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Lead Flipping Review (2022): Is Lead Generation A Legit Business To Start?

By: Hope
By: Hope
Welcome to my Lead Flipping review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Lead Flipping Review


This Lead Flipping review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Lead Flipping

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Lead Flipping is teaching you to do.
I have absolutely no relationship with Lead Flipping, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with lead generation.

All that being said, let’s jump into things.

What if you could start a prosperous company without having to sell a product and yet earn a lot of money?

You may produce and market new goods and services via a lead-generating company for a little cost.

Selling leads is an excellent option for many professionals to supplement their income. Lead generation is perfect for bloggers, entrepreneurs, coaches, and anybody else with a website.

Lead generation is a terrific method to make money from home, but it doesn’t happen overnight. It requires hard work.

Lead Flipping teaches you an online business model known as “lead generation.” In my personal opinion, this is probably the top business model out there.

While Lead Flipping has its merits, it’s NOT my top recommendation if you’re interested in Lead Generation.

My top program in the lead generation category is going to be Josh Osborne & Sean Kochel’s Digital Landlords program.

The thing is: there’s a good way and a bad way to run a lead generation business.

The bad way is using outdated SEO tactics and sketchy “black-hat” Google My Business listings to send phone calls to local businesses.

This leaves you at the mercy of Google’s search algorithm updates, which has a history of ruining lead generation empires in a single day.

I have friends that have gone from $50K/mo in passive income down to nearly $0 because their listings got suspended (and they never got them back!)

Every guru out there has “their secret method” to “ensure” Google doesn’t slap you down with a huge penalty. Well, to that, I say good luck fighting a $200 billion per year tech giant.

The good way to do lead generation, is building assets that YOU own, while playing by the rules and giving companies like Google and Facebook what they desire most – relevancy.

In this model, you build high-converting digital assets (like a landing page) and push high-quality customers through them. You then flip these customers to a client willing to take them, and charge a fee for making the connection.

You’re kind of like a… lead dealer.

If you’ve followed me for a while, you’ll know that I recommend this lead generation program, because it helps my boyfriend and I personally make over $20,000/mo on autopilot.

The cool part is that it shows you pretty much exactly what to do to create a recurring revenue stream, that can bring you in anywhere from a few thousand, to $10,000+ per month.

I really like how you can build it with only an hour or two each day, and you can grow it as big (or small) as you want to.

If that sounds interesting to you, check out the Digital Landlord program here

That being said, let’s continue on to the Lead Flipping review.

What Is Selling Leads Online?

What Is Selling Leads Online

Leads are not a new commodity, but the comprehensive real-time lead selling approach provides income streams to certain firms and is the cornerstone of many others.

Instead of charging an hourly fee or a proportion of media buys, you promote to create leads and then sell them as a product on a per-lead or per-sale basis.

If you’re unsure whether selling leads online might be a good fit for you, I have covered everything you need to know below.

What Is Lead Flipping?

What Is Lead Flipping

When a local business generates leads and sells them to the right company, it’s called lead flipping.

For example:

  • roofing
  • plumbing
  • towing
  • landscaping

It’s all about selling businesses sales leads, though.

If you have been operating as a freelance SEO, PPC, or Social Media marketing specialist, you should consider expanding and converting your passion into a business.


You can flip leads.

How Do You Get Into Selling Leads?

Once you’ve established a lead generation business, you’ll need to take the appropriate actions to expand your operations. Lead generation is the only way to develop your company and make more money.

1. Select A Niche For Generating Leads

Select A Niche For Generating Leads

Choosing an area of specialization is the first step in creating a scalable lead-generating company. Short-term loans, for example, rely heavily on lead generation services. Thus it’s a good idea to focus on that market.

Lenders make short-term loans to customers that need money quickly. Borrowers of short-term loans are frequently repeated customers, which benefits small businesses. Because these loans are simpler to qualify for than traditional loans, getting leads may be easier. Every year, more than 10 million Americans apply for payday loans.

There are more payday lending stores in the United States than McDonald’s. That means there is more than one buyer out there for your leads. Payday loan companies make over $46 billion in loans annually and receive approximately $7 billion in fees. The industry’s profitability and stability make it an excellent choice for affiliate marketing, with qualified lead sellers earning more rewards than those specializing in other areas.

Before deciding on an industry, do your homework. You don’t want to waste time on the wrong industry because it can take time to establish a captivated audience and start generating high-quality leads.

2. Create A Marketing Strategy

Create A Marketing Strategy

Choosing a lead-generating strategy is an important part of becoming a lead seller. Instead of relying on paid and organic promotion, several lead generation companies use various systems.

You may not have the time or experience as an independent lead seller to build various strategies for lead generation. Instead, you can pick one and master it.

Google Ads, Facebook, and YouTube are all popular paid marketing channels. For several sectors, Facebook is the most cost-effective approach to creating leads because the cost per click is frequently lower than Google Ads.

Google Ads, on the other hand, has greater conversion rates. It may be more expensive per click, but it may take fewer clicks to get a lead than on Facebook, where it is easier to sell direct-to-consumer products rather than generate form submissions.

Google Ads lets you reach out to active buyers or folks actively looking for the product you’re marketing. Unfortunately, Google Ads has prohibited cash advance ads, so if you want to generate high-quality leads for the short-term loan market, you’ll have to utilize Bing instead.

Facebook allows you to reach out to passive candidates and provides more targeting choices. You can contact customers who aren’t actively looking for the product you’re offering but have expressed an interest in it or who meet the demographics of previous customers.

Email marketing is one of the greatest, if not the best, lead generation channels. The idea is to create a list of potential customers. This list can be generated through a blog or newsletter, but some companies will supply prospects for a price. A marketing automation system will be used to generate leads through email marketing. The cost of these tools varies substantially. A tool like MailChimp or Constant Contact may suffice if you’re just starting out. As your business grows, you might need more comprehensive tools like those offered by Marketo and HubSpot.

In addition to paid channels, organic means such as blogging can be used to create leads. If you can construct and rank a website for high volume, relevant search terms, you can get leads for little or no money upfront. Depending on the sector, ranking a site on Google can take several months, if not years.

Different industries have varying degrees of competition. Companies in the most competitive areas are frequently the ones most in need of leads. They pay more per lead, but getting leads may be more difficult depending on your skill level.

3. Look For Opportunities To Monetize Your Leads

Look For Opportunities To Monetize Your Leads

Once you’ve figured out how to generate leads, you’ll need to find methods to sell them. Diversification, information gathering, and tracking down the highest-paying customers are all made possible by using many lead buyers.

Some buyers put a limit on the number of leads they will accept. You may have leads that go unworked if you just work with one buyer. Working with an affiliate network or lead-generating company will allow you to reach several buyers simultaneously without having to do all the work of creating a network yourself.

Sometimes, you can repurpose your leads for new sectors by adding different fields to your website’s form. For example, if a consumer is looking for a payday loan, they may also want to check their credit score. You can include a line on your form that says, “Request your free credit report,” where the customer can choose whether or not to receive a credit report.

How Do Lead Generation Companies Sell Leads?

How Do Lead Generation Companies Sell Leads

You’ll need a web form to gather information about your prospects if you want to sell them. As a sole proprietor, you must create a landing page that captures lead information. An affiliate network or a lead generation company may provide you with a white-labeled website to which you can drive users to create leads.

A white-labeled website is a straightforward website or landing page designed by networks for lead sellers. The network creates the domain name, models the site after existing lead generation sites, creates the lead generation form, and hosts the site.

Depending on how the site was designed and your relationship with the network, you may or may not alter the material on the site.

Different sectors buy leads in different ways. They also necessitate distinct lead data. It’s critical to know what the lead buyer is looking for, which is legally required to divulge in a web form and other operational elements. These particulars can help the lead buyer avoid problems in the future.

As a lead seller, you must also provide consumers with proper disclosures. You can obtain disclosure information directly from the buyer or the network you are dealing with. It’s critical to obey all U.S. rules and regulations while gathering and transferring customer data. Reviewing the General Data Protection Regulation (GDPR) guidelines will provide you with most of the information you want.

To create your website, you must combine your website form with your selling network. Most networks will offer technical assistance and will assist you in integrating with their lead buying system, often known as a ping tree.

Short-term loan lead purchasers frequently employ ping trees. A ping tree functions as a real-time lead auction. Moreover, several buyers have formed alliances with the network or lead generation company. These purchasers supply lead filters, the parameters they need to purchase a lead. They can also set lead limits and minimum and maximum bids.

The information is delivered to the ping tree when you generate a lead using your web form. It then shows buyers a fraction of that information, beginning at the top of the tree.

Buyers agreeing to pay more per lead are at the top of the ping tree. As the lead progresses down the tree, the price decreases.

If a buyer has reached their lead purchasing limit, they will be removed from the ping tree and will not be shown additional leads. This implies that your leads will only be presented to customers interested in buying leads.

Although it may seem lengthy, the lead purchase process takes only a few seconds.

After completing the form, the consumer is directed to a loading page where they are informed that their request is being processed. A user’s normal wait time is less than a couple of minutes. Customers will be directed to a thank you page if they purchase their data.

The conversion will be shown in your affiliate dashboard if your lead is purchased. You must invest in tracking software if you don’t deal directly with a network.

It’s critical to track your revenues to optimize your campaigns. If your leads sell for a low price, their quality may be low. To create more quality leads that sell at a higher price, you may need to modify the content you publish or the targeting on your campaigns.

How To Sell Leads

How To Sell Leads

1. Organize Your Lead Offering

First, you must decide what your product will be if you want to sell leads. One or more lead verticals must be chosen.

2. Generate Leads To Sell

It’s time to start collecting the leads you’ll sell after you’ve created a foundation for your lead offering. When it comes to attracting new customers, there are two basic techniques.

Lead Generation: This is the most typical lead generation approach and is the choice that most marketing gurus prefer.

Buying Leads: Many lead sellers purchase leads to supply or enhance their lead flow.

3. Create A Buyer Network

After you’ve defined your lead offering and determined how to acquire your leads, the following stage is to build a network of buyers who will buy your leads. This is one of the most crucial and tough aspects of developing your lead selling process. If you intend to establish a long-term lead selling business, be prepared to devote a significant portion of your initial and ongoing efforts to discovering and working with your lead buyers.

4. Create Lead Distribution Logic

You must choose the lead distribution logic that will be used. The real-time lead distribution used to be pretty uniform, but the new distribution logic now allows you numerous options for maximizing earnings and optimizing lead flow.

5. Create Lead Purchase Options

Finally, you must define and customize the lead purchasing choices you provide to your clients.

Can You Make Money Flipping Leads?

Can You Make Money Flipping Leads

Lead flipping could be a profitable new revenue source for you and your company.

Lead flipping is also known as lead brokering. Leads are in high demand in a variety of businesses.

Consider the following industries: mortgage, insurance, solar, home renovation, personal, business, and vehicle loans, to name a few.

To survive and flourish, each business requires a consistent flow of leads.

What Does A Lead Broker Do?

What Does A Lead Broker Do

A lead broker is a business or a person that purchases leads to resell them to their own network of customers.

The lead broker (a.k.a. lead aggregator) is a middleman who connects the lead generator and the end-service provider.

Following the lead purchase, the lead broker deducts a modest margin from the lead price before they sell the lead to one or more customers.

This entire process is done in real-time via server-to-server communication between the lead seller, lead broker, and lead buyer.

Is Lead Generation Business Profitable?

Is Lead Generation Business Profitable

A lead generation system is unquestionably profitable for those who generate more leads and those who require lead details.

Businesses cannot live in the absence of potential prospects and customers. A solid lead generation effort enables them to market their products and services to suitable buyers like local business owners.

A lead could be worth far more to a B2B company than the cost of generating the lead, and if the lead converts, the lead will be lucrative for the company.

Similarly, people who generate leads, whether in-house or outsourced, are compensated for their efforts.

It’s a win-win situation for both the buyer and seller and worth the effort.

How Much Does A Lead Sell For?

The average cost per lead was $198 in 2019.

On the other hand, the cost per lead varies greatly based on the business, your target market, and, of course, the competition in your industry.

How Much Is A Lead Worth?

How Much Is A Lead Worth

There are two methods for determining lead value, depending on how your company works:

Lead Value = value of sale / # of leads

Lead Value = average sale X conversion rate

According to the first method, if a sale is worth $2,000, but you only make one sale out of every five leads, the strict value of each lead is $400. If, on the other hand, the lead generates three referrals, the total number of leads is four, and that lead is truly worth $1,600.

Similarly, according to the second approach, if a sale is worth $2,500, but your conversion rate is 20%, the strict value of each lead is $500. If the same lead generates three referrals, the lead is actually worth $2,000! More qualified leads can sell higher.

Is It Legal To Sell Leads?

Is It Legal To Sell Leads

Always ensure that you’re handling lead data in a way that complies with the country’s regulations where your company and lead purchasers are located.

Even if you believe you are in the clear, I recommend reviewing the laws and rules that may apply to your lead generation activities before investing too much time or money into your new venture. This means scheduling a meeting with a lawyer familiar with the laws associated with marketing, sales, and lead generation as a business.

Can You Still Make Money With Lead Generation In 2022?

Can You Still Make Money With Lead Generation In 2022

Yes, you can still make money with lead generation in 2022.

People are building and ranking new sites in new markets every single day!

SEO as a whole has not really changed over time. The process of ranking a site has stayed virtually unchanged. If you write good content, apply good backlinks, and have good citations…your site will never be affected… only strengthened.

Now more than ever, businesses are also looking for leads, especially considering the disaster that was covid-19.

With people googling more and looking at billboards less, now is as good a time as any to get started with organic lead generation!

What Is My Top Recommendation For Making Money Online In 2022?

Make Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I have an actual lead generation business
  • I’ve sold fidget spinners through Amazon FBA
  • I’ve drop-shipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.


1)Time commitment: If you have an hour or two per day, you can do this. Even if you want to drop everything and commit fully, that works too.

You don’t have to be constantly working to make money. The income you generate is recurring.

Imagine taking off for a month to places like Hawaii, Paris, National Parks, & other spots people only dream about – all while collecting dozens of little $500-$2,000 checks. It’s like a dream come true.

But it’s only possible to do it when you’ve separated your income from your time.

2) Complete control: You completely control everything, which means no one can take your business away from you. This is a huge difference from other lead generation models, where Google can end you at the snap of a finger.

3) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

4) Great Margins: Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

5) You’re Helping REAL People: When you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other lead generation programs like Lead Flipping, which might work out.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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