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Funnel Hacking Review (2022): How To Do It And Be Successful

Last Updated: July 23, 2022
By: Hope
By: Hope
Welcome to my Funnel Hacking review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Funnel Hacking Review


This Funnel Hacking review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Funnel Hacking

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Funnel Hacking is teaching you to do.
I have absolutely no relationship with Funnel Hacking, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Are you new to sales funnels and looking for an explanation of the term “funnel hacking“? Then you will find this short beginner’s guide to be helpful.

Alright, so Funnel Hacking doesn’t exactly fit into a nice category.

At the end of the day, Funnel Hacking is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment with an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard pressed to jump head-first into an off-the-wall business model, let’s continue to my full breakdown of Funnel Hacking

What Is Funnel Hacking?

What Is Funnel Hacking

In a nutshell, here’s how funnel hacking works:

A method is known as “funnel hacking” teaches you how to quickly build an internet sales funnel that has previously been tested and is profitable. You may learn why a sales funnel is effective by checking one. This data serves as a blueprint for creating your own sales or marketing funnel.

If you want to succeed, you must study your greatest competitors and industry leaders’ sales funnels. Funnel hacking can save you time and money by creating effective funnels. It’s the process of studying your competitors’ marketing funnels and then developing similar funnels to sell your own products. This strategy doesn’t require a complete marketing funnel.

You can achieve a head start on your online business by adopting customer journey flows that your competitors have previously developed. Once you’ve made your first sales, you may go back and improve your sales funnel. You can reverse engineer your competitors’ sales process by looking at their sales sites, landing pages, price points, emails, retargeting ads, google searches, and more.

Who Started The Term “Funnel Hacking”?

Russell Brunson

Russell Brunson, a digital marketing expert and co-founder of ClickFunnels®, the best sales funnel software company, often uses the term “Funnel Hacking.” The definition of “funnel hack” given by Russell is simply “to hack a funnel.” Carefully analyze your competitors’ sales and marketing process, which you can then use as a model and test as marketing strategies of your own.

What Isn’t Funnel Hacking?

You now understand funnel hacking. As a beginner, it’s critical to define what it isn’t.

If done right,

  • It’s NOT about imitating a competitor’s sales process.
  • It’s not about stealing their products or services.

Instead, funnel hacking is about being creative and intelligent enough to utilize what others have done well. This is called modeling by definition. Funnel hacking is the fastest way to build your internet business. When you hack a competitor’s sales funnel, you learn more about their sales and marketing processes. This is done by reversing the process. You may model and evaluate the funnel’s most effective components using this data, but you preserve your approach, goals, and style. It’s like putting your own spin on something already successful. You will succeed if you do this!

Funnel Hacking Examples

Funnel Hacking Examples

You might market online training courses. Perhaps you know someone who promotes a course or membership site comparable to that. This is a fantastic place to start if they have a strong sales funnel. Are Facebook ads being run to a landing page? Is there an email list you can join? So that you can see what they send. Where do the email links go? Think about selling consulting services and getting people to call your sales team. Look for individuals or businesses that produce consulting sales leads. Do they use Google ads that direct potential customers to landing pages with offers?

Benefits Of Funnel Hacking

Benefits Of Funnel Hacking

The top three perks are:

  • Funnel hacking allows you to see what online sales methods your competitors use.
  • Funnel hacking will enable you to create sales funnels that function and make money easily.
  • Conversion rate optimization saves you time and money with funnel hacking.

Is Funnel Hacking Legal?

Is Funnel Hacking Legal

One question that newbies frequently have is, “Is funnel hacking legal?” Yes! Funnel hacking is legal if done correctly. Traditional sales and marketing strategies have been researched and reproduced for hundreds of years. Funnel hacking has a dedicated digital marketing conference. Funnel Hacking Live is an annual gathering that Russell Brunson of ClickFunnels® hosts. Funnel Hacking LIVE 2020 attracted more than 5000 funnel hackers worldwide.

Funnel Hacking LIVE 2021 was held September 22nd – 25th in Orlando, Florida. This year’s event will be held September 21-24, 2022, at the Marriott World Center in Orlando, Florida. Funnel Hacker TV also exists. Also, there’s a massive funnel hacker community on Facebook. Most of them wear funnel hacker t-shirts! These are all legal resources. The best thing is that they’re all free!

The Three Secrets Of Funnel Hacking…

Funnel Hacking Secrets

“Funnel Hacking Secrets” is a free funnel hacks masterclass run by Russell Brunson. Entrepreneurs, digital marketers, small business owners, and marketing firms are welcome to attend this webinar. As of right now, this webinar is perhaps the finest basic lesson on funnel hacking available. This is for you if you’re interested in finding out what other entrepreneurs are doing to sell more products and services on the internet using sales funnels. You’ll learn how to hack a funnel in three simple steps.

Secret #1 Funnel Hacks

First Secret Funnel Hacks

How to steal over $1,000,000 in ‘funnel hacks’ from your competitor for less than $100.

Secret #2 Funnel Cloning

Funnel Cloning

How to then clone their PROVEN funnel within ClickFunnels® in under 10 minutes…

Secret #3 The No. 1 Traffic Hack

Traffic Hack

How to attract the same customers that visit your competitors’ websites… to visit your funnel instead! Furthermore, the Funnel Hacking Secrets Webinar will assist you in determining which types of funnels will perform best for your particular organization.

How To Start Funnel Hacking In Five Easy Steps

Funnel Hacking

Here are 5 simple steps for beginners to get started with funnel hacking:

  • Look for your funnel hacking competition.
  • Examine the sales funnel content of your competitors.
  • Investigate your competitors’ sales funnels.
  • Read ALL of your competitors’ email marketing from their sales funnels.
  • Create a new ‘hacked’ funnel that has been proved to work.

Let me take a closer look at each step of the Funnel Hacking Process.

1) Find Your Funnel Hacking Competition

Find Your Funnel Hacking Competition

The 1st step is to compile a list of all your competitors who sell a product or service similar to yours. First, make sure you focus on individuals already experiencing the most online success today.

2) Analyze Your Competitor’s Sales Funnel Content

Study Your Competitors Sales Funnel Content

The 2nd hacking phase requires more research and browsing. Analyze & collect as much sales and marketing content as possible from each competitor’s exposed pages. Examine each funnel’s Facebook, Twitter, and other social media ads. Look for patterns and similarities. Pay close attention to their landing page’s design. Not the branding or copy. Are there intriguing headlines? Use photos or video? How about their sizes and colors? Do any of their sales funnels show prices up front? What social media do they use? Can you see a list of features? Do they relieve pain? An opt-in form or an exit popup?

After looking at a few sites, a new funnel hacker will see a pattern. This will teach you how to create more effective sales funnels. Some landing pages are short and charming, while others are long and complex. The same holds true for Facebook and Instagram ads.

Determine if the most effective ones have a similar message structure or layout. Notable is also where individuals put their forms. Do they have them visible or utilize a popup? Maybe they just have a form button (my favorite approach).

3) Dive Into Your Competitors’ Sales Funnels

Dive Into Your Competitors Sales Funnels

The most entertaining and educational stage in funnel hacking is step 3. Dive into the sales funnels of your competitors. It’s the only way a funnel hacker has to assess the usefulness and effectiveness of their sales and marketing websites.

Sign up for their free stuff in return for your email. Dig as much as you can, especially the tempting sales funnel offers. Examine all of their upsells, downsells, and order bumps. Click on anything and see where it takes you. Also, take lots of funnel hacking notes.

4) Read All Of Your Competitors’ Email Marketing From Their Sales Funnels.

Read Your Competitors Email Marketing

It’s similar to the fourth funnel hacking step. It involves going through all the automated emails from your rivals’ sales funnels. If you opt-in, you should receive automated marketing emails from your competitor. These data are crucial; you’ll see how your competitors approach potential customers while selling to them. Watch how often they email you, look over their offers, and take notes on their sales material; this will reveal how their sales traffic is generated.

5) Create A New ‘Hacked’ Sales Funnel That Is Proven To Work

Create New Sales Funnel

The final (and most satisfying) stage is to create your own ‘hacked’ funnel that works. You have to apply everything you’ve learned in the previous four steps to creating your own funnel. These strategies are already built-in to good funnel hacking software like ClickFunnels®. They are easily editable to create the funnels you require. Using ClickFunnels® is optional.

The best sales funnel software also has conversion-optimized templates. Design your new hacked funnel software on what you now know works in your industry. Make your own approach with this new data and adapt proven features to your budget, brand, style, and goals. This will improve it and make it stand out. Once constructed, test and optimize your sales funnel.

Are There Alternatives To Funnel Hacks?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

Is Funnel Hack A Scam?

Is It A Scam

Time for the $1,000,000 question: is Funnel Hack actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Funnel Hack actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is kind of cool.

My #1 Recommendation For Making Money Online In 2022?

Make Real Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Funnel Hack.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

This is a big reason why I only recommend proven, tried, and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with funnel hacking, you would need to use your competitor’s sales and marketing processes as a model for your own marketing strategy. And I can guarantee you, that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with funnel hacking is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like funnel hacks and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

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