AirBnB Formula Reviews (2024 Update): Is Brian Page’s Rental Strategy Legit?

Updated On: March 5, 2024

Welcome to my AirBnb Formula review. My goal is to answer common questions like: how much it costs, if it's a scam, and if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.

This AirBnb Formula review has been throughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.


Hello, welcome to my sum-up of BNB formula reviews.

Odds are you came across the BNB formula program in one of a few ways:

  • You went to an Airbnb, liked the setup of the home, and wondered about being a host yourself.
  • You were researching ways to make real estate investments without financial commitment, and the BNB formula program popped up in your search.
  • You heard about this program from a friend and wanted to check it out before making a financial commitment.

No matter what you’re motivations may be – fear not! You’ve come to the right place. I’ve left no stone unturned in my quest to assemble a comprehensive BNB formula review.

I’ll spend the next 5-10 minutes breaking down the BNB formula program and answering important questions along the way.

I hope that by the end of this review, you’ll have a concrete understanding of:

  • What BNB Formula is all about
  • Whether or not the Brian Page Bnb formula is something you should invest in
  • What’s inside the BNB formula program
  • Is Brian Page’s rental program legit?
  • The cherry on top….alternative ways to make money online!

I’ve written thousands of reviews similar to BNB Formula. My extensive experience in this field allows me to provide you with honest and useful insights, drawing from my encounters with similar programs.

So rather than spend hours going through pages and pages of reviews, why not take 10 minutes of your time reading through this one?

Trust me, that’s way better than opting into a program blind, knowing you should have done more research.

Without further ado, let’s jump into the pros and cons section of this program.

Table of Contents

Program At A Glance

Training Curriculum

The training BNB Formula offers is non-informative and a bit too basic for a program training people on investing in real estate via rental arbitrage. For his mentorship, Brian Page does offer students one-year live coaching calls they can use to ask questions during the first year of their business. Students also get access to a private Facebook group community with lifetime access, depending on how much they pay.

What I liked
BNB Formula teaches how to invest in real estate without using traditional strategies, which means you can make your investment with little capital.
You get access to real estate investing forums, where you can learn from other BNB business owners and get updated on recent trends. It means that you'll know what's happening in the airbnb business in real time and the strategies to try to increase your traffic.
This program comes with training tools you can use to grow any business, which means you gain knowledge and strategies you can use on other business models.
What I Didn’t Like
The program course material is basic and non-informational, which means you won't get to learn as much about the business model from it as you might hope.
The course is pricey, which means someone new to the real estate industry might have to pay more to get a leg up in the rental arbitrage space.
The airbnb market is oversaturated, which means you're profit margins will be low despite all the effort you put in.

Looking for an easy way to $10K? A six-figure income from Airbnb in just a few months? And oh, being financially independent without having the need to own any real estate to do so?

It’s only natural to doubt – many find it hard to believe. But is it really possible?

In this BnB Formula review, you’ll find out if Airbnb Formula is the best BnB business course out there.

You’ll see if BnB businesses are the most fitting online business for you.

You’ll also learn more about Brian Page and the BnB Formula.

At the end, you’ll get the answers for the most frequently asked questions regarding Airbnb business and of course, Brian’s BnB Formula.

Airbnb Formula is a course that teaches you about real estate investing.

If you’ve read my other articles on real estate investing, you’ll know there are 3 primary ways to invest:

Wholesaling, buy-and-hold, and flipping.

While they each have their pros and cons, there is a ton of potential for success investing in real estate.

Real estate has created some of the largest fortunes in world history.

That being said, you should take some time to seriously think about something:

Is now the best time for YOU to get into real estate investing?

Because despite the potential upside, investing in properties or land takes a lot of capital, and is very labor intensive.

That means if you:

  1. Have less than 3 hours per day, OR
  2. Aren’t sitting on $20K+ in disposable income

This may not be the best time for you to start investing in physical real estate.

Don’t get me wrong, real estate investing can be an amazing way to protect your assets while generating cash – but there’s a time and a place for it.

But there’s good news!

All you need is a system to generate you the cash (& free time) you need to be ready for real estate investing.

My preferred method of getting there is the Digital Rental Method.

It takes the benefits of real estate investing, but removes many of the barriers (& annoyances), like:

  • Small cash flow on properties
  • Having to take out debt
  • Dealing with repairs and upkeep
  • Dealing with tenants

The cool part is that the income is mostly recurring (AKA semi-passive).

You could make anywhere from $2,000-$10,000+ per month doing it.

You can build it as big (or small) as you feel like, without the annoyances I listed above.

If that sounds interesting, you might want to think about using the Digital Rental Method.

Then, you can take the profits and start investing in physical real estate a year or two from now.

If you wanna see what Airbnb business looks like on the inside, keep reading.

TLDR – What’s The Verdict on Brian Page Rental Formula

Brian Page Airbnb

To those looking for a quick verdict on whether to buy or not to Brian Page’s BNB formula, my answer is maybe, but don’t take your credit card out just yet!

First, let me be clear: I don’t think Brian Page is a scammer or that you can’t make money with BNB Formula. I say this because the dynamics of the Airbnb business have changed a lot since the launch of this program in 2018.

Let’s start with some statistics. In 2023, Airbnb’s business value dropped from an all-time high of $113 billion in 2021 to $81.3 billion (market cap). There has also been a drop in bookings since 2021, with 2023 being at an all-time low mainly due to different issues like new regulations.

Investing in the BNB business with statistics like that might not be a smart move. Post-COVID saw an increase in bookings in Airbnb businesses since people wanted to start traveling again. But that’s changed now, mainly due to supply and demand.

The U.S. alone has over 660,000 listings as of the end of 2022; that’s a clearly oversaturated market, and making money will be an uphill task. With such high numbers, there’s also a probability rent will also increase.

Now, let’s assume you take the bait and invest in the BNB program. The first thing you’ll have to do is hit up property owners and ask if they can rent it out to you. No one’s going to willingly do that if they don’t even know you.

So you’ll have to sweeten the deal to make this arrangement work. Let’s say you finally have a house; you must stand out from the competition. The best way to do that is by furnishing it, which will cost as little as $1,000 to $50,000 or more in prime locations.

You’ll also need to invest in a booking website, hiring cleaning staff, customer support, and utilities, among others. That’s a lot of recurring expenditures, making it impossible to break even from your investment. All that work isn’t worth it if your true goal is to make a recurring passive income.

This leads me to my other point on why you shouldn’t pull the trigger just yet to invest in this program. Airbnb resentment has been on the rise since 2022 due to several reasons.

First, some travelers have had negative experiences with Airbnb, citing issues with fees, check-out lists, and inconsistent quality compared to hotels.

As a result, some have returned to traditional lodging options when they travel. Second, Airbnb is increasingly blamed for its impact on the housing market. Critics argue that Airbnb listings reduce housing availability, which is already limited in some areas. This has made most residential areas develop strict laws to curb rental arbitrage.

Now, imagine having to fight through all that negativity, regulations, and extra costs. It’s like breaking through a wall with your fist. It might work, but you’ll end up bleeding out (financially, that is).

Try to think of the Airbnb business model as a Rubrix Cube. Each face represents a different element: the listings, hosts, guests, reviews, and regulations. Like the Cube’s shifting parts, these components must align perfectly, which is challenging to do.

When you think you’ve gotten a handle on your listing schedule, the guests who show up could be a living nightmare. One thing always shifts the balance. That’s no way to make money online.

Rather than deal with all these headaches, why not go for a different real estate investment program?

Don’t get me wrong, I think BNB businesses do make money, but as we’ve seen, it just isn’t sustainable. You need a way to make money that doesn’t come with the hassles of traditional real estate investing.

The program I use to get there is Digital Rental Method. It takes the benefits of real estate investing and removes barriers like:

  • Dealing with guests
  • Paying rent and utilities
  • Having to take out debt to sustain the Airbnb business

The cool part is you get to make money without all the effort of running an Airbnb business.

If this sounds like something you’d be interested in, check out Digital Rental Method.

But if you still want to find out more about the BNB formula review, keep reading.

Area Score Description
Time Investment 2 / 5 How much time is required to put into this opportunity to see a meaningful return on your investment
Level of Control 3.5 / 5 How much control do you have over the business & your ability to sell this offer or service?
Ease of Implementation 3.5 / 5 How easy is it to perform the tasks required to actually make money with the opportunity
Profit Potential 1.5 / 5 How much profit potential there is if everything goes according to plan and you invest the time required

Who Benefits From The Program

If you’ve been around these corridors long enough, you know my take on real estate investment. I really believe it’s still one of the best ways to make money.

There are stats to back this up. While the basis of the BNB formula differs from traditional real estate investing, it still has the same basic principles. That’s using property to make money.

This brings us to the question: who is this program for, and who is it not for?

If you fit in the following criteria, this program might be for you:

  • You desire a more flexible and remote lifestyle. Airbnb investments enable you to travel, work remotely, or spend more time with family while earning income from your properties. There are currently over 6 million listings and 4 million+ Airbnb hosts worldwide. With no location restrictions, the Airbnb business allows you to invest anywhere in the world (depending on the legal restrictions and property agreements of the location).
  • Current rental arbitrage investors looking to expand their portfolio.
  • Experienced real estate investors looking to give rental arbitrage a chance.

This program isn’t for you if:

  • You’re looking for a passive income that provides an ongoing cash flow with minimal work input. Running an Airbnb business requires your time, money, and effort, and you still aren’t guaranteed a good cash flow. According to this Trust Pilot user, they still need help finding properties to rent, which made the course investment less worth it.
  • You’re looking for a real estate investment program with updated and helpful material. According to this Trust Pilot user, the course had some great material, but some information needed to be updated, considering the market dynamics have changed since 2018.

The Brian Page BNB Formula Program – The 1,000 FT View of This Online Business Opportunity

BNB Formula Program

Hats off to you for making it this far into my BNB formula review!

In this section, I’ll dissect the BNB Formula program down to its last elements and give you the low-down of what to expect from this course.

Let’s start with the basics.

Business Model – What is BNB Formula

If you haven’t caught on yet, the Brian Page BNB formula teaches you how to make money through rental arbitrage. What is rental arbitrage, you may ask? It’s the practice of renting out a long-term rental on a short-term basis.

This business thrives on you making money by offsetting your landlord’s rent using airbnb listings and making a profit while you’re at it. Through the BNB formula, you also learn how to create attention-grabbing advertisements for your rental properties, which helps you draw in traffic.

You’ll also learn the insider knowledge of the airbnb business, from locating property owners and creating listings to developing eye-catching ads for the space. Unlike traditional real estate investing, this program teaches how to make and manage listings without huge cash investments or property.

Once you understand how investing in BNB works, you can repeat the whole process again to earn even more. The major criticism of this business model is that you’re basically prospecting. You have to knock on a LOT of doors to get just one property owner to say yes.

That’s hard to do, as no one is willing to trust someone who just popped up out of the blue with their home. This is one struggle this Trust Pilot user highlighted with the course.

Now, let’s meet the brains behind BNB Formula, Brian Page.

Who is Brian Page?

Brian Page

Brian Page is a real estate investor, entrepreneur, and business owner. He is the founder of the BNB Formula Program. Aside from running a rental arbitrage program, Brian is also an online educator and passive income pioneer. He has taught productivity, habit creation, real estate, personal development, and strategic relationships.

This is all in line with his mission: giving people the tools they need to live a rich life without working harder. He is also a published author. Some of his most popular books are:

  • Don’t Start a Side Hustle: Work Less, Earn More, and Leave Free: This book details how entrepreneurs don’t have to create multiple side gigs to make money. You can earn enough by simply making one side gig work for you.
  • How to Become Financially Independent on AIRBNB: This book provides all the necessary tactics and strategies to create a successful airbnb business.

His other accomplishments include selling and flipping over 1,000 homes in 2001. It wasn’t until 2014 when he decided to give the airbnb business a chance. Brian soon noticed that there wasn’t a comprehensive course in the airbnb arbitrage business. This led him to curate all his knowledge, tactics, and skills into a course known as BNB Formula.

Aside from being the creator of the BNB Formula, Brian Page is also the star of the reality show House Hackers and host of the Digital Titans Podcast.

Guru Socials Websites Other Sites
Brian Page Facebook



BNB Formula LinkedIn



How Do You Make Money With BNB Formula?

Airbnb arbitrage business is a bit like renting an apartment; the only difference is you’re using the rental as an Airbnb. The key elements of this business model are the landlords, hosts, and guests.

Landlords put up their properties for rent, hosts turn the houses into airbnb listings, and guests book the rooms for a specific period.

For the hosts to make money, they’ll need listings and stays. Let’s take, for example, you rent a one-bedroom with a short-term rental average payment of $1,650 a month.

Your landlord pays $1,200 in monthly mortgage payments from the rent alone; they’ll collect a profit of $450. That’s a win for the landlord.

Now, you’ll have to calculate your expenses and break that down into daily payments to determine your price for your airbnb arbitrage business. With that in mind, you’ll probably charge $150 a night to cover everything and make a profit.

Assume that you’ve got bookings every 20 days in a month; that will be $3,000 a month. Take out your rent and utilities, leaving you with $1,150.

Since we’ve determined how the BNB formula works, let’s look at the program’s cost.

How Much Does BNB Formula Cost?

Brian Page BNB Cost

At time of writing this BNB formula review, the cost of the program starts at $1,997 with several upsells. The upsells can quickly bring the BNB Formula cost to $5,749.00.

This price includes videos, the training program, and live streams. There’s also a 30-day money-back guarantee if you aren’t satisfied with the course.

Now, let’s look at some promises the BNB Formula program makes.

The Main Promises of BNB Formula Program – Is Brian Page BNB Formula Legit?

Is Brian Page BNB Formula legit? That’s the question you probably want an answer for.

Before I answer that, let’s take a look at some promises this program makes:

First, you’ll make money with BNB even without owning real estate. The main idea or claim here is leveraging rental arbitrage to make money by leasing the rental for airbnb services. That makes sense, especially if you don’t have the finances to invest in the real estate industry.

But here’s the thing: while these promises step out of the traditional way of life in the real estate industry, there are many influencing factors. One huge factor is your landlord.

While some landlords may be cool with the arrangement mainly because they’ve worked with other BNB business owners, not all will be. Most will be concerned with:

  • Repairs: Having multiple guests over on their property degrades a house at a faster rate than normal. You need to do more than just telling them that their house will be safe. That means putting down insurance to cover the repairs and liabilities.
  • Neighbors: Some communities aren’t comfortable with rental arbitrage agreements because of security concerns.

These concerns are what make most landlords shy away from such engagements. According to this Reddit user, the lack of rental property is one drawback you’ll face with this program.

How Different is BNB Formula from Other Airbnb Programs?

One huge difference the BNB formula has from other programs is that it shows that investing in real estate is possible with no property. It teaches how to leverage rental arbitrage and make money by listing other people’s properties on Airbnb.

The program shows students how to persuade landlords to let them list their properties on Airbnb. You also get productivity tools and time-saving tips to maximize your rent-to-profit margins.

Personal Opinion on Brian Page Airbnb Formula

It’s finally time to start rounding up this BNB Formula review. It’s no secret that real estate is a great way to build wealth after all the stats prove it. But when you don’t have the money to invest in the real estate industry, the BNB Formula does provide a way to still do it.

Now, does that prove that you should sign up for the BNB Formula program? Before I can pass my judgment, let’s take a few steps back and look at the whole picture.

There are lots of reviews on Reddit, Quora, and BBB that talk a lot about the bad experiences with BNB Formula. But do those bad experiences invalidate a course? No – there are other factors to look at before determining if the program is a good fit.

Some things I look at include:

  • The guru’s real-world experience- Does Brian Page have experience running an Airbnb business?
  • The availability of coaching and a private Facebook group
  • The value of the videos, templates, bonuses, and assets the course gives you access to
  • The honesty of the programs with respect to the upsells available
  • Lastly, the financial success the business guarantees.

With that in mind, let’s jump to my recommendation.

My Recommendation on This BNB Formula Review

Now that I’ve laid out how to identify a program like BNB Formula let’s apply that criteria to this BNB Formula review.

First, the positives:

The BNB Formula is completely open about the program upsells and bonuses. It also comes with a 30-day money-back guarantee, which is a plus for anyone unsure about the program.

Second, the strategies that Brian Page teaches are what he has used in his own airbnb business. So, you get to learn skills and processes that have been put through the wringer and still worked.

Now, the negatives

Even though Brian Page has used the strategies he teaches, several controversies surround this program. One is that he makes six figures via rental arbitrage and seven figures through his course.

One could argue that the large amount of revenue the course earns him could be because of its success. But it’s natural for anyone to gravitate more to a guru who’s killing it using his actual teaching strategies.

There’s no way you’ll charge someone $5,749.00, including upsells, for a mentorship program, and you have very few Airbnb properties. Its a red flag – if someone is charging enormous amounts for their guidance and hasn’t demonstrated significant success in the industry, it’s best to steer clear.

Second, according to most students like this Trust Pilot user, the course content was shallow and outdated. Most of what was provided in the program, according to this Reddit user, is basic and non-informative.

Let’s take a look at what’s actually inside the course!

What’s Inside Brian Page Airbnb Formula

BNB Program Course Details

Brian Page Airbnb Formula is an eight-week strategy course that covers the following topics:

  • Learning how to build your business by creating fillable forms, automation tools, and templates
  • How to make the short-term rentals stand out while promoting them
  • In-depth training and education on the various BNB skills the course provides
  • How to stage the Airbnb properly to increase your bookings
  • Using third-party services to communicate with your guests
  • How to find profitable homes that you can convert into BNB homes
  • How to use the BNB property profits calculator, BNB Empire checklists, and a tip-of-the-day series.

These are just a few topics you can expect from the BNB program. Each week comes with different topics, so let’s take a look at what’s covered.

Week 1: Preparation

In the first week, you’ll learn how to plan and complete your company’s to-do’s. Brian Page will teach you how to use productivity tools and time-saving tactics to help you over time.

Week 2: Partner

For your company to grow, you’ll need to outsource most of your to-do responsibilities. This program will teach you how to set up everything and automate them.

Week 3: Identity

This stage of the program teaches you how to identify new rental properties. The best part is that you start making money by turning the rental into a brand-new airbnb business.

Week 4: Stage

Once you have the house, the next step is staging it. You need to stand out from other airbnb property listings if you want to make money. The only difference is that Page teaches how to offer guests something they didn’t anticipate.

Week 5: List

For this week, you get to design your property listings. You’ll receive a step-by-step process of how to set up an effective schedule. It allows guests to start making reservations with you for your brand-new Airbnb.

Week 6: Start

You have the tools and a short-term rental property; it’s time to start the business. This stage of the program gives you some killer strategies to increase your revenue.

Read Our In Depth Breakdown Of The Top 5 Real EstateOpp Courses For 2024

Did AirBnb Formula Make The List?

Week 7: Automate

For this program stage, it’s time to make the business work for you. Here, you learn how to navigate earning a full-time salary while working part-time.

Week 8: Rinse and Repeat

Now that you’ve successfully set up one, it’s time to use the entire process above to have more airbnb rentals and make more money.

You also get access to one year of group coaching calls and a private Facebook group.

Conclusion: To Buy or Not To Buy

The whole BNB Formula sounds simple, right? But what Brian Page doesn’t tell you is that there’s a lot more work and money to put into the business behind the curtain. Some of these unseen extra costs include:

  • Facebook ads that you’ll have to run to attract customers
  • Rent every month, and that’s a loss when there are no bookings
  • Staging, which includes buying the best furniture
  • Cleaning fee, to name a few

With a price of $1,997+, all that work and extra fees isn’t worth it. Yes, people have made money with this strategy, but with the competition and different airbnb issues and regulations, that cost isn’t worth it.

You’re better off looking for a program that offers online tools and resources without the effort and more investment requirements.

What Is My #1 Way To Make Money Online In 2024?

Make Money Online

First, it’s worth noting that I FULLY endorse real estate investing as a way to grow wealth, and that’s why I invest my own money in commercial and residential real estate.

But if you are a complete newbie investing capital you don’t have is impossible. Thanks to BNB Formula, that no longer has to be the case. It does, however, come with lots of downsides, one huge one being slim profit margins.

This beats the whole idea of making money online.

That being said, my #1 recommendation for making real money online as a beginner is, hands-down: the Digital Rental Method.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, using the Digital Rental Method is for you.


Time: Rental arbitrage may pass itself off as an easy two-hour-a-day workload. But there’s a lot that goes on behind the curtains. You’ll have to handle your listings, take care of guests, market your airbnb, and deal with the cleaning.

All these activities take time, which ends up turning into a full-time job for part-time pay.

Digital Rental Method is completely the opposite.

If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

Ownership & Control: With rental arbitrage, you primarily act as a middleman. You don’t own the house, so there’s a possibility of the landlord changing their mind.

Second, if you miss a single rent payment, the property can be taken from you.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

With the Digital Rental Method, you literally own all of the assets, which means you have ultimate control.

Ongoing costs: Aside from having to pay rent every month, you’ll also be required to pay the utility bill. Also, most landlords may require an insurance policy before renting out their properties for airbnb purposes. That means having to dig deeper even with no booking.

using the Digital Rental Method, your profit margin is nearly 100%. Watch here to learn how.

It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with rental arbitrage, you would need twice as many rental properties. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

Make Money Helping Real People: With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other opportunities like BNB Formula, which might make you money.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.



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