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Own The Inbox Challenge Review (2022): Is Alex Cattoni The Best At Email Marketing?

Last Updated: December 19, 2022
By: Hope
By: Hope
Own The Inbox Challenge Review


This Own The Inbox Challenge review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Own The Inbox Challenge

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Own The Inbox Challenge is teaching you to do.
I have absolutely no relationship with Own The Inbox Challenge, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Consumers are now more discerning than ever before and may easily spot generic material online. With a mailbox overflowing with routine alerts, advertising emails, and inadequate communication, how can you make content that stands out, sells well, and sounds like you?

In Alex Cattoni Own The Inbox Challenge, you’ll learn the proven marketing strategies you need to stand out, sell out, and capture your audience’s hearts and minds — in only five days.

Alright, so Own The Inbox Challenge doesn’t exactly fit into a nice category.

At the end of the day, email marketing is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment on an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard-pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of Own The Inbox Challenge.

What Is Own The Inbox Challenge?

What Is Own The Inbox Challenge

In this detailed email writing challenge, you’ll get access to Alex’s highly sought-after Copy Posse Email Playbook, including 12 fully-customizable, tested emails that establish credibility, generate interest, and turn subscribers into buyers. You will also discover the list of monetization strategies Alex has used to assist freelance copywriters in securing high-paying contracts and dozens of businesses executing iconic campaigns.

Own The Inbox Challenge Creator

Own The Inbox Challenge Creator

Alex Cattoni is an author, speaker, and creator of the Copy Posse, a group of genuine copywriters from all over the world who work together to increase their clients’ visibility, reputation, and sales with the use of compelling and well-crafted copy. Alex has worked in the digital advertising and copywriting industry for over ten years.

She is a Flight Club Mastermind co-host and the Copy Posse Launch Pad Coaching Program creator. Aside from the Own the Inbox Challenge, Alex also owns Copy Posse Launch Files which will let you discover how aspiring copywriters use the techniques they learned from the Copy Pose; they will also help you enhance your copywriting skills.

3 Ways This Challenge Will Future Proof Your Email Marketing

3 Ways This Challenge Will Future Proof Your Email Marketing

Get Inside The Minds (& Hearts) Of Your Audience

Your first task is to research the 12 most typical sorts of customers. You can create engaging content with a firm grasp of your audience’s values, goals, and aspirations.

Learn How To Think Like A Marketer

The most effective copywriters have marketing backgrounds. Over five days, you will design a custom multi-email marketing campaign to lead your target audience on a memorable and beneficial journey to purchase.

Master The Medium With Proven Strategies

It might be challenging to keep up with your inbox. In this challenge, you’ll learn the best practices for email marketing, including conversion triggers and tactics to increase the likelihood that your messages will be delivered, read, and acted upon.

Here’s What You’ll Learn In 5 Days

Here Is What You Will Learn In 5 Days

Day 1: Email With Empathy

Understanding the 12 customer archetypes

Thousands of outdated companies are still (trying to) sell and connect with their consumers using lifeless templates and one-size-fits-all email marketing. The Posse has given it an emphatic NO.

In this session, you’ll discover the three most common email marketing mistakes to avoid at all costs, identify your customers’ core values, motivations, and needs based on 12 proven personality archetypes, and build a highly focused and effective email marketing campaign that exudes empathy.

Day 2: The Promotion Pyramid

The 3-step formula for turning signups into sales

It’s important to plan your perfect campaign before putting pen to paper (or fingers to computer) and emailing. As an email marketing strategist, you need more than just product and customer knowledge to succeed.

This is THE secret sauce that lifts the highest-paid copywriters above the rest. On day 2, you’ll discover key conversion triggers, persuasive principles, objection killers, and the 3-step formula for quickly converting signups into sales.

Day 3: Rosse Email Playbook

12 emails that create authority & anticipation

Day 3 of the challenge is where you’ll get your hands on the Posse Email Playbook and discover cutting-edge techniques for email marketing. Alex’s 12 fully-customizable email frameworks are utilized to conduct countless creative marketing campaigns and create million-dollar launches for herself and her clients.

You will learn the whys and whens of various email strategies and their goals, hooks, and basic structure. Then, you’ll launch your email marketing campaign and construct your very own sales campaign from scratch.

Day 4: Crafting The Campaign

How to write rad emails your audience loves

This is when things start to get interesting. On the fourth day, you’ll discover how to strategically craft your customer’s purchasing experience by writing emails that acknowledge their challenges, support their goals, and motivate them to take inspired action.

Day 5: Inbox Influence

How to write majorly magnetic subject lines & CTAs

Did you know that 47% of email receivers open an email based on the subject line and another 24% on the preview text? That’s correct; it makes no difference how good your email is if no one reads it.

On day 5, you’ll learn how to write killer subject lines that will get your emails opened quicker than a text from your closest friend – plus best practices for avoiding the spam folder, formatting tips, and how to write click-worthy CTAs.

What You’ll Get With The Own The Inbox Challenge

What You’ll Get With The Own The Inbox Challenge

  • 5 x Video Trainings With Alex ($1,250 value)
  • 2 x Video Q&A Recordings With Alex ($500 value)
  • Step-by-step workbooks and exercises, including the coveted Copy Posse Email Playbook ($500 value)
  • Access to the Own The Inbox Facebook Group for networking, discussions, and connecting with the Copy Posse team.
  • Lifetime access to all training videos and Q&A recordings.


Amazing Bonuses

  • Free Bonus #1 Case Study With Jenny Neal- How Jenny Went From $17/Hour To A $17,000/Month Copywriting Business
  • Free Bonus #2 Interview With Copy Posse Launch Pad Alumni- Where are they now? — How 6 Aspiring Copywriters Ignited Their Businesses In Under A Year
  • Free Bonus #3 Over-The-Shoulder Guided Copywriting Critique- Copy Hot Seat — Watch As Alex Reviews 3 Students’ Email Campaigns

You can watch each exclusive video interview in your free time!

How Much Does Own The Inbox Challenge Cost?

How Much Does Own The Inbox Challenge Cost

When you join the Own The Inbox Challenge now, you’ll just have to pay $197 in one simple payment. For $197, Alex will provide you with her step-by-step process and proprietary frameworks for every email campaign she creates and writes.

Are There Alternatives To Own The Inbox Challenge?

Other Business Models To Choose From

Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Own The Inbox Challenge A Scam?

Is It A Scam

Time for the $1,000,000 question: is Own The Inbox Challenge actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

What I’m saying is: after buying, someone will, in fact, send you a login to a website where you can actually view their material. No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Own The Inbox Challenge actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there that are posting deals from the middle of the woods in a camper van with their pet pig… which is kinda cool.

What Is My Top Recommendation For Making Money From Home In 2022?

Make Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Own The Inbox Challenge.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying Own The Inbox Challenge itself is a piece of trash, I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with email marketing, you would need to exert time and effort. And I can guarantee you, that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with email marketing is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like email marketing, and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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