ConvertKit Review (2023): Is It A Must For Marketing Automation?

Updated On: November 29, 2023

Welcome to my ConvertKit review. My goal is to answer common questions like: how much it costs, if it's a scam, and if you can actually make money with it. The end goal is to help you understand if it's a good fit for you personally, and if there are any better alternatives out there.
ConvertKit Review

This ConvertKit review has been throughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Program At A Glance

What I liked
Easy and simple to use
Their tag-based system makes easier email automation
You only have to pay once for a single subscriber
What I Didn’t Like
It could be challenging to remove inactive subscribers from your email list.
It only has a few templates.
It's quite expensive

I will review ConvertKit to decide if it is the best email marketing platform out there.

I’ll discuss whether email marketing is the right strategy for your online business.

Alright, so ConvertKit doesn’t exactly fit into a nice category.

At the end of the day, email marketing is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this. Still, I would look elsewhere if you’re interested in taking years out of your life to experiment with an unproven business model.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Rental Method program

But, if you’re hard pressed to jump head-first into an off-the-wall business model, let’s continue on to my full breakdown of ConvertKit.

What Is ConvertKit?

What Is ConvertKit

ConvertKit is an e-mail marketing program for online creators. In case you are a blogger, a freelance writer, a photographer, a web developer and designer, a graphic designer, an illustrator, a public speaker, or a consultant, ConvertKit was created with you in mind.

ConvertKit prides itself on being an email marketing software designed specifically for professional bloggers.

David Wheeler and Nathan Barry founded this email marketing software company in 2013. Today, the staff of 35 people ensures that email marketing runs as smoothly as possible.

How Did ConvertKit Start? Who Is Nathan Barry?

Who Is Nathan Barry

Nathan is an author, designer, creator, speaker, and the founder of ConvertKit. Nathan Barry began his career as a software designer and self-published writer before founding ConvertKit in 2013. Since then, the company behind ConvertKit has grown to an amazing $20M yearly run rate.

Is ConvertKit Better Than Mailchimp?

Is ConvertKit Better Than Mailchimp

MailChimp has a few good features, but you get the impression that they merely add new ones rather than trying to enhance the previous ones. It leaves you with various confusing choices that might be simplified into a more streamlined experience.

Based on a large number of features alone, MailChimp beats ConvertKit. Nonetheless, if specific features are vital to helping you (e.g., simple list management, automation), then ConvertKit will be better for these.

Mailchimp is an old traditional email marketing provider. But over the years, better players joined the competition, such as ConvertKit.

Mailchimp has several important drawbacks that make it hard to work with.

Mailchimp lacks a visual automation option, making it tough to grasp the big picture of your email funnels. You may use ConvertKit’s visual automation tool with your landing page editor.

It is also list-based—meaning if a subscriber is but one of two lists, it will count as two subscribers.

The fundamental advantage of Mailchimp as an email marketing software is that it has a totally free version that integrates with most things.

But if you’re serious about your blog and creating email funnels for your subscribers, I would begin with Convertkit rather than Mailchimp.

Who Should Use ConvertKit?

Who Uses ConvertKit

ConvertKit works great for bloggers who would like to scale their blog and monetize it. It has dozens of other simple and advanced marketing automation tools.

It’s simple enough to use as a new blogger and adequate enough to operate a small business.

ConvertKit’s automation features allow you to execute efficient email marketing. Their email editor will assist you in controlling the emails you must send to your subscribers or email list. This email marketing software will also help you as you travel through your landing pages, which you will create separately using a landing page builder.

How To Use ConvertKit? What Is ConvertKit Used For?

How To Use ConvertKit

Are you fired up to dive much deeper into several of ConvertKit’s awesome benefits and features?

The aim of this ConvertKit review is to provide as much information as possible so that you can make an informed decision.

When you subscribe to ConvertKit, the following are several of the features you can access instantly.

1. ConvertKit Email Automations

Simple to utilize e-mail automation is among the determining elements that make ConvertKit stand out.

In case you put it up correctly, automation will help you immediately transmit specific communications for your list when specific events or actions are met.

ConvertKit has developed extremely simple but efficient automation with unique workflows to help you boost your sales and profitability through email marketing.

Automation enables you to send a timely and targeted offer or content to your subscribers by merely creating automated funnels. These are the choices for automation in ConvertKit:

Visual Automations

Visual Automation is your map that shows precisely what is the case with subscribers who sign up, where they must begin, and what sequences must be delivered according to their preferences.

Based on how you establish it up, automation enables you to send out particular messages to your audience and clients.

Behind ConvertKit sequences, you can create conditions, actions, and events as building blocks to make your automation emails effective.

2. ConvertKit Landing Pages And Opt-In Forms

ConvertKit offers various high-converting templates to help drive your email marketing strategy and start incorporating members into your list.

The form builder makes it very easy to create gaze opt-in forms and customize your form.

After you are finished, copy the embed code and put it on your site.

Start by selecting how you wish to gather subscribers:

Next, choose a form from the list and personalize it utilizing the Form builder.

These web forms are mobile responsive, which means they can work nicely on tablets or smartphones.

Just make sure you put it up properly using the form builder.

Although the form builder is not drag-and-drop, it’s still intuitive, and you can easily understand how to use it to build several forms for your site or landing page.

3. ConvertKit Integrations

ConvertKit works with various platforms, including ThriveCart, for your shopping cart and affiliate management system.

Additionally, it integrates with one of the top online platforms, Teachable. Teachable allows you to develop and promote useful online courses to your audience, beginning with your e-mail subscribers.

All your favorite platforms for landing page software (like Thrive Architect and ClickFunnels), lead capture (like ThriveLeads and OptinMonster), membership websites, quizzes and surveys, Facebook ads, e-mail verification, tracking and analytics, and scheduling are likewise supported on ConvertKit.

In order to sweeten the deal, in case your favorite site platform is not integrated directly, you can use Zapier to access a huge selection of more integrations in real-time.

4. ConvertKit Reporting And Tracking

Having the ability to observe your strategies and understand how your emails and automation sequences are operating is important.

Reporting and tracking isn’t really an area where ConvertKit shines, and also it lacks several significant functions like bounce rate.

What they provide is most likely sufficient for nearly all of their users. Still, if you are marketing automation and desire something robust and advanced, ConvertKit presently does not provide that much.

Having said that, ConvertKit makes it easy to monitor clicks, email open rates, subscribers, and unsubscribers for numerous promotions. And it reports it individually, so you do not get confused.

5. ConvertKit Email Sequences

ConvertKit Email Sequences is one more impressive feature that ensures it is easy to send out several specific and timed emails to a subscriber the second they sign up and when a subscriber is initially put into the sequence by another action.

When you are advertising an online program or managing a virtual summit, an automated e-mail sequence is essential. A great set and other purposes can fit directly into your email sequences.

Creating your very first sequence is simple. When you produce a new form, you press directly into your Sequences tab, which utilizes the Create New Sequence tab.

6. ConvertKit Subscribers

ConvertKit Email Sequences is one more impressive feature that ensures it’s easy to send out several specific and timed emails to a subscriber the second they sign up and when a subscriber is initially put into the sequence by another action.

When you are advertising an online program or managing a virtual summit, an automated e-mail sequence is essential. A great set and other purposes can fit directly into your email sequences.

Creating your very first sequence is simple. When you produce a new form, you press directly into your Sequences tab, which utilizes the Create New Sequence tab.

7. ConvertKit Broadcast Emails

Broadcast emails are those messages you send to your members at exactly the same time or particular segments of your whole list. It is super easy to set things.

After composing the email, do not simply send it—ensure to review it to see what it’s like first.

8. ConvertKit Segmentation

In ConvertKit, you can have segmentation by tagging members and then grouping your tags jointly. Essentially, you will be utilizing tags to manage people.

Next, use segments to arrange the tags.

Audience segmentation in ConvertKit

To segment your subscribers, you must know exactly where they are on their journey.

When you are armed with this info about the subscriber, you are much better placed to learn the engagement, knowledge, and disposition your subscriber has with your topic.

9. ConvertKit A/B Testing

A/B testing is an essential requirement of marketing with email. Without it, you cannot tell which of your subject lines might generate the very best outcomes.

In A/B split testing, you compare two types of one variable (e.g., the subject line).

By testing how a subscriber responds to variable A from Variable B, you will discover which subject line to utilize—since it has the most clicks.

With ConvertKit, you can test your email campaigns and determine the winning version.

To get started, a portion of subscribers are randomly selected from your list and given to one or both subjects.

The aim is to determine a winner according to the subject line’s open rate and overall performance.

Is There A Free Version Of ConvertKit?

Is There A Free Version Of ConvertKit

Yes. You can start for free as your first step to managing your emails sent to your subscribers. You can have up to 500 subscribers under the free plan, and you can have access to unlimited, customizable signup forms and CTAs. You can also access 30+ premium landing page templates that you can use on your own custom domain.

ConvertKit Pricing: How Much Does ConvertKit Cost?

How Much Does ConvertKit Cost

ConvertKit provides a free trial to evaluate it and check out all the features on your own before committing to its email marketing tools. And then, expect to spend about $29 dollars per month for basic functions. The Creator Pro variant of ConvertKit is priced at $59 monthly.

Nevertheless, this ConvertKit pricing assumes you’ve got 1,000 email subscribers. As your list expands, costs increase. ConvertKit comes with a slidable scale so that you can look at ConvertKit pricing on your own.

Is ConvertKit Good Email Marketing Automation Tool?

Is ConvertKit Good Email Marketing Automation Tool

Suppose you are a blogger that offers several items through your blog and for your email subscribers. You have minimal experience with the techy side of marketing with email and even creating your products. In that case, you will encounter fewer hiccups by utilizing ConvertKit for your email marketing operations.

Let’s say you want to take a holiday but want your product to keep selling on automatic pilot. Or maybe you will want to make money while asleep with your automated sales marketing.

Then ConvertKit might be the perfect option for you.

Nevertheless, in case you require a great email design or just require your email provider to broadcast news, in that case, you will find cheaper choices that can provide you with these functionalities.

Basically, if you are searching for an email marketing automation application for your site, you have to determine the most crucial issues you really want from an email application. Could it be ease of use, design, automation, or price? The list is more than that.

And in case you get confused attempting to create a choice, then try two or more email software packages to find out their performances. Many of these resources provide free trials, implying you can try everyone at no additional expense.

When you discover a platform that fits you, you can then spend and move your subscribers to it or begin to build a brand new list.

Something I will tell you, however, make ConvertKit among those you will try out. Particularly if you are an online creator or a blogger. You might wind up preferring it.

Is ConvertKit Great If You Are A Blogger?

Is ConvertKit Great If You Are A Blogger

Let us talk about a few reasons why individuals choose ConvertKit rather than some other email marketing tools of its kind:

1. Send The Right Email To The Right Receivers

ConvertKit groups your subscribers based on tags rather than lists on providers, such as AWeber. This causes it to be easier and economical when you wish to put in a selection of your respective subscribers for an event or a product. With an email service provider like AWeber, you’ve got to produce new lists, which may result in additional costs. With ConvertKit, you can tag email subscribers according to their interests and behaviors. I guess this is ConvertKit’s main highlight.

2. Dramatically Boost Email Deliverability Rate

Deliverability rate is the ratio of the number of email addresses (i.e., subscribers) that gets your email as compared to the selection that you simply sent it to.

A contact is known as a bounce when it doesn’t end up at an address. A soft bounce in case it is due to the recipient’s inbox being full or a hard bounce if it’s due to an error. Improving email deliverability may be the number one concern that most online creators have.

You will find numerous elements affecting the deliverability of your email messages. These elements include:

  • Subscribers’ engagement with your emails.
  • Sending a bogus email address provides you with a bad reputation in the sight of ISPs and also may affect your deliverability.

In order to enhance the deliverability of your respective emails, you’ve got to:

  • Clean your email lists regularly to remove inactive emails.
  • Do not buy email lists because most of the e-mail addresses are unconfirmed.
  • Create your layout light to avoid email messages going into the spam folder. ConvertKit advises using simple designs to keep your messages going to spam or the offers/promotions tab.
  • Use catchy headlines to interact with your subscribers.
  • Make use of double opt-in for subscribers.

There’s no fixed deliverability rate for any email marketing software program, as deliverability also depends upon factors such as the content you send to your subscribers.

3. Unrivaled customer service

ConvertKit provides customer service through live chat and email. They also provide video lessons and support documentation.

The support documentation takes you through the majority of the steps you may wish to do on the email application. It consists of user FAQs and answers to them.

In many cases, you will not require the customer support representatives with the documentation. But if there is something you discover confusing, you are always able to make use of the live chat.

Is ConvertKit Worth The Money?

Is It Worth it

At $29 monthly, content creators might be put off by paying for ConvertKit for their email marketing service and can access features like automated email sequences and sales funnel. Nevertheless, you can try the free trial before transferring your email lists of subscribers from your email service provider.

Suppose you’ve got a modest list and are satisfied selling some services or products. In that case, it is reasonably simple to cover the price of your subscription by using marketing automation, which isn’t available on other email marketing platforms.

ConvertKit Creator Pro is only worth it if you’ve got a substantial email list of more than 10,000 subscribers or need advanced analytics for your email sequences. The advanced features are Facebook custom audiences, subscriber scoring, newsletter referral system, advanced reporting, and unlimited landing pages.

Can You Make Money With ConvertKit?

Digital Landlord Better Than ConverKit

You can certainly make money with email marketing through ConvertKit, but if you’re gonna put in the amount of grueling work to become a blogger or digital marketer (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same email marketing skills but shows you how to monetize them in a much, MUCH more profitable way.

Alternatives To ConvertKit?


Yes, there are plenty of other business models to choose from if you want to pursue making money in 2022. Here are just a few:

Is ConvertKit A Scam?

Is It A Scam

Time for the $1,000,000 question: is ConvertKit actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is ConvertKit actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

Read Our In Depth Breakdown Of The Top 5 OtherOpp Courses For 2024

Did ConvertKit Make The List?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is using the Digital Rental Method, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is kinda cool.

What Is My Top Recommendation For Making Money Online In 2022?

Make Money OnLine With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like ConvertKit.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

I’m not saying ConvertKit itself is a piece of trash; I’m just saying you need to be very, very careful.

This is a big reason why I only recommend proven, tried and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Rental Method program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

using the Digital Rental Method, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort to create the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with email marketing, you would need to exert more time and effort. And I can guarantee you that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with email marketing is that you’re basically only helping yourself.

But With the Digital Rental Method, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like email marketing and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.



I make over $20,000/MO thanks to this platform... check it out below!