Ecom Empire Builders Review (2022): Is Peter Pru an Ecom Genius?

By: Hope
By: Hope
Welcome to my Ecom Empire Builders review. My goal is to answer common questions like: how much it costs, if it's a scam, if you can actually make money with it, & who Jono Armstrong really is. The end goal is to help you understand if its a good fit for you personally, and if there are any better alternatives out there.
Ecommerce Empire Builders Review


This eCommerce Empire Builders – Peter Pru review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for eCommerce Empire Builders - Peter Pru

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business eCommerce Empire Builders – Peter Pru is teaching you to do.
I have absolutely no relationship with eCommerce Empire Builders – Peter Pru, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with dropshipping.

All that being said, let’s jump into things.

Peter Pru has been targeting people who want to try the dropshipping business model for a while now. He launched Ecommerce Empire Builders, which allegedly provides a step-by-step tutorial in building your own eCommerce business.

You probably consider this platform when looking for ways to make money online, but you maybe can’t decide yet if this is worth purchasing. Then you wonder if Peter Pru can help you establish a successful eCommerce business or if it’s just another sketchy online business.

Worry no more! I’ll walk you through everything you need to know about eCommerce Empire Builder. Does it offer a working blueprint? Is it your chance to be a six-figure earner? Scroll down to find out!

Ecommerce Empire Builder is pretty much your standard dropshipping course.

If you’ve followed my blog for long, you know that I don’t like dropshipping as a business model for a few different reasons.

That being said, it IS possible to make money with it, so I want to give you an honest review of this particular program.

But first, let me clear the air on one important thing:

Dropshipping has never been – and will never be – a passive, recurring business. No matter what the guru might tell you, it requires constant work.

I’m telling you this from my own personal experience running several dropshipping stores on both Shopify AND Clickfunnels.

If you’re looking for a business that you’ll need to be super active in, dropshipping might be for you.

If you want to make money while you sleep and travel the world, dropshipping just isn’t it.

The main reason?

To have real success with dropshipping, you need a bulletproof system for finding the hottest new products before anyone else.

In the very best case scenario, you have a relationship with your supplier, where they give you a heads up on products that are about to pop. These relationships don’t typically come around until you’ve done 6-figures in business with the supplier.

In the worst case scenario, you’re testing a bunch of products with ads, losing money until you find that one winner.

I’m not saying dropshipping is a bad idea based on that alone… most businesses require you to lose money before you actually make money, so it’s somewhat normal.

But let’s assume you DO in fact have the next fidget-spinner craze product, months before anyone else knows about it…

That’s great! But now you’re gonna need to get people to buy it.


  • Tens of thousands of dollars in ads
  • Tons of time spent split testing to find the best landing page variations, best product descriptions, best ad copy, best ad videos, etc.

Again, some people thrive on that and love it. So if you’re looking for that level of constant testing and gambling, it might be a good fit.

It’s also worth calling out that Facebook has a track record of banning you FOR LIFE from advertising on their platform for dropshipping.

Think about it: it ruins a user’s experience with Facebook when a product shows up 45 days after they’ve ordered it, and is nothing like the product they thought they were buying.

So Facebook would rather ban you from their platform than risk a bad user experience.

Suffice to say, it’s a lot of stress for not-alot of payback.

As someone that actually ran a dropshipping business, I can tell you from personal experience that your time can be better spent with other business models.

If you’d prefer a business model that generates recurring, semi-passive income, you may be interested in becoming a Digital Landlord.

This means:

  • No sketchy suppliers
  • No razor-thin margins
  • No banned ad accounts
  • No super angry customers
  • No spending $10K testing an ad campaign

It’s something that you could make anywhere from $2,000 – $10,000 with consistently, month after month.

A stream of income that you can build as high (or low) as you feel like building it.

If that sounds interesting, you might want to think about becoming a Digital Landlord.

For the Ecommerce Empire Builder Course review, let’s keep reading.

Ecommerce Empire Builders Review

Ecommerce Empire Builders Reviews

Peter Pru sells his Ecommerce Empire Builders course to anyone who wants to start a successful dropshipping business. If you’re a newbie or have been in the industry for years but couldn’t get to at least five or six figures, eCommerce empire Academy wants you in.

Peter Pru appears to have mastered dropshipping business. His acquired knowledge through years of experience gives him the confidence to reach aspiring students.

He devised a structured plan for E-commerce and named it Six-Figure Funnels. After quite some time, he decided to change it to eCommerce Empire Builder, which I think is a good step forward approach. People often recognize the new name of the program.

Even though this online business claims to provide up to a $100K Sales Funnel, Peter’s masterclass course is similar to the usual dropshipping business. The only difference is that you don’t have to do everything yourself. After all, what’s the purpose of a guru and a mastermind class if not to make it easier for you?

Ecommerce Empire Builders requires you to take your online business on Shopify. It’s where you post profitable products and run promotions that pique buyers’ interest. More than 80% of drop shippers prefer this method. However, due to tough competition, success is never guaranteed.

According to Peter, taking Ecommerce Empire Builders Academy makes it much simpler. You don’t have to strategize everything from product selection, quality, transaction, and campaign ads – a duplicate of his sales funnel will be provided.

If you want to know more about it, Peter Pru offers a free masterclass to discuss dropshipping sales funnels. You have to sign up on his website and watch the training tools as long as you want.

It’s a common tactic to encourage students to get premium access until they find themselves in a loop of spending tons of cash, hoping to squeeze as much value out of every student.

Let’s clarify: I’m not stopping you from getting the upsells. I simply recommend making every last penny count.

If you could invest the money into something that would make realistic returns, why not try it instead? It’s wiser to grow your money first before joining a capital-intensive business.

How Much Does Ecommerce Empire Builders Cost?

Empire Builder Price

The purchase price of E-commerce Empire Builders starts at $1,997. You can either pay in full or grab their installment plan. All you have to do is pay $597 upon signing up, then complete the payment with zero interest before finishing the course.

Plus, Ecommerce Empire Builders offers a 30-day money-back guarantee. Just make sure to meet their terms and conditions. Otherwise, your refund request will be voided.

The company has become strict when it comes to its refunding policy. ECommerce Empire Builders team is dedicated to avoiding non-committed students who only sign up to get pre-recorded videos and later ask for a refund.

However, if it’s just really not suited for you, fill out their request form, and you might be able to get your $1,997 back.

What Does Ecommerce Empire Builders Offer?

Ecommerce Empire Builders Academy

As you knowDropshipping is a customer order method that doesn’t require a business to have all its products in stock. Instead, they have to sell the item and forward the sales order to a third-party supplier, who delivers it to the buyer.

Ecommerce Empire Academy, therefore, fits everything into six modules. You’ll learn about dropshipping and sales funnels at your own pace.

Each module contains pre-recorded training videos aiming to skyrocket your current sales and build a successful eCommerce business like Peter Pru.

For this eCommerce empire builders review, I’ll discuss each module to guide you in choosing the best E-commerce course.

Module 1: Foundation

Ecommerce Empire Mindset

If you want to earn more money but are quite skeptical about e-Commerce or dropshipping, you shouldn’t skip the first part of the module. Empire Builders intends to teach you the right perspective about dropshipping.

Peter believes that having a positive outlook serves as a solid ground to hit six figures. Without the proper foundation, newbies have a tendency to quit after a few months of operating the business online.

Peter discusses what to expect and what to focus on. Generally, He prepares your mind for dropshipping operations in this module.

Module 2: Sales Funnels

Sample Sales Funnel

The second module establishes the next step approach to e-Commerce. Aside from presenting the company’s sales funnel, you’re also given basic concepts on how to target potential customers.

The following are covered topics to market your product:

  • Plug-and-play templates to turn cold leads quickly
  • Increase your converted sales up to 30%
  • Get monthly autopilot commissions from clients
  • Make your business stand out
  • Make your competitor’s buyers your own prospects

Module 3: Email Marketing

The Power Of Email Marketing

Empire builders consider Email Marketing as one of the most powerful marketing channels. According to Ecommerce Empire, this channel is the key to a successful sales funnel. You can easily promote your products and services in a few clicks.

In module 3, you’ll learn how to set up an email marketing account and integrate it with other emails. Peter teaches how to directly target clients through the use of email.

You can avail of ClickFunnels’ email marketing for only $299. However, the GetResponse auto funnel is more pricey, and it should always come when you set a plan with ClickFunnels.

Module 4: Influencer Marketing

Promote Your Brand

This module teaches social networking to take your sales to the next level.

It basically uses social media platforms to keep connected with friends, family, or colleagues. Facebook and Instagram are the most popular social networking platforms in the US.

Marketers utilize social media to raise brand awareness and encourage brand loyalty. You can select influencers who will hype up your sales pitch.

It’s a good way to market your product since the audience looks up to these people. Influencers can make your item and company trustworthy, depending on their tactic.

Everything you need to know about influence marketing is included in module 4. Peter will teach you where and how to get them, plus the average cost you need to invest in this type of marketing.

Module 5: Facebook Ads

How To Do Facebook Advertising

Almost every prospective customer uses Facebook, so it’s essential to know how the adverts work on this platform. Facebook ads are a type of display ad that can only be seen by people who have been chosen by Facebook’s targeting tools.

Through this, Peter Pru claims that you can skyrocket your sales within a few months. It’s a must-have for anyone who wants to enter into E-commerce.

To reiterate, Peter teaches you how to run Facebook ads and make satisfying commissions in module 5.

Module 6: Scaling Business

Grow Business Online

Module 6 generally teaches Peter’s tips and tricks to scale your business up to 7 figures. He’ll allegedly reveal hacks on how to crush your monthly quota in E-commerce. You may end up having millions of sales through his presented sales funnels.

I personally believe that it’s a great way to encourage marketers to scale their business to a million sales. But what Peter doesn’t spill is that it’s not a get-rich-quick scheme. Reality speaking, it takes years of patience and hard work.

Is Ecommerce Empire Builder Scam Or Legit?

Beware Of Online Scammers

So, time for the question you’ve been waiting for: is Ecommerce Empire Builders a scam?

No, not technically speaking. They aren’t going to take your money and ride off into the sunset without delivering you access to their course.

It’s 100% possible to make money with this program, but it’s not nearly as simple as Peter Pru wants you to think.

There is A LOT of upfront work to do, and no guarantee of success.

Don’t get me wrong – I’m all for doing hard work now so that I can collect checks in the future.

But if I’m going to spend 3 months of my life working super hard & spending thousands of dollars, just to break even… it’s just not worth it (in my opinion).

Think about it: what if you worked that same 3 months with just an hour or two per day, and in return you could collect a $500-$2,000 check that continues to come in every month?

Even better, what if you could actually get that first check in as little as a week?

And what if you could double or triple it over the next month or two?

That’s what you get when you rent digital properties as a Digital Landlord.

All you really need is a laptop and some internet.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper-van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

Who Should Join The ECommerce Empire Builders?

Empire Builders Targets

Peter Pru claims a flagship E-commerce course that provides, in his opinion, an ultra profitable business model. The good thing is it’s suited for anyone interested in online selling.

So whether you’re a veteran or a newbie, you’re freely welcome to join Ecommerce Empire Academy.

According to Peter, dropshipping is the perfect model to make money online. He’s committed to teaching marketers about running ads and driving traffic. As a marketer, you should understand how a little bit of change in upsells and downsells affects product sales.

So if you don’t have knowledge about it, you are encouraged to sign up for the program.

Who Is Peter Pru?

Introducing Peter Pru

Peter’s lifestyle simply reflects his newly obtained wealth. You can spot him next to a luxurious car through YouTube videos and other internet sources.

You may think that he has it all together, but the thing is, it wasn’t an easy ride.

Peter Pru first began e-Commerce at 18 yrs old. Unfortunately, it turned out to be a source of frustration. Just like any other successful entrepreneur, he has had his ups and downs. He would make sales only to go back to zero the next month.

It took him years of hard work and experience to finally build a good fortune in this business.

Peter Pru first took a shot at Amazon FBA. As you know, FBA works on product shipping and orders fulfillment. At that time, he’s already making 80k monthly sales only to have his business shuttered.

Peter believed that online sellers make wealth for Amazon FBA instead of building your own wealth. You can’t fully control everything on that platform.

After some years, he discovered that the combo of dropshipping and ClickFunnel can amass consistent monthly sales for real. He even hit $1,000,000 using a single funnel.

This success motivated him to finally build Ecommerce Empire Academy and reach anyone who wants to learn about dropshipping.

If you want to find out more about Peter, you can check his YouTube channel. That’s where he often shares stories and updates. As of this writing, he has over 50K subscribers.

Is Peter Pru The Best E-commerce Guru?

Is Peter Pru A Genius Guru

It’s pretty evident that Peter runs a successful e-Commerce business. In fact, he managed to pull off a million income for several online businesses.

According to Peter, his goal is to make others build their wealth through E-commerce. But does it mean he’s the best guru out there?

If based on the website success stories, I can say that Peter’s course is actually pretty good! However, both of us can agree that the reviews might be a bit biased. I’m still trying to find other sources like YouTube testimonials, but I couldn’t find any.

To be fair, I acknowledge Peter’s expertise. He’s a Clickfunnels comma club awardee, meaning to say this dude already created 2 funnels with a million dollars income. That’s probably where he gets his confidence to promote Ecommerce Empire to a vast range of marketers.

Can You Make Money With ECommerce Empire Builders?

Money In Ecommerce Empire Builders

Yes, anything is possible in this business.

But suppose you’re dedicated to pursuing Empire Builders. In that case, you should prepare yourself for hardship and struggles that may come along the way – even Peter experienced it when he first started out.

You can definitely get revenue using Ecommerce Empire, but it isn’t something you can build in a few clicks. You have to invest time and effort. Be prepared for stress for at least the first few months.

Now, don’t get me wrong…

It’s not impossible to make money with the ECommerce empire. Still, if you’re gonna put in the amount of grueling work to do this business (which, trust me, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

Something that skyrocketed many online businesses by at least $40,000 per month. A program that’s so simple that making money really does become second nature.

What Are The Upsides And Downsides Of Ecommerce Empire Builders?

Ecommerce Empire Pros And Cons
Pros and cons concept of decision making process. Listing positive and negative for a business solution. Folder with paper and pencil. Flat vector illustration

The Upsides

  • It offers a full refund if you’re not satisfied with the course or in any way doesn’t return the value of your investment.
  • Only a few people might be able to take advantage of this opportunity.
  • If you find it hard to make the total purchase price, there’s an installment plan option.
  • Sales funnels are provided to drive businesses.
  • Ecommerce Empire Builders gives your money back in exchange for at least 2 referrals.

The Downsides

  • Ecommerce Empire misleads people into believing that they can get high returns quickly.
  • The selling price is somehow high for a dropshipping course.
  • You can’t get training or other services unless you purchase upsells
  • To be eligible for a full refund, you must provide valid reasons why you find it unhelpful.
  • Peter has the final say if you’re entitled to a refund. Honestly, his mood could affect decisions if you’ll get your money back or not

Ecommerce Empire Builders Review: FAQs

E Commerce Empire Builders

Is It Worth Purchasing?

I find Ecommerce Empire Builder a bit pricey, especially if you can learn most topics online for free. I suggest you sign up first for their free training, subscribe to Peter’s YT channel, and get his Ecommerce Empire book.

In this way, you get the same concept of dropshipping and the Empire Builders’ sales funnel.

Does It Offer A Refund Policy?

As mentioned, eCommerce Empire Builders gives all students a 100% money-back guarantee. You have to fill out the form and state why you wouldn’t like to continue the program.

Depending on Peter’s decision, you’ll wait 30 business days to get a full refund.

How Much Does ECommerce Empire Builders Cost?

It only takes a cheap price of 49 bucks to access cheatsheets, DFY templates, funnels, and ad hacks. However, as I stated above, eCommerce Empire Academy costs a total of 1,997 dollars. It promises to scale your Ecom biz up to 7 figures.

What’s ECommerce Empire Builders?

It’s a mastermind course built by Peter Pru. He created the Ecommerce empire Builders to share his dropshipping and e-commerce expertise. His formulated sales funnels are available for anyone who’ll join the program.

Peter also offers a free masterclass to launch your sales funnel and grow your income to the next level.

What Is My Top Recommendation For Making Money Online In 2022?

Best Way To Make Money Online

I’ve personally tried all of the major online business models:

  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve drop-shipped jade rollers via Clickfunnels
  • I’ve sold fidget spinners through Amazon FBA
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


1)Time: If you’ve got a spare hour-or-two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With dropshipping, you don’t actually own anything. You can’t control your product quality, or even what the package looks like when it shows up.

Technically you own your Shopify site… but ad platforms could shut you down on a moment’s notice… so you don’t really have much control there.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Fulfillment: Alright, so you don’t have any inventory… but that worry has been replaced with the pains of overseas fulfillment.

That means your customer is going to have to wait 3-4 weeks to receive their order.

Then add in the current global supply chain woes… and you’re looking at 5-6-7 weeks!

Then the customer slaps you with a refund, and all of that time spent testing and spending money on ads was for nothing.

You don’t have to worry about any of that when you’re renting out digital properties.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with dropshipping, you would need to sell twice as much inventory, or double your profit margins. And I can guarantee you (from my shopify dropshipping days), that’s a lot harder than a few clicks & a phone call.

5) Big Margins: With dropshipping, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

6) You’re Helping REAL People: My biggest gripe with dropshipping is that you’re usually finding some product that’s complete garbage, and are tricking people into buying it. It provides no real value to them, or to the world in general.

It’s cool in the short term to make a quick buck, but in the long-term, it gets really old, really fast.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with.

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If we can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put FOOD on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other dropshipping programs like Ecommerce empire Builders, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.