What Is Local Lead Generation?
Local Lead Generation is the simple service of delivering customers to local businesses.
When it comes to online business, local lead generation is delivered using various Digital Marketing strategies…
With the key intention of making sure that a customer who needs service is connected with a local provider who can help.
For example, if Mr McHutchins wakes up with water spraying from his faucet, flooding his Pacific Northwest home…
He’s going to grab his phone and Google “Emergency plumber Portland” faster than an unexpected flood can ruin a 100-year old Persian rug.
If you’re in the local lead generation business, you’re going to make sure that Mr McHutchins finds your client – Eric the Emergency Plumber – first…
And if you’re really good, you’ll make sure Mr McHutchins finds Rick the Rug Restorer, too.
Of course, not all local lead generation has to be done in a hurry…
There are tens of millions of landscapers, fishing-tackle stores, lumber yards, fencing contractors and countless other businesses who would be doing backflips if someone would send them another 20 or 30 phone calls per month.
Now, there are a dozen and more ways to deliver the high-intent customers these businesses need to survive…
As a local lead generation provider, your job is simply to match the customer who wants to pay with the business who wants to take their money (and deliver a great service).
Simple, right?
Why Do Local Businesses Need Local Lead Generation?
Well, there’s two answers to this…
But first, you should pat yourself on the back for asking these kinds of questions…
Because it shows you’re thinking hard about your new online business…
And that’s the kind of mindset that’ll set you up for success.
But, back to local businesses…
The easy answer is, local businesses need lead generation because paying customers are the lifeblood of any business.
No paying customers? No business.
That means Goodbye jobs. Goodbye tax revenue.
The slightly deeper answer is, most local business owners are fantastic at what they do…
These folks are true, salt of the earth, honest, hard-working Americans…
Who’ve spent years or even decades mastering a craft…
Or becoming experts in a field…
Before going out on their own as business owners.
We’re talking about roofers, joiners, plumbers, landscapers, store owners, truckers, chefs…
The people this country couldn’t function without.
But, for all their expertise…
These business owners aren’t marketers…
And they’re much happier doing “their thing”, than they are promoting or running their business.
With local lead generation, that’s where you come in.
How Do You Make Money With Local Lead Generation?
Even though there are a whole heap of ways to generate leads…
There’s really only a few business models for getting paid doing it.
Model 1: Pay per lead
This model is simple.
For every lead you deliver, the business owner pays you.
This could be a percent of the job, or a fixed amount per lead.
Model 2: Leads On Retainer
This one’s simple too.
A business pays you a flat fee each month…
You work to deliver them leads.
This model is usually restricted in its scope…
For example, it might be SEO services…
Social Media ads…
Or even Google My Business referrals.
Model 3: Digital Real Estate
Now, I’m biased on this model…
Because it’s the model I use to generate over $20,000 per month, while I write my blog and spend time with my family.
But, Digital Real Estate allows you to rent out “Digital Assets” that you create…
And have business owners pay you month after month for the leads those assets generate.
I think I’ve made it sound complicated there (LOL!), but it’s actually super simple to create these assets…
And have them generate leads on autopilot.
If you’re looking for freedom, definitely check out this model.
Model 4: Project Based
This model is fairly simple too…
A business owner pays you to deliver leads on a very narrow remit…
For example, a new hunting store opening might contract you to find 150 attendees who love the outdoors to attend their grand opening.
These types of arrangement tend to be more specialist, but as a local lead generation expert, you can easily leverage your skills to deliver.
Model 5: Hourly
I don’t like this model, because it keeps your income tied to the time you spend working…
But many agencies offer an outsourced hourly service…
Where business owners pay an hourly rate for work on their lead pipeline.
That could be outsourced SEO, setting up ads, or simply managing their social media pages for an agreed rate.
How Can You Generate Leads For Local Businesses?
The process of local lead generation is applying Digital Marketing techniques to local businesses.
That means you need to possess some level of skill so you can deliver amazing results for these business owners, and build yourself a reputation in the market.
The good news is, there has never been a better time to learn the skills you need to make local lead generation work.
The leadgen industry is growing fast…
And more and more businesses are moving online (even in 2024!).
That means, no matter what becomes of your local lead generation business…
Whether you succeed, or whether you fail
You will come away with one of the highest value skillsets in the Digital Age…
And that means you’ll never have to worry about earning a living again.
Some of the local lead generation strategies you might leverage would be:
Search Engine Optimization (SEO)
SEO is pretty widespread these days…
But if you’re not familiar, it’s the process of “gaming” the way Google ranks websites, so the websites you want people to see are listed higher up the search rankings.
In reality, this means you perform your SEO magic on your clients’ websites and online presence, so they get more customers inquiring for their services.
Now, fair warning here…
SEO is a constantly changing process, so any course you buy will likely be out of date within a few months at the most…
If it’s not already out of date when you buy it.
When you come to learn SEO (and it’s a high-value lead generation skill), make sure that any program you sign up for has ongoing support from experts…
Or, the content is regularly updated.
That way, you won’t find yourself out of the loop a few weeks after starting.
Google Business Pages
You know those map-based results that pop up when you search something on Google?
That’s known as the map pack…
And it’s the highest ranking presence on the search engine behind paid ads.
That means, with your expertise, you can quickly boost a local business’ presence in front of the people who need their services, and are happy to pay.
Just like with SEO above, the real power of using Google to deliver leads is the people searching are effectively “raising their hands” to say they need help when they hit that search button…
And that means investing in these kinds of leads gives a better ROI for the businesses you work with.
That makes your service even more valuable…
Letting you deliver bigger, better results, inspiring the love and loyalty of the business owners you’re helping, and building your reputation as someone with opaying!
This all adds up to more money for the businesses you work with, and more money in your pocket!
Google Ads
While we’re talking about Google, let’s look at the first thing that pops up when someone searches…
Sponsored results (that means “adverts”).
See, if you can have your roofing business client pop up at the top of a long list when someone in their area goes actively looking for a roofer…
You’re going to pull in a lot of perfect-fit leads for that business.
Your roofer-turned-business owner doesn’t care how the leads come to him…
He’s happy that you’re keeping him and his crew busy…
And if your leads are worth an extra $20k in profit to him each month, do you think he’ll mind paying you $2,000 for your help?
Of course not!
This return on investment scenario is how local lead generation businesses are able to grow their revenues to $20,000, $50,000, even $100,000+ per month…
Because the value they provide to a business is totally divorced from the time it takes them to deliver the service!
In fact, let’s look a little closer at this…
The Magic Formula for Local Lead Generation Paydays
While most of the world operates on fixed costs…
The local lead generation model has an advantage that lets you divorce the money you can charge from the time it takes you to deliver results…
And it’s all thanks to a simple formula::
Return On Investment
See instead of basing your services around what the business owner will pay…
With local lead generation, you can base your fee around the money they’ll make.
For example, I just spent a minute looking up the average value of a replacement roof… It’s $12,000.
Now, I also know from my own roofing contractor clients that they make a 20% margin on the average project.
That means my client Robbie the Roofer will make $2,400 in profit for each job he closes.
Now, Robbie has plenty of crews working for him, he’s a great guy, and he closes half the jobs he quotes on.
That means every lead I send for Robbie to quote on is worth $1,200 to him.
So if I send him 30 leads per month, I’m putting $36,000 in profit into Robbie’s pocket.
Do you think Robbie minds paying me $2,500 per month for leads?
I’ll tell you he doesn’t!!!
Because my local lead generation service for Robbie is worth 10x what he’s paying for it, and Robbie knows it.
Now, here’s a secret I don’t want you to share with Robbie:
It costs me $450 each month and less than 4 hours of my time to look after Robbie’s lead flow.
That means I’m making $2,050 for 4 hours’ work…
And Robbie is still banking 10x what he pays me.
Both me AND Robbie are happy to keep working together month after month…
And it’s easy for me to work with many businesses like Robbie, all paying similar fees!
You can see how my $20,000 per month income arrives fast, right?!
How Do You Start A Local Lead Generation Business?
Let’s start from the beginning…
If you’re going to ask local business owners to pay for lead generation services…
You have to be able to deliver.
This isn’t selling a cheap plastic water bottle on Amazon like a FBA operation…
Or dropshipping an ice plunge off Alibaba.
You’re asking a hard-working business owner to trust you with their hard-earned money…
Money they could’ve used to lease another truck, or pay for another guy on their crew.
That means you’ve got to deliver on your promises.
All this is to say, your first step to starting a local lead generation business is learning how to generate leads in the first place.
Now, most of the skills you need are Digital Marketing talents applied to local lead generation…
And that means even though you can learn the basics virtually anywhere…
You’ll save yourself SO MUCH TIME by finding a mentor who can show you exactly how to run ads or optimize websites for SEO specifically for lead generation.
That’s what I did, and it was the smartest decision I could ‘ve made…
Even though I didn’t know it at the time!
Compared with other friends of mine who studied generic “digital marketing” courses, I was earning a lot more money a lot faster than any of them…
All because I learned from the right people.
In fact, I got “double-lucky”…
Because as well as learning local business-specific skills…
The program I joined also gave me a super simple guide to landing my first clients!
Plus, because of the way I was shown how to leverage these skills to earn passive income instead of working directly “for” business owners…
I never found myself swapping my old 9-5 boss for lots of new “client bosses”.
Your first step to starting your local lead generation business is choosing the person who’s going to show you how to deliver leads to local businesses.
Beginners Make THIS Local Lead Generation Mistake
The skills you’re gonna pick up to deliver leads to local businesses can be applied in lots of ways…
From finding your own clients…
To working for businesses as a freelancer or even an employee…
To creating your own business, and having business owners partner with you as an equal.
But whichever way you decide is best for you…
Who you learn from and the way you’re taught these skills will set the tone for how easy, or how tough, you’ll find it to start your local lead generation business.
There are two major factors in your decision about who to learn from…
What the person has done before…
And what support they give you when you buy.
Firstly , make sure you study under someone who has actually run a local lead generation business.
It sounds silly, but the insights they’ll be able to share with you around managing clients, setting expectations, and approaching client conversations is totally priceless when you’re starting out.
Thing #2 is something LOTS of people overlook…
And that’s the support you’ll get after you buy.
Having been doing this a while, I can tell you there are three things that could happen to you.
#1, you buy a course, and never hear from the “guru” again.
You’re left to figure it out on your own and hope the training is good, relevant, and makes complete sense.
(These are normally the courses you buy, get stuck in, and never look at again).
#2, you buy a course, need more help, and the guru tries to charge you even more money for more coaching because they know the first course isn’t enough on its own.
(I wouldn’t give these folks even 1 more dollar after pulling a bait and switch like that).
#3, you realize that ongoing support is the most valuable thing you can have access to when you’re getting started…
And you invest in a course or program that gives you ongoing access to experts…
So no matter what you come up against, you’ve got someone in your corner who can get you unstuck, fast…
And give you advice based on experience, not something they learned in another course.
Knowing what I know now from years of experience, and my journey to $20k+ per month in revenue…
#1 and #2 are mistakes you MUST avoid.
Is Local Leadgen A Scam, Or A Real Opportunity?
There’s no doubt about it…
Local Lead Generation is a REAL OPPORTUNITY to make money online!
To be clear:
You will need to learn the skills needed to deliver results for the business owners you’ll be helping…
But there are some very reliable folks teaching these processes…
And these skills are more valuable than they’ve ever been in 2024.
I read 1 study that said the whole local lead generation industry is going to grow by billions of dollars over the next few years…
And that means now is a perfect time to start a local lead generation business online!
It’s not just the income potential of local lead generation that makes this the best way to make money online in 2024…
Because you’re making a real difference in the lives of everyday hard-working Americans, local lead generation gives you a platform to become a high-value, highly-respected member of your community…
And unlock the kind of fulfillment that you simply can’t find working 50 hours per week in a cubicle.
For me, that’s worth more than anything (even if the money’s good too!)
Avoid This Local Lead Generation Trap!
I’ve been working in the local lead generation business for a few years now…
Helping small, local business owners get by in some super tough economic times.
In that time, I’ve met a lot of other leadgen agency owners…
And there’s one thing that stands out between the online business owners like me…
Who love their clients, love their lifestyles, and love the money they can make…
And the leadgen folks who seem tired, miserable, and stressed out all the time.
You wanna know what the big difference is?
It’s the way we work with clients.
See, all of the business owners I work with “rent” a Local Lead Generation asset from me.
That means I put in a few hours of work each month to maintain the lead flow coming in…
And they pay me a “rental” each month to keep their phone ringing (instead of one of their competitors).
If those business owners are rude, or don’t respect me?
Well, I just turf them out and get a new tenant.
That means I ONLY get to work with honest, amazing men and women who I love!
The leadgen folks who look like they hate themselves are trapped in hourly arrangements…
Or they’re rushing from business to business, trying to put out fires and never really seeming like they’re in control.
I make passive income from people I love.
The others make good money, but they’re always answering to clients like they’d answer to a boss.
I’m not saying there’s anything wrong with that…
Those guys and gals make great money working from home, just like me.
I’m just saying I like my way better. 🙂
You’re providing the same service…
So why not do it in the easier, happiest way you can, ya know?
Why Start A Local Lead Generation Business?
Before you commit to starting a local leadgen business, or any other online business, it’s important to pause and ask yourself:
What do you want from Local Lead Generation?
Of course, everyone wants to get rich quick…
But the truth is, that very rarely happens.
In fact, most of the wealth in our society was built up little by little..
It wasn’t “won” with a hail mary.
So, if we set aside the crazy unrealistic expectations that we’ll become millionaires overnight…
What do you really want from local lead generation, or a different online business?
If you’re anything like me, it’s NOT all about getting super-rich overnight…
The goal is to earn enough money to live comfortably…
Afford some of the finer things, like booking trips or expensive meals without having to worry about the price tag…
And do all this while keeping control of your time…
So you can spend your life how you want, with an income that you can fit around the people and pastimes that really matter to you.
Well, local lead generation gives you multiple ways to achieve that.
For me, that freedom is the most important factor in choosing which business to start…
And local lead generation not only gives you a high-value set of skills…
But there’s also a clear path to earn a great living (more than enough to replace your salary!) WITHOUT being tied to a boss, or having your customers control you.
That’s why I recommend the Digital Rental Method as the best local lead generation model out there.
What’s The Best Way To Make Money Online?
So, I’ve personally tried all of the major online business models:
- I’ve traded crypto & purchased a bunch of fancy “insider stock tip” newsletters
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet bowl putting green on Shopify
- I’ve sold women’s health supplements with affiliate marketing
And I actually did make money with all of them…
So you can trust me when I say:
There is no “perfect” online business model.
What there is, however, is a business that’s perfectly suited to people like me…
People who want to reliably earn $10,000 – $40,000 per month…
Without giving up their freedom…
And while making a real difference in the world.
That means dropshipping plastic junk from China is out.
That’s why, whenever anyone asks me about the business model I’d choose if I was starting out all over again…
I always say the Digital Rental Method is the business I’d pick.
The reasons I recommend the Digital Rental Method are simple:
1 – Time Friendly
If you’ve got a spare hour or two each day, you can make money with the Digital Rental Method.
If you want to drop everything and go all-in, you can do it even faster.
More time obviously means faster results…
But even putting in a few hours per day is enough to see real success.
That means you can start earning pretty soon after starting…
And once the income starts, it’s recurring…
So you can take a month off…
Travel the country…
Pursue a passion project…
Chill on the beach…
Or even charter a boat across the world…
And your online business will keep doing its thing and earning you money, with no attention needed.
The key to this lifestyle though?
Creating an income stream that doesn’t require YOU to be there all day, every day.
Day trading is a full time job sat at a screen…
And most Day Traders spend 10+ hours a day glued to their desks, and lose money all the same.
2 – You Stay In Control
With Day Trading, you’re always reacting to the markets and hoping you got it right…
But you have zero influence over what’s happening…
That’s why Day Trading is such a stressful way to earn a living.
With the Digital Rental Method, you’re literally creating assets that you control…
And that means you get to run your online business on your own terms.
3 – It’s Basically Copy-Paste (Without Being a Total Rip-Off!)
With the Digital Rental Method, you’re working to a proven formula.
You don’t need super creativity or tons of great ideas to earn money using their program…
You just follow their processes and fill in the blanks to create digital assets that are worth anywhere from $500 – $2,000+ every month!
It almost sounds too good to be true, but it really works.
4 – It’s Easy To Grow
Because most of the Digital Rental Method lets you create passive income, it’s easy to grow your income.
In fact, because you’re creating digital assets from tried-and-tested templates, you can take the assets you already made and duplicate them in just a few clicks…
And after a few tweaks and changes, you’ve got yourself another asset worth $500 – $2,000+ per month!
As a total beginner, you just doubled your income potential in an afternoon.
When you compare doubling your income with the Digital Rental Method to doubling your income with Day Trades, it couldn’t be more different.
You’d need to make twice as many winning trades…
Double your investment (and your risks of losing it all)…
Or double your profit on each trade.
That’s a whole lot harder than a few clicks & a phone call!
5 – Make Money Helping Real People
This is my favorite part of the Digital Rental Method…
…Better than the profitability, simplicity, and freedom combined!
When you make money in the markets, you’re not really helping anyone but yourself…
And somewhere, there’s always a loser on the other end of that trade.
But with the Digital Rental Method, you’re solving REAL problems that are keeping honest, hard-working business owners awake at night.
Small businesses are the backbone of every major world economy.
There’s over 30 million of them in the USA alone…
And they all need one thing to not only survive, but thrive…
More customers!
The Digital Rental Method shows you how to deliver paying customers to local businesses on autopilot…
In a way that makes perfect sense for those businesses to pay you $500 – $2,000 for your help!
Without customers, those businesses can’t survive.
By providing those customers though?
You’re helping a struggling mother or father put FOOD on the table for their families…
Put their kids through college…
Create more jobs in their local communities to give other folks a fair shot…
And you let those business owners live life a little bit more comfortably.
You can’t tell me that having an impact like this on the world doesn’t get you excited?!
Heck, it gives me goosebumps thinking about it!!
The added bonus?
You don’t have to sacrifice all of your time, or work for pennies to have this impact…
With the Digital Rental Method, you get paid well for your help and your business runs on autopilot!
What Next?
If you’re looking for a way to make a living online…
You’ve got two options here.
You could keep researching for the next few months (or few years)…
Trying to find the magical unicorn business that ticks all your boxes…
While time keeps passing, and the months keep ticking by.
OR…
You can be decisive…
And take positive action to create the reality you’re dreaming of.
Instead of researching around in circles, you can move forward and take a HUGE step towards the online business that’s going to deliver the freedom, wealth, and fulfillment you’ve been searching for…
And your first step should be to check out my #1 recommendation for making money online.
I’ve vetted hundreds of business models, and nothing else comes close to the earning potential, accessibility, and ease of the Digital Rental Method.
If you’re serious about earning online…
Tap here now and watch the Digital Rental Method explainer video.
