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Ian Stanley Review (2022): Best Email Marketing Advice?

Last Updated: August 1, 2022
By: Hope
By: Hope
Welcome to my Ian Stanley review. My goal is to answer common questions like: how can you work with him, is he a scammer, can he help you make money with the course, & who Ian Stanley really is. The end goal is to help you understand if he's a good fit for you personally, and if there are any better alternatives out there.
Ian Stanley Review


This Ian Stanley review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Ian Stanley

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Ian Stanley is teaching you to do.
I have absolutely no relationship with Ian Stanley, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Email marketing is one of the oldest techniques and methods when it comes to marketing. However, many firms are hesitant to use it and pay for it due to its age. Instead, they want to focus on and invest in the next big thing to get customers to try out their brand.

But did you know that email marketing could result in an ROI of up to 4200%?

Did you know that up to 21% of emails are opened within one hour after being delivered?

Now, I want to be totally up front here, so…

The truth is that email marketing remains one of the most effective business techniques and resources. Here’s where email copy comes in.

While emailing current and potential clients is crucial, your message also needs to be interesting. If there is no compelling reason to read an email, what is the point of opening it? If your copy is subpar, your marketing effort will eventually fail.

So, with that in mind, let’s look at Ian Stanley, who’s in the email marketing industry.

Who is Ian? What is his place in the email marketing industry? Do you feel a need to break free from your meager income in email marketing? Or do you need to discover fresh ideas on how to earn more money writing emails or email marketing?

Alright, so Ian Stanley doesn’t exactly fit into a nice category.

At the end of the day, email marketing is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment with an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard pressed to jump head-first into an off-the-wall business model, let’s continue to my full breakdown of Ian Stanley

What To Expect From This Ian Stanley Review

This review will go over Ian Stanley to discover if it really is the best email marketing course out there.

You’ll learn whether email marketing is the right online business for you.

And at the end, you’ll find answers to some of the most frequently asked questions regarding Ian Stanley and email marketing in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off email marketing for good because it uses some of the same skills but in a much more powerful and profitable way!

Who Is Ian Stanley?

Who Is Ian Stanley

Ian considers himself among the top email copywriters in the world and is an expert in email marketing. Since his start-up in 2014, he claims to have sold more than $100 million worth of products on both services online and offline. Those looking to improve their email marketing skills can take advantage of his resources and training.

A new book by him called “Confessions of a Persuasion Hitman” came out just recently.

Confessions Of A Persuasion Hitman

Confessions Of A Persuasion Hitman

Ian decided to partner with David Deutsch to offer a copywriting course. (The smiling individuals in the picture each paid $2,000 to enroll in the workshop.)

The idea for the “Persuasion Hitman” came from his desire to play by his own set of rules.

He started as a copywriter. He’d write phrases to convince others to buy his products. Nevertheless, he feels that you are purposefully or unintentionally constrained as a copywriter. Ian doesn’t want to settle with that. Furthermore, he thought it was not the best way to show his skills. His major weapon of choice had been replicated, but that wasn’t his job.

Ian is a salesman at heart, a persuader. Regardless of the medium he used, he persuaded most people to spend money on items that would better their lives.

To generate sales, he employed video, characters, email, sales letters, phone calls, and anything else at his disposal. He wonders why he should confine himself to a preconceived notion of how he should identify himself.

Ian Stanley‘s parents have told him since he was five years old that he would win the Wimbledon Championship in tennis. Ian‘s actual interest, on the other hand, was making fun and entertaining films with his friends. It’s possible that growing up under pressure and his parents’ expectations influenced his choices as he prepared to go for college.

The sport, according to Ian, would bring out the worst in him, and he would make John McEnroe seem like a Teletubbie!

He ended up playing tennis in college, but he no longer enjoys the sport and has only sometimes coached tennis in the last several years. 

Ian concluded that it was vital for him to pursue what gave him pleasure, regardless of what people expected of him in return.

That’s why he dubbed himself a Persuasion Hitman. Isn’t it a little cheesy? Yes. Is it off-putting to certain people? Your guess is as good as mine. But, maybe most crucially, does it truly depict his abilities? Yes.

What exactly does a Persuasion Hitman do? What is the fee for a Persuasion Hitman? Whatever it desires. There isn’t a box, a game, or a set of rules. It can construct its own world.

Throughout his career as a Persuasion Hitman, he has sold over a hundred million dollars in internet sales. He has worked with both fresh businesses and multi-million dollar corporations. He’s worked as a hired gun and run his own business. He’s established information product companies and sold an eCommerce business to Canada’s fastest-growing start-up business.

Ian Stanley has had a unique life. Because of that, he’s learned some very different rules. Those are the rules he wishes to impart in this book. There are a total of 13 rules. While it may be an “unlucky” number, he does not believe in bad luck. He creates his own luck.

What Are The Rules That Ian Stanley Shares In Persuasion Hitman?

Rules In Persuasion Hitman

Rule #1: Set clear boundaries – The first sale I ever made.

Rule #2: Do everything in your power to get the highest Average Order Value possible on every purchase.

Rule #3: Time and money are not the same things.

Rule #4: If the price you’re charging doesn’t make you a little uncomfortable, you’re not charging enough.

Rule #5: You’re Always Selling a Feeling.

Rule #6: Do the Math – How I Became the Top Salesman in the Office in Just 2 Weeks.

Rule #7: Learn how to combine short-term cash flow with long-term recurring (or at least predictable) revenue.

Rule #8: The ***** line of any sales message is the most important.

Rule #9: Use the language your prospects use.

Rule #10: Identify your “***** moment.”

Rule #11: Sell Them What They ****. Give Them What They ****

Rule #12: Tell the stories that ***** you the most.

Rule #13: You have to read the book to see this rule

Was Ian Stanley In The Military?

Ian didn’t serve in the military. Many profiles with Ian Stanley are displayed when you type his name into your browser. One of the names whose profiles appear is Lieutenant-Colonel Stanley, a Wessex helicopter pilot stationed at South Georgia (on HMS Antrim). However, he’s not the same Ian I’m writing about in this review of Ian Stanley.

Who Is Bryant Ungerbert?

Brooklyn Nine Nine Bryant Ungerbert

When you search for Ian Stanley online, the name Bryan Ungerbert appears as a result. The television show “Brooklyn Nine-Nine” features a fictional character named Bryan Ungerbert (TV Episode 2019). This character appears due to the actor Ian Stanley who portrays him. However, this actor is not the same Ian Stanley in my review.

Can Ian Teach New Tricks On How To Write A Winning Subject Line?

Yes. Ian Stanley has written a book titled “8020 Email Copy System” that shares proven email structures and formulas, and the book also shares 71 great subject lines that have been proven to make more money in any niche.

Can You Make Money With Ian Stanley’s Affiliate Program?

Can You Make Money With Ian Stanley Affiliate Program

That’s a good question…

Ian Stanley has an Affiliate Marketing program that pays you a commission for every plan you set up. It’s called Spark By Clickbank.


There’s a lot that comes along with affiliate marketing that many people struggle with.

In fact, check out these Top 5 Reasons Why Affiliate Marketers Fail.

Now, don’t get the wrong idea…

It’s not impossible to make money with affiliate marketing, but if you’re gonna put in the amount of grueling work to do this business (which, trust me, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

The program that helped skyrocket many online businesses to over $40,000+ per month is so simple that making money really is like riding a bike.

Ian Stanley Email Marketing Review Conclusion

Ian can give you good stuff and fresh perspectives in email marketing.

But, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming an email marketer, you’ve got way better options than Ian Stanley.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think email marketing is a great business model, but you could end up leaving way too much money on the table.

Are There Alternatives To Ian Stanley?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Ian Stanley Legit?

Is It A Scam

Time for the $1,000,000 question: is Ian Stanley actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Ian Stanley actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is kind of cool.

What Is My #1 Recommendation For Making Money Online In 2022?

Make Real Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Ian Stanley.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying Ian Stanley itself is a piece of trash, I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with email marketing, you would need to build your email list. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with email marketing is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like email marketing and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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