the free perfume samples than the books.

So after his “aha” moment, McConnell returned to his New York City office and began experimenting with various fragrance blends to create a signature product.

September 1886:

Then, he gathers a group of passionate female sales representatives to assist him in starting his new perfume business.

He started his new business in a small office at 126 Chambers Street in Manhattan, New York.

This was a revolutionary business strategy in 1886, but McConnell was dedicated to empowering women economically and believed in the power of community.


McConnell changed the company’s name in 1892.

His business partner suggested the name “California Perfume Company.”

He proposed the name because of California’s abundance of flowers.

Avon Announced Company Changes

May 1894:

Alexander D. Henderson joined the company as vice-president and treasurer, helping to form its policies and contribute to its growth.


The company built a laboratory in Suffern, New York.

May 3, 1909:

The California Perfume Company moved its corporate office to 31 Park Place in New York.

June 16, 1909:

McConnell and Henderson signed a certificate of incorporation for the California Perfume Company in New Jersey.

January 28, 1916:

The California Perfume Company was incorporated in the state of New York. Company officials were listed as McConnell, Henderson, and William Scheele.

October 6, 1939:

The California Perfume Company changed its name to Avon Products Inc.

June 3, 1932:

The USPTO received the first patent claim for Avon from the “California Perfume Company, Inc.” of New York.

“Perfumes, toilet waters, powder and rouge compacts, lipsticks,” and other toiletry products were among the goods and services mentioned to the USPTO.

August 30, 1932:

Registration was approved.


Avon entered the Chinese market.


Direct selling was banned in China.


China banned direct selling, forcing Avon to sell only through physical shops known as Beauty Boutiques.

The ban was lifted in 2001, and the company was granted a direct selling license in 2006.


Silpada, a direct seller of silver jewelry, was acquired by Avon for $650 million.


Avon’s worldwide earnings had dropped for five years in a row, and it’s North American revenues had dropped 18 percent.


Avon completed the separation of its United States, Canada, and Puerto Rico division as New Avon LLC, which also operates under the “Avon” name.

Meanwhile, the global company Avon Products relocated its headquarters to London, United Kingdom, as part of a three-year plan.

Avon Headquarters

March 2016:

For $435 million in cash, Cerberus Capital Management purchased Avon Products’ preferred shares, completing the sale of 80.1% of Avon’s North American division to Cerberus in December 2015.

The total contract value was $605 million. Due to the investment, Cerberus currently owns nearly 17% of Avon Products.

August 2019:

Avon LLC, a privately-held North American company that split from Avon Products, Inc. has reached a deal with LG Household & Health Care, Ltd., which will buy the cosmetics company for $125 million in cash.

January 2020:

Avon Products, Inc. was purchased by Natura &Co.

Natura, Aesop, and The Body Shop are all part of the Natura &Co chain, which has grown to become the world’s fourth-largest pure-play cosmetics firm with the purchase of Avon.

September 2020:

The company launched a new ad campaign entitled “Watch Me Now” with new brand visuals and a new Avon logo.

Is Avon A Good Product?

Is Avon A Good Product

Avon competes in the cosmetics sector with companies like L’Oreal and Estée Lauder in terms of quality and brand.

Since Avon was founded more than 130 years ago, ladies have continued to buy their products. That deserves a lot of credit.

Additionally, the business brags about having a Research and development center in New York.

They have a team of scientists and researchers on staff who assist with developing new beauty products.

Is Avon A Good Skincare Brand?

Avon New Anti Aging Tech

The Protinol technology from Avon won the silver Edison Award this year in the advanced skincare category.

Protinol, a component of Avon’s ANEW skincare line, is thought to help regenerate both collagen 1 and collagen 3 in healthy skin, replicating the exact collagen ratio found in baby skin.

Which Avon Products Are The Best?

Is Avon Cruelty Free

The list of products below has been compiled from product reviews I have read on social media. Others may disagree with this list, and that’s okay. We are all entitled to our own opinion.

Magix Tint Brightening Tinted Moisturizer

Avon True Color Lipstick

Anew Clinical Eye Lift Pro Dual Eye System

Avon Anew Ultimate Day Cream

Hydra Fusion 1.5% Hyaluronic Acid Serum

Avon Ultimate Night Cream

Skin So Soft Original Body Lotion

Bug Guard Plus IR3535 Expedition Family Size Pump Spray SPF30

Can You Make Money With Avon?

You can certainly make money with Avon MLM, but if you’re gonna put in the amount of grueling work to become a network marketer (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same MLM skills but shows you how to monetize them in a much, MUCH more profitable way.,

Is Avon Safe To Use?

Avon claims that in the more than 50 countries where they conduct business, they are dedicated to offering safe and effective products and take great pride in their 135-year safety record.

They assert that their products adhere to the same global standards of quality and safety and that all laws governing cosmetics and personal care products are strictly followed.

Is Avon A Multi-Level Marketing Company?

Is Avon An MLM

The fact that Avon engages in multilevel marketing is not widely known.

This is likely because Avon only switched to an MLM business model in 2005.

Contrary to what many people think, Avon is an MLM opportunity.

However, several options are available to you when it comes to starting a business.

And even if you’re dead set on becoming a direct seller, you’ve got way better options than Avon MLM.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think MLM is a great business model, but you could end up leaving way too much money on the table.

Is Avon UK An MLM?

Yes, it is.

However, Multi-Level Marketing/Networking is still a very new concept within Avon.

When Did Avon Become An MLM?

Avon planned the move to MLM in 2005 as part of a larger restructuring effort to boost sales and cut costs.

Is Avon A Bad MLM?

Countless Avon independent representatives say that Avon is an absolutely wonderful direct selling company to work with.

Many distributors say that they really invest in training their Avon reps to succeed in the company.

Who Is The #1 MLM Company Worldwide?

Amway is, without a doubt, the most successful among MLMs of all time!

Over the last fifteen years, it has dominated the network marketing business.

Along with its sister company Alticor, Amway leads the pack of MLMs as the only company with the highest number of distributors and affiliated companies.

It has a million-strong distributor force that operates in more than 100 countries.

Is Avon Cosmetics A Pyramid Scheme?

Avon Is Not A Pyramid Scheme

Avon is not a pyramid scheme. It has a track record that can be trusted and offers high-quality products.

Avon has long been and continues to be the backbone of the direct sale market industry’s credibility.

It has unwittingly given credibility to multi-level marketing (MLM) schemes that marketed outrageous health scams, some of which have been prosecuted by financially ruined customers and some of which regulators have shut down for pyramid scheme fraud.

Blatant schemes persuade customers that they’re legal MLMs through their affiliation with Avon as “direct selling” companies.

Anyone who has ever challenged the legitimacy of a multi-level marketing company has been confronted with the defiant question, “Are you claiming Avon is also fraudulent?”

As a member of the Direct Selling Association, Avon is the ambassador for the MLM market industry.

Avon Cosmetics has been a legal company operating for many years.

Their excellent track record of quality products and training support for sales representatives clearly prove that they are not a pyramid scheme.

It’s entirely possible to build a profitable, successful MLM business.

My #1 pick proves this. And unlike Avon MLM, it actually provides real proof of real success from real people as recently as a few days ago

Do Reddit Users Think Avon Is A Pyramid Scheme?

Customer Reviews

Here are a few comments posted from Reddit users answering the question, “Why are network marketing companies like Avon and Mary Kay not considered pyramids?”

“My mother couldn’t recruit to save her life, but she did make money with Avon for birthday and Christmas money.”


“I’m usually wary of businesses that ask people to join a membership program, but what my friend does is sell to her friends and neighbors, and if they say no, she stops bothering them about the products. She said it was just for a little extra cash.”


Why Isn’t Avon A Pyramid Scheme?

Despite the fact that Avon has several problems, including overcharging customers and employing misleading practices, they are not considered a pyramid scheme because they do not emphasize recruitment over actual sales.

The income opportunity of a sales rep from selling beauty products accounts for a large portion of the profits you can make.

What Companies Are Pyramid Schemes?

Here are a few network marketing companies that have been tagged as pyramid schemes by the FTC.


This is one of the few MLMs that has been shut down as a part of the Federal Trade Commission’s investigation and lawsuit.

BurnLounge was an online music shop that began as an MLM company in 2004.

Customers could buy a membership and resell subscriptions and songs on their websites.

This style was dubbed “concentric shopping” by BurnLounge.

BurnLounge is a pyramid scam, according to the FTC, because it pays these consumers more for selling subscriptions than for selling songs.

FTC says it’s a pyramid scheme since recruits pay more than the actual product.

BurnLounge was sued by the Federal Trade Commission (FTC) in 2007.

In 2012, BurnLounge lost the lawsuit, and in 2014, it lost an appeal.


Equinox was founded in 1991 as an MLM company by Bill Gouldd and first came under scrutiny in 1996.

Investors filed civil and criminal lawsuits against Equinox, alleging that they were defrauded.

The Federal Trade Commission (FTC) announced in 2000 that Equinox had reached an out-of-court settlement with the FTC, promising to pay $40 million in restitution.

Equinox was disbanded in 2001, and Gouldd was barred from participating in MLMs in the USA.

Fortune Hi-Tech Marketing:

Thomas Mills and Paul Orberson founded Hi-Tech Marketing as an MLM in Lexington, Kentucky, in 2001.

Haircare products, mobile phones, and satellite television services were among the items and services offered.

A sales rep paid a paltry amount (.25 percent to 1 percent) on products sold.

The state of Montana charged Fortune Hi-Tech, and the company paid a $1 million settlement to avoid going to court.

The FTC, as well as the states of Kentucky, Illinois, and North Carolina, then sued Fortune Hi-Tech.

According to the FTC, the MLM company and its members made the most of their money from recruiting rather than sales orders of products and services, rendering it a pyramid scheme.

Fortune Hi-Tech Marketing’s office in Kentucky was raided in 2013, and the company was put into receivership, effectively closing it down.

Fortune Hi-Tech and the state of Kentucky settled in court in 2014.

Avon MLM Company Pros And Cons

Avon Pros And Cons


Low starter kit costs.

To become an Avon Representative, you just need to pay a minimum of $25 on starter kit products.

The $25 starter kit has a retail value of about $80.

If you really want to come out of the gate swinging, you should go for a higher-priced starter kit ($50 and $100).

Depending on sales numbers, Avon’s commission percentage can reach 50%.

When you hit the company’s “President’s Club” rank, you will receive up to 50% sales commission.

In the multi-level marketing world, this is very generous.

Affordable Products

This is also a strong selling point since most people consider price to be the most critical factor in purchasing decisions.

People are hesitant to part with their hard-earned money, but offering inexpensive, high-quality products would make it easier for you to sell them.


There are controversies surrounding Avon, such as bribery and PETA allegations. There are also reports of continued declining sales over recent years.

Alternatives To Avon?


Yes, there are plenty of other business models to choose from if you want to pursue making money in 2022. Here are just a few:

Is Avon A Scam?

Is It A Scam

So, time for the $1,000,000 question: is Avon a scam?

No, not technically. They aren’t going to run off with your money and not give you what you paid for. It’s 100% possible to make money with this program.

That being said, it’s not nearly as simple as they want you to think it is.

There’s A LOT of work to be done upfront, and there’s no guarantee that you’ll succeed. The commissions are also fairly small.

Don’t get me wrong, I’m all for doing hard work now, so that I can reap the benefits later.

But if you’re going to work really hard for 3 months, and your reward is a $100 check… it’s not really a great opportunity.

If I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produce $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of being a Digital Landlord).

Unlike with MLMs, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What Is My Top Recommendation For Making Money Online In 2022?

Make Real Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

I’ve also been on the other side of old friends trying to sell me their fancy new MLM products.-

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

Ownership & Control: With MLMs, you don’t really “own” anything – everything belongs to the MLM.

If you read the contracts, they can kick you out or change your commission at any time (it’s happened in a few high-profile MLM cases recently).

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

Big Margins: With MLMs, you’re often going to have really slim margins. That means you need to have a VERY large network to make serious money. This usually entails spending A LOT of money on ads and other methods for recruiting members.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with an MLM, you would need to sell twice as much inventory. And I can guarantee you, that’s a lot harder than a few clicks & a phone call.

You’re Helping REAL People: My biggest gripe with MLMs is that you’re likely going to ruin your personal relationships.

The MLM may have convinced you that you’re actually helping people, but it’s often not really true.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other MLM programs like Avon, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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