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Agency Master Academy Review (2022): Is Jeff Baxter Really Legit?

Last Updated: August 8, 2022
By: Hope
By: Hope
Welcome to my Agency Master Academy review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Agency Master Academy Review


This Agency Master Academy review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Agency Master Academy

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Agency Master Academy is teaching you to do.
I have absolutely no relationship with Agency Master Academy, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with ad agencies.

All that being said, let’s jump into things.

You may be wondering about some ads you may have seen from Jeff Baxter’s Agency Master Academy.

It must have caught your attention since you’re researching to find out more about it.

This review will answer all the questions you’ve got spinning in your head, like cost and legitimacy.

Agency Master Academy is a course that teaches you how to build your own advertising agency. The core idea here is that they’ll teach you how to not only run the ads themselves but also how to (hopefully) build a successful business with it.

In my opinion, ad agencies are one of the best business models out there, and to be honest – they will always be needed (more on that later).

While Agency Master Academy has its merits, it’s NOT my top recommendation if you’re interested in running your own ad agency.

My top program in the ad agency category will be Josh Osborne & Sean Kochel’s Digital Landlords program.

Here’s the thing:

There’s a good and bad way to run an advertising agency.

The bad way involves only knowing how to run ads.

It may seem counterintuitive but stay with me for a minute.

The least important part of running an ad agency is knowing how to run ads on platforms like Facebook and Google.

It’s what goes on behind the scenes that make a 6-or-7-figure agency.

Any monkey could take some random “template” that some guru gave them and plug it into Facebook or Google – that will not make you a 7 figure earner.


Because after a while, the market gets overwhelmed with the same message, and it stops working.

If you don’t have a system for thinking about how to run ads properly, you won’t be able to pivot.

So what’s the good way to run an ad agency, then?

The things that really separate a 6 or 7-figure agency from one that fails after a few months are:

  1. Having a proven sales process
  2. Knowing how to convert users that land on your client’s website

Let me explain why:

#1 – Most ad gurus out there have never run a 7-figure agency, so how could they possibly teach you a sales process that’s going to actually work? Nothing else matters if you don’t have this nailed down because you won’t have anyone to run ads for!

#2 – Getting clicks on an ad is easy… getting them to actually go on and buy something from you is the hard part. If you don’t know about conversion rate optimization, landing page design, & email/text marketing, your ability to copy-paste some random ad won’t matter.

If you’ve followed me for a while, you’ll know that I recommend this ad agency program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.

The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.

I like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want.

The people that run it have an actual 7-figure marketing agency, so you know their systems work.

If that sounds interesting to you, check out the Digital Landlord program here

That being said, let’s continue to the Agency Master Academy review.

What Is Agency Master Academy (AMA)?

What Is Agency Master Academy

The Agency Master Academy is a program that teaches you how to run a successful social media marketing agency through one-on-one coaching and training.

The show’s creator, Jeff Baxter, showcases advertising strategies for local firms and professionals.

Suppose you want to work with corporations and professionals. In that case, the Agency Master Academy can help you develop the necessary abilities and show you how to attract them as clients.

Who Is Jeff Baxter?

Who Is Jeff Baxter

Jeff started his online search in 2008. Jeff began working as an affiliate marketer after finishing high school, making sales for other people’s websites in return for a commission.

For most people, quitting their job would be sufficient.

On the other hand, Jeff quickly saw that the affiliates were not the biggest winners. It was up to the manufacturers this time.

“You will get all you desire in life if you help enough other people achieve their dreams,” Zig Ziglar once said, so Jeff became a product designer.

He began by offering free webinars on entrepreneurship to sell consultancy packages. He eventually made enough money from those webinars to pay for advertising and grow the firm.

One of his courses, Consulting Master Academy, was inspired by this.

He also founded and ran Ad Ninja Pro, an advertising agency. In Agency Master Academy, he shares the wisdom he gained through running his agency with you.

Jeff’s online enterprises have since evolved into six-figure monthly incomes from his early days as an affiliate.

However, can you put your faith in him?

How Does Agency Master Academy Work?

How Does Agency Master Academy Work

Jeff shows you precisely what he does in his free training and how it works. He simply breaks it down into two simple steps if you haven’t seen it.

Step 1 – Prospect

  • Use the Facebook Ads Library to find local businesses that aren’t advertising.
  • Use the prospecting templates provided by Agency Master Academy to land new clients (local businesses without active advertising campaigns).

Step 2 – Land Clients And Setup Facebook Ad Campaign

  • You can arrange a retainer charge.
  • Organize the ad spending for your client.
  • Target their ideal customer (age, gender, zip code, etc.) with their marketing campaigns
  • Create and run advertisements

As an agency owner, you must ensure your clients are satisfied and keep the advertising running to keep the phones ringing.

How much you charge each client is entirely up to you. Aim for a charge between $1,000 and $5,000 when starting out. You can charge more for new clients if you have more expertise, confidence, and a track record to justify your fee increase.

If you’re evaluating a client’s ability to pay for your services, don’t forget that they are also paying for their advertising. As a result, their advertising account is linked directly to their credit card.

Agency Master Academy Training Program

Starting your own Social Media Marketing Agency involves more than just following the steps listed above.

Agency Master Academy is one of America’s fastest-growing training programs for entrepreneurs looking to build or grow their social media marketing agency.

Each module is broken down into the following sections:

Agency Master Academy Course Curriculum

  • Module One: Business Foundation
  • Module Two: How to Setup Your Client Acquisition Sales Funnel
  • Module Three: How to Attract Clients for Your Agency Without Spending A Penny
  • Module Four: All About Facebook Ads
  • Module Five: How to Outsource Your Business
  • Bonus: Business Funding Secrets

 Module 1 – Business Foundation

  • What kind of business structure is best suited to your company’s needs? S-Corporation, LLC, or sole proprietorship?
  • You can start a successful agency by reducing your focus, recruiting clients, and getting your pricing right.
  • Identifying profitable niches will help you attract customers willing to pay extra.
  • The resources you’ll need to start and grow your agency.

Module 2 – How To Setup Your Client Acquisition Sales Funnel

  • Use automated methods and templates to save time and effort.
  • Set up a mailing list and automate emails.
  • Jeff shows you how to set up and use ScheduleOnce and Zapier in your funnel.
  • Learn how to make compelling video sales letters (VSLs).
  • Building and testing your client acquisition funnel.

Module 3 – How To Get Clients For Your Agency Without Spending A Dime

  • Using Jeff’s tactics and LinkedIn to find new clients.
  • Cold calling examples for acquiring new clients.
  • Taking phone calls to enroll new customers.

Module 4 – All About Facebook Ads

  • A guide on making effective commercials.
  • Advertising rules
  • Create Facebook Business Manager and invite your clients.
  • Getting clients ready to use Facebook Business Manager.
  • Set up Facebook pixels, audiences, and conversions.
  • Learn how to put up a dynamic test campaign.
  • Online Ads combinations that work as stand-alone campaigns.

Module 5 – Outsourcing Your Business: What You Need To Know

  • Learn what to outsource and how.
  • The basics of subcontracting sales and service calls.

What Else Do You Get With Agency Master Academy?

What Else Do You Get With The Course

Done-For-You Templates

In addition to the core instruction, you will receive “done-for-you” customer acquisition templates. Templates help you get started quickly, but they also help you visualize your learned theories and concepts.

Business Funding Secrets

Jeff discusses how to increase your credit score and how to receive significant amounts of financing.

You’ll also get attitude and business training.

Coaching Calls And Hands-On Support

Jeff and his certified success coaches presently offer two weekly live coaching calls. The online programs with live coaching calls (or chats) are the most helpful to me (not just for internet business).

They allow you to ask questions and get key insights outside the formal curriculum.

Ongoing updates keep you informed of industry and strategic developments.

Agency Master Academy Cost

The cost of Agency Master Academy has also not been made public.

A variety of reasons could be at play here.

First, Jeff might be experimenting with price because Agency Master Academy is new. The cost may change in response to additional materials, extras, or support options.

Because onboarding is done over the phone, it might also be less expensive. On the other hand, large price differences could be caused by a student’s capacity to pay.

So, if they said $3,000 and you paid $3,000, you’d feel misled if I said I paid $1,500… however, the pricing was fair.

That being said, they don’t announce a price mainly to minimize sticker shock.

This may scare customers away before they understand your circumstances and explain what they provide. Agency Master Academy is more than a course.

Jeff says they only work with ten students at a time. I doubt it’s flexible, but surely AMA won’t be $47 with personal coaching and exclusivity. The full version of AMA with optional fees should be in the four-figure range.

Additional Costs

ScheduleOnce and Zapier are also recommended.

ScheduleOnce has a free service but an enhanced plan with greater support, while-label branding and integrations costs $10/month.

Zapier is a task automation platform with a limited free plan. Paid plans start at $19.99 monthly for more options (and automation).

One such service is Social Owl, which allows you to easily set up social media profiles, create and post material, and add client advertising, shopping carts, etc.

Who Is Agency Master Academy Good For?

Who Is Agency Master Academy For

Agency Master Academy demands commitment. It’s not a single-use download that costs less than $100. (I have a ton of those on my computer; you might as well.)

This industry demands authenticity. You work with clients who pay you in the thousands of dollars.

And it requires hard work to attract those clients.

Conversion rates are low even with good training and templates. Compared to completing it alone (without Agency Master Academy), but still low.

That is, you shouldn’t be scared of rejection; it’s all numbers.

You should also have money and not be in a hurry. This is definitely not suitable for those that need AMA to pay rent this month.

You may start a business quickly, but getting clients takes time. Your clients pay providers in 30, 60, or even 90 days.

This is a fantastic business model. It’s cheaper than most traditional enterprises and has no actual products to deal with.

“The Agency Master Academy’s products and services are not scams,” according to over a dozen entrepreneurs and credible sources.

Are There Alternatives To Agency Master Academy?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Agency Master Academy A Scam?

Is It A Scam

Time for the $1,000,000 question: is Agency Master Academy a scam?

No, not technically. They aren’t going to take your money and run off. It’s actually a decent program.

It’s just not my top choice.

The Digital Landlords program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc.) so that you can hit the ground running on Facebook, Google, Youtube, Snapchat, Pinterest, & more.

Outside of the ad training, they teach a whole bunch of skills: their proven sales process, building high-converting landing pages, email & text marketing, and a lot more.

The people running the program have an agency that does 7-figures per year, which is a major advantage over most other ad agency courses.

What if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?

And what if it only took you a week or two to get that first payment?

And what if you could double or triple that payment over the following month or two?

That’s what you get when you’re a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What Is My Top Recommendation For Making Money Online In 2022?

Make Real Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.

You don’t have to be constantly working to make money. The income you generate is recurring.

Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.

But it’s only possible to do it when you’ve separated your income from your time.

2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.

3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

4) Great Margins: Being a Digital Landlord, your profit margin is nearly 100%.

Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

5) You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other programs like Agency Master Academy, which might work out.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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