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Empire Flippers Review (2022): Is It Actually Legit?

Last Updated: August 17, 2022
By: Hope
By: Hope
Welcome to my Empire Flippers review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Empire Flippers Review


This Empire Flippers review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Empire Flippers

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Empire Flippers is teaching you to do.
I have absolutely no relationship with Empire Flippers, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Are you looking to buy or sell an online business?

Do you want to know if it’s worth it?

Let’s see!

I will review Empire Flippers to decide if it is the best website marketplace out there.

I’ll also talk about whether selling websites is the right online business for you.

Alright, so Empire Flippers doesn’t exactly fit into a nice category.

At the end of the day, website marketplace is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment with an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of Empire Flippers.

What Is Empire Flippers?

What Is Empire Flippers

When it comes to buying and selling an internet company, Empire Flippers can help. The “number one curated marketplace for buying and selling established businesses” is Empire Flippers.

To date, Joe Magnotti (CEO) and Justin Cooke (CMO) have sold over $93,000,000 in Amazon Associates companies, affiliate sites, e-commerce corporations, and several other types of online corporations via their company.

Empire Flippers has also been featured on BuzzFeed, Entrepreneur, Business Insider, Moz, Shopify, and numerous other sites, solidifying their legitimacy. In this Empire Flippers review, I will discuss their expertise, trustworthiness, and customer service.

Is Empire Flippers The Best Website Marketplace?

Is Empire Flippers The Best Website Marketplace

After being posted on Empire Flippers, several websites have sold within days or weeks, according to prior experience. Your website may be sold in two days. They have a success rate of 85%. However, they’ve sold $16,699,283 in the previous 30 days.

Currently, they’ve got several listings you can pick from in a broad range of prices from more than $3,000,000 to less than $20,000. Whether you’re looking to buy an already established site that is proven to generate cash or even wish to market your site to free up capital, Empire Flippers is here for you.

Their intense business background vetting process guarantees that just quality listings are on the site, which is very different from Flippa.

Empire Flippers are the best quality website/online business brokerage on the planet. Trust me, you wish them to deal with all of the obstacles of these kinds of transactions because you can get many.

What Services Does Empire Flippers Offer?

What Services Does Empire Flippers Offer

The services differ if you’re a seller or a buyer, so let’s check out the breakdown:

If You Are A Seller

If You Are A Seller

Business Evaluation (Seller) – If you’re serious about selling your business or website, you’ll be contacted by a representative of Empire Flippers to begin the verification process.

Business Vetting (Seller) – Before a listing goes live, the staff inspects all elements of the business or site. During this process, website ownership is verified, traffic is confirmed, earnings are confirmed, and all other assets are inspected. Basically, Empire Flippers doesn’t need junk or defraud listings to tarnish their standing.

This intensive check guarantees the buyer is buying a quality asset. There’s a $297 vetting charge for first-time listers, which guarantees serious sellers. However, note that this is 100% refundable if a listing is rejected. The vetting process could last about a week. New listings are posted weekly on Mondays at 7 am EST, and an e-mail blast to more than 45,000 people about the available listings. 

Listing Terms (Seller) Empire Flippers is a brokerage to generate income by charging a selling commission. The commission is based on the final selling price, not the listing cost. This is the breakdown: 15% for websites that sell for as much as $1M, 12% for websites that sell from $1M-2M, 10% for websites that sell from $2M-5M, and 8% for websites that sell at $5M+.

Empire Flippers marketplace has requested a two-month exclusivity period in recognition of the significant amount of time and effort they put into the listing. The seller must sign a three-year non-compete agreement before the site may be advertised for sale.

There’s no cost to the customer for buying a site or business.

If You Are A Buyer

If You Are A Buyer

Business Inspection (Buyer) – Once prospective buyers have discovered a listing they like, they should place a 5% deposit to the listing to access the URL, Google Analytics, and P&L.

This 5% deposit is completely refundable, and a credit card could be utilized, but it prevents businesses and URLs from getting overexposed by non-serious buyers.

There will be an Excel spreadsheet detailing the company’s average net profit and costs for the possible buyer to review before making a decision. Also included are month-by-month user and page view totals, which may be confirmed through Google Analytics.

This stage is crucially significant since the buyers must do their due diligence and ensure they buy an attractive asset. If the company appears attractive, a conference call is put in place that lets an Empire Flippers representative have a discussion between the seller and buyer.

During this particular call, the customer can ask some questions that arose when searching through Google Analytics and at the P&L, together with other business concerns.

Buy And Sell

Buy And Sell

Negotiations and Offer (Seller and Buyer) – Once a decision to buy the business is reached, you will find two choices the buyer can take. The first choice is purchasing the business at its listing cost. This means when Empire Flipper obtains the funds, the website is marked as sold, and no other buyers can make an offer.

The next choice is to counteroffer with a lower price. Anyone business-savvy usually submits a counteroffer except in cases where the listing is too great to risk losing.

All interested parties know the seller and buyer’s counteroffer after it has been agreed upon. There is a 24-hour window in which another bidder may make an offer 10% higher than the most recent one on the listing.

As soon as a price has been agreed upon, you don’t want to put the sale at risk by putting it off. Before making a purchase, go to your bank or investment company. Don’t be scared to haggle.

Migration (Seller and Buyer) – After the buyers’ money is already transferred to the Empire Flippers bank account, the sale is final, and migration starts. Migration could be a lengthy process taking two to three weeks concerning the complexity of transferring revenue channels and accounts. The first migration stage was moving a website to a buyer’s hosting account.

Empire Flippers is a “Done-For-You” system that deals with many bank account migrations between the seller and buyer. They ensure migration is effective and that income has been received by the buyer. If for whatever reason, the buyer discovers that info about the business wasn’t reported correctly, they’re protected by Empire Flippers.

Furthermore, the sale could be reconsidered if the company earns under 50% of what it was claimed to make. This will make you feel extremely comfortable as a buyer. During the migration, most interaction is managed between Empire Flippers, both the buyer and the seller, in a “Zendesk Support” ticket.

Credibility: Is It Worth It To Buy Or Sell Online Businesses?

Is It Worth it

To ensure that Empire Flippers is a legitimate business, I had to touch on Empire Flippers’ credibility once again quickly. First and foremost, they have a lot of great reviews. But we all know that’s not enough.

On the other hand, the crew at Empire Flippers creates useful stuff for folks that use the internet. Podcasts covering a wide variety of topics, including SEO and preparing a firm for sale, as well as weekly email newsletters and other pieces to encourage you, are all part of their content offering.

Finally, Empire Flippers‘ transparency as a business shouldn’t remain unnoted. Every year, they reveal the organization’s financials, Google Analytics reports, customer satisfaction scores, podcast analytics, e-mail list analytics, the seminars attended, and plans for the next year. This transparency goes quite a distance in generating trust with future buyers and sellers.

Can You Make Money With Empire Flippers?

Digital Landlord Better Than Empire Flippers

Yes, you can make money by selling websites in Empire Flippers.

You can certainly make money by selling websites, but if you’re gonna put in the amount of grueling work to become a web developer (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same web development skills but shows you how to monetize them in a much, MUCH more profitable way.

Is Empire Flippers Legit?

Is It Legit

Yes. Empire Flippers is a legit and reputable company.

But, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming a web developer, you’ve got way better options than Empire Flippers.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think selling websites is a great business model, but you could end up leaving way too much money on the table.

Alternatives To Empire Flippers?


Yes, there are plenty of other business models to choose from if you want to pursue making money in 2022. Here are just a few:

Is Empire Flippers A Scam?

Is It A Scam

Time for the $1,000,000 question: is Empire Flippers actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

I’m saying that after buying, someone will send you a login to a website where you can view their material. No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Empire Flippers actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is cool.

What Is My Top Recommendation For Making Money Online In 2022?

Make Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Empire Flippers.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying Empire Flippers itself is a piece of trash; I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with a website marketplace, you would need to exert time and effort. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with website marketplaces is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like website marketplace and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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