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Dan Lok Review (2022): Is He A High Ticket Sales Genius?

Last Updated: August 13, 2022
By: Hope
By: Hope
Welcome to my Dan Lok review. My goal is to answer common questions like: how can you work with him, is he a scammer, can he help you make money with the course, & who Dan Lok really is. The end goal is to help you understand if he's a good fit for you personally, and if there are any better programs out there.
Dan Lok Review


This Dan Lok review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Dan Lok

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Dan Lok is teaching you to do.
I have absolutely no relationship with Dan Lok, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Surely, if you’re going to invest $2,500 in a program, you’d like to be certain that it’s a worthwhile investment.

There is a lot of buzz surrounding Dan Lok’s High Ticket Closer program.

Is it a good investment?

We’ll see.

This review will look at Dan Lok to see if he truly offers the greatest “High Ticket Closer” course available today.

And before I say any more…

Dan Lok is a sales training guru that claims to turn you into a 6-figure earner by becoming a “high-ticket closer.”

Simply put, they teach you to do sales for online courses.

To clear the air here, you can, in fact, make 6-figures by doing high ticket sales.

The caveat? You’re essentially trading one job for another.

Competent salespeople will always be a need. And if you’re partnered with a good product to sell, you can earn some good income and work from pretty much anywhere you want.

The major downside here is that this all relies on things going 100% according to plan, i.e., people actually showing up to the phone calls that get booked for you and having the motivation (and financial qualification) to buy from you.

And unless you’re working with the cream-of-the-crop course sellers that REALLY know how to do their marketing and follow-up, this is most likely not going to be the case.

So therein lies my biggest issue with being a “closer”: no matter how much money you may make in one month, you’re entirely at the mercy of another person’s whims in the next month (AKA, your income can always be taken away from you).

The second biggest issue is lead quality. For most online programs, you’re looking at a 60% no-show rate (meaning people don’t attend the scheduled call).

So if you set aside 8 hours for calls, you’ll maybe get to talk to 3-4 people at best. If you factor in only half of the people being financially qualified, you have maybe 2 people that could afford to buy from you (you then, of course, have to actually close them).

Keep in mind, that’s a best-case scenario.

Issue #3: commission rate. Most programs claim you’ll make $1,000+ per day in commissions.

The average commission for a coaching program will be around $500. That means you need to close 2 calls daily to hit that number.

But if you’re only getting on calls with 2 people who could afford to buy from you, you’ll need to have a 50-100% close rate. And to be frank, if you could do that… you should be selling your own stuff, not someone else’s.

The last issue is going to be consistency. Sales move in cycles. You’ll have high highs, and very low lows. If you can deal with that emotional rollercoaster, then this one isn’t necessarily an issue for you.

If you’ve read some of my other articles, you’ll know that I recommend building a consistent, recurring income stream that comes in every single month.

What if you could build something that was mostly passive?

A reliable business that doesn’t require:

  • Talking all day on your phone
  • Wasting your life away with high no-show rates
  • Trading time for money
  • Living at the mercy of someone else’s decisions

An income stream that could drive consistent checks (anywhere from $500-$2,000 each) every single month, almost on autopilot?

One that you could build in your spare time, make as much (or as little) as you want to, and not have your head glued to a cell phone all day?

If that sounds interesting, you might want to look into becoming a Digital Landlord

For the others, let’s dive into this Dan Lok review.

Dan Lok Review

Dan Lok Backstory

When you search for Dan Lok, you’ll find information on his accomplishments and High Ticket Closer program. Numerous business owners around the world are interested in this technique. Because of this, numerous websites are taking advantage of the chance to write reviews of Dan Lok & the High Ticket Closer.

Different people have different opinions. The system is said to have been used by many people in various ways.

Nevertheless, not all blog post about Dan Lok is truthful. Many of them are just stirring controversy because controversy generates cash. That’s why you must search for an honest review if you want to learn the truth about Dan Lok.

But before this Dan Lok review is in full swing, it would be a good idea to discuss Dan Lok’s background first.

Who Is Dan Lok?

Who Is Dan Lok

Dan Lok is originally from Hong Kong. He is a successful businessman, an author, a speaker, and one of the leading figures in online marketing. Due to his multi-million dollar business system, he’s also known as The King of High Ticket Sales. He regards himself as one of the top gurus around.

Most people view him as a thought leader in business and personal growth.

This is why Dan Lok teaches people worldwide how to build a 7-figure business. His methods include books and seminars.

Despite his present success, Dan Lok was not born rich.

He doesn’t keep his rags to riches story a secret from the public. He’s been pretty open to sharing his story in hopes of encouraging others.

He usually says that his previous encounters reflect the stages that lots of people go through.


Dan Lok was an outcast when he first arrived in Canada.

As he grew older, he continued to experience problems in life—his mother and father got divorced, and his father filed for bankruptcy.

Despite this, he worked hard since he didn’t want to see his mother feeling hopeless.


Dan Lok went through various odd jobs in his younger years just to get by. He made just enough to eat and pay his bills. This is a point where people usually experience growth, regardless of how slow.


He eventually began his one-person advertising company. Earning around $10,000 monthly, this is the point that inspires his followers to work hard.

His success story gets everyone’s attention as he has everything he could want and more.


His father’s passing made him recognize that success wasn’t the end. After getting everything he desired and owns, he started working hard on his legacy.

He claims just a couple of folks get to the point wherein they grow their influence beyond themselves.

How Does Dan Lok Make His Money?

How Does He Make Money

Dan Lok describes himself as an entrepreneur. No one is familiar with his business outside of managing his YouTube channel and selling courses.

He referred to several enterprises in several of his videos. However, in reality, or based on information found online, he is a YouTuber who makes money from courses.

In effect, He may know how to sell… And you can bet that he’s created a course about it.

Dan Lok’s Courses

Dan Lok Course Review

HIC (High-Income Copywriter)

This program is all about copywriting. He mentions on many occasions that copywriting was the first skill he discovered.

Instagram Secrets

This course is about how to be an Instagram influencer. It has a one-time fee of $49.

Tube Your Own Horn Program

Seriously! $1,995 for learning to be Youtuber. It’s doubtful that there will be an upsell when this system is finished.

Recently, He Hosted The Webinar “Secrets Of Rich”:

The price is only $697. The webinar is about real estate.

Unlock It

Unlock It The Dan Lok Shop

Dan Lok has written this book, and if you purchased the Unlock It book, he’d likely try to upsell you to Unlock Millionaire. Only for $297.

Dan Lok’s Shop

It’s a print-on-demand system. T-shirts, mugs, hats, and other expensive items can be bought here. On this specific website, he offers all the courses mentioned above.

Additionally, he earns money by offering money-making courses for sale.

His Youtube Channel has 3 million members. Thus, creating a program on how to earn money from Youtube makes sense. However, the social media course is a bit confusing. After all, his social networking has only grown due to Youtube.

In his videos, Dan stated that he owns many companies. How can he learn all these useful skills?

Any good businessman masters one or two skills.

But Dan, on the other hand, is Dan.

From these lessons, High Ticket Closer, in my opinion, is the best selling.

How Much Does Dan Lok’s Course Cost?

How Much Does Dan Loks Course Cost

Dan has a few courses…

Yeah – only a few.

They are priced from $49.99 to $10,000!

A lot of people buy and speak about High Ticket Closer certification program.

It’s packaged at $2,495, and the program runs for seven weeks.

On the other hand, Platform Closing Secrets and High Ticket Influencer are both $10,000.

Is Dan Lok Legit?

Yes, Dan Lok may be legit, but that doesn’t necessarily mean you should be his courses.

And, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming a high ticket closer, you’ve got way better options than Dan Lok.

Remember that even though high ticket closing is a great business model… you could end up leaving way too much money on the table.

Can You Really Make Money With Dan Lok?

Can You Make Money With Dan Lok

There’s one thing that’s for certain — Dan will make a lot of money when you buy his programs.

Now, don’t get me wrong…

You can certainly make money with high ticket closing, but if you’re gonna put in the amount of grueling work to become a high ticket closer (which, trust me, isn’t easy), so you might as well bring in some REAL money.

Alternatives To Dan Lok Courses?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Dan Lok A Scammer?

Is It A Scam

Time for the $1,000,000 question: is Dan Lok a scammer?

No, it’s not a “scam,” technically speaking. You can 100% make money with it, and to be honest, if you’re already stuck trading your time for money in some 9-5, it’s not a bad gig.

The thing to keep in mind is that you are NOT creating a lasting business. You’re changing jobs. You’ll not have the luxury of sippin’ coconuts on the beach because you will always be trading your time for money.

That doesn’t mean Dan Lok is bad. You just need to be realistic with what you’re buying.

If half of your day is spent twiddling your thumbs because your scheduled call didn’t pick up, you could easily have spent that time building a reliable recurring income stream.

Wouldn’t you rather spend a few hours of your free time each day to generate a $500-$2,000 check that would continue to come in month after month?

And what if you could get that first payment within a week?

And what if you could double or triple it by the end of that month?

Well, that’s what’s possible when you become a Digital Landlord

All you need is a laptop and some internet.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What Is My #1 Recommendation For Making Money Online In 2022?

Make Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve sold high-ticket coaching programs
  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.

You don’t have to be constantly working to make money. The income you generate is recurring.

Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.

But it’s only possible to do it when you’ve separated your income from your time.

Complete control: When you work as a salesperson, you don’t own or control a thing. You can’t even decide what type of leads you get, how many you get, or how much you get paid for them.
When you own and control Digital Rental Properties, YOU own the assets, which means YOU are in control.

It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with high-ticket sales, you would need to work double the hours or double your close rate. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

You’re Helping REAL People: My biggest gripe with high-ticket sales is that it’s just another job.

But when you’re a Digital Landlord, you’re building a lasting business by helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other high-ticket sales programs like Dan Lok’s, which might work out.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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Hi, I'm Hope!

I make over $20,000/mo thanks to this program… check it out below!