Now Lifestyle Review (2022): Is Joel Therien’s MLM Legit?

By: Hope
By: Hope
Welcome to my Now Lifestyle review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Now Lifestyle


This Now Lifestyle review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Now Lifestyle

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Now Lifestyle is teaching you to do.
I have absolutely no relationship with Now Lifestyle, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with MLMs.

All that being said, let’s jump into things.

A search for relevant information on Now Lifestyle may have brought you here. To join the company’s affiliate program, you may have been invited by someone you know.

If that’s the case, you are doing well in this research.

Today, in this lifestyle business opportunity review, I’m going over Now Lifestyle to decide if it is the best network marketing course out there.

I’ll talk about whether MLM is the right online business for you.

MLMs like Now Lifestyle are a bit of a mixed bag. They CAN be a legitimate way to make money, but some have a reputation for literally ruining people’s lives – so it’s important to know what you’re getting since each one is unique.

Like most of my readers, you were probably introduced to this one via a friend or some influencer you trust online.

And it makes sense why so many people recommend them:

Making money outside of a 9-5 can be… life-changing, to say the least.

So in this article, I want to help you explore two things:

  1. If MLMs are actually a worthwhile business to pursue
  2. If Now Lifestyle is a worthwhile MLM

Before that, I want to clear the air on something.

There are A LOT of people out there who bash all MLMs in any form. I am not one of those people.

Instead, I want to genuinely educate you about them so that you can make an informed decision on how to proceed.

If you’re unfamiliar with what MLMs actually do:

They’re businesses in which you pay money to a company for the ability to sell their products.

Sometimes the products are actually kind of decent (I still remember my mom throwing pampered-chef parties when I was younger).

Other times the products are really poorly made and come with a high price tag.

Typically, the only way to really make money is to get people (mostly friends & family) to sign up with you for a recurring subscription.

If the product is 100% legitimate & valuable, it’s entirely possible to get people to sign-up and continue paying you.

If the product is subpar, you’ll usually burn those bridges kinda quickly and end up with $0 coming in each month.

The biggest issue I’ve seen is that this puts significant stress on your personal relationships, as you’re reliant on selling to your “network.”

Think about it: if you KNEW that every time your friend Sally called, she’d be trying to sell you on one of her products… you’d eventually stop answering Sally’s calls.

Now, this doesn’t mean MLMs are outright bad… it means you need to know what type of MLM you’re getting yourself into before you sign up.

Again, some MLMs provide real value to people, but MOST don’t – and so in this article, I’m going to explore what the case is with Now Lifestyle.

But before that, I want to ask you a question: what if there was a way to build actual recurring, semi-passive income?

Income that:

  • Doesn’t have inventory
  • Doesn’t make you sell to your friends & family
  • Doesn’t force you to recruit people onto your “team”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

A stream of income that you can build as high (or low) as you feel like building it?

If that sounds interesting, you might want to think about becoming a Digital Landlord.

If you wanna see what Now Lifestyle looks like on the inside, keep reading.

What Is Now Lifestyle?

NowLifestyle Founded In February Of 2017

Multi-level marketing (MLM) and internet marketing affiliates are part of Now Lifestyle.

The network marketing company was founded in February 2017 by CEO Joel Therien, a known serial entrepreneur who has launched several companies in the past 18 years, including Global Virtual Opportunities Inc (GVO Inc), Pure Leverage, Got Backup, and 7 Minute Workout that provide tools to internet marketers.

Since its inception in 2017, this multi-level marketing company has undergone numerous transformations. The health supplements and wellness component has now been split off into its own website, and Now Lifestyle now only sells an affiliate reseller program that sells digital products.

Who Is Joel Therien Of Now Lifestyle?

Joel Terien

Joel Therien, the company’s creator, and CEO, also owns Now Lifestyle, which he also founded and served as its CEO.

Now Lifestyle Company History

Now Lifestyle Health and Wealth Company

Now Lifestyle, the Schertz, Texas-based multi-level marketing company started by CEO Joel Therien in 2017, began as a health and wellness company selling nutritional supplements and a home exercise program.

Aside from nutritional supplements, they also sold digital products such as a website builder, email autoresponder, business conference software, and an HD video streaming service.

The company relaunched as Now Lifestyle 2.0 in April 2020, with the health supplements and wellness components separated into a new website called Now Body. The company now focuses solely on digital products sold through independent ‘Resellers’ who have joined the company’s MLM business opportunity.

CEO Joel Therien began his career as a Pulmonary and Cardiac Rehabilitation Specialist right out of college, but he left after only 8 months.

He struggled with mysterious health issues until he founded GVO, or Global Virtual Opportunities, in 1998. 

That company provided network marketing people with business-to-business products, and he achieved great success.

In 2017, he regained his health and launched Now Lifestyle. His company, GVO,  is the parent company of Now Lifestyle.

Who Is Now Lifestyle For?

Who Is Now Lifestyle For

People in network marketing, affiliate marketing, and brick-and-mortar companies that wish to utilize and sell digital items to create online revenue are eligible for the business opportunity.

Does Now Lifestyle Have Health And Wellness Products?

From Health And Lifestyle Products To Digital Items

Those days are gone. As I’ve said previously, Now Lifestyle has experienced yet another shift. The health and wellness portion of the company has now been separated onto its website, and Now Lifestyle now offers digital items.

Below are the Now Lifestyle products:

Landing Page Builder

Landing Page Builder

This product allows you to create, edit, and share pages. This will allow you to create beautiful, high-converting mobile-responsive pages quickly. You can choose from dozens of customizable templates that are simple to edit for any type of business. Any Now Lifestyle customer can copy and share your pages in order to replicate your success. The page builder comes with an autoresponder.

Features Included:

  1. Template Library  – You can select from a variety of template designs.
  2. Creation – Easy drag and drop template formatting.
  3. One-Click To Publish – Images, videos, timers, and lead generation forms can all be loaded.
  4. Generate Leads – Create a large mailing list of hot, qualified leads.

Authority Website Builder

Authority Website Builder

Every company owner and marketer should have a personally branded website to create more leads and revenues.

With a fully customizable authority website builder, you can point, click, drag, and drop from dozens of templates.

They give you complete control over how you create your websites.

All of your personal and team websites can be created in one place. Your website builder comes with an autoresponder.

Features Included:

  1. Web Page Templates – Choose from various pre-designed web page templates for any business or marketing niche.
  2. Drag and Drop – Text, images, and video can be changed and updated on the fly. One click to publish after previewing.
  3. Branding – Use an existing domain name or purchase multiple domains from your member’s area to load your website.
  4. Free Web Hosting – You’ll get free hosting with an authority website builder. It is backed by the best live support in the business.

HD Video Sharing

Improve your video’s streaming quality and conversion by making it as good as possible. You’ll save money, time, and effort by using a high upload speed.

Massive video storage allows you to store all your videos in one location. Customize the video player and track your video to ensure everyone sees them.

To keep your fans coming back for more, share your video on your authority website, pages, funnels, and blogs.

There will be no ads to distract or interrupt your viewers.

Features Included:

  1. Video Upload – Upload video in an ultra-fast environment.
  2. Video Features – Video recording, audio recording, and video uploading are all options. Color Picker for Video Frames and Full Video Frame Customization
  3. Video Tracking – Video tracking allows you to track how many people have watched your video.
  4. Security – Deliver and store video. Generate leads and profits quickly. There will be no advertisements to distract or interrupt your viewers.

Live Conference Room

Live Conference Room

Increase your audience, attendance, and revenue by live streaming and broadcasting your online conference straight to Facebook.

Make this room unique by adding your own colors, logos, and branding.

Collaborate with your customers and team via live chat in one secure conference rm.

You can communicate and demonstrate your company or business opportunity to a global audience, not just your local market.

Features Included:

  1. Broadcast – Live stream video broadcast with live chat, desktop sharing, and PPT presentation mode.
  2. Engagement – Team building. Share files. Pole your audience—private and global broadcasting.
  3. Built-in Video Player – Stream and broadcast videos and movies from your video account to your audience.
  4. Marketing Features – For maximum profits, use countdown timers, offer pop-ups, and page redirects after the presentation.

Email Autoresponder

Email Autoresponder

Selling to your list of subscribers is how you make money. These are the folks you’ve gotten to know via your email list.

This product allows you to develop a relationship with your customers based on “know, like, and trust.”

To build a powerful brand and a highly engaged fan base, it allows you to keep your list of subscribers engaged in daily, weekly, and monthly emails.

The email autoresponder tracks how many people open your emails and how many clicks on the links within them.

This all-in-one, email marketing system can help boost your sales while ensuring maximum deliverability for any online business model.

Features Included:

  1. 50,000 Subscribers – Increase the number of people on your email marketing mailing list to 50,000 or more.
  2. Email Marketing Sends – Send immediate broadcasts or schedule email sends for a specific day and time.
  3. Email Marketing Campaigns – Sort your mailing lists into different categories. Create as many email marketing campaigns as you want.
  4. Email Tracking – To get the best email marketing services results, keep track of all email opens and clickthroughs.

Affiliate Reseller Program

How To Build Marketing Materials

Every digital bundle you sell has the potential to pay you 50% in commissions, which are paid every week. You’ll earn a monthly 25 percent check match for each reseller you promote. 25% of every digital bundle sold goes to your binary for team commissions.

Features Included:

  1. Become a Licensed Reseller – Qualifies you for residual commissions, 50% Direct Commissions, 25% Matching check Commissions, and 25% Binary Commissions. This also covers all marketing material and bi-weekly updates.
  2. Marketing Material – Ad copy, email swipe copy, and banners will be included, as well as sales pages, opt-in pages, and complete funnel system URLs. Everything will be updated on a monthly basis, giving you new material and content to work with.
  3. PayDay – Payouts are made regularly, both weekly and monthly. Receive your commission’s debit card and use it to withdraw money from any ATM in the world.

Is Now Lifestyle A Scam?

Is It A Scam

So, time for the $1,000,000 question: is Now Lifestyle a scam?

No, not technically. They aren’t going to run off with your money and not give you what you paid for. It’s 100% possible to make money with this program.

That being said, it’s not nearly as simple as they want you to think it is.

There’s A LOT of work to be done upfront and no guarantee that you’ll be successful. The commissions are also fairly small.

Don’t get me wrong; I’m all for doing hard work now so that I can reap the benefits later.

But if you’re going to work really hard for 3 months, and your reward is a $100 check… it’s not really a great opportunity.

If I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produces $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of being a Digital Landlord).

Unlike with MLMs, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

Is Now Lifestyle A Pyramid Scheme?

Is It A Pyramid Scheme

The NLS is not a pyramid scheme.

I know the company provides services and products, so I can’t technically call it that.

Furthermore, it has launched a new program for its Now Lifestyle members that provides them with tools for affiliate marketing promotion.

People earn commissions from sales, so their income isn’t solely dependent on recruiting. Recruiting, though, plays a significant role when it comes to income.

Can You Really Make Money Online In Now Lifestyle MLM?

Digital Landlord Better Than Now Lifestyle

According to Mike Marko (a Design Engineer) in his blog article, the Now Lifestyle business opportunity, while not a scam, has inherent problems due to its recruiting approach.

He believes that Now Lifestyle sellers are taking one of the most difficult, if not the most difficult, routes possible to make money: they are trying to sell their products to friends and family.

You’ll get a lot more no’s (or ignores) than you will get yes’s with this approach.

He claims that having a blog is how he and other successful people make money. This blog also needs to be independent of any offers you’re promoting.


There’s a lot that comes along with MLMs that many people struggle with.

In fact, check out my Top 5 Reason Why Most Network Marketers Fail.

Now, don’t get me wrong…

You can certainly make money online with MLM, but if you’re gonna put in the amount of grueling work to become a direct seller (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same network marketing skills but shows you how to monetize them in a much, MUCH more profitable way.

Now Lifestyle Compensation Plan

Now Lifestyle Compensation Plan

I couldn’t find the new Now Lifestyle 2.0 compensation plan, despite watching numerous YouTube videos outlining it.

This Multi-level marketing company has gone through so many drastic changes in such a short period of time that it is, at best, confusing. Still, I will post a few videos to explain how you can make money in the compensation plan.

How Much To Join Now Lifestyle MLM?

It Is Worth It

Those interested in starting a Now Lifestyle company may select from the following packages.

You can pay monthly or save 25% by signing up for a yearly plan.

Package Options


  • Setup Fee – $0
  • Commission Payout – 100%
  • Landing Page  – 10 Pages
  • Web site Builder – 5 Websites
  • HD Video Sharing – 10 Video
  • Live Conference Rm – 50 Seats
  • Email Autoresponder – 25,000 Subscribers
  • Monthly Fee Option – $49.00
  • Yearly Fee Option – $441.00


  • Setup Fee – $0
  • Commission Payout – 100%
  • Landing Page – 50 Pages
  • Web site Builder – 10 Websites
  • HD Video Sharing – 50 Video
  • Live Conference Rm – 500 Seats
  • Email Autoresponder – 50,000 Subscribers
  • Monthly Fee Option – $99.00
  • Yearly Fee Option – $891.00


  • Setup Fee – $150.00
  • Commission Payout – 100%
  • Landing Page – 100 Pages
  • Web site Builder – 100 Websites
  • HD Video Sharing – 150 Video
  • Live Conference Rm – 700 Seats
  • Email Autoresponder – 100,000 Subscribers
  • Monthly Fee Option – $299.00
  • Yearly Fee Option – $2,691.00

Now Lifestyle Review: What Do People Say About The Network Marketing Company?

Now Lifestyle Review

The Negative Comments

Negative Reviews

“In March of 2017, I became a member of this group. I paid $997 to join and $24.99 per month to keep the autoresponder, which was terrible! The plan was to enlist the help of… I was told after about 6 months in NLS that the products were not available to send to the UK once they became “available” to purchase… For the same effect, I was advised to purchase similar products in the United Kingdom. I was furious because I had spent a lot of money on traffic to generate new business. CEO Joel owed $250,000 in commissions to one of his top recruiters. He no longer represents the company, but it appears that his name and video are still being used to recruit. Joel Therien is nothing short of a con artist! Many of his associates have since distanced themselves from him.”

– CAROL (No last name given)

“Now Lifestyle is making a concerted effort to entice me in. There isn’t a day that goes by that I don’t receive 4 to 5 spam emails from him. He’s always attempting to entice me into one of his con videos. And it’s always something along the lines of “This is your last chance!” Then it starts all over again two days later! Anyone who goes to such lengths to entice you in is, in my opinion, a con artist!”

– Ken Matthews

 The Positive Comments

Positive Comments

“I can now confidently claim to be a seasoned pro! I can complete tasks from beginning to end. The autoresponder and page builders are both very simple to use and do not require any technical knowledge. From someone who had never heard of a lead to someone who now has a website and is generating traffic and sales! This system, without a doubt, produces incredible results. Thank you so much, team.”

– JOHAN RYLANDER from Uppsala, Sweden

“Growing our online Now Lifestyle businesses has been a breeze thanks to ease of use of these internet marketing tools! When you see the results pour in, you get immediate gratification, and it gives me the time freedom to do what I want, when I want with my family. I can honestly say that this system works because I’ve run multiple six-figure businesses. It’s simple to recommend this system. The merchandise sells itself!”

– RICHARD & JOHN WEBERG, Hibbing, Minnesota, USA

“Thanks to the Nowlifestyle digital tools suite, my business is now on autopilot. I enjoy traveling and taking my business with me, which allows me to earn a good living no matter where I go. For several years, I’ve been working nonstop to get my business off the ground. Your autoresponder’s simplicity and social power have boosted my business to new heights. Everything is so simple now.”

– GAYLE IMPEY, Saskatchewan, Canada

What Is My Top Recommendation For Making Money Online In 2022?

Digital Landlord Making Money Online

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I’ve made money with all of them, so trust me when I say: there is no “perfect” business model.

I’ve also been on the other side of old friends trying to sell me their fancy new MLM products.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

Ownership & Control: With MLMs, you don’t really “own” anything – everything belongs to the MLM.

If you read the contracts, they can kick you out at any time or change your commission at any time (it’s happened in a few high-profile MLM cases recently).

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

Big Margins: With MLMs, you’re often going to have really slim margins. That means you need to have a VERY large network to make serious money. This usually entails spending A LOT of money on ads and other methods for recruiting members.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

These Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with an MLM, you would need to sell twice as much inventory. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

You’re Helping REAL People: My biggest gripe with MLMs is that you’re likely going to ruin your personal relationships.

The MLM may have convinced you that you’re actually helping people, but it’s often not really true.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other MLM programs like Now Lifestyle, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.