Starting A PPC Agency In 2024

Updated On: November 18, 2024

PPC (pay-per-click) marketing has taken off over the last 10 years…

But with more and more businesses appreciating the value of moving their marketing efforts online, there’s a seemingly never-ending demand for PPC agencies who can deliver more revenue, more profit, and more brand exposure for their clients.

The best part though?

With social media companies and search engines developing ever-more advanced algorithms for targeting, in many cases running PPC ads is a case of “Set it up and let it go!”

That means, if you know what you’re doing, you can deliver for dozens of clients as a one man (or woman) operation…

And easily outsourcing these digital marketing skills to freelancers as you need to grow, or win back your time.

When it comes to building freedom business, that’s a big win in my book!

Table of Contents

What is PPC?

PPC is short for “pay per click,” and it refers to online advertising…

Where a business pays a platform every time someone “clicks” on one of their ads.

This type of advertising lets a business laser focus their marketing efforts, which means they stand to run more profitable campaigns compared to other types of online advertising where you pay to put your ad in place and have to rely on your ad capturing attention.

PPC campaigns can deliver incredible results for businesses, and agencies which specialize in this type of advertising can command top rates.

What is PPC

How Do You Make Money As A PPC Agency?

How Do You Make Money As A PPC Agency

As a PPC agency, you charge businesses to manage and run their ad campaigns.

Some PPC agencies charge a flat fee, where others charge a small “retainer,” in addition to a percentage of the ad budget.

Most agencies charge their clients monthly, however there are also cases where big agencies might charge quarterly, or even a year in advance!

How Can I Find Clients For My PPC Agency?

How Can I Find Clients For My PPC Agency

For any new business owner, this is the million dollar question!

To run a profitable PPC agency, you need businesses to pay you for your service. 

There are a heap of ways for you to land paying clients, but it really all boils down to 3 things:

#1: Build a Reputation

If you can get known for being an expert, you’ll have businesses coming to you for your help with PPC campaigns.

The only way to do this is to get results for the businesses you work with, and then make sure business owners hear about them!

#2: Networking 

Marketers are always talking about the importance of “know, like, and trust” when it comes to making sales…

Getting your face and your name out there into the world and connecting with the people you can help is key to starting the conversations that’ll eventually turn into deals for your agency.

#3: Persistence

Let’s be real… If you’re just starting a PPC agency, with no results, no network, and no preexisting knowledge, it’s going to be rough for you.

Can it be done? 100% yes.

But, you better strap yourself in for the long haul.

How Much Can I Make With A PPC Agency?

How Much Can I Make With A PPC Agency

Established PPC agencies can make millions of dollars per month…

And specialist agencies with results behind them can comfortably make six-figures per month solely working in particular markets.

But, in both of these cases you’re dealing with industry-leading agencies, with guru figureheads, thousands of case studies and decades of results for their clients.

I’d love to sugarcoat this for you, but the truth is you can’t compete with agencies like that.

For a new agency owner, ready to roll up their sleeves cold-calling, cold-emailing, and networking like crazy, it’s absolutely possible to hustle your way to $20,000 per month in the next 9-18 months…

But be prepared to work hard every step of the way to get there.

Unless you’re dead set on starting a PPC agency to escape your corporate career, there are much better ways to replace your salary and start a profitable, fulfilling online business.

Can A PPC Agency Generate Passive Income?

Can A PPC Agency Generate Passive Income

If you can find an agency owner who thinks their work qualifies as passive income, I’ll eat my hat!

Being an agency owner is hard, busy work…

When you’re not hustling for paying clients, you’re managing teams, creating internal systems, quality checking work, and even fulfilling yourself…

While a big, established agency can afford for its CEO to take a week off once a quarter, there’s no chance that your PPC agency startup can live without you for 48 hours… much less a whole week (or more!).

I’m sorry to say it, but there’s nothing passive about agency ownership.

Why Start A PPC Agency?

Why Start A PPC Agency

Before you commit to starting a PPC agency, or any other online business, it’s important to pause and ask yourself:

What do you want from your PPC agency?

Of course, everyone wants to start a profitable business…

Where they can do a few hours of work per week, and spend the rest of the time “living it up”…

But the truth is, very few people live this reality.

In fact, most people living that “playboy” lifestyle were born into crazy wealth…

And that’s just not an option for most of us.

So, if we set aside the crazy unrealistic expectations that we’ll get to work 3 hours per week from the beach…

What do you really want from your agency, or a different online business?

If you’re anything like me, it’s NOT all about getting super-rich overnight…

The goal is to earn enough money to live comfortably…

Afford some of the finer things, like booking trips or expensive meals without having to worry about the price tag…

And do all this while keeping control of your time…

So you can spend your life how you want, with an income that you can fit around the people and pastimes that really matter to you.

Well, there’s a much better way to achieve all that than starting up a super-complicated online business like Dropshipping.

For me, Dropshipping is no different to running a physical store…

Where you’ve saved some cash by not having premises, but taken on a ton more headaches by having to coordinate all the different arms of your business remotely, and all over the world.

So if a PPC agency doesn’t live up to the lifestyle you want… 

Is There A Better Way To Create Passive Income?

Is There A Better Way To Create Passive Income

So, I’ve personally tried all of the major online business models:

  • I’ve traded crypto & purchased a bunch of fancy “insider stock tip” newsletters
  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements with affiliate marketing

And I actually did make money with all of them…

So you can trust me when I say:

There is no “perfect” online business model.

What there is, however, is a business that’s perfectly suited to people like me…

Who want to reliably earn $10,000 – $40,000 per month…

Without giving up their freedom…

And while making a real difference in the world.

That means dropshipping plastic junk from China is out.

That’s why, whenever anyone asks me about the business model I’d choose if I was starting out all over again…

I always say the Digital Rental Method is the business I’d pick.

The reasons I recommend this are simple:

1 – Time

If you’ve got a spare hour or two each day, you can make money with the Digital Rental Method.

If you want to drop everything and go all-in, you can do it even faster.

More time obviously means faster results…

But even putting in a few hours per day is enough to see real success.

That means you can start earning pretty soon after starting…

And once the income starts, it’s recurring…

So you can take a month off…

Travel the country…

Pursue a passion project…

Chill on the beach…

Or even charter a boat across the world…

And your online business will keep doing its thing and earning you money, with no attention needed.

The key to this lifestyle though?

Creating an income stream that doesn’t require YOU to be there all day, every day.

Running a PPC agency gives you no choice but to wear a ton of hats and work a dozen different roles …

And there’s no chance you can have sales, customer service, web dev, marketing, and logistics all go on vacation at the same time!

2 – You Stay In Control 

With an agency, you’re always reacting to what someone else has done…

Your team, algorithm and platform updates, and an ever evolving market…

You’re constantly adapting to the current situation…

And that’s why it’s so hard to switch off and leave work behind when you’re running an agency.

With the Digital Rental Method, you’re literally creating assets that you control…

And that means you get to run your online business on your own terms.

3 – It’s Basically Copy-Paste (Without Being a Total Rip-Off!)

With the Digital Rental Method, you’re working to a proven formula.

You don’t need super creativity or tons of great ideas to earn money using their program…

You just follow their processes and fill in the blanks to create digital assets that are worth anywhere from $500 – $2,000+ every month!

It almost sounds too good to be true, but it really works.

4 – It’s Easy To Grow

Because most of the Digital Rental Method lets you create passive income, it’s easy to grow your income.

In fact, because you’re creating digital assets from tried-and-tested templates, you can take the assets you already made and duplicate them in just a few clicks…

And after a few tweaks and changes, you’ve got yourself another asset worth $500 – $2,000+ per month!

As a total beginner, you just doubled your income potential in an afternoon.

When you compare doubling your income with the Digital Rental Method to doubling your income with a PPC agency, it couldn’t be more different.

You’d need to sign twice as many clients…

Double your correspondence with business owners…

Or double your profit on each deal (and still convince clients to sign!).

That’s a whole lot harder than a few clicks & a phone call!

5 – Make Money Helping Real People

This is my favorite part of the Digital Rental Method…

…Better than the profitability, simplicity, and freedom combined!

When you sell products, you’re not really making a difference to anyone’s life…

You’re just passing goods and cash back and forth like a market trader.

But with the Digital Rental Method, you’re solving REAL problems that are keeping honest, hard-working business owners awake at night.

Small businesses are the backbone of every major world economy.

There’s over 30 million of them in the USA alone…

And they all need one thing to not only survive, but thrive

More customers!

The Digital Rental Method shows you how to deliver paying customers to local businesses on autopilot…

In a way that makes perfect sense for those businesses to pay you $500 – $2,000 for your help!

Without customers, those businesses can’t survive.

By providing those customers though?

You’re helping a struggling mother or father put FOOD on the table for their families…

Put their kids through college…

Create more jobs in their local communities to give other folks a fair shot…

And you let those business owners live life a little bit more comfortably.

You can’t tell me that having an impact like this on the world doesn’t get you excited?!

Heck, it gives me goosebumps thinking about it!!

What Next?

What Next for Starting a PPC Agency

If you’re looking for a way to make a living online…

You’ve got two options here.

You could keep researching for the next few months (or few years)…

Trying to find the magical unicorn business that ticks all your boxes…

While time keeps passing, and the months keep ticking by.

OR…

You can be decisive…

And take positive action to create the reality you’re dreaming of.

Instead of researching around in circles, you can move forward and take a HUGE step towards the online business that’s going to deliver the freedom, wealth, and fulfillment you’ve been searching for…

And your first step should be to check out my #1 recommendation for making money online.

I’ve vetted hundreds of business models, and nothing else comes close to the earning potential, accessibility, and ease of the Digital Rental Method.

If you’re serious about earning online…

Tap here now and watch the Digital Rental Method explainer video.

hope

HI! I'M HOPE

I make over $20,000/MO thanks to this platform... check it out below!