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Alex Hormozi Review (2023): Is Gym Launch Actually Legit?

Last Updated: April 3, 2023
By: Hope
By: Hope
Welcome to my Alex Hormozi review. My goal is to answer common questions like: how can you work with him, is he a scammer, can he help you make money with the course, & who Alex Hormozi really is. The end goal is to help you understand if he's a good fit for you personally, and if there are any people or programs out there.
Alex Hormozi Review


This Alex Hormozi review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

What I Liked

What I Didn't Like

Before we get into it... who am i?

Always good to put a name to a face, so firstly, my name is Hope!

Like you, I was stuck working 8-10 hour days building someone else’s dream.

I worked at one of those cool tech companies that has omelet stations for breakfast & craft beer on tap for after hours.

To a lot of people that’s a dream, but to me… something was missing.

All I really wanted, was to actually enjoy life – more vacations, less stress, buy myself nice things without worrying about the cost… but that was something my 9-5 couldn’t provide me.

That was until a few years ago when I discovered a way to make money online by actually helping real people. 

People in this case were local business owners across the US.

Me and My Puppy

The page above is an example of how I do it. That one-page site generates $1,500/mo and I haven’t even touched it since it was put up.

That’s an $18,000/year raise from just one page.

That’s why local lead generation is my #1 business recommendation for recurring, semi-passive income. If you want to learn about that business model, click here.

Important: I am not an affiliate

for Alex Hormozi

Why Does That Matter?

A lot of course reviewers have no experience with any of the business models or programs they review, and so they’re just making stuff up.

They do that because they want you to click through their link to buy from the person that the review is about!

They have no clue what it’s actually like to run the type of business Alex Hormozi is teaching you to do.
I have absolutely no relationship with Alex Hormozi, so you can rest easy knowing that I’m going to give you my honest opinion
This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

If you’re reading this review, you’re probably a gym owner looking to expand your business and make more money.

Nowadays, it might not be enough just to hand out flyers or put a sign in the window to market a gym. And the days of people committing to a yearlong gym membership are long gone.

The truth is that more customers are canceling their subscriptions quickly because of a tight budget.

You’re probably about to give up until you come upon Alex Hormozi’s Facebook page.

Is there really a secret to his social media marketing success?

Can you trust this guy?

Before I say anything more, I want to be totally up front…

Alright, so Alex Hormozi doesn’t exactly fit into a nice category.

At the end of the day, social media marketing is a… unique way to think about making money.

It’s certainly possible to make money with off-the-wall businesses like this, but unless you’re interested in taking years out of your life to experiment with an unproven business model, I would look elsewhere.

My #1 personal recommendation if we’re talking about starting a fully-online business has got to be the Lead Generation & Ad Agency business models.

There are a handful of programs that teach you the ropes, but my #1 choice that combines both of those business models into one is the Digital Landlords program

But, if you’re hard-pressed to jump head-first into an off-the-wall business model, let’s continue to my full breakdown of Alex Hormozi.

Who Is Alex Hormozi?

Who is Alex Hormozi

Alex Hormozi is an American entrepreneur and fitness enthusiast who founded Gym Launch in 2017.

He earned a bachelor’s degree in corporate strategy from Vanderbilt University and became a management consultant before opening a gym in one of the most competitive locations in the country.

According to sources, Alex has already mastered the small business development secret and has helped thousands of gym owners double their revenue.

Alex claimed that he could do so by employing social media marketing and Clickfunnels techniques.

He regularly holds webinars and podcasts to reveal his highly guarded system further.

Though his method appears realistic, I found organic traffic strategies learned from the affiliate marketing platform far more passive and readily scalable.

How Did Alex Hormozi Make His Money?

How Did He Make His Money

Alex Hormozi started from the bottom and worked his way up to become a millionaire by building one of the fastest-growing companies.

In 2016, he sold his six gyms to focus on Gym Launch, which helps other gym entrepreneurs. Alex also uncovered the most effective strategies for starting a profitable gym. In 2019, he started a new business called Prestige Labs to serve his existing clients better.

He assists gym owners in understanding everything, including lead generation and member retention. This data has been condensed so those staff members may easily copy and replicate it.

What Does Alex Hormozi Sell?

Gym Launch Secrets'

Alex Hormozi is the founder and owner of Gym Launch, a company that helps gym owners build highly profitable gyms.

He struggled as a gym owner at first, but he quickly learned everything he could to fix any problems that come.

He built a business to help other gyms replicate his success after turning a failing gym into six full and profitable gyms.

What Is Gym Launch?

What is Gym Launch

Gym Launch is a done-for-you program. They’ll help you run and grow your gym from the ground up. If you can’t take on 50 new members immediately, don’t bother applying.

This curriculum is meant for rapid exponential growth; if you’re not ready, this one is not for you.

As I’ve already said, Alex does give you a great guarantee that Gym Launch will change your business by giving you ready-made scripts, sales funnels, and other tools.

This is about creating niche leads and attracting clients, but you must also close deals and sell memberships.


Here are some of the benefits of Gym Launch Secrets:

  • The opportunity to work with Alex as a personal mentor to help you scale your gym.
  • A D4U sales funnel tailored to your gym’s specific requirements.
  • You will discover how to grow your gym business while being profitable.
  • You can guide what your members’ needs are.
  • Alex worked at a gym, owned his own gym, and amassed a gym empire. He has been in this field for a long time and is well-versed in its intricacies, making him a perfect coach.

How Does Gym Launch Secrets Work?

Gym Launch Secrets is built on six pillars.

1. Going Above And Beyond

Customers are looking for more than simply a way to stay fit. They are more than ready to revolutionize their entire lives, in addition to revitalizing their bodies.

So make them feel like they’re being welcomed into a salvific experience.

2. Speed Is King

Instead of concentrating on your weaknesses, focus on your output.

To advance in business, you must put your imperfect strategy into action and swiftly do more of what works rather well.

3. Be Your Own Boss

Hold yourself responsible for your choices.

You’re the one who determines whether your company thrives or fails.

Make the most of each minute to get the most done.

4. Grow Or Sink

As a business owner, you are an airline that is either ascending or descending.

Find your mission and keep going without giving up.

5. Refrain From Sugarcoating Things

Building a profitable business has never been easy. You must forego your comfort and time to develop grit and release your potential.

6. Be Humble

Teach yourself to be teachable. You are taking the course because you are unaware of the ultimate secrets that will blow up your business.

How Much Does Gym Launch Cost?

How Much Does It Cost

So, how much money would you need to invest in reinvigorating your business using Gym Launch?

Well, the cost of victory at this level is $18,000! If you find it extremely difficult to do it on your own, then, unfortunately, that is the price you need to pay.

Can You Make Money With Alex Hormozi?

Yes, you can! Alex Hormozi’s Gym Launch can help you move forward and achieve your goals.


There’s a lot that comes along with launching a gym business that many people struggle with.

Now, don’t get the wrong idea…

It’s not impossible to make money by launching a gym business, but if you’re gonna put in the amount of grueling work to do this business (which, trust me, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

The program that helped skyrocket many online businesses to over $40,000+ per month is so simple that making money really does become second nature.

Is Alex Hormozi Legitimate?

Alex Hormozi Is Legit

Alex Hormozi is 100% legit. And there are many success stories to back it up.

But, when it comes to building a business, you have plenty of options.

Keep in mind that I don’t get paid to promote any of the programs I review. I personally think opening a gym is a great business model, but you could end up leaving way too much money on the table.

Alternatives To Alex Hormozi?

Other Business Models To Choose From

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

Is Alex Hormozi A Scam?

Is It A Scam

Time for the $1,000,000 question: is Alex Hormozi actually a scam?

I wouldn’t technically call it a scam, though others might.

It’s technically possible to make money with this program, so in that sense, it isn’t a scam.

No one is riding off into the sunset with your money, leaving you empty-handed… technically speaking.

But the second, more important question is: is Alex Hormozi actually worth the investment?

My honest answer is that for most people out there, probably not.

There are countless other business models that are proven & easily scalable, so why risk it for… not an incredibly huge payoff?

I’d rather have a program with thousands of successful students & plenty of room for others to join.

If you’ve followed my blog for long, you know I recommend a few different programs depending on your skills & goals.

My current top choice is becoming a Digital Landlord, because you have a proven, systematic path to 6-figures, and you can do it from anywhere you want.

I’ve got friends in there posting deals from the middle of the woods in a camper-van with their pet pig… which is cool.

What Is My Top Recommendation For Making Money In 2023?

Make Money Online With Digital Landlord

Alright, time for me to get real with my lovely readers for a moment:

I’ve personally tried all of the major online business models:

  • I’ve sold fidget spinners through Amazon FBA
  • I’ve dropshipped a toilet bowl putting green on Shopify
  • I’ve sold women’s health supplements via Clickbank affiliate marketing

And I made money with all of them, so trust me when I say: there is no “perfect” business model.

THAT BEING SAID: I would at least recommend you implement something that is tried and true, because I’ve seen TOO MANY people (including friends and family) get burned by stuff like Alex Hormozi.

They come out of left field with some random idea, make it seem attractive, and then make themselves a quick buck by luring in unsuspecting people.

This is a big reason why I only recommend proven, tried, and true business models, like Lead Generation & Ad Agencies.

There are a bunch of programs out there that teach you those skills, but my top choice is the Digital Landlords program.

Why? It has proven leaders with their own 7-figure businesses implementing exactly what they teach you.

I’ve also got over a dozen personal friends in there, so I feel comfortable telling you it works.

Whether you’re a complete newbie, or you’ve been around the block before but have never had that “big win” to propel you forward, their program works.

Here’s why:

1)Time: If you’ve got a spare hour or two each day, you can do this. If you want to drop everything and go all-in, you can do this. More time obviously means faster results, but even putting in a few hours per day is enough to see real success.

And because of that flexibility, you don’t need to trade your time for money. Once the income starts, it’s recurring (for the most part).

That means you can take a month off, travel the country, pursue a passion project, chill on the beach, or charter a boat across the world.

But you can only do that once you’ve created an income stream that doesn’t require YOU to be there all day, every day.

2)Big Margins: With most businesses, you’re often going to have really slim margins. That means you need to hit a serious scale to make serious money.

Being a Digital Landlord, your profit margin is nearly 100%. Watch here to learn how.

Just a reminder: these Digital Rental Properties are worth (at a minimum) $500/mo in semi-passive income. And each time you create another one, your income increases, and the effort put into creating the next property decreases.

Best-case scenario, you have properties bringing in over $3,000+/mo on “auto-pilot.”

3)It’s Effectively Copy-Paste: Here’s my favorite part: once you have your first Digital Rental Property up, you can literally copy-paste another version of it and find another willing “renter” in a few days. DOUBLING your income doesn’t get much easier than that…

If you wanted to double your income with a gym launch, you would need to run and grow your gym. And I can guarantee you, that’s a lot harder than a few clicks & a phone call.

4)You’re Helping REAL People: My biggest gripe with a gym launch is that you’re basically only helping yourself.

But when you’re a Digital Landlord, you’re helping solve REAL problems that people are ASKING for help with:

Small local businesses around the world need one thing: customers. Without them, their business would fall apart. If you can provide those customers, they’re going to be really happy – and they’re going to pay you for it.

You’re helping a struggling mother or father put food on the table for their families, put their kids through college, or simply live life a little bit more comfortably.

Having this type of impact on the world is what will help you sleep soundly at night.

So, the rest is up to you. You could keep looking at other off-the-wall business models like Gym Launch and maybe hit it big one day.

You could keep researching and researching for the next few months (or few years), never making a concrete decision.

OR, you can look deep inside, think about those dreams, hopes, & desires, and make the decision to ACTUALLY make it happen, just like it has for thousands of other students before you.

Making a fortune while actually helping real people that need it.

If this sounds like you, click here to see how it all works.





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