The Wholesale Formula Review (2023): Should You Start An Amazon Wholesale Business?

Updated On: November 23, 2023

Welcome to my The Wholesale Formula review. My goal is to answer common questions like: how much it costs, if it's a scam, and if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
The Wholesale Formula Review

This The Wholesale Formula review has been throughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Program At A Glance

What I liked
The most in-depth Amazon wholesale course available
Wholesaling is likely the most remarkable technique to sell on Amazon
What I Didn’t Like
Quite expensive
You're going to need an additional $500+ to purchase the initial stock
Not the best business model in 2022

Do you want to sell on Amazon?

The Wholesale Formula could be the best Amazon course for you if that’s the case.

In my full review of The Wholesale Formula, I’ll examine what you get with this program, whether it’s the right program, and what other options are available.

I’m going to review The Wholesale Formula to decide if it really is the best Amazon course out there.

I’ll talk about whether The Wholesale Formula is the right online business for you.

At the end, I’ll answer some of the most frequently asked questions regarding The Wholesale Formula and dropshipping in general.

The Wholesale Formula is pretty similar to most other FBA programs. They pitch you the “dream” of running a profitable e-commerce business that can generate cash while you sleep.

All without having to invest much money upfront into things like inventory & advertising…

Too good to be true?

Not necessarily – Amazon FBA programs have certainly minted a few online millionaires.

It was actually one of the first online business models I made money with.

So as far as making money online goes, there are A LOT worse things you could be doing than Amazon FBA.

That being said, you shouldn’t start a business because “it’s not as bad” as some other type of business – it needs to stand on its own merits.

Choosing between the lesser of two evils always results in, ya know – evil.

So in this Wholesale Formula review, I’m going to break down exactly who FBA is good for, and who should avoid it.

There are a few important things you need to keep in mind when considering FBA as a business:

  • Operations
  • Finding winning products
  • Time (the most valuable thing of all)

Again, it’s 100% possible to make legitimate money with FBA, but it’s NOT a simple business.

Let’s talk about why:

Operations: The big pitch with FBA is that you don’t really need to do much because Amazon handles all the heavy lifting (shipping, packing, returns, etc.).

That’s cool and all, except for the fact that Amazon actually has incredibly strict guidelines that you need to follow to even be able to ship out of their warehouses – something most programs don’t tell you about in their awesome marketing materials.

This process typically takes a solid 4-5 hours alone. So unless you have a very large team, this step is going to take up a lot of your time.

That doesn’t mean FBA is bad – it just means you need to know what you’re getting into. A “passive income business” is not what you’re going to get with The Wholesale Formula.

Some courses will teach you how to outsource all of this prep to another company, but that eats into your margins significantly. Amazon is already taking 30-40% just for being part of the FBA program, so you don’t exactly have a lot of wiggle room.

Finding winning products: “Hot” products are typically only popular for a few glorious months, and then they fall off. Again, that doesn’t make FBA a bad business – it just means you need to be constantly on the lookout for the next hot thing.

If you have a supplier you’re on really good terms with, sometimes they’ll drop you hints and tell you what’s about to trend. But this won’t happen until you have a history of making 6-figures with one another.

What this really means is that you need to be innovative and detail-oriented when it comes to staying on top of trends. You want to be the first one to the product, not the last one struggling to turn a profit off of the big dog’s leftovers.

There’s always the option of serving the “evergreen” markets that have always been around, but to that, I say good luck selling meal prep containers against the Tupperwares of the world.

So – we can safely add on another 3-4 hours worth of time each day trying to hunt for hot products.

Time: Despite what any Amazon FBA course seller tries to tell you, when it comes to FBA (or any e-commerce business model), you’re looking at about 3 months of serious trial, error, & testing before even making $1 back.

It could easily take 6 months or more before you’re even at break even.

And this all assumes you’re actually getting it right out of the gate, which isn’t impossible with a good program – but it’s not necessarily the norm.

To be honest, it’s not uncommon to operate at a LOSS for the first year of any new business, so I’m not bashing FBA here – I’m just talking facts based on my own personal experience selling on Amazon.

But what if you could build a different (non-FBA) income stream, and start seeing profits within your first few days?

I’m talking about a system that doesn’t have:

  • Inventory
  • Crappy margins
  • A 12-month wait time before you turn a profit
  • A continuous guessing-wheel trying to find “hot products”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

A stream of income that you can build as high (or low) as you feel like building it?

If that sounds interesting, you might want to think about using the Digital Rental Method.

If you wanna see what The Wholesale Formula looks like on the inside, keep reading.

The Wholesale Formula: Quick Summary

The Wholesale Formula Summary

The Wholesale Formula is a step-by-step online training course that promotes wholesale on Amazon.

The teaching is given by Dan Meadors and Dylan Frost, who have sold a combined $30,000,000 worth of products.

Who’s The Wholesale Formula For?

The Wholesale Formula is for a seller looking to sell on Amazon.

The Wholesale Formula Return And Refund Policy:

The Wholesale Formula provides a no-questions-asked 30-day refund guarantee. If you’re unsatisfied for any reason, you can get an easy refund.

The Wholesale Formula Price:

The Wholesale Formula cost a one-time fee of $2497, or you can take advantage of their payment plan of $997 for 3 months.

What Is The Wholesale Formula?

Dan Meadors and Dylan Frost created The Wholesale Formula (TWF), which has been in operation for almost 5 years.

Over $30,000,000 in products have been sold by Dylan and Dan on Amazon. In addition, they have taught more than 5,000 students since beginning their program.

The Wholesale Formula focuses mostly on Amazon FBA marketing. They have a unique business model that is very successful called “Reverse Sourcing Wholesale.”

Unlike Private Label and Arbitrage, they believe wholesale is the best Amazon FBA strategy.

They’ve used this method exclusively for selling on Amazon for more than $5,000,000.

With their wealth of experience, proven strategies, and methods, it’s easy to see exactly why they have many successful students.

What Is Included In The Wholesale Formula 2.0?

What Is The Wholesale Formula

Dylan and Dan operate a completely comprehensive training system that is constantly updated since they run their own Amazon business using the reverse sourcing wholesale strategy taught in the Wholesale Formula.

They know what their students are going through because they have been there themselves, are updated on what’s happening with Amazon and the new challenges they face, and know when to offer new course videos to help them overcome problems.

So What Changed In TWF 2.0?

The Modules

The brand owner simplified the modules, making using the information and content easier. They also compressed their video tutorials (and created much more of them). By doing this, the students can save time by not having to watch a 20-minute video whenever they need information on a particular topic.

Updated Lessons

The program’s courses were updated to focus on the best techniques they can teach, and they now employ Helium10 to meet most of their Amazon program demands.

The modules also put a lot of emphasis on the TWF core materials, which they describe as the TWF business model, and how to use it effectively.

Each clip inside the course includes a downloadable PDF transcript whereby students could essentially “read along” with the video, take notes, highlight main ideas, and so on.

Additionally, every video today has captions making it simpler to recognize and browse!

The Business Owners Playbook

Module six is where they can teach key lessons that don’t always have to do with TWF, Amazon, or the wholesale business.

They revised Module 6 and discovered that it was a collection of courses on starting a business, so they made it into a mini-course called “The Company owners Playbook.” This will allow them to embed lessons into the program and turn it into a valuable tool.

You will have unrestricted lifetime access to The Business People’s Playbook, which includes new additions to the program as it increases.

The Resource Vault

TWF core principles. It’s loaded with the supporting lessons you might (or might not) need while starting the course… issues like how Amazon business functions and definitions.

The Resource Vault may be the one-stop-shop for action-oriented lessons on how Amazon operates, what Seller Central is, how you can create a company, hire software such as G Suite, moreover a lot more!

What’s Included In The Wholesale Formula Course By Dan Meadors And Dylan Frost

The Wholesale Formula Course

The heart of the Wholesale Formula training consists of six modules that include more than ninety in-depth videos.

Module one: Orientation

Master the fundamentals of the ‘Reverse Sourcing Wholesale’ model. This module additionally shows overseas students how you can create an Amazon account. This is beneficial for a beginner.

Module two: Product Analysis

This module has ten videos teaching you exactly how to evaluate products on Amazon to find possible winners.

You’ll also learn about the “Buy Box” competition analyses, sales rank, and much more.

Module three: Scouting

This module introduces you to the TWF Sourcing and scouting system. They deal with Leaf Sourcing, Amazon filtering, and how you can use Jungle Scout. Additionally, it addresses what’s the most profitable products to sell on Amazon.

Module four – Value Propositions

Stand out and make yourself irresistible to possible suppliers to substantially increase account approvals.

Learn how you build your website, optimize listings, use PPC, exactly how to be the brand owner, and more.

Module five – Sourcing

You will understand the same systems Dan and Dylan use to communicate with brand owners, open wholesale accounts, and negotiate lower prices.

Accurately forecast product sales to set first orders and reorders, ensuring you don’t miss a sale.

Module six – Growth

Once you have perfected what you’ve learned in the course and your company is rocking and rolling, it’s time to begin applying the same automation methods they have employed to scale on the 8-figure level.

The Wholesale Formula Bonuses

1. Membership Inclusion to the Wholesale Formula Alumni Facebook group in which you can get your questions answered and share techniques with fellow students.

2. Access to ‘VA Launchpad‘ – A complete education course on how you can employ & teach your very own virtual assistants. This can enable you to delegate much effort and scale your Amazon wholesale business fast.

3. Exclusive discounts of $3000 on essential software like Tactical Arbitrage and Jungle Scout.

4. Resources and files – Email templates to effectively reach brand owners, wholesalers, and label seller suppliers. Many more communication templates, checklists, calculators, cheat sheets, and spreadsheets should enable you to get up and operate.

5. TWF Webinar Recordings – You get more than 10hrs in-depth replays of webinars showing you sourcing, product analysis, growth, and much more.

What’s Reverse Sourcing Wholesale?

You will find three primary techniques for creating a profitable Amazon wholesale business.

  • Scouting: Finding the products that are selling very well on Amazon.
  • Sourcing: Contacting the suppliers of these products.
  • Scaling: Manage, grow, and systematize every element of your business.

The Wholesale Formula introduces you to a unit called ‘Reverse Sourcing Wholesale.’ This is the identical model employed by Amazon, Walmart, and Costco.

Reverse Sourcing Wholesale is where you learn how to avoid the suppliers and get your products from the manufacturer.

Dan and Dylan will guide you through the step-by-step procedure they use to meet brand owners and develop relationships with them effectively.

Wholesaling Vs. Private Label

With wholesale, you don’t need to contend with foreign suppliers, which could be highly frustrating and time-consuming. You do not need to release fresh merchandise on Amazon that will prove expensive and complicated.

When working with a private label, your new products will efficiently be ‘invisible’ when released.

In wholesale, you choose items with an excellent track record and established revenue, so they’ll begin selling immediately.

Wholesaling is typically less risky, lasts longer, and is much more scalable than Private Label.

How Much Money Will You Able To Make Using The Wholesale Formula?

Wholesaling on Amazon is about offering the same proven products every month and watching them quickly build up to a good income.

Let’s dig down into the numbers to illustrate how ‘Reverse Sourcing Wholesale’ can work for you.

10 x 5 = 50 sales per day

50 x 30 days = $1,500 sales per month

1500 x $3.50 = $5,250 monthly profit

Let’s say you have ten different products sourced from a few suppliers, plus you typically promote five units each day of every service.

You’ll next have fifty sales each day and 1500 entire sales a month. When you earn just $3.50 on every item offered, then this results in a $5,250 profit per month.

The great thing about wholesaling is that you can order more if you run low on any of your products. They can usually be sent right to the Amazon FBA warehouses within a couple of days.

You can also continue testing new products and steadily build your inventory to a hundred or perhaps a thousand different lines. Imagine the monthly income with 100’s of different products selling regularly!

FAQs About The Wholesale Formula Amazon FBA Training


Could You Still Earn Money Selling On Amazon In 2021?

Amazon keeps on developing, and since the Coronavirus outbreak, its sales have exploded.

Amazon is predicted to have more than $400 billion, and third-party sellers (you & me) make up % of this revenue.

What Does FBA Stand For?

FBA is short for ‘Fulfilment by Amazon.’ This service is operated by Amazon, allowing regular individuals to sell products on their site without the demand for staff and warehousing.

Fulfillment by Amazon must enable you to create a relatively ‘hands-off’ passive enterprise.

Is The Wholesale Formula A Get-Rich-Quick Scheme?

Hell no!

It’s going to take actual investment and effort. You can finish the learning in approximately six weeks. It’s also advised that you don’t purchase inventory until it’s finished.

Several students make back their initial investment in the first month, but it could take longer.

Are You Able To Do TWF If You Live Outside Of The USA?

Yes, many students live in different places, but they can also sell on

You can purchase from US suppliers and ship stock to US FBA warehouses without setting foot in the USA.

What Is In The Wholesale Formula?

You get six easy-to-learn step-by-step modules, additional resources and files, webinar tracks, and a Virtual Assistant program.

Exactly How Long Do You Get Permission To Access The Wholesale Formula When You Sign Up?

You will receive lifetime access to the Wholesale Formula and free updates.

Exactly How Much Will Be The Wholesale Formula?

$2,497 once or three installments of $997.

Can I Get A Refund If I Change My Mind?

The Wholesale Formula provides a 30-day no hassle, 100%  money-back guarantee.

Should You Invest In The Wholesale Formula?

As I’ve viewed, wholesaling on Amazon has numerous benefits over private label or arbitrage.

Suppose you’re a current Amazon seller fighting with retail arbitrage or have experienced a damaged private-label item. In that case, entering into Amazon wholesaling may be an excellent choice for you personally.

The Wholesale Formula is, with no question, the most desirable Amazon wholesale course available.

It’s a 30-day money-back guarantee if you’re unhappy for just about any reason so that you can look it over risk-free.

You can certainly make money with Amazon FBA, but if you’re gonna put in the amount of grueling work to become a seller on Amazon (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same skills, but shows you how to monetize them in a much, MUCH more profitable way.

Yes, you can make money with Amazon FBA. But there’s a lot that comes along with selling on Amazon that many people struggle with.

In fact, check out my top reasons why dropshippers fail.

Alternatives To The Wholesale Formula?

Are There Alternatives

Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is The Wholesale Formula A Scam?

Is It A Scam

Time for the million-dollar question: is The Wholesale Formula a scam?

No, it’s not a “scam,” technically speaking. They aren’t going to take your money and run away, leaving you empty-handed.

You can make money with the program, but not nearly as easily as Dan Meadors and Dylan Frost wants you to think it is.

As with most FBA businesses, there is A LOT of work that needs to be done up-front, and there is really no guarantee of you being successful.

Read Our In Depth Breakdown Of The Top 5 OppAmazon FBA Courses For 2024

Did The Wholesale Formula Make The List?

You’ll need to get very lucky and find an awesome product no one’s heard of and then pump a ton of volume into it while it lasts.

Don’t get me wrong, I’m a big proponent of front-loading work now, so you can make money later and sip out of coconuts on the beach.

But if I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produce $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of using the Digital Rental Method).

Unlike Amazon FBA, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Rental Method that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, using the Digital Rental Method might be for you!

What Is My Top Recommendation For Making Money Online In 2022?

My Top Recommendation For Making Money Online

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, using the Digital Rental Method is for you.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With Amazon FBA, you don’t technically own the customer base.

Amazon could literally shut you down overnight. They have a history of kicking suppliers off their platform, or stopping payouts to affiliates for certain products once they’ve built their own.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

With the Digital Rental Method, you literally own all of the assets, which means you have ultimate control.

3) Big Margins: With FBA, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

using the Digital Rental Method, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with Amazon FBA, you would need to sell twice as much inventory, or double your profit margins. And I can guarantee you (from my fidget-spinner FBA days), that’s a lot harder than a few clicks & a phone call.

5) You’re Helping REAL People: My biggest gripe with FBA is that you’re basically only helping yourself. The world doesn’t need another B.S. gadget to consume.

It’s cool in the short term to make a quick buck, but in the long term, it gets really old, really fast.

But With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

We’re not helping Jeff Bezos shoot another rocket into space – you’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other FBA programs like The Wholesale Formula, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.



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