Dotcom Secrets Review (2023): Best Guide To Online Business Or Just A Scam?

Updated On: November 29, 2023

Welcome to my Dotcom Secrets review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Dotcom Secrets Review

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Table of Contents

Program At A Glance

What I liked
Awesome Introduction For Marketing Online
Extremely Affordable
Reputable Leader
What I Didn’t Like
You Will Be Upsold
Market Is Saturated

DotCom Secrets is more than just a book about online marketing. It’s a step-by-step guide to some of the finest techniques for generating traffic and converting it into sales.

It’s made to encourage you to get started on your online marketing campaigns.

Although this book was published in 2015, its evergreen content is still relevant today and will be for the coming years.

It was given the tagline, “The underground playbook for growing your company online.”

And it is exactly that!

If you’re looking to build an online company, grow your current company, or determine your target market, this book is a must-read.

You’ll be amazed at the ideas that start going through your mind as you read it.

Fair warning – you’ll need to read this book more than once to grasp the concepts within the book fully.

It’s almost so simple that it leaves you wondering why you hadn’t thought of it in the first place.

Alright, so Dotcom Secrets doesn’t exactly fit into a nice category.

At the end of the day, online marketing is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this. Still, I would look elsewhere if you’re interested in taking years out of your life to experiment with an unproven business model.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Rental Method program

But, if you’re hard pressed to jump head-first into an off-the-wall business model, let’s continue to my full breakdown of Dotcom Secrets Book.

Who Is Russel Brunson?

Who Is Russel Brunson

One of the best marketers today is, without a doubt, Russell Brunson.

He enjoyed watching TV commercials and reading junk mail when he was 12. He still has the same drive now and feels that the key to success is to inspire others.

It wasn’t an easy road to get to where he is now. He’s faced a lot of setbacks, but they’ve served as the foundation for his success.

Russell shares these failures with you. 

He created his first product in college, “How to make potato guns.”

He started making sales and using Google advertising to generate a good income for a college kid.

Then Google changed its algorithm, and his business was gone. It costs way too much in advertising to make a profit.

This was just one of the many setbacks he experienced.

But then he figured it all out.

Today, Russell Brunson has sold almost everything possible, from coaching products, books, t-shirts, supplements, and more. He’s worked with some of the biggest names in marketing – Dan Kennedy, Grant Cardone, Dan Lok and the list goes on and on.

He’s helped other online businesses grow their business and enter into his Two-comma club through these techniques and ClickFunnels.

He’s one of the co-creator of ClickFunnels. This company was founded in 2014 and is already worth over 400 million dollars. The most amazing part is that they built this $400 million business without loans.

It was self-funded.

And he shows you how you can do this yourself.

Russell Bruson believes that the way to make money is to teach others. And he has a unique gift of helping even the difficult things make sense.

What Is Dotcom Secrets?

What Is Dotcom Secrets

This book on internet marketing isn’t simply a “how-to” manual. It’s a step-by-step guide for starting your own business or becoming an entrepreneur.

Through sales funnels, DotCom Secrets teaches you innovative internet marketing strategies that will help you boost conversions and raise the value of your leads.

But there are other factors to consider while building a sales funnel. And Russell will walk you through every step of this process and the psychology involved in creating the funnel using actual examples, tried-and-true email marketing techniques, and advice on how to make the most of the traffic you are already generating.

His marketing strategies are evergreen strategies and will work for any business regardless if you are selling a product or service. So you don’t have to worry about purchasing this book that is several years old.

The idea behind his methods is simple and won’t change ever.

The ultimate goal is to uncover a problem within the market and solve it with your product.

And find your dream client so you know what they want so that you can provide them with exactly that.

But he does more than just tell you this. Russell Brunson will walk you through various samples of achieving this and provide you with a step-by-step process.

He even explains the science behind it.

Then he goes a step beyond.

You won’t just sell one item to your customers. The more you sell, the more you make; the way to achieve this is with upsells and downsells.

The Value Ladder

This maximizes the amount of money you make on a single customer.

These are the EXACT strategies he uses for every business he has… It’s called sales funnels.

And one of the marketing strategies he uses with DotCom Secrets and all of these books is “Free Book Plus Shipping.”

Here’s how this offer works:

The product is FREE for your customers. It’s what will attract them to your website.

But during the process, the secret ingredient that makes this so successful is.… the Upsells!

They are designed to encourage people to buy more.

Since they get something for free and only pay the shipping fees, they are likelier to purchase something else.

Come on, who doesn’t want FREE things?

But just because it’s FREE doesn’t mean they’ll scoop it up.

This is where Russell Brunson and his marketing skills really shine through.

No matter what you sell, you want to add value to your product or service.

He shows you step-by-step how you can do this with example after example.

Who Will Benefit From DotCom Secrets For?

Who Will Benefit From DotCom Secrets

If you want to start a business or expand your current one, you should read this book.

It’s a fantastic book full of tried-and-true tactics that will always be useful.

You’ll be showered with fresh ideas every time you read it again.

Is this book necessary for you to succeed as an entrepreneur?

Not likely.

Do it if you prefer trying to figure things out on your own and waiting a few more years that will be filled with numerous marketing mistakes, errors in product branding, and the incorrect use of email marketing techniques.

However, by all means, go for it if you want to start your online business sooner and become a successful entrepreneur without spending a fortune on mistakes you could have avoided.

With DotCom Secrets you’ll gain insights and strategies that will double or triple your sales with your existing products and services.

Russell Brunson knows that many people start off wanting to start a business, but they give up too soon. He addresses the difficulties and talks a lot about his marketing and business mistakes.

Let’s face it; it’s not easy. It’s why you’re still searching for books to help you obtain your own business or grow your existing business.

You need to learn so many things – new skillsets, buy fancy tools and learn all the secrets to get customers and get traffic.

You eventually give up.

This book, DotCom Secrets, is not about theories or what-ifs.

It’s about putting what you’re learning into action. This is truly what I believe separates all of Russell Brunson’s books from others. He’s the creator of books designed to help new entrepreneurs, existing business owners, and internet markets find success.

So it really doesn’t matter if you are just starting out or if you’re an expert.  This book will walk you through starting and growing a profitable business.

What Is The DotCom Secrets Book Pricing

DotCom Secrets is priced using the exact strategies he teaches.

He gives it away for FREE!

You’ve likely seen this strategy done. A free product and you ONLY pay to ship!

So you’ll be able to get DotCom Secrets Book for $0.00.

You only pay $7.95 for US shipping or $14.95 for international shipping.

You’ll get to see his successful 2-step Free plus shipping funnel in action. You’ll learn how he adds value to his FREE offer, just as he teaches in the book.

A Russell Brunson DotCom Book Guarantee

This is taken directly from Russell Bruson’s website: “I 100% guarantee that you’ll love this book, or I’ll return your shipping fee and let you keep the book anyway. That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your money with no question asked.”

That’s a pretty strong guarantee…. don’t you think?

Where Can You Buy Dotcom Secrets?

With just a quick search on Google, you’ll find many people promoting his book, and you’ll be redirected to his website to get it.

But you can also purchase a paperback edition of DotCom Secrets on Amazon for $11.34.

Or find it on Kindle for $8.69.

Can You Make Money From Dotcom Secrets?

DotCom Secrets is more than a simple book.

Every narrative in it enhances your experience.

You can find a starting formula on every page.

I advise reading it with a notebook so you may scribble down the ideas that come to you.

You’ll discover that you’re selling more products or services almost right away after you start applying the marketing techniques he describes in the book to your current business. Finding your dream clients is one of the ideas he covers.

Your ideal client is the one who will get the most from using your products or services. And when you identify them, you can start attracting them.

It costs a lot of money to advertise, and it’s a waste of money to market to people who aren’t necessarily making you money.

Don’t worry; he will show you exactly how to find your ideal client.

What’s In The DotCom Book?

Whats Inside The DotCom book

The book is split into five clearly defined sections, which walk you through the process step-by-step.

Section One Ladders And Funnels

Secret #1: The Secret Formula

The book starts out by helping you to understand where you want your business to go and who your customers and clients are. Understanding this will allow you to better serve them.

The secret formula is composed of four simple questions,

  • Who are your dream clients?
  • How do you find them?
  • How do you attract them without being pushy?
  • What benefit will they get from your business?

These questions will all be answered.

Secret #2: The Value Ladder

The Value Ladder

By providing value to your clients and customers, you may build a long-lasting business since they will understand exactly what they are getting for their money.

The step of the value ladder is crucial. Russell analyzed these steps in great detail. And he outlines precisely how you may find your ideal client from the first step of your ladder until the sale.

This value ladder’s goal is always to give your clients a tailored solution, not just to increase your profits.

Each ladder step is a higher price point with additional products and services.

Secret #3: From A Ladder To A Funnel

This is where the good stuff starts to happen.

Suddenly everything will start to make sense. You’ll begin building your very first sales funnel, and you’ll understand the psychology behind it.

This is more than just selling a product. It’s about creating a system on autopilot making the sales for you.

But it doesn’t happen overnight. He discusses how to build your sales funnel and how to start tweaking it until it becomes the high-converting sales funnel you need to double or even triple your sales.

Sales funnels have changed the way online sales are made. It takes the customer’s behaviors and puts them through the necessary steps of your value ladder so they willingly purchase.

Do you see the power in this?

Secret #4: How To Find Your Dream Customers

Identifying your target market allows you to serve them effectively.

This is often the most difficult aspect of marketing, but knowing how to effectively define your target market is essential because you find people ready to purchase your product or service.

In this book, you’ll learn the strategies to get a customer to stop in their tracks, visit your page, and be put through your sales funnel.

This is just one of the skills that you’ll learn to master in DotCom Secrets. And Russell makes it simple.

Secret #5: The Three Types Of Traffic

Okay, no matter how much value you add or how good your sales funnel is, it’s pointless without traffic to your website.

If you build it, they will not come.

You’ll learn what the best type of traffic is so that you can transform your business.

Section Two: Your Communication Funnel

Your Communication Funnel

This is not a section you’ll want to skip. You’re about to learn how to make that sale through proper communication.

Secret #6: The Attractive Character

The Attractive Character

An “attractive character” is a crucial part of your funnels.

This attractive character is a person who understands your target audience; they’ve been in the same place they are right now. They will also tell a story about how the idea of this product solved their own problems, so you are now helping them solve theirs.

Becoming successful in your attractive character is the key to being a business owner. And when you become successful at this, you’ll find that your list of qualified customers continues to grow with people eager to buy what you’re selling.

When creating this attractive character, there are going to be three main components you must keep in check:

  • The Elements
  • The Identity
  • Storylines

Russell will show you exactly how to create an attractive character. He’ll show you how to identify and effectively communicate your stories so that they will sell more products and services.

Secret #7: The Soap Opera Sequence

The Soap Opera Email Sequence

This “secret” will help you to create a bond between your target audience and the attractive character through email.

The Soap Opera Sequence is a series of email sequences used to build this relationship. However, Russell isn’t the creator of this method and credits Andre Chaperon, the creator of Autoresponder Madness, for the Soap Opera Email Sequence.

In this section, Russell shares the five email templates he uses that have helped him become the internet marketer he is today.

So let’s take a look at how the Soap Opera Sequence works. It gives value to your subscribers with compelling storylines that hook them.  Everyone loves stories, and you do just that by turning your email sequences into a bunch of stories designed to sell.

Secret #8: Daily Seinfeld Sequence

Russell Brunson says this often: “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”

This is an email style that creates excitement. It’s done through storytelling and sharing part of your life, and telling stories about what has happened with you builds a connection.

You’ll learn how to be strategic and purposeful with these stories because it’s a powerful way to build this connection and sell.

Basically, these stories will lead back to your product and service.

People love stories, and when you are strategically telling these stories to circle back to your product or service, it’s a win-win situation.

You’ll learn how to draft your own daily Seinfeld sequence emails and learn when you should send them to your customers.

He even gives you his daily Seinfeld sequences and other scripts that will help you!

Section Three: Funnelology


You may have thought you learned everything you needed to learn about sales funnels in the other sections, but there’s so much more. That was just a taste of what you’re about to learn in this book section.

You’re about to learn exactly how to create a funnel, the best way to manage them, and how you can tweak them to ensure you are getting the best results.

You’re about to learn the strategies and tactics that will help you to build a high-converting funnel again and again.

Secret #9: Reverse-Engineering A Successful Funnel

With internet marketing, you understand that you should never try to reinvent the wheel. You should only build on what already works. This is where so many business owners go wrong.

Russell will show you how to reverse engineer the companies within your market so that you can find the same success they have in half the time.

This is powerful stuff you’re getting from this book!

Your taking an already successful funnel and tweaking it to be better.

The most common mistake that most entrepreneurs make when they are building their sales funnel is trying to reinvent the process.

Refrain from doing that, and follow the path that Rusell lays out for you. He’s giving you the secret to leveraging what other businesses are already doing and showing you how to make it better. In essence, you’re copying people who already have a successful funnel and are taking their demographics, ad copy, traffic sources, offers, and landing page.

Be sure you are not copying what they are doing word for word. This will only lead you to trouble. When you’re reading the book, Russell will help you build on what is working.

You’ll learn how to reverse all these elements to work for you. Russell Brunson will show you exactly how to do this in this book section.

Secret #10: Seven Phases Of A Funnel

You’ll uncover the secret to creating the perfect page, offer, and traffic to make sales.

It’s likely you’ll read this chapter a few times.

Russell Brunson will help you fully understand everything you need to know when building your sales funnel and getting visitors and leads to trust you.

Take your time to understand these seven phases of a funnel.

Secret #11: The Twenty-Three Building Blocks Of A Funnel

You’ll be able to perfectly craft your funnel using these building blocks.

The DotCom Secrets book is more than the typical business book. This book goes beyond normal business advice.

This underground playbook for growing your sales funnels will, without a doubt, help you build an online business and generate a healthy income.

You’ll learn about landing pages and how you can create them using the 7 building phases earlier in the book. And with 23 different examples of effective building blocks for your sales funnels, you’ll be building your own in no time.

Secret #12: Frontend Vs. Backend Funnels

Choosing the right type of sales funnel is one of the most difficult aspects of the process.

It’s one that most entrepreneurs seem to struggle with. And even the most advanced marketers can struggle with this as well.

Your funnel needs to be geared towards qualified buyers.

DotCom Secrets by Russell Brunson will help you with this entire process. He outlines how to choose a funnel and the best way to use it on the front end of his value ladders. He’ll show you examples of the value ladder funnel he uses in the consideration stage and the backend offers.

Secret #13: The Best Bait

In this section, you’ll learn the secrets that turned Russell Brunson’s businesses into successes again and again.  You’ll also learn about his failures.

This is one of the things many marketers seem to leave out. But failure is something all entrepreneurs experience and learn from, and Russell was no different.

You’ll likely have plenty of “aha” moments because the information you’ll review is pure gold and all of his strategies are simple.

Russell Brunson understands the power of words. And when you use certain words, you can change how you do business. A single word is a bait that will hook your customers, and it doesn’t matter what industry you’re in or what products or services you offer.

Section Four: Funnels And Scripts

Best Funnel Scripts Bonus

Russell begins to dive deeper into his core funnels. He’ll discuss ClickFunnels and show you the exact funnel scripts he uses in his sales funnels that have helped grow his businesses.

Each is broken into sections – Frontend, Middle, and Backend Funnels.

You’ll learn about the following sections,

  1. Frontend Funnel: Two-Step – Free Plus Shipping
  2. Frontend Funnel: Self-Liquidating Offer
  3. Frontend Funnel: Continuity
  4. Middle Funnel: Perfect Webinar
  5. Middle Funnel: Invisible Perfect Webinar
  6. Middle Funnel: Product Launch
  7. Backend Funnel: High-Ticket, Three-Step Application

Section Five: ClickFunnels

In the last section, Russell Brunson will show you how to use ClickFunnels to create your sales funnels. This is the software that has brought him millions.

DotCom Secrets Pros And Cons

DotCom Secrets Pros And Cons

Pros Of DotCom Secrets Book

DotCom Secrets is a book that will help you uncover your target market and your dream clients, find the problem within your market, discover the best way to communicate these problems, and help you become the entrepreneur you have been dreaming that you’d be.

It’s actionable! So people who have a hard time taking what they read and putting it into action won’t have that problem with this book.

It’s filled with example after example and stories that will inspire you.

You’ll be able to improve your business by adding value; you’ll uncover how to become a leader in your industry and exactly what you need to do to build relationships.

Cons Of DotCom Secrets Book

If I’m being honest, there’s not much that I can say about this section.

It’s likely that you’ll need to read this book a few times to grasp each section fully. Although Russell Brunson does a great job of breaking it down for you, there are times when you can be overwhelmed with ideas.

You’ll find that this is the best business book for businesses looking to leverage online marketing platforms.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Difference Between Expert Secrets And Traffic Secrets

You’ll find many differences between Dotcom Secrets and Expert Secrets. These books are meant to complement each other and help you start and build a successful business.

Read Our In Depth Breakdown Of The Top 5 OtherOpp Courses For 2024

Did Dotcom Secrets Make The List?

The biggest difference is this:

DotCom Secrets takes you step-by-step through the process of structuring your business. It shows you how to effectively deliver your message and communicate the value so that people want to buy from you.

While Expert Secrets provides you with actionable examples, illustrations, and stories to achieve these. It will help you find your voice. You’ll be able to build a loyal fan base and how you can change someone else’s life.

And Traffic Secrets will provide you with ways to generate traffic to your website. You’ll learn about the different types of traffic and how to take advantage of them. You’ll hear about how Russell lost his entire business by using only one source of traffic 

When you take advantage of the processes within all three of these books, you’ll learn not only how to build a successful sales funnel.

You’ll also learn how to get targeted traffic to the funnel. Without traffic, you cannot make sales; without a sales funnel, you can increase your sales.

So to build an online business with an attractive character that does the selling for you, you’ll need to take advantage of every step throughout this book.


I believe that Russell Brunson did a great job in this book of giving real-world examples that will help you put your ideas into action. You’ll be able to make sense of the building blocks he lays out for you simply so you can build your sales funnel geared around your dream customer.

This book is more than just about building a sales funnel. It’s about building a business that sets you apart from others. It’s about helping you find the customers that want to buy; this alone will reduce the cost of your marketing and increase your sales.

So whether you’re trying to figure out how to become an entrepreneur or you already have a business and want to grow your business, this book will help you find the success you’re looking to achieve. And the fact that you pay shipping only makes it an irresistible offer.

Are There Alternatives To Dotcom Secrets?


Yes, there are plenty of Affiliate Marketing programs and resources to choose from if you want to pursue this business model. Here are just a few:

Is Dotcom Secrets A Scam?

Is It A Scam

Time for the $1,000,000 question: is Dotcom Secrets actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Dotcom Secrets actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is using the Digital Rental Method, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is cool.

What Is My #1 Recommendation To Make Money Online In 2022?

Make Real Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Dotcom Secrets.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying Dotcom Secrets itself is a piece of trash; I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Rental Method program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

using the Digital Rental Method, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with online marketing, you would need to increase conversions and lead value with sales funnels. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with online marketing is that you’re basically only helping yourself.

But With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like online marketing and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.



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