Lead Generation means acquiring and turning potential prospects into leads or someone who got a high interest in your company’s product or service.
Job applications, coupons, blog entries, online content, and live events are all examples of lead generators.
Local lead generation is another category of lead gen. Bear in mind that while the core principles and fundamental ideas are the same, you can only apply them within specific parameters.
So, if you want to obtain leads for your business, you shouldn’t use the same lead-generating tactics as companies do on a global scale. Specific elements and strategies should be taken into account.
This review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
This article teaches you an online business model known as “lead generation”. In my personal opinion, this is probably the top business model out there.
While many online programs have their merits, I’ll give our top recommendation if you’re interested in Lead Generation.
Our top program in the lead generation category is going to be Josh Osborne & Sean Kochel’s Digital Landlords program.
The thing is: there’s a good way and a bad way to run a lead generation business.
The bad way is using outdated SEO tactics and sketchy “black-hat” Google My Business listings to send phone calls to local businesses.
This leaves you at the mercy of Google’s search algorithm updates, which have a history of ruining lead generation empires in a single day.
I have friends that have gone from $50K/mo in passive income down to nearly $0 because their listings got suspended (and they never got them back)!
Every guru out there has “their secret method” to “ensure” Google doesn’t slap you down with a huge penalty. Well, to that I say: good luck fighting a $200 billion per year tech giant.
The good way to do lead generation, is building assets that YOU own, while playing by the rules and giving companies like Google and Facebook what they desire most – relevancy.
In this model, you build high-converting digital assets (like a landing page), and push high-quality customers through them. You then flip these customers to a client that’s willing to take them, and charge a fee for making the connection.
You’re kind of like a… lead dealer.
If you’ve followed me for a while, you’ll know that I recommend this lead generation program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.
The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.
I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.
If that sounds interesting to you, check out the Digital Landlord program here
But if you still want to know how this business model actually works or are just curious about starting one, I’m going to walk you through the entire process of building local lead generation businesses or agencies from the ground up.
This could be your chance to show off your marketing skills that would bring products and services in high demand.
What Is Local Lead Generation?
Local Lead generation business is one of the prominent marketing models intended to stimulate and capture awareness of a service or a product to develop a sales pipeline.
For example, you can promote a house cleaning service in your town, and when people call you for it, you could just hand them over to a house cleaning company.
Yes, you can run a local lead generation business even when you don’t have your own product or service to offer.
It’s like nurturing your target clients until they’re fully convinced to get it. Just keep in mind that through the years, this business model has been experiencing a major shift.
Like, when a self-directed shopper is constantly bombarded with information, there’s a greater possibility that he’ll turn the product or the service down.
There’s a need for a new and inventive approach to break through the clutter and reach potential clients. Strategies for locating customers must be updated.
Businesses must not only rely on getting discovered through mass advertising and email blasts, I believe that they must also get the clients’ trust and build solid relationships with them.
Nevertheless, we know that the world is at a halt. So instead of putting up physical stores or establishments, it’s better to earn more money through the use of online platforms.
Several industries applaud and benefit from local lead generation. However, there’s still a percentage of marketers who say that this online business model is a serious hurdle to their companies.
They complain of investing and laboring more than those who earn by clicking and generating leads. And though I agree, they still failed to see that identifying a high-quality lead requires more work than simply contacting people who have signed up on your online forms.
Your sales rep should learn local leads strategy to avoid wasting time on cold-calling unqualified clients. Therefore, make your product or service in demand, to encounter fewer downsides.
I personally think that this is something everybody can try out, instead of letting time pass by. Like if you want financial freedom or at least need an additional source of income…this thing might be for you!
Can’t deny that it’s a good start.
How Do Businesses Generate Leads?
One of the key pain points that local businesses face is the inability to generate leads. The owners tend to decline any lead generation campaigns or in other words, they don’t see the value of marketing.
I’m not saying that they aren’t into promoting the product, they just don’t know how to generate local leads that would keep the business on a steady high sales.
In fact, online local lead generation gives access to track information and data to get as far as many people who’ll benefit from your products and services.
So, you better replicate the process over and over again or create a campaign intended for local client leads. Because if you won’t, I can only assume short-lived sales and declined marginal profit.
So how can the local business generate leads?
It’s all about the necessity of the internet and running a website.
These are some lead generation strategies to start your business:
- Advertise And Target
- Ask Referrals from Satisfied Customers
- Write Reviews And Blogs
- Rank in Search Engines
- Online Direct Engagement
- Offer a Free Tool
- Answer Forum Questions
How Does Lead Generation Make Money?
Obviously, you can make money in local lead generation once you sell leads to small or local businesses. You either let them rent your website, get the customers, and grow their business.
You’ll get a satisfying commission on qualified leads. But it would be better if you have your own product, right?
Let me give you a hint, get your website on top of Google’s search results. It’s the best way to generate leads. Make sure you have interesting upsells, it’ll cause traffic drive from numerous phone calls or filled-in online forms.
And since it’s done virtual, you don’t have to worry about any upfront cost. Think about this, in other investments, you have to prepare the housing mortgage, maintenance costs, and insurance fees.
In digital marketing, you’ll only invest a small amount in the domain name, website content, and monthly hosting. So basically, the only valuable investment you’ll pour out is your time and effort.
It’s really nothing compared to receiving high intent leads. Not to mention that you can partner with other businesses, and take advantage of Google Ads for a high-income percentage.
You don’t have to sweat over a dime spent for ads. Your goal is to keep the phone ringing, forward it to the local service provider, and get paid for more leads.
I bet you’re on good terms as long as you keep the marginal profit high. And for me, the only downside of this business is the time allotted for setting up, monitoring, and optimizing the ads.
You have to keep an eye on your ad budget. If the ad remains in the black, in other words, credible and powerful, you keep them rolling in on your site. If not, then obviously, it’s time to eliminate the ad.
Most business owners use popular lead generation channels like Facebook to get more leads coming to their websites. Competition’s high, so you really need to strategize.
And to give you two cents, if you’re planning to do it on your own, most definitely, you’ll exert more marketing efforts. So better look for the right people who’d be willing to work with you.
Remember, once you start running a website, keep pulling in traffic drive, and make it on top of the search engine. This will definitely give you more client leads and high returns!
How To Start Local Lead Generation Business?
If you’re in, then the first step is to start a local lead generation website.
Avoid being swayed by sparkling distractions and stick to your core mission: build and design a website. Once you’ve established and rented out your first website, you can keep doing it for higher returns.
These are the four practical tips to get off on the right foot:
- Learn from someone who had been successful in leads and do it the same way they’ve done
- Make this business your sole focus and put all of your energy into it for better results
- Don’t listen to doubters. Go and create your websites, and work to have them ranked rented.
- You can only begin with the right mindset. Set a goal and act on it.
Why You Should Rank And Rent Websites?
There are probably lots of lead generation strategies that you can come up with, but I personally prefer rank and rent.
Competitors will be having a hard time defeating your site…Plus the control for expenses is in your hand.
The following are the benefits of Rank and Rent Website:
- Very low overhead compared to other business models
- The process is easily repeatable over and over again
- You’re basically a landlord with no overhead or maintenance headaches
- Every local business needs what you offer
- Your return on investment (ROI) is phenomenal
- Your assets can make you money anywhere in the country and the world
Nothing’s more rewarding than getting a check from your renters. As the saying goes, connection determines your supply. So if I were you, I’ll definitely look for business partners that will give me fair square deals.
Of course, you’re not going to introduce products and sell leads without getting something in return. But you can only put high demands on marketers if your website is on top of the line.
For the best part, you’ll be generating residual revenue every month once your website has been completed and ranked on page one of search interest.
Consider what you could accomplish if your website can earn up to $20,000 in just one call from your business partner.
That’s what you called opportunity!
Besides, it will only take a minimum cost. The choice and control are all yours. I personally tried this and worked with clients through the years. I’ve done Social Media Marketing and SEO.
And you want to know the downside? It’s the fact that your clients aren’t so willing to fulfill half of the deal. So I just turn them down and look for better deals.
Nobody wants to sell leads at an unreasonable cost.
Simple Techniques For Local Lead Generation
If I’m being honest, most people in local lead generation are kind of lost with the market competition. At some point, I think they didn’t know what to do.
I’ve been with this business for quite some time now and I’ve already seen people who aren’t interested in upgrading skills to keep their websites climbing on the top spot.
I think they get complacent with their income. So only a few competitors were willing to jump off on a learning curve for higher returns.
I’ll discuss the three simple tools that would speed up your income needs.
Search Engine Optimization (SEO)
Mastering a local SEO is probably the main component to building a successful local lead generation firm. You must keep coming up with the ability to invite and attract new leads in a matter of time.
As an optimizer, be sure to input local searches keywords. That would make your site visible or accessible for people in your town and even across the country.
Wouldn’t it be more difficult for “Carpet Cleaners” to rank high on Google than it would be for “Carpet Cleaner Marietta Georgia”? So you better include the specifics.
There are three principles in Local SEO: Content, Backlinks, and Citations. These basics will help you navigate SEO performance.
Make Your Content Relevant To Your Community
I consider community engagement issues as the best content to put on your website. It would make your page appealing to the market.
Most of the audience, of whatever age, will be hooked on a site that talks about local issues and current happenings. The relevant information will bring speedy traffic to your website.
Target Your Local Market
Focus more on your marketing strategies.
You will never get wrong in targeting the basic needs of your local community. However, consumers must perceive your e-commerce or online stores as more accessible than a physical store.
Start where you are, look for the needs, and target more prospects to get your desired income stream. Though your market isn’t that big, eventually, the locals will recommend your store to others as long as they get satisfied with the service.
Local marketing has its ups and downs just like any other business. That’s why you have to work in booming your local clients. Remember, qualified leads would invite much more customers.
To give you an example…
Let’s say your town conducts a flower festival every April and you happen to own a flower shop. You can feature the event in your content. You can even pay ads to boost attention to the said event.
I’m pretty sure people from other towns will be intrigued to come. This is a great opportunity to promote your shop.
But you have to be mindful of the selling strategy. Try to ooze the crowd through the use of dazzling words. Tell them how fascinating they are, instead of how beautiful the flower is.
Whatever strategy and technique you come up with, the goal is to let them buy… or efforts in advertising the fair would be worth for nothing.
Think of a business that would be relevant to the town’s fairs and events.
Ways To Target Local Leads
Local Business Listings
If your business sells things that people can buy online, then make your way up in search engine results.
People would probably browse and click the first thing they’ve found. They think they have to buy it – and that’s a great edge over other rivals.
Also, if you want to establish a lead generation business so rapidly, then get your firm listed in places like Google My Business or Yahoo Local.
You can construct a company profile with images and videos to promote your firm. And if ever you’ll choose this route, please be sure on your business’s contact info. You should always input the same name, address, and phone number.
If the customer gets the wrong details, he’ll be disappointed. You may surpass a few strikes, but you cannot win his trust back.
Localized Paid Advertising
Advertising is, of course, a great way to cause a buzz on the market. The more you focus on a specific community, the more chances of success.
Localized ads will immediately get people’s attention. Your firm will benefit more from geo-targeted advertisements than those businesses that have wide-scope ads.
You can start with Google Adwords if you want to advertise your firm. It gives you control over the keywords, budget, and target market.
Localized Social Media
Technically, you want to choose a social media platform that has the most users. But knowing your audience’s demographics is crucial before landing on any social media page.
If your product is intended for the younger gen, choose Instagram. But if it’s suited to all ages, better run it on Facebook or on Twitter.
Remember, you can always optimize Facebook Local Ads which enables your business to target clients within your radius or a specific place.
On the other hand, I preferably utilize the use of social media. It’s best to upload lots of your product or service photos, tagged with a couple of good deals and recent promotions.
You can even upload reviews in order to build trust and get more new clients. With the right tool, it’s so easy to hype it up and catch on to.
If your business is about hosting events, you may begin to build clients’ trust by uploading recent products and services offered.
Localized Landing Pages
It’s best to create a landing page for each of your business’s satellite locations than to have one website covering everything.
Your company’s contact information is ideal to pin on the landing page. Below is the List of Information that must be readily available:
Localized Email Marketing
In addition to your website, email marketing is a great approach to connect your business with clients. These are simple tips to improve your company’s marketing strategy:
- Keep your customers updated on all of your products and services by sending out important local industry news on their mails.
- Send your catalogs, promotional offers, and even survey questionnaires to help you understand what they want and what they don’t want.
Local Referrals and Strategic Partnerships
There’s no secret way to let your clients persuade their friends and family members in checking out your business. We know that getting recommendations and referrals cannot be overstated.
But it’s still possible to acquire good word-of-mouth advertisement as long as you give excellent service first.
Customers are most likely to share and brag about your product in their circles the moment they feel the thrills. My point is, it will come naturally.
But if you think your products are still on the verge of mediocrity, I’m pretty sure that being polite and building rapport with customers is a great tool. From experience, it boosts my business referrals.
Then work your way to innovate the product or service. Make sure that you stand out over your competitors.
Local Offline Presence
I know you’re nurturing an online business, but it’s only good as letting the clients feel your presence offline. You can do this by hosting local events or pulling off a caravan.
For newbies, you can learn a lot from other local firms if you start networking with them. And if there’s a chance, you can sponsor local events together, just so people think often of your companies.
Focusing on online platforms is important. But you’ll earn more when you exploit it offline. Do anything that would make the community aware of your business.
Why Build Partnerships with Other Businesses?
It’s good to look for firms in your town that offer services or products that complement yours. This is another way to boost your product’s exposure.
A perfect example of this is a coffee shop and a bakery store downtown. When a customer enters your café, you can tell them about the tasty donuts down the street, and vice versa.
By working together, small businesses can discover which of their products complement each other best. As a result, they are able to give higher value to their customers – and higher profits in return.
Rank And Rent On Google Maps?
Even if your website is SEO-optimized for sales and conversions, you can also rent out your Google My Business profile. An optimized GMB (Google My Business) is another way to attract business owners.
However, it’s quite difficult to get a verified My Google Business account nowadays.
Here are a few tips on how to get your Google Map listed:
- Strengthen your website authority with relevant backlinks
- Verify that your business information is complete
- Link the Google Business listing to an optimized website
- Add images to your listing that are fully optimized
- Optimize your listing with the main keyword
- Have you map embedded on your website
- Develop a process to get more reviews from your customers.
- Answer any questions that people ask via your GMB and interact with reviewers
- Be active on your listing by sharing important and relevant content
- Add your business to citation websites like Yellowpages.com and Yelp.com
Obviously, this tool teaches you about setting up a Google My Business Map listing and developing a real estate website.
It covers a comprehensive guide, from choosing a niche up to optimizing your site for search engines.
Is Local Lead Generation Course A Scam?
Alright, time for the $1,000,000 question: are lead gen programs a scam?
No, it’s not a scam, technically speaking. Lead gen courses aren’t going to take your money and run off, leaving you empty handed. Most of them are actually a halfway decent lead generation course though.
I’ll spill my top choice.
The Digital Landlords program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running.
The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other lead generation courses.
Think about it: what if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?
And what if it only took you a week or two to get that first payment?
And what if you could double or triple that payment over the following month or two?
That’s what you get when you’re a Digital Landlord.
All you really need is a laptop and some internet.
Some of my friends are Digital Landlords that run their 6-figure businesses from:
- Camping trips at national parks
- Beachfront in Hawaii
- On the road in a camper-van (with a pet pig!)
They focus on living an enjoyable life first, and focus on income second. All thanks to this program.
They can take weeks or months off, and money keeps rolling in.
Living happily is the top priority.
If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!
Questions About Local Lead Generation
I have listed and answered most questions in running a local lead generation.
1. Can You Make Money With Lead Gen?
If I did, then you can.
Most people who want to enter on this type of business fall into what I called “Paralysis of Analysis” hurdles.
Do you know what that means? They tend to overthink on various marketing strategies without actually jumping right off on the business.
I certainly believe in planning, but sometimes that’s what caused people to stop taking a leap of faith. They tend to calculate everything until their head’s bombarded with doubts.
This mindset will make you feel like you running in circles with no real clear direction. And that’s how you wouldn’t make more income cash.
2. Is Local Lead Generation Still Profitable for 2022?
Yes. As a matter of fact, it is in demand.
Local lead generation is still, if not, the most rewarding money making tool for this year. And if you master it, expect small and local businesses lining up at your door.
Trust me, this business is not something that would easily vanquish. It will exist as long as local business owners operate. All you have to do is target those local leads and generate leads for them.
So whether you use Google ads, Facebook ads, and Lead gen websites, you could get the check you’ve always wanted.
Think about the situation…this business model will connect you to different local businesses. Aren’t the same birds meant to flock together?
They are adept in business skills and learning from them would give your way through better opportunities to financial success.
Think ahead of the game.
3.What Are The Best Local Lead Generation Niches?
There are a bunch of niches to choose from, to be honest. So you better be not overwhelmed or confused with the process.
Let me help you out. You have to narrow them down to a specific category, like “home services.” If that is so, your only target is the needs of local homes.
Also, I would suggest targeting the emergencies like:
- “my car needs towing”
- “locked keys in my car”
- “my toilet is overflowing”
These are the emergency niches that would pay you a nice bill:
- AC Repair
- Pest Control
- Tow Truck
- Roof Leak Repair
- Emergency Locksmith
Another thing that you can do is to create sub-niches out of a bigger niche.
For example, if someone’s shower heater broke, that person could search up for a “plumber near me,” which is the same if they look for “shower heater repair.”
Sub-niches should be included on the list for SEO optimization. Those local searches terms might lead your way up on Google.
Let me give you another situation…
Let’s assume that you have a limousine service, sounds good right? There’s a tendency to stick to “Limo Service” to optimize your site.
But with sub-niches, you can even go for “graduation limo bus” or “wedding limo service.” Maximize your website deals by creating different services out of your product.
You can also try Google Analytics to see the list of things people are usually searching for. This will eliminate your time thinking and guessing on what terms to optimize for generating leads.
4. Is Local Lead Generation Better Than Social Media Marketing?
I bet that people find pages like this on Google search, random YouTube videos, and social media marketing. But from personal experience, local SEO catapulted my business to new heights.
I totally understand that through lead generation, social media sites, especially Facebook, play a huge role in getting new customers and increasing your online clients.
To give you a hint, I’m currently running a Facebook and Instagram ad for a cosmetic dentistry firm. And these platforms are generating leads like crazy.
And to be completely honest, there’s no need to compare it to rank and rent when you can do both simultaneously. Both of them are tools of Affiliate marketing programs.
I have spilled out things you need to know in Digital Marketing or Local lead generation business.
And above everything, my number one suggestion is to focus on your SEO. This is the way to go in creating rank and rent sites for local businesses.
Through it, you can assure that you own digital assets – for real. And if possible, make a case study in pulling your local website up.
Remember to focus on 1 niche, you can scale your business faster if you’ll not overlap the niche markets. Then you can run social media ads to lead the audience on your website.
The best approach is to get a domain name that is connected to your client’s business, then build a website and optimize it for search engines so that it gets ranked at the top.
And if so happens that a client rejects your proposal of doubling the leads through rank and rent, you can hand the website to their competitors who’ll be happy to rent it.
You have control in rank and rent business, not the clients! If the price is unreasonable, you have the power to decline it.
I personally encountered clients like that a few years back. At first, everything was doing well. I was able to find customers until they decided they no longer need my service.
I’m not making up things, but there were clients accusing me of expensive rentals. So, you must let them see how they need your service more than you need their money.
Small businesses can’t ditch you when your site is on the top. After all, they couldn’t get leads and growing income without your help.
What’s the Best Lead Generation Program for 2022?
I’ve personally tried all of the major online business models:
- I have an actual lead generation business
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet-bowl putting green on Shopify
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
That being said, my #1 recommendation for the best generation lead program is, hands-down: being a Digital Landlord
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.
1. Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.
You don’t have to be constantly working to make money. The income you generate is recurring.
Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.
But it’s only possible to do it when you’ve separated your income from your time.
2.Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.
3.It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
4.Great Margins: Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.
Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.
5.You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other lead gen programs online, which might work out.
You could keep researching and researching for the next few months (or few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.