Aleric Heck is a well-known entrepreneur and digital marketing specialist who became the head of the pioneering digital advertising business AdOutreach.
In this review, I will look more closely at Heck’s work at AdOutreach and OmniPresent Retargeting to see how he has established himself as an authority in digital advertising.
Whether you are a business owner looking to improve your advertising ROI or a marketing professional interested in staying up-to-date on the latest industry innovations, this review is sure to provide valuable insights into the work of one of the most influential figures in digital marketing today.
Aleric Heck is a course that teaches you how to build your own advertising agency. The core idea here is that they’ll teach you how to not only run the ads themselves, but also how to (hopefully) build a successful business with it.
In my opinion, ad agencies are one of the best business models out there, and to be honest – they will always be needed (more on that later).
While Aleric Heck has its merits, it’s NOT my top recommendation if you’re interested in running your own ad agency.
My top program in the ad agency category is going to be Josh Osborne & Sean Kochel’s Digital Rental Method program.
Here’s the thing:
There’s a good way and a bad way to run an advertising agency.
The bad way involves only knowing how to run ads.
It may seem counterintuitive, but stay with me for a minute.
Probably the least important part of running an ad agency is actually knowing how to run ads on platforms like Facebook and Google.
It’s the things that go on behind the scenes that make a 6-or-7-figure agency.
Any monkey could take some random “template” that some guru gave them and plug it into Facebook or Google – that will not make you a 7 figure earner.
Why?
Because after a while, the market gets overwhelmed with the same message, and it stops working.
If you don’t have a system for thinking about how to run ads properly, you won’t be able to pivot.
So what’s the good way to run an ad agency, then?
The things that really separate a 6 or 7 figure agency from one that fails after a few months are:
- Having a proven sales process
- Knowing how to convert users that land on your client’s website
Let me explain why:
#1 – Most ad gurus out there have never run a 7-figure agency, so how could they possibly teach you a sales process that’s going to actually work? If you don’t have this nailed down, nothing else matters, because you won’t have anyone to run ads for!
#2 – Getting clicks on an ad is easy… getting them to actually go on and buy something from you is the hard part. If you don’t know about conversion rate optimization, landing page design, & email/text marketing, your ability to copy-paste some random ad won’t matter.
If you’ve followed me for a while, you’ll know that I recommend this ad agency program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.
The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.
I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.
The people that run it have an actual 7-figure marketing agency, so you know their systems work.
If that sounds interesting to you, check out The Digital Rental Method program here
That being said, let’s continue on to the Aleric Heck review.
Who Is Aleric Heck?
In 2009, when he was just 12 years old, IT nerd Aleric Heck used money he made from a lemonade stand to launch his channel on YouTube called Appfind. Appfind was developed to facilitate the creation of educational technology guides and evaluations of mobile applications. The films Aleric made with his Sony camcorder and iPod touch became viral very quickly.
Nevertheless, Appfind has amassed over 500,000 paying customers a few years later. Many mobile app development firms have contacted Aleric about advertising on the channel, demonstrating the channel’s undeniable commercial potential.
With an eye toward the future, Aleric wisely reinvested his YouTube earnings into his education. In 2015, he used his YouTube income to pay for his education at the Isenberg School of Management, earning a Bachelor of Business Administration degree.
By his freshman year in college, Aleric’s YouTube channel was already generating more than $120,000 per year.
In 2016, he attended the HubSpot Inbound Conference in Boston, using his position as the president of the UMass Entrepreneurship Club to arrange the trip. His goal was to acquire fresh business and marketing ideas to bring back to his entrepreneur-focused school.
How Aleric Heck Started YouTube Advertising
There was no doubt that Aleric Heck would use his newfound understanding of inbound marketing to good use. One of the mobile app developers called Aleric for guidance after witnessing his video go viral and generate thousands of downloads. After learning about inbound marketing, Aleric proposed using the same video for Youtube Ad campaigns.
Despite some initial skepticism, the developer provided $500 for the ad, and within a week, it generated a whopping 11,000 downloads for the company. They were so impressed that they offered Aleric a six-figure income and stock options, encouraging him to quit college and relocate to their Silicon Valley office. However, Aleric declined the offer and continued to be a legit online business owner.
This project opened Aleric’s eyes to the potential of all the YouTube advertising. He subsequently founded a new company called App Outreach, which eventually became known as YouTube AdOutreach.
Today, AdOutreach helps entrepreneurs and marketers create YouTube video ads that scale and grow their businesses. Aleric has also expanded his advertising efforts through his latest program, OmniPresent Retargeting, which targets major platforms like LinkedIn, Instagram, and more.
Aleric Heck’s Programs
YouTube AdOutreach
The AdOutreach program on Youtube is an all-inclusive, done-with-you advertising solution meant to help business owners and marketers launch and maintain fruitful advertising campaigns on the video-sharing platform.
If you want to create targeted video content with AdOutreach’s paid ads, this tool handles all you need, from scriptwriting through campaign administration, testing, optimization, and ad scalability.
While the pricing for this YouTube ads workshop is not explicitly shared online by Aleric, it has been suggested by multiple reviewers that the program starts at a minimum of $3,000, excluding the cost of video ad spend and Google ads.
Testimonials suggest that this cost can go up from a few thousand dollars to $10,000. To determine the exact pricing for specific needs, online business owners will need to set up a strategy YouTube Ad Campaign session with the team.
OmniPresent Retargeting
OmniPresent Retargeting was developed to work with Youtube AdOutreach to maximize both platforms’ revenue generation potential by simplifying the sales cycle.
With the combined efforts of the program’s Business and Funnels Coach and Dedicated Ads Coach, the length of your sales funnel will be reduced, allowing for a more streamlined and rapid conversion process.
The pricing for OmniPresent Retargeting is not explicitly stated on Aleric Heck’s website. However, it’s safe to assume that the cost of this program is at least twice the minimum price tag of $3,000 for Youtube AdOutreach.
In addition, it’s essential to consider the costs associated with creating ads on multiple platforms. Therefore, we can estimate that the total cost of obtaining the OmniPresent Retargeting program for your business would be at least $10,000 or more.
Are There Alternatives To Aleric Heck?
Yes, there are plenty of other business models to choose from if you want to pursue making money online. Here are just a few:
Is Aleric Heck A Scam?
Time for the $1,000,000 question: is Aleric Heck a scam?
No, not technically. They aren’t going to take your money and run off. It’s actually a decent program.
It’s just not my top choice.
The Digital Rental Method program is unique. They give you over 30 proven templates (ad copy, targeting, keywords, exact landing pages, etc) so that you can hit the ground running on Facebook, Google, Youtube, Snapchat, Pinterest, & more.
Outside of the ad training, they teach a whole bunch of skills: their proven sales process, building high-converting landing pages, email & text marketing, and a lot more.
The people that run the program actually have an agency that does 7-figures per year, which is a major advantage over most other ad agency courses.
What if you could put in a few hours of work each day (whenever you feel like it), and you were rewarded with a recurring $500-$2,000 payment for each site you put up?
And what if it only took you a week or two to get that first payment?
And what if you could double or triple that payment over the following month or two?
That’s what you get when you’re a Digital Landlord.
All you really need is a laptop and some internet.
Some of my friends are Digital Rental Method that run their 6-figure businesses from:
- Camping trips at national parks
- Beachfront in Hawaii
- On the road in a camper-van (with a pet pig!)
They focus on living an enjoyable life first, and focus on income second. All thanks to this program.
They can take weeks or months off, and money keeps rolling in.
Living happily is the top priority.
If the thought of living perpetually at your dream vacation spot interests you, using the Digital Rental Method might be for you!
What Is My Top Recommendation For Making Money Online In 2024?
I’ve personally tried all of the major online business models:
- I’ve sold fidget spinners through Amazon FBA
- I’ve drop-shipped a toilet-bowl putting green on Shopify
- I’ve sold women’s health supplements via Clickbank affiliate marketing
And I made money with all of them, so trust me when I say: there is no “perfect” business model.
Read Our In Depth Breakdown Of The Top 5 OppYouTube Courses For 2024
That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.
Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, using the Digital Rental Method is for you.
Why?
1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.
You don’t have to be constantly working to make money. The income you generate is recurring.
Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.
But it’s only possible to do it when you’ve separated your income from your time.
2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.
3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…
4) Great Margins: using the Digital Rental Method, your profit margin is nearly 100%.
Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.
Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.
5) You’re Helping REAL People: With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:
Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.
You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.
Having this type of impact on the world is what will help you sleep soundly at night.
So, the rest is up to you. You could keep looking at other programs like Aleric Heck, which might work out.
You could keep researching and researching for the next few months (or few years), never making a concrete decision.
OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.
Making a fortune while actually helping real people that need it.
If this sounds like you, click here to see how it all works.
