Online Retail Mastery Review (2022): Is Beau Crabill A Legit Amazon Guru?

By: Hope
By: Hope
Welcome to my Online Retail Mastery review. My goal is to answer common questions like: how much it costs, if it's a scam, if you can actually make money with it, & who Beau Crabill really is. The end goal is to help you understand if its a good fit for you personally, and if there are any better alternatives out there.
Online Retail Mastery


This Online Retail Mastery review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Online Retail Mastery

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Online Retail Mastery is teaching you to do.
I have absolutely no relationship with Online Retail Mastery, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with Amazon FBA.

All that being said, let’s jump into things.

Online Retail Mastery Review

The Online Retail Mastery

You probably spend much of your spare time browsing on ways to earn money online.

I’ve been there too, and so much of those online courses bombarded me with income stream promises, as if they were fairies that could grant my wishes by simply swirling a magic wand.

Nevertheless, I still believe that online selling could be the way to build your wealth. You just have to beware of online courses that give vague blueprints.

If you get swayed by those fake money-making promises, high price tags could make you broke, it certainly brings you nothing good in the end.

I don’t wanna promote any scam, so…

In this article, we’re going to dive into Online Retail Mastery program by Beau Crabill. It’s one of the most popular online retail courses on the internet.

But just because this online selling course caught the public eye does NOT necessarily mean it’s your perfect fit.

So let’s see if Crabill got proven methods to laderize your online selling career or the cost to join his team will be worth in the end.

Online Retail Mastery is pretty similar to most other FBA programs. They pitch you on the “dream” of running a profitable e-commerce business that can generate cash while you sleep.

All without having to invest much money upfront into things like inventory & advertising…

Too good to be true?

Not necessarily – Amazon FBA programs have certainly minted a few online millionaires.

It was actually one of the first online business models I made money with.

So as far as making money online goes, there are A LOT worse things you could be doing than Amazon FBA.

That being said, you shouldn’t start a business because “it’s not as bad” as some other type of business – it needs to stand on its own merits.

Choosing between the lesser of two evils always results in, ya know – evil.

So in this Online Retail Mastery review, we’re going to break down exactly who FBA is good for, and who should avoid it.

There are a few important things you need to keep in mind when considering FBA as a business:

  • Operations
  • Finding winning products
  • Time (the most valuable thing of all)

Again, it’s 100% possible to make legitimate money with FBA, but it is NOT a simple business.

Let’s talk about why:

Operations: The big pitch with FBA is that you don’t really need to do much, because Amazon handles all the heavy lifting (shipping, packing, returns, etc).

That’s cool and all, except for the fact that Amazon actually has incredibly strict guidelines that you need to follow to even be able to ship out of their warehouses – something most programs don’t tell you about in their awesome marketing materials.

This process typically takes a solid 4-5 hours alone. So unless you have a very large team, this step is going to take up a lot of your time.

That doesn’t mean FBA is bad – it just means you need to know what you’re getting into. A “passive income business” is not what you’re going to get with Online Retail Mastery.

Some courses will teach you how to outsource all of this prep to another company, but that eats into your margins significantly. Amazon is already taking 30-40% just for being part of the FBA program, so you don’t exactly have a lot of wiggle room.

Finding winning products: “Hot” products are typically only popular for a few glorious months, and then they fall off. Again, that doesn’t make FBA a bad business – it just means you need to be constantly on the lookout for the next hot thing.

If you have a supplier that you’re on really good terms with, sometimes they’ll drop you hints and tell you what’s about to trend. But this won’t happen until you have a history of making 6-figures with one another.

What this really means is that you need to be innovative and detail-oriented when it comes to staying on top of trends. You want to be the first one to the product, not the last one struggling to turn a profit off of the big-dog’s leftovers.

There’s always the option of serving the “evergreen” markets that have always been around, but to that I say: Good Luck selling meal prep containers against the Tupperwares of the world.

So – we can safely add-on another 3-4 hours worth of time each day trying to hunt for hot products.

Time: Despite what any Amazon FBA business course seller tries to tell you, when it comes to FBA (or any e-commerce business model), you’re looking at about 3 months of serious trial, error, & testing before even making $1 back.

It could easily take 6 months or more before you’re even at break even.

And this all assumes you’re actually getting it right out of the gate, which isn’t impossible with a good program – but it’s not necessarily the norm.

To be honest, it’s not uncommon to operate at a LOSS for the first year of any new business, so I’m not bashing FBA here – I’m just talking facts based on my own personal experience selling on Amazon.

But what if you could build a different (non FBA) income stream, and start seeing profits within your first few days?

I’m talking about a system that doesn’t have:

  • Inventory
  • Crappy margins
  • A 12-month wait time before you turn a profit
  • A continuous guessing-wheel trying to find “hot products”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

A stream of income that you can build as high (or low) as you feel like building it?

If that sounds interesting, you might want to think about becoming a Digital Landlord.

If you wanna see what Online Retail Mastery looks like on the inside, keep reading.

What Is Online Retail Mastery All About?

Selling Online with Online Retail Mastery

To be clear, this online retail business is just one of many courses offered by Beau Crabill. The program is intended for aspiring marketers and newbies who want to dominate the online world.

According to Beau, it’s better to sell well-known brands than introduce new stuff in the market. This Amazon guru suggests Disney, Apple, Sony, or Mattel products.

Because of that belief, expect that you’ll learn to market branded products on Amazon or eBay. Expect also to make massive investments. Note that online Retail Mastery isn’t directly associated with any of those brands.

Plus, retail arbitrage and strategies to deal with private label brands aren’t included in the scope of this program.

Is Beau Crabill A Legit Amazon Guru?

Beau Crabill 2022

Before I say that the program’s legit (or not), let’s take a close look at the man himself. After all, the product’s credibility relies wholly on him as a person.

It may sound… cringe, but business runs in the blood of Beau Crabill. As a matter of fact, most reviews call him a natural-born businessman.

Beau Crabill started earning $1,200/mo at a very young age. He purchased Nike Elite Socks at a low price and then sold them after school. His operation got so big that the principal was forced to take action and stop him.

I admire that Beau Crabill developed these strategies at such a young age. He didn’t simply settle for selling plain socks. He designed and dyed them, he knew that catchy colors would trigger his classmates to buy his stuff, and it worked.

Not just that, he jumped on eBay after the principal stopped him. They say that Beau Crabill was able to earn $10,000 at the age of 12. He also managed a $200 to $500 consistent weekly income. During that time, people were going crazy over custom-made socks.

After three years, Beau Crabill created an Amazon seller account. That Amazon gig made him a successful online marketer with $35,000 income in just a matter of 2 months.

But just like any other business, it wasn’t a smooth ride. Beau Crabill struggled to sell online because of Nike Elite Socks’ copyright claims.

Young Beau’s solution was to purchase socks from authorized suppliers. And that brings him an even more significant opportunity.

So yeah, there’s no doubt that Beau Crabill is a legit Amazon guru.

But just because he got things right doesn’t mean you will – that was a long time ago, back when you didn’t have to worry of how many sales you’ll get in a week, ’cause competition isn’t that tough.

Today, Amazon has over 10 million passionate online sellers. There’s an entrant for almost every product released.

A few clicks can destroy your ideas, designs, and marketing tactics.

What Does Online Retail Mastery Offer?

Online Retail Mastery Course

Time to discuss the Online Retail Mastery course in detail. Time to put their claims to the test and see if this Amazon FBA course is really what it’s cracked up to be.

Online Retail Mastery Program

The Online Retail Mastery Course

  • Pre-Introduction– You better not skip Beau’s intro before you proceed to the next lesson. It serves as your guide for the entire curriculum.
  • Introduction – This talks about essential inputs you should consider to be an Amazon seller.
  • Getting Sales – As the name describes, you’ll allegedly learn to make sales like Beau.
  • Shipping – It teaches you the process of Amazon’s product shipment.
  • Product Research – This tool is necessary to spot the best product and ongoing trends.
  • Ungating – Beau will teach you techniques to pass Amazon’s restricted categories.
  • Sourcing Introduction It simply gives tips about sourcing products for Amazon business.
  • Find Suppliers Module – If you want to avoid copyright infringement claims, it’s best to learn how to connect with the authentic suppliers – that’s what you’ll learn in this module.
  • Normal Stock (Work with Direct Brands) – Beau spills out three strategies to source normal stock for your Amazon business.
  • Vetting Suppliers (Bonus Module) talks about basic principles in finding suitable suppliers.
  • Working With Suppliers Module – You’ll learn to negotiate with suppliers to eventually get good deals.
  • Building Relationships With Suppliers – As an online seller, building relationships with suppliers is always an edge. You’ll get favors to avoid damaged goods delivery.
  • Misc. Details – This module discusses inventory limits, price history, storage fees, and Amazon performance management.
  • Automating Your Business – This one is a bonus module. It talks about setting up your online business, searching for the right products, and finding suppliers.
  • Bonus Module – It talks about managing and selling excess inventory.
  • Conclusion – After everything, of course, you’ll have to apply this knowledge base and sell products in the market.

Is Online Retail Mastery A Scam?

Danger Scam Alert

Time for the million-dollar question: is Online Retail Mastery a scam?

No, it’s not a “scam”, technically speaking. They aren’t going to take your money and run away leaving you empty handed.

You can make money with the program, but not nearly as easily as Beau Crabill wants you to think it is.

As with most FBA businesses, there is A LOT of work that needs to be done up-front, and there is really no guarantee of you being successful.

You’ll need to get very lucky and find an awesome product no one’s heard of, and then pump a ton of volume into it while it lasts.

Don’t get me wrong, I’m a big proponent of front-loading work now, so that you can make money later and sip out of coconuts on the beach.

But if I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produce $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of being a Digital Landlord).

Unlike Amazon FBA, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper-van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

How Much Does Online Retail Mastery Cost?

Online Retail Mastery Cost
If you want to join the Online Retail Mastery, you must be willing to invest $2,497! 

That price is your lifetime ticket to the program. However, Online Retail Mastery seldom updates tools, meaning you’ll only get replays of the modules.

That type of curriculum flow bores most students. You may get mastery of basic knowledge. Still, you’re missing out on important online business trends.

Suppose that you don’t focus on Online Retail Mastery alone, you access YouTube and other available programs to innovate your business – but that would mean your lifetime access is worthless.

I’d suggest you think twice before investing in something so expensive.

How To Ship Products In Amazon?


Fulfillment by Amazon

Beau covers Amazon’s shipping and storage process in module 3. He discussed comprehensive guidelines to send the items. You’ll learn how to navigate this platform & fulfill requirements to fully utilize Amazon FBA.

As a member, you’re eligible for Amazon Prime, where buyers get premium services nearly every month. They’re entitled to free shipping services.

Then there’s Super Save Shipping. Sellers offer free shipping for every item bought for $25. It adds up to the possibility of generating leads.

On the other hand, people don’t realize that FBAs like Online Retail seriously take a lot of risks. Every online seller must strictly follow Amazon’s strict and complex guidelines.

Not to mention that clients are easily pissed with late deliveries you don’t have control over. Worse, feedback could be mistakenly credited to your seller account.

How Do You Sell Branded Products On Amazon?

Sell Products on Amazon

It’s pretty easy to spot the best-selling items on Amazon FBA.

Most online platforms like Amazon provide a section for finding high-selling items. It’ll be easy to spot the market trends.

All you have to do is check on Amazon’s provided statistics. Based on those numbers, you choose brand-name products that are in demand.

After selecting which brand, consider reading reviews from your competitor. Then, be sure to patch up those concerns on your online store.

Plus, you probably have an advantage if you’re quick to send these products via FBA.

How To Profit On Amazon?

How To Profit On Amazon

Nowadays, most niche markets that do well in online selling undergo conducting surveys, research, forums, etc. If you really want to create a store in Amazon, you might as well use methods like that instead.

Homemade products, custom-made items, or jewelry trinkets could give you more income leads; however, you have to work constantly actually creating those items.

Assuming that your brand item is linked to bestsellers. Amazon provides suggestion columns that display related items, which eventually caught buyers’ attention.

One thing is needed: You find suppliers to source your product and make it known on the market.

Alibaba is a great site to find products you can sell under your own brand. And though you could source products for a cheaper price, the quality often suffers, which means people probably won’t trust your brand for a while.

You could also try wholesaling to get your hands on your preferred brands. I know you can find them on the internet. You could even visit their physical store and check the product’s quality. This process, however, is more expensive than you think.

Either way it’s a tiring process – make sure to sell all the items, or you’ll find yourself in even more debt than before.

The Verdict on Beau Cradbill

The Verdict

So, what’s my final take on Beau Crabill Course?  

Here are my final thoughts on this Online Retail Mastery review:

Beau Crabill provides a complete basic toolset for you to build an online business. He’s one of those gurus who walk the talk and teach based on their real experiences.

He’s pretty vocal about earning an average of $300,000 per month, whereas other gurus put vague claims on their profits.

So if you ask me, this business is a good one. But given the pitfalls of FBA in general, I’m not sure if it’s worth your 2,500 dollar investment.

For newbies, it’s wiser to start small than immediately sign up for pricey programs like Online Retail.

What Is Our Top Recommendation For Making Money Online In 2022?

Make Money Online for 2022

I’ve personally tried all of the major online business models:

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.

Here’s Why:

1)Time: If you’ve got a spare hour-or-two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With Amazon FBA, you don’t technically own the customer base.

Amazon could literally shut you down overnight. They have a history of kicking suppliers off their platform, or stopping payouts to affiliates for certain products once they’ve built their own.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Big Margins: With FBA, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with Amazon FBA, you would need to sell twice as much inventory, or double your profit margins. And I can guarantee you (from my fidget-spinner FBA days), that’s a lot harder than a few clicks & a phone call.

5) You’re Helping REAL People: My biggest gripe with FBA is that you’re basically only helping yourself. The world doesn’t need another B.S. gadget to consume.

It’s cool in the short term to make a quick buck, but in the long-term, it gets really old, really fast.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

We’re not helping Jeff Bezos shoot another rocket into space – you’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other FBA programs like Online Retail Mastery, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.