center for worklife logo

Helium 10 Review (2022): An Amazon Sellers Best Friend?

Last Updated: August 12, 2022
By: Hope
By: Hope
Welcome to my Helium 10 review. My goal is to answer common questions like: how much it costs, if it's a scam, & if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
Helium 10 Reviews


This Helium 10 review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Helium 10

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Helium 10 is teaching you to do.
I have absolutely no relationship with Helium 10, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with Amazon FBA.

All that being said, let’s jump into things.

This review will uncover Helium 10 to determine whether it really is the best Amazon software available today.

I’ll discuss whether Amazon software is the best tool for your online business.

Lastly, I’ll respond to some of the most often asked questions about Helium 10 and Amazon software in general.

Helium 10 is pretty similar to most other FBA programs. They pitch you on the “dream” of running a profitable e-commerce business that can generate cash while you sleep.

All without having to invest much money upfront into things like inventory & advertising…

Too good to be true?

Not necessarily – Amazon FBA programs have certainly minted a few online millionaires.

It was actually one of the first online business models I made money with.

So as far as making money online goes, there are A LOT worse things you could be doing than Amazon FBA.

That being said, you shouldn’t start a business because “it’s not as bad” as some other type of business – it needs to stand on its own merits.

Choosing between the lesser of two evils always results in, ya know – evil.

So in this Helium 10 review, I’m going to break down exactly who FBA is good for, and who should avoid it.

There are a few important things you need to keep in mind when considering FBA as a business:

  • Operations
  • Finding winning products
  • Time (the most valuable thing of all)

Again, it’s 100% possible to make legitimate money with FBA, but it is NOT a simple business.

Let’s talk about why:

Operations: The big pitch with FBA is that you don’t really need to do much because Amazon handles all the heavy lifting (shipping, packing, returns, etc.).

That’s cool and all, except that Amazon has incredibly strict guidelines you need to follow even to be able to ship out of their warehouses – something most programs don’t tell you about in their “awesome” marketing materials.

This process typically takes a solid 4-5 hours alone. So unless you have a very large team, this step will take up a lot of your time.

That doesn’t mean FBA is bad – it just means you need to know what you’re getting into. A “passive income business” is not what you will get with Helium 10.

Some courses will teach you how to outsource all of this prep to another company, but that significantly affects your margins. Amazon is already taking 30-40% just for being part of the FBA program, so you don’t exactly have a lot of wiggle room.

Finding winning products: “Hot” products are typically only popular for a few glorious months, and then they fall off. Again, that doesn’t make FBA a bad business – it just means you need to be constantly on the lookout for the next hot thing.

If you have a supplier you’re on really good terms with, sometimes they’ll drop you hints and tell you what’s about to trend. But this won’t happen until you have a history of making 6-figures with one another.

What this really means is that you need to be innovative and detail-oriented when it comes to staying on top of trends. You want to be the first one to the product, not the last one struggling to turn a profit off of the big dog’s leftovers.

There’s always the option of serving the “evergreen” markets that have always been around, but to that, I say good luck selling meal prep containers against the Tupperwares of the world.

So – we can safely add on another 3-4 hours worth of time each day trying to hunt for hot products.

Time: Despite what any Amazon course seller tries to tell you when it comes to FBA (or any e-commerce business model), you’re looking at about 3 months of serious trial, error, & testing before even making $1 back.

It could easily take 6 months or more before you break even.

And this all assumes you’re actually getting it right out of the gate, which isn’t impossible with a good program – but it’s not necessarily the norm.

To be honest, it’s not uncommon to operate at a LOSS for the first year of any new business, so I’m not bashing FBA here – I’m just talking facts based on my own personal experience selling on Amazon.

But what if you could build a different (non-FBA) income stream and start seeing profits within your first few days?

I’m talking about a system that doesn’t have:

  • Inventory
  • Crappy margins
  • A 12-month wait time before you turn a profit
  • A continuous guessing-wheel trying to find “hot products”

Something that you could make anywhere from $2,000 – $10,000 with consistently, month after month?

An income stream you can build as high (or low) as you feel like building it?

If that sounds interesting, you might consider becoming a Digital Landlord.

If you wanna see what Helium 10 looks like on the inside, keep reading.

What Is Helium 10 Used For?

What Is Helium 10 And Its Business Management Tools

Helium 10 is a series of Amazon FBA tools for inventory management, fraud prevention, SEO tools, refunds, and product research.

When you sign up for a monthly subscription, you’ll receive 13 tools. These tools include product research tools, product niches, competitor monitoring tools, keyword research tools, search volume monitoring tools, and more.

Here’s A Fast Look At Every Tool In The Helium 10 Toolbox:

Helium 10 Toolbox

Magnet – Keyword research aggregator

Blackbox – Product analysis tool for locating product ideas

Trendster – Product analysis app for evaluating product trends

Cerebro – Reverse ASIN lookup instrument for witnessing your competitors’ search term strategies

FrankensteinAmazon key phrase processor, management, and list-builder tool

Scribbles – Optimizes merchandise listings

Index Checker – Checks whether or not Amazon lists particular phrases

Keyword Tracker – Tracks search term rankings

Misspellinator – Provides usual misspellings for keywords

Alerts – Protects from listing fraud and hijacks

XRay – Product analysis program for analyzing the competitiveness & possible sales volume of your respective niche

Inventory Protector – Helps handle inventory and send alerts when running low

Profits – Customizable panel to keep track of product sales and revenue earnings

Profitability Calculator – This allows you to calculate costs and make pricing decisions to take full advantage of profits

Refund Genie – Tracks misplaced or damaged goods and streamlines the refund process

Follow-Up – Helps handle feedback and automated follow-up emails

ASIN Grabber – Helps you copy/paste ASINs for a lesser amount of work and quicker results

Review Downloader – Filters through countless reviews to provide immediate, in-depth buyer insights

Mobile App – Amazon features a great seller app; currently, the Helium 10 has one.

Portals – A customized landing site for your goods, get control of your clients with this amazing brand new feature.

Market Tracker – A birds-eye view of how your Amazon business is doing.

Why Do Serious Amazon Sellers Utilize Helium 10?

Helium 10 is the best Amazon FBA tool for Amazon sellers who want to pick a product, scale their operation, and manage their selling on Amazon from the ground up.

Why then does every Amazon seller utilize it? Helium 10 is primarily used by major FBA users because it virtually does all the labor for users and eliminates confusion while selecting and growing an Amazon FBA business.

The dashboard provides instant access to every product of information and keyword research tools required to scale your small business to six figures and beyond.

Which Is Better For Amazon Sellers: Jungle Scout Or Helium 10?

Which Is Better Jungle Scout Or Helium 10

Helium 1o is cheaper, and they have more tools, adding brand new tools every three or six months.

On the other hand, Jungle Scout’s Chrome Extension is adding far more options to outrank Helium 10, but they are currently way behind. If you’re serious about selling products on Amazon, I think Helium 10 is better for you.

How Do I Use Helium 10 Features On Amazon FBA?

How Do I Use Helium 10 Features On Amazon FBA

If an Amazon seller wants to get the most out of a great tool like Helium 10, they need to find out where it works best.

I’ll now get to the part of the Helium 10 review where I talk about how you can use this tool. You can significantly improve your chances of success by performing some specific tasks.

While you might find other features much more beneficial than I have, these are the ones I see the first-hand potential.

Brainstorming New Product Ideas For Sellers On Amazon

Cerebro would undoubtedly be my top choice for a Helium 1o tool if I had to pick just one.

Cerebro does a wide range of tasks, but it’s typically where I start looking for potential products to sell on Amazon.

The top keyword tools for website owners perform what Cerebro does for Amazon sellers.

You begin by putting in an ASIN of an existing product on Amazon. Then Cerebro will pull in all of the various keywords the product ranks for on Amazon.

That is right—you can see all your competitors’ rankings on Amazon.

This is among the best ways to accomplish keyword research since it gives you immediate access to something already working for other users on Amazon.

Going after these keywords can help you get fast product sales and increase your product line.

How Can Helium 10 Help You With Keyword Research?

Is Helium 10 Keyword Research Tool Helpful

Helium 10 uses Magnet as a tool for keyword research. As an Amazon seller, I can assure you that you won’t need a keyword tool.

You’ll know whether these keywords are included in your search results and discover profitable searches and keywords used by owners.

It starts with a “seed keyword,” Magnet will do the rest for you, showing related keyword ideas, variations, and metrics like search volume, sponsored ASINs, competing products, and more!

What Is Helium 10 Black Box?

Black Box is a powerful range of product analysis tools to locate the most profitable products depending on your criteria (not only keywords, ASINs, or categories). Find a new private-label product winner in only a few clicks.

Black Box can assist you in searching using the following:

  • Products (through keywords or categories)
  • Keywords
  • Product targeting (through ASIN)
  • Competitors (through ASIN)
  • Niche (through category or keyword)

Where Does Helium 10 Get Its Data?

I’m unsure how Helium 10 obtains or estimates its numbers because Amazon does not publicly make its search data available. Still, it is unquestionably different from the Google Keyword Planner volumes you would see in Long Tail Pro or other keyword search tools.

Cerebro: The Tool That Will Give You Data On Search Volume


Anybody who has had reasonable success as an Amazon seller will tell you that you will find a few things that should be done right to ensure a listing will perform to the very best of its abilities. Of those couple of things, keywords and keyword optimization are most likely the most crucial elements of the good results of that listing. Having said that, Helium 10’s app, Cerebro, is the most used tool when exploring new products, producing listings, introducing products, updating and optimizing existing listings, and running lucrative PPC (“pay per click”) campaigns.

Cerebro is just like the Swiss knife of applications in that it’s multifaceted with its various uses. This tool is often utilized for many phases in the selling process. This tool is best known for the reverse ASIN function, which essentially lifts the curtain to that particular listing and shows you all of the key phrases that a specific product is ranking & indexing for.

Can You Cancel Helium 10?

Yes. You can definitely cancel your Helium 10 subscription anytime. You can also downgrade and choose only the tools you need most (i.e., IQ Score, Index Checker, Refund Genie, Inventory Protector, etc.). If you need help with selling products on Amazon, you can check Helium 10’s a free course: Freedom Ticket. Freedom Ticket is free for those who sign up for a platinum account or higher.

Helium 10 Chrome Extension–What Does It Do?

Like a couple of Helium 10’s additional features, you can get XRay through Helium 10’s Chrome extension. You can use it to gain quick insights into various metrics and data, such as sales trends, PPC analytics, revenue estimates, prices, and more, from one location.

XRay is an Amazon product research application converted into Chrome Extension. An excellent alternative to Jungle Scout.

Helium 10 Pricing: How Much Does It Cost?

Helium 10 Pricing

Helium 10 is one of the cheapest all-in-one Amazon tools out there. You have many options, and you can also go for ala-carte for the tools you only need. Platinum Plan is priced at $97/month, Diamond Plan at $197/month, and Elite Plan at $397/month.

Helium 10 provides a free subscription program you can start with, but as expected, it is quite limited. You simply get to use Cerebro twice a day, and since Cerebro is one of Helium 10’s most amazing tools, this is a great reason to buy one of the three paid plans. The free version plan also has lesser tools and only lets you monitor up to 20 keywords.

Needless to point out, if you intend to use Helium 10, which is an intelligent move, we suggest going with the paid options. You can go the A La Carte path with a beginning price of $17 a month. Nevertheless, this is just perfect in case you plan on using a handful of tools. Overall, the bucks may easily add up with each tool you would like to use.

Most Helium 10 users choose the Platinum Plan. This program can use Helium 10’s complete lineup of features and tools. Nevertheless, at $97 monthly, this strategy truly makes sense in case your Amazon businesses have already been earning profits or are seriously interested in producing a profitable Amazon FBA business and not simply a side hustle. Or else, this monthly fee might be a tough pill to swallow.

Meanwhile, if you are already making cash being an Amazon seller and additionally wish to use everything Helium can do, the Diamond Plan could be well worth considering. At $197 monthly, it not only provides you access to every tool and feature but expands your limits and capabilities as well. Did I mention you will finally get access to Helium 10 Ads? This tool may be worth the $197 monthly for the amount you will save on PPC advertising.

Ultimately, whether you choose the Platinum or Diamond Plan is actually determined by how much you are presently selling. Unless you have to monitor many ASINs or check thousands of keywords every month, the Platinum Plan should be what you need.

Finally, there is the Elite Plan. At $397 per month, it is created for power sellers. Along with unlocking everything Helium 10 offers, it gives subscribers in-person workshops, cutting-edge education, and high-level networking opportunities.

Can You Make Money With Helium 10?

Can You Make Money With Helium 10

You can certainly make money with Amazon using Helium 10, but if you’re gonna put in the amount of grueling work to become a successful Amazon seller (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same Amazon selling skills but shows you how to monetize them in a much more profitable way.

Are There Alternatives To Helium 10?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

Is Helium 10 A Scam?

Is It A Scam

Time for the million-dollar question: is Helium 10 a scam?

No, it’s not a “scam,” technically speaking. They aren’t going to take your money and run away, leaving you empty-handed.

You can make money with the program, but not nearly as easily as they want you to think it is.

As with most FBA businesses, there is A LOT of work that needs to be done up-front, and there is really no guarantee of you being successful.

You’ll need to get very lucky and find an awesome product no one’s heard of and then pump a ton of volume into it while it lasts.

Don’t get me wrong; I’m a big proponent of front-loading work now, so you can make money later and sip out of coconuts on the beach.

But if I’m gonna do that, I want the rewards to be HIGH and virtually guaranteed.

I’d rather put in that same 3 months of work (in my spare time) & build a handful of Digital Rental Properties that each produces $500-$2,000 checks every single month afterward (AKA recurring income).

And the cool part is that you can do it in a lot less time than 3-months (I personally did it in my first 2 weeks of being a Digital Landlord).

Unlike Amazon FBA, you can do it from anywhere in the world, so it’s a genuine “laptop-lifestyle” business.

All you need is an internet connection.

Some of my friends are Digital Landlords that run their 6-figure businesses from:

  • Camping trips at national parks
  • Beachfront in Hawaii
  • On the road in a camper van (with a pet pig!)

They focus on living an enjoyable life first, and focus on income second. All thanks to this program

They can take weeks or months off, and money keeps rolling in.

Living happily is the top priority.

If the thought of living perpetually at your dream vacation spot interests you, being a Digital Landlord might be for you!

What’s My #1 Money-Making Strategy?

Make Real Money Online With Digital Landlord

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

That being said, my #1 recommendation for making real money online is, hands-down: being a Digital Landlord.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, becoming a Digital Landlord is for you.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. You can do this if you want to drop everything and go all-in. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring.

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2) Ownership & Control: With Amazon FBA, you don’t technically own the customer base.

Amazon could literally shut you down overnight. They have a history of kicking suppliers off their platform or stopping payouts to affiliates for certain products once they’ve built their own.

Why pour your soul into a business that could be taken away from you at the drop of a dime?

When you’re a Digital Landlord, you literally own all of the assets, which means you have ultimate control.

3) Big Margins: With FBA, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money. This usually entails spending A LOT of money on ads and other methods for growing traffic to your product.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort to create the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on auto-pilot.

4) It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with Amazon FBA, you would need to sell twice as much inventory or double your profit margins. And I can guarantee you (from my fidget-spinner FBA days), that’s a lot harder than a few clicks & a phone call.

5) You’re Helping REAL People: My biggest gripe with FBA is that you’re basically only helping yourself. The world doesn’t need another B.S. gadget to consume.

It’s cool in the short term to make a quick buck, but in the long term, it gets really old, really fast.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

We’re not helping Jeff Bezos shoot another rocket into space – you’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other FBA programs like Helium 10, which might make you money 12 months from now.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.

Table of Contents

Best of The Week Testimonial

Hi, I'm Hope!

I make over $20,000/mo thanks to this platform… check it out below!