iPro Academy may be precisely the spot for you if you want to start an internet company. To become an expert in media purchasing and marketing strategy, you’ll need to take this course.
Let’s face it…
The world of digital marketing is an ever-changing realm of possibilities, and the courses taught in iPro Academy if a good place for you to continually learn new strategies and techniques to stay ahead of your competition.
I know it sounds like I’m putting iPro Academy on a high horse…
But as Fred Lam says…
“At iPro Academy, we work hard to show you how to be a success in your professional career, especially if it means that you want something more than what you were taught in school, which is to get a degree and have a high-paying 9-5 job. But if you have a different definition of success, then I believe that with some simple education and process automation, no matter what your background is, you can take control of your path in life.”
There are 17 courses in the iPro Academy program, which include:
- AdTrics Academy
- Zero Up
- Facebook Playbook
I believe that you will certainly learn a lot with iPro Academy, given all its courses.
The question to ask yourself should be, “Will the system work for me?”
So, I’m going to review iPro Academy to decide if it really is the best eCommerce course out there.
I’ll talk about whether eCommerce is the right online business model for you, as well as some struggles that people have in eCommerce.
Alright, so iPro Academy doesn’t exactly fit into a nice category.
At the end of the day, eCommerce is a… unique way to think about making money.
It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment with an unproven business model, I would look elsewhere.
My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.
There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Rental Method program
But, if you’re hard-pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of iPro Academy.
Who Is Fred Lam?
A well-known name in the field of digital marketing (and marketing in general), Fred Lam has been praised by numerous people, including:
- Sam Ovens (owner of Consulting Accelerator)
- Anthony Morrison
- Franklin Hatchett (owner of eCom Elites)
Taking into consideration all of his business interests, Fred labels himself as a Media Buyer, Digital Marketer, Content Creator, Visionary, Goal Getter, and Business Mentor. In addition to all these, he’s also an author with two books on his mantle:
- Starting from Zero
- The Traffic Trilogy
On top of iPro Academy, the other things that keep him busy are:
- The Zero Up Course Charity
- Charity: Water
- Trees For The Future
- Water Liberty
He also has a thriving Youtube Channel with over 90k subscribers and almost 4 million views.
What Do You Get With iPro Academy?
To get started, you may join iPro Academy for free and take advantage of various free beginning courses. As a rule, courses like Print Profits Bootcamp and Zero Up Lite are not worth your time or money. Pay for the subscription membership if you’re serious about learning eCommerce since the free courses provide a basic understanding.
Here’s a list of what you get in the Premium Membership (Price: $197/ month or $1,970 annually)
- You get access to all 17 courses and programs plus future new releases
- Access to weekly live Q&A sessions where you can have your questions answered
- Access to a 1 hour live coaching call with Fred Lam himself
- You get discounts on events that are sponsored by iPro Academy
- Third-party deals on any software programs that you’ll need to run your own internet marketing business
Now let’s take a more hard-hitting look at the iPro Academy program and see exactly what’s offered in the courses.
Breakdown Of iPro Academy
Each of the 17 courses in the iPro Academy eCommerce training has its training videos and other information eCom Challenge (also known as the 21 Day eCommerce Challenge) is another one of Fred’s training that I’ll look at.
All in all, you’ll get over 80+ hours of training with iPro Academy.
Zero Up
Zero up is more than just a dropshipping course; it’s a dropshipping course on steroids.
Along with learning all the nuts and bolts in the dropshipping world, you also get access to proprietary software that you can use to set up your Shopify store. To summarize, Zero Up shows you how to create and launch an eCommerce business starting from scratch by utilizing the 5-step Software System that Fred Lam created for himself.
This includes:
- A total of 75 hours of training videos
- Automation Tool for eCommerce
- The Zero Up Weekly Bootcamp
- Access to a Private Facebook Community
- Bonus Training Modules
- Bonus Tools: Zero Up POD, Zero Up Jewels, Pixel Bay
Altogether, the course has a total of 7 Modules containing 75 different lessons. The total length of the course is over 45 hours when you include the Bonus trainings (the main course is about 16 hours)
The one-time price of this course, when purchased separately, is $1,497 or $597 for three monthly payments.
Print Profits
Taking this course allows you the option to create and sell your merchandise (such as t-shirts, caps, and coffee mugs) without having to maintain your inventory.
By using some of the additional techniques taught in the course (such as Print On Demand), you can develop your own brand.
With Print Profits, you get:
- Nearly 80 training videos
- Access to their private Facebook Community
- Weekly live Facebook events
- 2 Live Coaching webinars every week
- Bonus Training
- Free Design Mockups daily
The Print Profits course includes:
- 8 training modules and 78 lessons.
- The course length is 7 hours and 47 minutes.
The price of the course:
- One-time payment: $997
- 3 monthly payments: $397
AdTrics Academy
Every company needs media buying, and Fred teaches you all you need to know in this course.
In Fred’s opinion, the skill-set of media buying that you’ll learn in this course is something that you can apply to any business model and get buyer intent traffic.
Inside Adtrics you’ll receive:
- Training Videos (77)
- Live mentorship with Fred Lam for 8 weeks
- Access to Media Buyer Facebook Group
- Copywriting Course (4 weeks)
- Free admission to the Marketers in Black event
- The chance to work with Fred Lam
The course includes:
- 4 modules: 77 separate lessons.
- Length of the course: 7 hours, 55 minutes.
The Price of the course:
- One-time Payment: $2,495
- 3 monthly payments: $997
Influencer Masterclass
Have you ever heard of word-of-mouth advertising?
Well, if you haven’t heard the phrase, I’m sure that you have either used, been influenced by it, or both. WOM advertising has been around for centuries, more than the era of digital marketing. In this class, Connor James will teach you everything he knows about promoting any product on platforms like Instagram and sending highly-targeted traffic without losing your shirt.
Included in the Influencer Masterclass:
- Training Videos (47)
- Researching Tools
- Access to the private Facebook Community
- Weekly Coaching with Connor James
- Free access to Tiny.ie (30 days)
- Email Support
The course has:
- 7 Modules, 47 individual lessons
- Course Length: 12 hours, 20 minutes
Purchasing the course separately:
- One-time payment: $497
- 3 monthly payments: $197
eCompreneur
The eCompreneur course teaches you all you need to know about starting an eCommerce company, the items you should offer, and what to do after your first sale.
The three cornerstones of the course are:
AUTOMATION: Starting an eCommerce store is relatively simple, but keeping it running smoothly without any issues can be a headache, with lots of stressful days. Using automation can help save you time, thus being able to make more sales.
TRAFFIC: Fred takes you by the hand and shows you multiple advertising platforms that you can use to generate more sales for your store.
ANALYZING DATA: Advertising costs money, and the best way to lower your costs is to know where your money is best spent. To do this, you need to be able to analyze your advertising data to increase your sales and find secret opportunities to grow your business.
Included in eCompreneur:
- 2 Training Modules
- 17 Training Videos
- Coaching session with Fred Lam (12 weeks)
- Course Length: 3 hours, 4 minutes
- Course Price: $49 One-time payment
Disclaimer: This is an introductory course covering only the basics. Seasoned veterans may not find it beneficial.
FB Playbook
Running Facebook Ads has devolved into a headache rather than a tool for driving traffic in recent years. On the other hand, Fred Lam has been hard at work developing templates that would simplify the process of running Facebook Ads.
Just keep in mind that this course is in no way exhaustive when it comes to Facebook Ads.
The Facebook Playbook includes:
- 7 Training Videos: Targeting Methods, Ad Strategies, The Best Templates
- Lifetime Access
The course includes:
- 7 modules: 7 total videos, 1 video each
- Course Length: 2 hours, 25 minutes
- Course Price: $7 or $47 FB Playbook & Masterclass
FB Playbook Advanced
In the Facebook Playbook, you’ll learn more specialized strategies and techniques to grow your Facebook Ads than what you learned in the last course.
Facebook Playbook Advanced includes:
- 10 Training Videos: True ROAS, Advanced Data Analysis, Retargeting, Advanced Scaling, Lookalike Audiences
- Lifetime Access
The course includes:
- 10 modules, 1 video each module
- Course Price: $97
6 B.S. Framework
Ironically, the BS stands for “Badass Strategies.” These media buying strategies that you’ll learn will help your business grow by showing you how to get more targeted traffic in a much more efficient way. Honestly, all this is just a “sales-y” way of showing how multiple online business models operate and really isn’t about “media buying.”
6 BS Framework includes:
- 7 Training Videos: Covering online business models like online marketing, dropshipping, and email marketing.
- Email Support
- Lifetime Access
The course includes:
- 7 modules, 1 video each module: The lessons are a basic run-down of each business model
- Course Length: 1 hour, 47 minutes
- Course Price: $47
eCOM Studio
In this course, you’ll learn what you need to do to create video ads that sell like hotcakes without being a video genius. Fred and Ryan Shin took a road trip to Facebook Headquarters to learn about Video Ads. They also share some dirty little secret tips.
eCom Studio includes:
- Lifetime Access
- 7 Training Videos: FB Video Ad Formula, Cheap video creating tips, Ad Research, Outsourcing, The Thumbstopping Strategy
- BONUS: Funnel Template
Course includes:
- 7 Modules, 1 video lesson each
Course Price: $7
Google Playbook Basics
This is a relatively brief course where Fred shows you his low-level basic training about using Google Ads.
It’s really just an introductory course about Google Ads that’s really just about the inner workings of Google Ads.
Google Ads Playbook includes:
- Lifetime Access
- 10 Training Videos: The Network in the Network, How to set it up, Ad Search Basics, Display, Gmail Sponsored Ads, and more…
The Course includes:
- 10 Modules, 1 video lesson for each module
- Course Price: $47
BING Ads Playbook
Bing is like the red-headed stepchild as a marketing platform, but it is responsible for more than 33% of the searches in the United States, with more than 6 billion every month. You won’t find too many other courses that teach about Bing for running ads, and most of the content is also covered in the Zero Up courses. However, you’ll get more in-depth details in the MasterClass, so you might as well do that one.
Bing Ads Playbook includes:
- Lifetime Access
- 11 Training Videos covering do’s and don’ts, Insider Secrets, Precise Data Tracking, and more…
- Live Coaching: 8 weeks
The course includes:
- 11 Modules, 1 video lesson per module
Course Price:
- Bing Ads Playbook – $47
- Bing Ads Playbook & Masterclass – $97
CODING FOR PROFIT
In this course, Chris Burgess will show you how to go through your Shopify website and customize it without the need to outsource the work to high-priced programmers. You’ll be able to make money online from simple little lines of code, even if you’ve never looked at it in your life.
This course will pull back the curtains on eCommerce and dropshipping that most eCommerce courses neglect.
Coding For-Profit includes:
- Lifetime Access
- 10 Training Videos: Coding Basics, CSS, HTML, JavaScript, The Shopify Language, and more
The course includes:
- 11 Modules, 1 video lesson each
Course Price: $27
FB LEADS FORMULA
In this course, you’ll learn how to create an email list using a simple 3-step process very quickly without using overpriced software while turning it into passive income.
FB Leads Formula Includes:
- 8 Training Modules: Finding a good niche, Email Marketing, Lead Magnets, FB Lead Ads, and more…
- Bonus #1: Access to LeadsTunnel (30 days)
- Bonus #2: Facebook Community (Private Invitation)
- Bonus #3: Passive Income Checklist
- Lifetime Access
The course includes:
- 8 Modules, 1 video lesson for each
Course Price: $497
Profit Jewels
Have you ever wondered how people make money by giving away free stuff online? Well, in this course, Ryan Shin will show you exactly how it’s done (hint: The real money is made on the back end with the shipping).
The nice thing about this is that you can do it without dropshipping products from China. By purchasing this course, you get access to cheap jewelry through a U.S.-based manufacturer of cheap jewelry that you can purchase and give away for free.
This is possible without:
- Products
- Stocking inventory
- Previous Experience
Profit Jewels includes:
- 21 Training Videos: Finding a Good Niche, Email Marketing, Lead Magnets, FB Lead Ads, and more
- Lifetime Access
The Course includes:
- 21 Modules, 1 video lesson per module
Course Price:
- One-Time Payment: $297
- 3 Monthly Payments: $129
eCOM CHALLENGE
Fred wants to see his students succeed with their eCommerce store, and with that in mind, he developed this 21-day challenge to give you the kick in the pants you need.
He has taken the three common factors for eCommerce success and segmented them into three specific parts of the training. You get a full week of training that is designed to get you closer to your eCommerce success.
In the course, you will be given an assignment over the 21 days, so you have to be on the ball with what you need to do to accomplish each assignment. With each one-week assignment, you’ll have specific instructions and training.
eCom Challenge includes:
- eCommerce Challenge (21 days)
- Live Coaching from Ryan Shin (6-figure Success Coach)
- The workbook for the eCom Challenge
- The Checklist for winning products
- The workbook for Facebook Ads
- Masterclass Graduation
eCom Challenge Cost: $97
Is iPro Academy Really Worth The Money?
This question is really a double-edged sword. On one hand, if you opt to buy all the courses separately, then the total costs of the iPro Academy courses could end up costing you nearly $7,000. When you also factor in that some of the courses are really just introductions to the subject matter at hand, then it probably wouldn’t be a good idea to buy the courses individually.
But on the other hand, when you look at the 21 Day eCom Challenge (which lights a fire under your ass) and other courses like:
- Bing Ads Playbook
- Ecom Studio
- Coding For Profit
You get a chance to peek behind the curtain and see ALL the inner workings of a successful eCommerce Business.
So the question really comes down to whether or not you want to buy iPro Academy for the annual fee of $1,970?
If you’re totally wet behind the ears, then I would say that it could be in your best interest to purchase the entire course, especially given that it’s cheaper than some of the other courses out there like:
That being said, if you have tried these courses (or similar) and have some experience running your own eCommerce store.
Of course, each course has the author’s tips and tricks when it comes to the subject matter, but this only happens every once in a blue moon, so I doubt it would be worth the $1,970
On top of that, I’m not really a big fan of the eCommerce business model, so I would have to take a hard pass on spending that kind of money on it. Now, don’t get me wrong, you can definitely make good money with eCommerce, but not as much as my #1 pick for making money online.
My Final Thoughts
When you take a really good look at what you get in the course, I’d have to say that you certainly get quite a bit for your money.
The only thing that gets me about iPro Academy is that Fred doesn’t really go into showing you how to start your own business. Instead, he gives you a specific business template to follow that centers around his products.
Now, this may sound like it takes a lot of the guesswork out of the process, but the problem is that anyone else who purchases the course will have the same template (with the same products) competing against you.
I do like the fact that they offer an exam in the course to certify that you have taken the course. Now, if you are working for yourself, then I can see that it would be a nice thing to have in your closet, but if you’re gonna try to get a job somewhere, I doubt if it will carry much weight.
When you watch some of the videos in the course, the coach will stand in front of a whiteboard like it’s a lecture, but they are only presenting theory.
For the most part, the course content is pretty good, just not as thorough as one should be especially given the other course available.
Frequently Asked Questions:
Is There Too Much Competition In ECommerce?
Yep, there is so much competition in eCommerce that it isn’t even funny.
Have you heard of that one platform called Shopify?
Of course you have!
It has over 500,000 active stores hosted on it now.
I could make you feel even more gut-wrenched and talk about how many other eCommerce stores aren’t on Shopify…
But I have a feeling you get the point.
Let’s just do some quick math…
I’ve already established that there are only ten spots on the first page of Google and that nobody really buys stuff that isn’t on page one.
So what are your odds for any given niche?
Well, considering that most stores all offer the same products…all we have to do is take 10/500,000
That means there is only a .002% chance for you to land on page 1.
With the digital real estate model I’ll talk about later…you’ll only have maybe 20 competitors in a given area…but more on that later.
The point is that because the barrier of entry is so low, that means a lot of people can get started.
When you see so many others at the same point as you…it gets discouraging, and many people quit because of how hard it is to break the proverbial glass ceiling.
And that leads us to my next point and why most people can’t break through the eCommerce glass ceiling…
Capital.
Do I Have Enough Capital?
Yep, this is quite possibly the biggest reason why eCommerce businesses fail.
eCommerce businesses require a huge upfront cost. In most cases, I’m talking at least $10,000, and that’s just for inventory…not including marketing or shipping.
Beyond that, most courses that teach you will also cost a couple of thousand dollars.
To be frank, not many people will be able to front all that dough.
I’m sorry if you weren’t expecting all those upfront costs, but that’s the reality. Gone are the days of starting a profitable eCom business with $500.
But I don’t blame you for thinking you could start an eCom business for super cheap…
No, instead, I blame all those flaunty YouTube ads and YouTube videos that mislead you into thinking you can start an eCom biz without a hefty investment.
You can find them if you look hard enough, but very few eCommerce YouTubers will confront this start-up capital issue…they all kinda just gloss over it.
And for a good reason…
If a lot of people understood just how much money you’d have to front to get started in eCommerce, people likely wouldn’t even join the course they’re probably selling!
Sad but true.
Did I Get Involved With eCommerce At The Wrong Time?
eCommerce requires a lot of research. You want to make sure that you pick the right product to buy and start selling.
Unfortunately, sometimes you can have the right product but sell it at the wrong time.
When this happens, the sales won’t be coming through, and you’ll have lots of inventory left over that you’ll have to either keep…or sell at a loss.
Most often, people sell at a loss to just move on. At least, that’s what the big retailers do…
If you’re just getting started, a mistake like this could be what cripples your whole operation!
And that’s the reality for most people.
They take everything they have and throw it all into one product.
When it doesn’t hit, they sell for a loss and exit the business altogether.
Poor Customer Service
The last big reason eCommerce businesses fail is because of poor customer service.
When you’re a one-man show trying to ship and acquire products worldwide, it can get busy quickly.
Because you’re not personally delivering these products to your customer’s doors, there are a lot of issues that can arise in that process.
Unfortunately, smaller, brand new eCommerce businesses are notorious for poor customer service when these issues occur.
This usually occurs because it can be difficult to get in touch with foreign suppliers, especially during Covid-19, which hurts communication with the end customer.
Read Our In Depth Breakdown Of The Top 5 OtherOpp Courses For 2024
As you can imagine, a customer will only give a seller so much time before asking for a refund and leaving a bad review.
And reviews are everything!
The first couple of people might buy when there are no reviews, and that’s fine…but when real reviews start rolling in, and they’re not positive, you won’t be making many sales.
That’s just the reality of the situation.
Is iPro Academy A Scam?
Time for the $1,000,000 question: is iPro Academy actually a scam?
I wouldn’t technically call it a scam, though others might.
It’s technically possible to make money with this program, so in that sense, it isn’t a scam.
What I’m saying is: after buying, someone will, in fact, send you a login to a website where you can actually view their material. No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.
But the second, more important question is: is iPro Academy actually worth the investment?
My honest answer is that for most people out there, probably not.
There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?
I’d rather have a program with thousands of successful students & plenty of room for others to join.
If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.
My current top choice is using the Digital Rental Method, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.
I’ve got friends posting deals from the middle of the woods in a camper van with their pet pig… pretty cool.
Conclusion
Again, I didn’t want to rain on your parade, but I also didn’t want you to be misinformed and dig yourself into a hole.
And I didn’t even mention just how bad the shipping issues can get during the pandemic.
But I’ll save that one for another time.
Oh yeah, but what you’re probably wondering…
What’s this online business model that just absolutely destroys eCommerce?
What’s My Top Recommendation For Making Money Online In 2024?
Alright, time for me to get real with my lovely readers for a moment:
I’ve personally tried all of the major online business models:
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet bowl putting green on Shopify
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
THAT BEING SAID: I would at least recommend you implement something that is tried and true because I’ve seen TOO MANY people (including friends and family) get burned this way.
They come out left-field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.
I’m not saying iPro Academy itself is a piece of trash; I’m just saying you need to be very, very careful.
This is a big reason why I only recommend proven, tried, and true business models, like Lead Generation & Ad Agencies.
There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Rental Method program.
Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.
I’ve also got over a dozen personal friends there, so I feel comfortable telling you it works.
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.
Here’s Why:
1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.
And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).
That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.
But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.
2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.
using the Digital Rental Method, your profit margin is nearly 100%. Watch here to learn how.
Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”
3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
If you wanted to double your income with eCommerce, you would need to sell twice as much of your inventory. And I can guarantee you that’s a lot harder than a few clicks & a phone call.
4)You’re Helping REAL People: My biggest gripe with eCommerce is that you’re basically only helping yourself.
But With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other off-the-wall business models like iPro Academy and maybe hit it big one day.
You could keep researching and researching for the next few months (or a few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.
