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Nick Shackelford Review (2022): Should You Start An Ad Agency?

Last Updated: November 12, 2022
By: Hope
By: Hope
Nick Shackelford Review


This Nick Shackelford review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Nick Shackelford

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Nick Shackelford is teaching you to do.
I have absolutely no relationship with Nick Shackelford, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Do you want to advertise your business online? If so, how much are you prepared to spend?

With 2.89 billion monthly active members, Facebook is the largest social network in the world to do this. Facebook ads will undoubtedly aid in getting your brand in front of your target market.

But how to do this well, so you get the biggest back for your bucket? You may consider signing up for this Facebook ads Course.

I will review Nick Shackelford’s How To Run Facebook Ads 1.0, which claims to be one of Foundr’s best-selling courses because it has a proven track record.

But before I go any further, I want to be totally honest here, so…

Nick Shackelford’s How To Run Facebook Ads 1.0 is a course that teaches you how to build your own advertising agency. The core idea here is that they’ll teach you how to not only run the ads themselves, but also how to (hopefully) build a successful business with it.

In my opinion, ad agencies are one of the best business models out there, and to be honest – they will always be needed (more on that later).

While Nick Shackelford’s How To Run Facebook Ads 1.0 has its merits, it’s NOT my top recommendation if you’re interested in running your own ad agency.

My top program in the ad agency category is going to be Josh Osborne & Sean Kochel’s Digital Landlords program.

Here’s the thing:

There’s a good way and a bad way to run an advertising agency.

The bad way involves only knowing how to run ads.

It may seem counterintuitive, but stay with me for a minute.

Probably the least important part of running an ad agency is actually knowing how to run ads on platforms like Facebook and Google.

It’s the things that go on behind the scenes that make a 6-or-7-figure agency.

Any monkey could take some random “template” that some guru gave them and plug it into Facebook or Google – that will not make you a 7 figure earner.


Because after a while, the market gets overwhelmed with the same message, and it stops working.

If you don’t have a system for thinking about how to run ads properly, you won’t be able to pivot.

So what’s the good way to run an ad agency, then?

The things that really separate a 6 or 7 figure agency from one that fails after a few months are:

  1. Having a proven sales process
  2. Knowing how to convert users that land on your client’s website

Let me explain why:

#1 – Most ad gurus out there have never run a 7-figure agency, so how could they possibly teach you a sales process that’s going to actually work? If you don’t have this nailed down, nothing else matters, because you won’t have anyone to run ads for!

#2 – Getting clicks on an ad is easy… getting them to actually go on and buy something from you is the hard part. If you don’t know about conversion rate optimization, landing page design, & email/text marketing, your ability to copy-paste some random ad won’t matter.

If you’ve followed me for a while, you’ll know that I recommend this ad agency program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.

The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.

I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.

The people that run it have an actual 7-figure marketing agency, so you know their systems work.

If that sounds interesting to you, check out the Digital Landlord program here

That being said, let’s continue on to Nick Shackelford’s How To Run Facebook Ads 1.0 review.

Is Nick Shackelford A Good Media Buyer And Experienced In Performance Marketing?

i nick shackelford has the best facebook ads strategy

Foundr, a global education/media agency, provides online marketing courses taught by experts in the field. The Foundr Facebook Ads courses are supposedly credible because they have leaders in the business as instructors.

This is why they picked Nick Shackelford exclusively for their Facebook Ads training. After serving as a high school gym instructor and a star soccer player, Nick went on to develop into a skilled media buyer and one of the most well-known figures in Facebook ads and marketing campaigns.

He began buying media for large corporations such as Pepsi and Apple and was even a member of the Apple team that introduced the iPad Pro.

He runs a Facebook agency that collaborates with many businesses. Plus, his company had more than 150 clients just a year ago.

Some of his successful marketing campaigns for various clients are Fidget Spinner, PupSocks, Diff Eyewear, and a number of baby products, to name a few. Throughout his entire career, he spent about $100M on Facebook ads for various brands and campaigns.

Nick Shackelford has been in the performance marketing business for 6 years, specifically focusing on buying media on top social networks like Facebook. His strength is crafting marketing strategy and campaigns, which cuts across multiple industries, GEOS, and even languages.

Is Nick Shackelford’s Facebook Ads 1.0 Course Worth The Money?

Is How To Run Facebook Ads Course Worth It

The Facebook Ad course by Nick Shackelford includes a tried-and-tested “algorithm-proof” technique for developing advertisements and campaigns that will turn your customer into a user for your brand. This fact alone should convince you to enroll in the course.

Even newbies can easily follow his strategy. Regardless of your working budget and campaigns, you will learn how to create effective Facebook ads from scratch. You will discover his approach to media buying, which has been successful for more than 150 businesses across different industries, regardless of the niche.

Nick also takes pride in his evergreen principles and strategy that will stay relevant for a long period of time. You can say that the money you will invest in this course will be well worth it because you can use what you’ve learned for a long time. Given the very volatile market and technology, this may still be up for discussion. Only time will truly tell.

The Facebook Ads course has a total of 6 modules and 61 lessons in videos. You will learn tried and tested strategies in each module to help you design successful Facebook ads.

Module 1: Mastering The Facebook Ad Foundations

The first module videos teach the basics of Facebook ads and campaigns. You will learn the secret ingredients of a winning ad, running ads, and how to do media buying that will convert your consumer to a user.

Module 2: Top Of Funnel Prospecting- Finding Your Target Market Every Time

In the second module videos, you will learn the details of how to find your target consumer. Because the bulk of your ad budget is usually spent at the top of the funnel, you will learn not just to increase the traffic to your site but, more importantly, specifically drive your target customer. This will help you maximize your budget.

Module 3: Middle Of Funnel- Re-Engagement To Drive Massive Traffic

You will discover how to re-engage your potential customer through your top-of-funnel strategy and marketing in the Module 3 videos.

Sales will most likely be generated through Facebook ads in the middle of the funnel. This module will teach you how to choose the ideal landing page and the best ad copy to use.

Module 4: Bottom Of Funnel- Remarketing For Scaling & Sales

After learning about re-engagement with your prospective consumer, you will know how to remarket to this consumer, especially when they’ve already taken action on your site outside of Facebook.

This module video will teach you how to create engaging Facebook ads that successfully convert your consumer to a user. After all, this is the ultimate goal of why you need winning Facebook ads.

Module 5: Ad Creative That Consistently Converts

In this module video, you will learn Nick’s “Ad Creative Framework” that may be used for every single product. You will learn how to create a smooth and rewarding user experience using the proven method.

Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes

And finally, in the last module videos, you will learn the framework that is tested to solve any ad issues, like in paid media, you may encounter

How Long Is Foundr Masterclass?

How Long Is Foundr Masterclass

The entire course is divided into 6 modules, each having 61 video lessons. You may complete the course in roughly 6 hours.

You may instantly apply what you’ve learned to practice by following the exact action steps in the videos.

How Much Does Foundr Cost?

How Much Does It Cost

The How to Run Facebook Ads 1.0 course costs $997. Because Foundr realized this is quite an expensive course in running ads, they are offering a 3-month payment scheme for those interested in taking the course.

Another advantage being offered is the 365-day money-back guarantee! So if you’re unhappy about the turnout of your business despite doing your best to apply what you have learned in the course, you have a year to apply for that guarantee. Not bad at all!

FAQs Answered

Nick Shackelfords Foundr Facebook Ads Course Review

Q: Is The Course Live or Recorded?

A: All modules are shown in pre-recorded videos which means you can learn at your own pace.

Q: Will I learn how to create winning Facebook ads from scratch? 

A: This Facebook Ads course is meant to help anybody, including beginners. You will learn the basics of creating Facebook ads, maximize each step of the funnel, and create Facebook ads that will convert your consumer to a user. You can also learn how to solve any ad issues that may arise.

Q. I have enrolled in a number of online courses about Facebook marketing. What makes this course unique from the other online courses on Facebook?

A: Unlike other online courses, Foundr only gets credible and reputable instructors for all their online courses. So you are sure only to learn the latest, tried, and tested marketing campaigns across different industries, no matter your niche. Nick Shackelford is known as a good media buyer and one of the best marketers on Facebook. His “algorithm-proof” method is proven effective in more than 150 brands.

Q. Can I apply what I’ve learned to my specific target consumer or different brands within my budget?

A: Nick’s easy-to-follow strategy is the result of years and various tests done for various brands competing in various industries. It has been proven to work for many products and services, from eCommerce to digital products, and will suit your budget.

Another advantage is that Nick’s strategy is based on evergreen principles, which means you can use it for a long time. But just in case you’re not happy with the results, you can get your money back. Foundr offers a 365-day money-back guarantee! Only a few online courses offer this, which means that Foundr is very confident about the effectiveness of their course.

Q: Is this course only for eCommerce? I don’t intend to learn for this purpose.

A: The course is intended for a wide range of products and services. Ecommerce is just one of them. Though Nick Shackelford has a proven success record on eCommerce Facebook ads, what you will learn from him can be used in different brands and campaigns.

Ecommerce is a difficult business to be in. If you can create winning Facebook ads in that industry, how much more in all other industries? And who knows, you might eventually venture into eCommerce in the future.

Q: My business is specifically in B2B. Will I benefit from this industry?

A: Definitely! Nick is using the same process to attract more clients to his company. One thing’s for sure, Facebook is the best platform to use, given that it’s the biggest social network globally.

Foundr is aware that though the point of purchase, among others, may be different in the B2B industry, the actual method of finding your new consumer that will generate those additional sales through the use of effective Facebook ads is the same.

Q: I am just starting, so I still don’t have a team. Will this still work even if I am on my own?

A: Yes! This will still definitely work. Nick’s ad creation method can be done by just a single person.

If ever in the future you will have a team, you can have one use the course as a toolkit for your Facebook ads. This way, you can focus on your other campaigns. You can use Nick’s “Agency Replacer Toolkit,” which focuses on designing Facebook advertising used by Nick’s team.

Q: After I sign up for this course, how soon can I apply what I’ve learned? 

A: You can use whatever you’ve learned from the course right away! Immediately after paying the fees, you will receive your account access link to the course. Since the course is about 6 hours, you can do this within a day.

Nick Shackelford Facebook Ads Course: To Sign Up Or Not?

Can You Expect A Return On Ad Spend

By now, you must have been convinced that using Facebook as a platform for your business is the way to go. Why? By the sheer size of the users on Facebook, you can definitely use this to your advantage.

By enrolling in Nick Shackelford’s How To Run Facebook Ads 1.0 course, you will be able to learn how to boost the marketing strategy and campaigns of your business, no matter what niche you are in.

So if you can spend $997 and 6 hours to focus on how to be successful in running ads, why not learn from the expert in running Facebook ads? It may be costly to sign up, but it will be money well spent. Besides, you have 365 days to actually test what you have learned and get your money back just in case it doesn’t work.

Are There Alternatives To Nick Shackelford’s FB Course?

Are There Alternatives To Facebook Ads Course

Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Nick Shackelford’s FB Ads Course Legit Or A Scam? 

Is It A Scam

Time for the $1,000,000 question: is Nick Shackelford’s FB Ads Course a scam?

No, not technically. They aren’t going to take your money and run off. It’s actually a decent program.

It’s just not my top choice.

The Digital Landlords program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running on Facebook, Google, Youtube, Snapchat, Pinterest, & more.

Outside of the ad training, they teach a whole bunch of skills: their proven sales process, building high-converting landing pages, email & text marketing, and a lot more.

The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other ad agency courses.

What if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?

And what if it only took you a week or two to get that first payment?

And what if you could double or triple that payment over the following month or two?

That’s what you get when you’re a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What Is My #1 Recommendation To Make Money Online In 2022?

My Top Recommendation For Making Money Online

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.

You don’t have to be constantly working to make money. The income you generate is recurring.

Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.

But it’s only possible to do it when you’ve separated your income from your time.

2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.

3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

4) Great Margins: Being a Digital Landlord, your profit margin is nearly 100%.

Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

5) You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other programs, like Nick Shackelford’s FB Ads Course, which might work out.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.

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